This study explores the effect of moral identity on attitude toward and purchase intention of upcycled fashion products by comparing purchasers and non-purchasers. Data from 127 purchasers and 307 non-purchasers collected through a survey was analyzed using descriptive statistics, confirmatory factor analysis, model invariance check, and multiple-group comparison tests using Amos 23.0. Results indicate consumers with purchase experiences of upcycled fashion products showed a higher level of moral identity (internalization and symbolization), positive attitude toward upcycled fashion products, and purchase intention than did consumers with no purchase experience. In model tests, internalization affected attitude toward purchasing upcycled fashion products, whereas symbolization affected purchase intention, regardless of purchase experience. The effect of symbolization on purchase intention was consistent with prior studies focusing on charity behaviors that are highly visible to others. These findings demonstrate that fashion products are visible and symbolic, so it should be carefully considered in ethical consumption studies. From these results, researchers may obtain insights on the process of how consumers apply moral identity to their purchase intention regarding upcycled fashion products. Likewise, marketers may enhance satisfaction of consumers with a high level of symbolization by putting special tags and logos that clearly highlight the products’ upcycled nature.

Purpose: This study aimed to observe coping strategies and career identity in nursing students, and examine the influence of coping strategy on career identity. Methods: Data from 329 third- and fourth-year nursing students was collected using structured self-reports questionnaires for two months. Descriptive statistics were calculated and the data analyzed with independent t-tests, Pearson correlation coefficients, and hierarchical multiple regression. Results: The nursing students scored highest on the passive coping style of hopeful thinking. Positive coping strategies were positively correlated with career identity. The final regression model showed that coping strategy and satisfaction with the participant’s major accounted for 37.6% of the variance in predictions of career identity, with problem-focused coping strategy as the single most influential factor. Conclusion: These findings suggest that a range of active efforts are needed to increase the use of problem-focused coping strategies to improve the career identity of nursing students.

조직구성원들은 조직의 핵심 인적자원으로서 관리된다. 구성원들이 직무탈진(burnout)을 경험하는 빈 도가 점차 늘어나고 있는 상황에서, 조직관리자나 연구자들이 직무탈진과 그에 따른 자아정체성 위반 (identity violation)을 연구해야 할 필요가 늘어나고 있다. 본 논문에서는 직무탈진과 자아정체성 위반의 상호작용효과를 중심으로 조직구성원의 공정성 인식을 연구한다. 조직에서 행복하지 않은 구성원들은 조직에 대한 공정성 인식이 악화되고 그들의 인적자원을 조직성과를 위해 발휘하려고 하지 않을 것이다. 따라서 조직시민행동과 같은 직무외성과가 악화된다. 다양한 분야의 한국기업에서 328명의 구성원들과 그들의 상사, 조직으로부터 자료를 수집하였다. 가설검증을 위해 위계적회귀분석과 부트스트래핑(bootstrapping) 을 수행하였다. 분석결과 정서적으로 탈진한 구성원이 자아정체성 위반을 경험할 경우 상호작용공정성인식(interactional justice perception)이 악화되고, 그 결과 조직시민행동에 참여하는 비율이 줄어들었다. 연 구결과를 바탕으로 시사점과 연구의 한계점 및 향후 연구방향이 논의 되었다. 본 논문을 통해 조직에서 불행한 구성원의 인식과 행동방식을 밝힘으로써 인적자원관리 연구분야에 기여하였다. 직무탈진과 자아 정체성위반은 인적자원의 활용을 막고 공정성 인식을 악화시킴으로써 조직시민행동을 약화시킨다. 따라 서 본 논문은 관리자들로 하여금 인적자원의 정신적 건강과 행복을 적극적으로 관리해 줌으로써 성과에 기여할 수 있음을 제시하였다.

The participants in this study recognized English as a global language and also felt obligation to make the Korean language and culture globalized in the future. Further empirical research into identity and EFL learning in Jeju will help to reveal how the increasingly important status of Korean and the Korean language might intertwine with the experience of Korean students who are learning English.

본 연구는 차별이나 동화(동일성)의 강제와 같은 형태의 타자 지배적 폭력을 부정하고, 타자 존중을 지향하는 ‘그리스도인 아이덴티 티’가 어떤 것이야 하는지에 대해 레비나스의 타자윤리학을 참조하면서 예수의 선교활동에서 찾는 것을 그 목적으로 한다. 본고에서는 타자 지배가 가동되는 메커니즘이나 타자 존중을 지향하는 주체에 대해 레비나스 등의 주장을 검토한 후, 선한 사마리아인의 비유를 중심으로 고찰하면서 논의를 전개한다. 본고의 결론은, 그리스도인 아이덴티티의 핵심은 속성(민족/인종, 성차, 종교 등)에 근거하는 아이덴티티와는 다른 ‘이웃 아이덴티티’이며, 그리스도인에게는 타자 지배를 부정하고 타자 존중을 지향하는 아이덴티티가 이러한 이웃 아이덴티티와 그것으로써 더욱 의로운 것으로 계속 변용되어 가는 속성의 아이덴티티라는 이중 구조로 이루어지고 있다는 것이다.

Sociocultural and demographic shifts have resulted in a changing perception of older age. Older women, historically subjected to age-ordering rules of dress, have increasingly refused to be marginalized fashion consumers and have been striving to construct a more positive age identity. Although studies have examined consumers’ negotiation of marginalized identities, age identity has not received much attention as a type of marginalized identity. This study argues that Pinterest acts as a platform for identity work by allowing older women to creatively reconstruct their sense of self by saving images and organizing them into thematic boards. Drawing on symbolic interactionism theory and notions of digital self-presentation, this paper seeks to explore the discursive practices that older women employ on Pinterest to resist ageist fashion discourses. The sample consisted of 15 fashion-oriented Pinterest profiles of older women. Netnographic inquiry was employed first to examine what images were saved and what thematic boards were created. Three analytical frameworks for visual data analysis were integrated to further scrutinize the visual texts within the thematic boards. The analyses revealed three main themes-rejecting age, accepting age, and consuming age. The themes that emerged formed the basis for an age identity reconstruction process whereby women attempted to bridge the existing gap between older age and mainstream fashion discourse.

1960년대 인권운동의 영향으로 동성애나 자유, 평화 등이 현대 사회문화 전반에 새로운 패러다임을 형성하였다. 퀴어 코드도 같은 맥락으로 볼 수 있다. 동성애, 드랙킹/퀸, 바이섹슈얼, 트랜스젠더, 기타 성소수자들의 정체성을 둘러싸고 다양한 담론들이 생산되었다. 이 담론들은 뮤지컬에도 영향을 끼쳤고 그 중 뮤지컬 <헤드윅>, <킹키부츠>는 각각 트랜스젠더와 드랙퀸을 직접적인 소재로 삼았다. 여기서는 주디스 버틀러의 젠더 정체성 이론 가운데, 젠더의 역할, 모방성, 수행성, 에고 등의 키워드를 중심으로 작품을 분석하였다. <헤드윅>과 <킹키부츠>에 나타나는 젠더의 정체성은 사회의 보편적인 성을 표방하면서 주체의 재의미화를 도모하는 특징을 갖는다. 결국 두 작품의 주인공의 경우 주체가 호명에서 복종하지 않는 잉여물들이 현재의 권력에 대립 하고 전복하지만, 이는 단순히 규범 속 권력의 재배치에 불과하다는 것이다. 즉 이미 사회규범상 정해져 있는 젠더의 역할 속에서 남자와 여자라는 보편적인 성 역할을 치환하는 것에 불과하다 는 것을 볼 수 있다. 주인공의 정체성은 젠더와 같이 유동적인 의미를 가지며, 다중적인 젠더 정 체성은 주체의 의미를 재구성하는 동시에 전복이 일어날 수 있는 가능성을 말해준다. 이러한 주체에 대한 재의미화 시도는 기존 성, 젠더, 섹슈얼리티까지 전복시키며 한 인간의 성향과 주체적인 자아 정체성을 상징화한다.

이 연구의 목적은 글로벌시대 디아스포라에 의한 초국적 정체성의 출현과 형성과정, 존재 양상, 기능역할, 작동메커니즘 등을 고찰하는데 있다. 디아스 포라의 초국적 정체성 논쟁과 다양성에 관한 연구결과는 다음과 같다. 첫째, 초국적 정체성 논쟁은 결국 이주자 개인이 자기인식에 대한 자기결정을 어떻게 대응해 나갈 것인가라는 인정(승인)과 타자와의 관계성에 의해 결정된 것으로 나타났다. 둘째, 개인적 정체성, 집단적 정체성, 문화적 정체성, 국가적 정체성 등 다양한 정체성의 출현은 이주자의 개인적 경험(자기인식)이나, 상호작용(관계성), 불안정한 지위, 정치적 지지 등 다양한 요소들이 결합되어 형성된 것으로 나타났다. 셋째, 글로벌시대 정체성의 개념은 에릭슨의 예상을 훨씬 뛰어넘어 의미확대를 통해 일반인들에게 전폭적으로 전파되었다. 그 이유는 정체성의 개념자체가 개인보다는 민족과 국가라는 보다 확대된 의미 에서 국가이데올로기로서 기능을 수행해왔기 때문이다. 넷째, 초국적 정체성이란 개인의 생물학적 특성이든 민족을 대표하는 추상적인 개념이든 자기결정의 주체성과 감정의지에 의해 끊임없이 반복 재생산되고 있는 것으로 나 타났다. 글로벌시대 초국적 정체성의 가변성과 유동성은 디아스포라 정체성 의 다양성을 초래하였다. 그리고 이러한 초국적 정체성은 개인과 집단의 강 약, 분리와 통합, 새로운 집단의 형성과 유지 등과 직접적인 관련성을 가지고 있는 것으로 나타났다. 다섯째, 사례연구결과, 중국조선족의 초국적 정체 성은 과계민족으로서 중국국적을 소유한 국민정체성, 디아스포라적 관점에서 이중정체성･이중문화 성격의 적극적 활용을 주장하는 ‘제3의 정체성’등으로 다양하게 분화되고 있는 것으로 나타났다. 여섯째, 사례연구결과, 일계브라질 인의 초국적 정체성은 제1유형(일본인 정체성 지향), 제2유형(브라질인 정체 성 지향), 제3유형(일계인 정체성 지향) 등으로 나타났다. 결론적으로 이 연구는 디아스포라의 초국적 정체성이 이주지에서의 차별과 배제를 통해 이주자 자신을 새로운 정체성으로 생산 또는 재생산해 내고 있음을 시사하고 있 다.

이 논문은 1880년대와 1890년대에 예이츠가 민속을 어떻게 활용하는지 는 탐구한다. 예이츠는 민속을 활용하여 자신이 아일랜드인임을 강조하며, 프로테스턴 트교인이면서 중산층 도시민으로서, 아일랜드독립운동에 참여하고자 한다. 아일랜드 농부들의 민속은 보편적 원시종교의 계승이며, 민속과 신비주의는 동일한 곳에서 파생 하다는 것을 보여줌으로써 자신의 아일랜드 정체성을 강조하려는 것이다. 그는 농부들 과 자신이 같은 신비주의적이고 전통적인 신바주의를 공유한다고 강조함으로써 자신 과 농민층과의 연결 짓고 자신의 아일랜드정체성을 갖고자 한다. 문화에 활력을 불어 넣는 예술가로 자처하는 그는, 원시종교의 영항을 보여주는 것 같은 특징을 강조하여 자신과 농산층 사이의 고리를 만듦으로써, 힘을 얻고자 한다.

While there is broad agreement on the importance of an identity-oriented brand understanding and management, there is a high degree of disagreement as regards the definition of the brand identity construct. In the scientific discussion, a definition seems to prevail, in which the brand image that exists among the customers is contrasted with the brand identity which is either only associated with the within the brand company existing picture of the brand (self-image) or at least additionally with the brand’s meaning and goal. Falling back on very different research traditions in the field of the development of an identity theory, it is shown that the construct of brand identity should be understood in a much more comprehensive sense in order to fully unleash its heuristic power. In addition, it seems imperative to take into account that strong brands can become a kind of "personality sui generis", the further development of which cannot only be determined by the company which once brought the brand onto the market. The specific brand identity is much more subject to many social influences involving a huge variety of social actors. Against this background the idea of brand management needs reform, and should be re-conceptualized more in the sense of an attempt to channel all relevant social influences in a targeted manner. In this contribution, a corresponding approach of identity-oriented brand management is presented and illustrated by examples from the fashion sector. This is mainly due to the fact that the identity development of fashion marks depends to a great extent on numerous social influences and influencers.

Physical appearance is the most readily available visual cue in first impression situations and can thus influence the judgments and subsequent behavior of the perciever. Clothing has been singled out by many researchers as a powerful aspect of physical appearance that is highly expressive in nature. However most clothing and first impression studies either have forcefully categorized clothing choices into broad categories (e.g., casual look, sporty look, professional look, etc.) or have been manipulated to best represent the clothing category or self-identity of the wearer. Also, to this day, there has not been any research on the everyday sportswear choices of sports participants and thier communicative aspects. Along these lines, the current study is, based on person perception and social identity theory, an attempt to provide some insight as to the signaling aspects of sportswear as well as how these signals are percieved and interpreted to make first impression judgments by observers. More specifically, the study looks to compare the intentions and human brand personality of sportswear consumers with judgments made by percievers about the social identity, self-identity and personality traits of the wearer in a first impression setting. Repeated Measures of Aanlysis of Variance (ANOVA) was employed to test the differences between self and others perception. Results are discussed, among with the limitations of the study and directions for future research.

The market for luxury is changing with new competitors to the market, more modest growth, and new types of customers (Kim and Ko 2012, Ko, Phau and Aiello 2016) as well as the ubiquity of digital marketing channels (Okonkwo 2009). Moreover, social media has transformed the logic of fashion marketing by providing new ways of engaging, interacting, and connecting with customers (Dhaoui 2014) as well as enabling consumers to participate in branding process (Burman 2010). As a consequence, also luxury brands need to develop experience-based marketing strategies that emphasise interactivity, connectivity and creativity (Atwal and Williams 2009). What is more, despite of growing importance of social media marketing in luxury industry, extant research on the topic still remains quite limited (Ko and Megehee 2012). While the previous studies have well documented the benefits of luxury marketing on social media (Kim and Ko 2012, Kim and Ko 2010, Brogi et al. 2013, Kontu and Vecchi 2014, Godey et al. 2016), and their implications on luxury brand management (Dhaoui 2014, Larraufie and Kourdoughli 2014), and even co-creative marketing practices (Choi, Ko and Kim 2016, Tynan, McKehnie, and Chuon 2010), no studies to this date have looked at co-creation from consumer-perspective. This article provides a novel perspective on luxury branding, by following the resource-based theory of consumer (Arnould, Price and Malshe 2006) to study the brand identity as co-created in social media. To do this, visual frame analysis (Goffman 1974, Luhtakallio 2013) is applied on consumer generated images downloaded from Instagram feed of brand exhibition staged by luxury brand Louis Vuitton. Based on the analysis, a typology of co-created brand identities is proposed. The findings indicate that in the branded exhibitions, consumers co-create brand identity by utilising resources available in the experiential brandscape by taking and posting these objectifications of brand on social media (Presi et al. 2016) and in so doing create symbolic/expressive, and experiential/hedonic value (Tynan et al. 2010). Theoretically, this article provides a novel perspective on luxury brand as co-created and in so doing, demonstrates the dynamics of firm-consumer co-creation. What is more, to extend the emerging stream of visual analysis of luxury (Kim et al. 2016, Freire 2014, Megehee and Spake 2012), an application of novel is demonstrated in the article. Managerially, this explorative study provides new insights on luxury marketing in social media by suggesting that branded experiences should be designed in a manner that engages the consumer to actively use the resources available to them. The financial implications of this shift are also significant as according to McKinsey study, three out of four luxury purchases are influenced by social media (Hope 2016)

A growing number of authors state that in recent years the notion of luxury has become all too common. Many say that authenticity is the real rare good in today’s luxury marketplace. Overwhelmed by the omnipresence of luxury and its homogenization, consumers are said to start looking for the genuine and unique, favoring smaller, more intimate and independent luxury brands. This study looks beyond well-known global players in the luxury marketplace, exploring the identities of independent niche luxury companies, their differentiating characteristics and in particular the role of authenticity. Keywords: corporate identity; corporate image; authenticity; luxury brand management; niche luxury brands; independent luxury brands

Through this study the influencing factors for the development of a national dress for Tanzanian people was explored. The need and desire for this development received support from several groups including the Tanzanian Government, local tailors, NGO’s (Non-Government Organisations) and Tanzanian societies. This stage of the study focused on the effectiveness of traditional Tanzanian textiles’ motifs and natural symbols in the design process employing imported recycled second-hand clothes (mitumba). Qualitative data was obtained through interviews and focus group discussions. The study explored what Tanzanians need to strengthen their national identity and the use of recycled mitumba within a national dress. The study used a co-design style workshop for the development of the national dress as a different approach to addressing the issues identified in Tanzania regarding National dress. The participants added valuable contributions providing ideas for cultural conservation through building a national identity, ideas for strengthening the concept of recycling mitumba and suggestions for the incorporation of kanga and kitenge as inspirations for the design of a national dress in order to promote national identity. The study examined the presence of mitumba from abroad, several styles of indigenous traditional dress worn by different ethnic groups in Tanzania and reasons for strengthening Tanzania’s national identity. This paper reports on the main primary research activities and finding used for the experimental textile and dress designs, and includes the plan for the next stage of the project.

As emphasis has increased on English as an international language and on the globalized image of universities, the number of native English speaker teachers (NETs) has also increased in Korean universities. From the poststructuralist view, teacher identity is constructed through participation in valued activities of the community of practice, and it is not fixed but constantly negotiated through the interaction of the context (Wenger, 1998). While previous studies focused on nonnative English speaker teachers’ identity construction, little attention has been paid to NETs in the EFL context. Considering the need to explore teacher identity from recent theoretical perspectives, the present study investigates how NETs negotiate conflicting identities and construct their teacher identities in the Korean university context. The findings show the NETs constructed multiple identities of an English educator, a collaborative volunteer, a non-tenured instructor, and a cultural and linguistic outsider, and they legitimize their professor identity through their participation in the present and imagined community of competent teachers. The findings support the claim that teacher identity is embedded in the sociocultural context that interacts with the individual agency in making sense of who they are. Implications and suggestions of the study are addressed based on the findings.

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

This qualitative study, grounded in the sociocultural perspective, attempts to explore a Korean English teacher’s identity construction by employing a self-study, through narrative inquiry. As a self-study, the participant, Sofia, will also be the researcher. Data from her teacher life story narrative and reflective journals were analyzed to see how she reconstructs her identity through reflection of her own experiences. The study revealed four major themes showing the identity formation of the participant: (1) identity formation by resisting identity assumptions or stereotypes; (2) identity formation through influence of context; (3) identity formation through previous learning experiences; and (4) identity formation through conceptualizing teacher as professional. Based on these findings, the present study generates implications for teacher education practice and future research.