To provide information needed for managing fish resources and protecting the ecosystem of Cheonsu Bay, bimonthly variations in species composition and abundance of fish eggs and larvae were investigated. The samples were collected by using bongo net at three different stations from February 2020 to December 2021. Fish eggs were divided into Engrualis japonicus and unidentified eggs, of which Engragulis japonicus accounted for 85.6% of the total eggs collected. A total of 21 species representing 17 families and 6 orders were collected. The three dominant species were Gobiidae spp, Thryssa hamiltonii and E. japonicus and these three species accounted for 74.1% in the total number of individuals. The number of species was highest in August, 2020 and lowest in February, 2020 and 2021; the number of individuals was highest in August, 2020 and lowest in February, 2020. Temporal changes in the abundances of pelagic eggs and larval fishes corresponded with temperature.

Species composition and variation of catches in the coastal waters of Sinsan of Jeju Island were determined using samples collected by a set net from May 2014 to October 2015. During the survey period, a total of 55 species (51 species, 35 families and 11 orders in fishes, 4 species, 2 families and 2 orders in cephalopods) were occurred, and Perciformes (28 species) were dominant fishes in this area. In the number of individuals and biomass, the small pelagic fishes such as Trachurus japonicus and Scomber japonicus were occurred abundantly, and both species accounted for 95.9% of the total catch by a fishing logbook of a set net. In the results of length-frequency distribution of small pelagic fishes caught by a set net in Sinsan, T. japonicus showed a range from 3.5-19.1 cm (average 8.8 cm) and S. japonicus showed a range from 7.0-25.6 cm (average 16.8 cm). In addition, these were mostly immature fishes.

Species composition and seasonal variations of fish in the Five West Sea Islands in Korea, were investigated by using otter trawls and bongo nets from 2014 to 2015. During the surveyed period using an otter trawl, a total of 53 species, 147,253 ind./km2 and 2,721,296 g/km2 of fish were collected by otter trawls. The individual dominant species were Chaeturichthys stigmatias (30.3%), Coilia nasus (18.2%), Engraulis japonicus (12.3%), and Setipinna tenuifilis (12.2%). Moreover, the biomass dominant species in biomass were Liparis tanakae (21.3%), Beringraja pulchra (18.5%), Engraulis japonicus (8.3%) and Okamejei kenojei (8.1%). Eggs by bongo nets included 1,748 ind./1,000 m3 of Engraulis japonicus and 64,691 ind./1,000 m3 of unidentified species. A total of 15 species and 2,015 ind./1,000 m3 of fish larvae were collected, and the dominant species were Johnius belengerii and Pholis fangi.

The occurrence of eggs of hairtail, Trichiurus japonicus was examined in the coastal waters of Jeju Island, Korea in spring from May to June in 2014, April to May in 2015, and April to in 2016. As a whole, hairtail eggs occurred abundantly in May, 2014. Especially, high densities over 300 ind./1,000 m3 of eggs abundances in May and June, 2014 occurred in the north-western area of Jeju Island where is upwelling phenomenon occurred throughout the year. In the relationship between T-S and the hairtail eggs abundances, high densities over 100 ind./1,000 m3 of eggs abundances occurred in temperature of 18.1-18.7℃ and salinity of 33.92-34.87‰ in May when hairtail eggs occurred abundantly.

Reproductive ecology of rabbit fish, Siganus fuscescens were investigated from samples collected monthly in the coastal waters off Jeju Island of Korea from February to December 2014. In male and female of S. fuscescens, the values of GSI were reached high values between July to August in which the water temperature was high, and then decreased until December. The occurrence of individuals which have mature eggs in ovary were higher from July to August. Therefore, a main spawning season was estimated from July to August, with the highest peak in July. Throughout histological observation of the ovary in the spawning period, S. fuscescens belong to an group-synchronous and has a one spawning season a year. Fecundity of ovary ranged from 380,000 to 2,600,000 during the spawning period. Size at 50% sexual maturity, determined from logistic equation, were 25.1 cm TL which is over two years.

The ichthyoplanktons were sampled by Bongo net to study the distribution of the eggs and larvae in the West coastal waters of Korea during the study period (February, May, August and October of 2017). Collected fish eggs were divided into Engraulis japonicus and unidentified species. The most dominant species, Engraulis japonicus accounted for 79.52% of the total fish egg, which was followed by unidentified species (20.48%). The total of 36 taxa in fish larvae were identified based on morphological and molecular characteristics. Fish larvae were dominant by Gobiidae species. 48.30% of the total catch in abundance, which was followed by Engraulis japonicus (31.86%). These two taxa composed 80.16% of the total collected fish larvae. The seasonal diversity index of species from the collected fish larvae in the West coastal waters in 2017 was 0.625-1.883 and the evenness index was 0.380-0.865. In addition, dominance index was 0.618-0.920 and richness was 0.573-3.189.

Species composition and seasonal variation of aquatic organism at Baekryeong-do, Korea were investigated using pots in 2016. A total of 42 species, 90,050 individuals and 2,351,666 g of aquatic organism were collected. Among them, there were 12 species and 3,826 individuals of fish, 15 species and 51,237 individuals of crustaceans, 2 species and 54 individuals of cephalopods, 7 species and 33,981 individuals of gastropods, 2 species and 757 individuals of echinodea, 2 species and 187 individuals of shellfish, and 1 species and 8 individuals of holothuroidea. The dominant species in number of individuals were Pagurus ochotensis, Neptunea cuming, Cancer gibbosulus, and Buccinum yokomaruae, which accounted for 70.0% of the total number individuals collected. The dominant species in biomass were Neptunea cuming, Portunus trituberculatus, Cancer gibbosulus, and Pagurus ochotensis, which accounted for 65.3% of the total biomass collected.

Fish was caught by a set net in Gwideok, Jeju island that was studied to determine monthly variation of species composition and catch from May 2005 to October 2006. Total catch was 54 species, 44,118 individuals, and 2,152,423.7 g during survey period. Dominant species were Trachurus japonicus and Siganus fuscescens that held 91.3% of total individuals and 71.3% of total abundance. The highest individuals and abundance of catch were in July 2005, and the lowest individuals and abundance of catch were in October 2006 and in October 2005, respectively. As the result, temporal change in abundance have corresponded with changing water temperature.

The age and growth of rabbit fish, Siganus fuscescens were investigated from samples monthly collected in the coast of Jeju island, Korea from February to December 2012. Ages were determined from annuli in otoliths, and annuli were formed in one or two months immediately after spawning once a year. Also, main spawning period was estimated between July and August, thus rings were considered as annual marks. The von Bertalanffy growth equations estimated from a non-linear regression method were Lt=37.24 (1－e－0.33(t + 1.24)) (R2=0.92) for female and Lt=31.44(1－e－0.45(t + 1.23)) (R2=0.90) for male, and the growth between female and male was different.

Green tourism has recently focused on an alternative plan for activating a rural economy and coping with an income inequality between urban and rural areas. The Rural Development Administration has supported farm restaurants with the aim of increasing the income of farmers, determined unique native local foods and developed programs based on the experience rural life since 2007. Farm restaurants, which are the new type of local food restaurants, have unique food and various experiencing programs that reflect their own regional characteristics. We would like to understand how the farm restaurants have been developed and what types of characteristics they have based on the currently operating farm restaurants. The management situations and value of farm restaurants as tourist attractions were investigated as well in the tools for rural development.

The purpose of the present study was to examine the relationship between personal value and the motivation for drinking of Korean undergraduate student alcohol drinkers. Data were obtained from undergraduate students experienced in alcohol consumption in Seoul, Kyeonggi-do, and Kyeongsangnam-do. Trained researchers for this particular study conducted the survey and data from 208 students was analyzed using the SPSS package program. In this study, two personal values were examined: 'internal value' and 'external value', and four motives for drinking alcohol were identified: social motive, coping motive, enhancement motive, and conformity motive. The results of the present study showed that personal value had significant effects on the motives for drinking of Korean undergraduate student alcohol drinkers: 1) The internal value was significant on the coping motive and enhancement motive. 2) The external value was significant on the social motive. 3) Neither value was significant on the conformity motive. Based on the findings of the present study, personal value would be a useful variable in the field of alcoholic beverage marketing such as alcohol consumption, consumer behaviors and segmentation of the alcoholic beverage market.

The objective of this article is to examine Korean consumers' perception level of the country-of-origin of brand (COB) of global restaurant franchises. Although global brands have rushed onto the Korean food service market since 1980, there has been little or no research conducted regarding consumers' perception of COB of global restaurant franchises. In this study, we surveyed consumers to determine their perception of COB for 27 foreign global restaurant brands; specifically, we attempted to determine whether or not Korean consumers could correctly recognize the COB of each brand. The results of this research revealed that Korean consumers correctly perceived the COB of certain restaurant brands, and incorrectly perceived some other brands. For instance, Korean consumers' perception level of the COB of McDonald's and KFC were quite high, and conversely their perceptions of the COB of Outback Steakhouse and Pohoa were relatively low. When consumers select a restaurant brand, COB image was shown to be more influential than brand image.

This study is intended to investigate the wine consumers' reason of drinking and purchasing behavior according to their product involvement. Questionnaires were obtained from wine consumers at wine retailer stores. Trained researchers of this particular study conducted survey and finally 230 questionnaires were analyzed using SPSS package program(v.12.0). The subjects were categorized three different groups(high, medium, and low) based on their wine involvement. The further analysis showed that differences in reasons of wine drinking and purchasing behavior according to their involvement levels, and the characteristics of three segments were summarized at the end of the results. Consumers in high involvement drink wine mainly because they wanted to enjoy various wine experiences and have abundant knowledge for wine. Consumers in medium and low involvement would like to drink due to enjoyment of wine drinking. Expenses of purchasing, quantity and frequency of wine purchasing, country of origin, and sources for wine information showed differences among three consumer groups, but differences were not presented in type of wines and purchasing place by consumers' wine involvement.