This paper describes a study that 1) explores ageing consumers’ perceptions of functionally beneficial but simple technology, and 2) tests how readily ageing consumers accept such technology. A mixed method approach is proposed to introduce ageing consumers to Google Home, to firstly demonstrate and highlight selected functional benefits associated with safety, connection with others and community, and entertainment; secondly determine ageing consumer attitudes toward that; and thirdly to test trial and adoption. Results will provide much needed insights into how emerging but relatively commonplace technology can be better integrated into ageing consumer groups to enhance wellbeing, increase independence and reduce isolation.
An options study was performed for the treatment of residual elemental sodium in driver plenums following the chopping operation during the pyroprocessing of used nuclear fuel. Given the pending availability of a multi-function furnace for distillation and consolidation operations in the Fuel Conditioning Facility, the furnace was considered for the processing of driver plenums. Although two options (oxidation and distillation) could be performed in the multi-function furnace, neither option has been developed sufficiently to date to warrant the use of the furnace for treatment operations. Thus, it was decided to defer the treatment of elemental sodium from driver plenums in the multi-function furnace until more developed technologies and/or furnaces become available. In the interim, storage of the plenums and characterization efforts are recommended.
This research aims to provide a conceptual framework to explore how consumers respond to genuinuity claims made by organisations and how it affects perceptions towards the brand. Further, this proposal explores the influence of brand familiarity and inferences of manipulative intent on consumer’s cognition of the genuine claim. The Affect Transfer Hypothesis, Dual Mediation Hypothesis, Independent Influence Hypothesis and Reciprocal Mediation Hypothesis Models are tested parallel to determine the most effective model in line with previous studies. A total of 12 studies have been designed, comparing across 4 different levels of genuinuity, and 3 different product categories (luxury car brands, luxury hotels & spa resorts). A self-administered survey will be used while collecting data using panel data and mall intercept to ensure the ecological validity of the study. The study contributes conceptually by proposing a conceptual definition for genuinuity appeals. It contributes methodologically in its development of a brand genuinuity scale. Finally, the study will contribute managerially by providing practitioners, policy makers and firms with new ways to distinguish themselves as genuine amongst the clutter of unsubstantiated claims and to change consumer’s perceptions of industries such as banks which are renowned for unsubstantiated claims.
This research aims to provide a conceptual framework to explore how consumers respond to genuinuity claims made by organisations and how it affects perceptions towards the brand. Further, this proposal explores the influence of brand familiarity and inferences of manipulative intent on consumer’s cognition of the genuine claim. The Affect Transfer Hypothesis, Dual Mediation Hypothesis, Independent Influence Hypothesis and Reciprocal Mediation Hypothesis Models are tested parallel to determine the most effective model in line with previous studies. A total of 12 studies have been designed, comparing across 4 different levels of genuinuity, and 3 different product categories (luxury car brands, luxury hotels & spa resorts). A self-administered survey will be used while collecting data using panel data and mall intercept to ensure the ecological validity of the study. The study contributes conceptually by proposing a conceptual definition for genuinuity appeals. It contributes methodologically in its development of a brand genuinuity scale. Finally, the study will contribute managerially by providing practitioners, policy makers and firms with new ways to distinguish themselves as genuine amongst the clutter of unsubstantiated claims and to change consumer’s perceptions of industries such as banks which are renowned for unsubstantiated claims.
농촌경관은 자연경관과 문화경관을 대표한다. 문명화된 세계에서 진정한 자연경관은 찾아보기 힘들며 유럽과 아시아 지역에서도 적은 지역에만 존재한다. 가장 오래된 대표적인 경관은 사람들이 경제, 생산의 가치 뿐 아니라 미적 자원으로서토지에 대해 가지고 있는 가치가 무엇인지를 보여준다.최근까지도, 전세계적으로 토지의 농업생산성은 다른 어떤 것(미와 휴양, 회복의 가치 등) 보다도 주요한 관심사였으나이제 세계 인구의 50% 이상이 도시에 살고 있는 상황에서 농촌경관이 지닌 가치들은 상실될 위기에 처해졌다. 동시에,우리가 공공영역을 관리하고 개발하는 방법은 점점 더 명확한 과학적 근거를 바탕으로 하는 경향을 보이고 있다. 어떠한목적의 보호구역을 설정하는 데 있어 경제적, 생태적 생산성과 지속가능성 등의 생태적 효과의 평가에 크게 의지한다.이러한 평가는 기후변화와 자원의 추출 등의 영향에 대한 효과를 고려하는데는 적합하나, 체계적인 계획을 수립하는데가장 큰 방해가 되는 문화적, 심리적인 경관의 장소애착을 반영하지는 못한다. 기술적 경관평가와 관리에는 두 가지관점이 있다. 북아메리카, 오스트레일리아, 뉴질랜드에서는 경관평가 기법을 자연경관 가치의 체계적인 평가로부터발전시켜 왔으며 이것은 인간의 개입이 조화롭고 만족스러운 세계에 방해가 되는 것으로 이해하고 있다. 유럽에서의경관은 문화적이고 사람이 체험하는 것으로, 평가에 있어 측정 가능한 가치보다는 문화적 산물과 장소애착의 역할을중요시 여겨 기술적 계획과의 연계가 부족한 단점이 있다. 분석의 필요요소가 어느때보다도 광범위 해졌으며 정치적으로는커뮤니티부터 국가적 차원에 이르기까지 다양하며 민감한 이해집단을 포함해야 하는 상황에서 이 두 가지 관점은 모두현대 계획의 의사결정 환경을 완벽하게 지원하지 못한다. 본 논문에서는 농촌과 자연경관의 평가에 대한 주요 쟁점들을북아메리카와 유럽의 두 가지 관점에서 다루고 한국에서의 현대 농촌계획을 지원하기 위한 적합성에 대해 논의하였으며특히 미국의 주요 국가기관과 Scenic America 등 민간단체, 그리고 European Landscape Convention 의 경관 보호의 목적을 중심으로 다루었다.
The research involves the development of a powder metallurgical route for producing good quality TiAl targets for making physical vapour deposition (PVD) coatings. Mixtures of elemental titanium and aluminium powders were mechanically milled using a novel discus milling technique under various conditions. Hot isotropic pressing (HIP) was then employed for consolidation of the mechanically alloyed powders. A cathodic arc vapour deposition process was applied to produce a TiAlN coating. Microstructural examination was conducted on the target material and PVD coatings, using X-ray diffractometry (XRD), X-ray photoelectron spectrometry (XPS) and scanning electron microscopy (SEM). It has been found that combining mechanical alloying and HIP enable us to produce fairly good quality of TiAl based target. The PVD coatings obtained from the TiAl target showed very high microhardness values.
[ ] composite powders were produced by high energy mechanical milling of a mixture of Al and powders followed by a combustion reaction. The powders were subsequently thermally sprayed on H13 steel substrates. Microstructural examination was conducted on the composite powders and thermally sprayed coatings, using X-ray diffractometry (XRD) and scanning electron microscopy (SEM). The performance of the coatings was evaluated in terms of micro-hardness and thermal fatigue. The thermally sprayed coatings performed very well in the preliminary thermal fatigue tests and showed no wetting tendency to molten aluminum.
기상레이더와 지형정보 시스템을 이용한 홍수사상에 기초하고, 운동역학적이며, 초과강우가 고려된 분포형 강우-유출 유역모형이 개발되었다. 이 유역모형에서 강우로 인한 지표면 유출 및 지표면 흐름과 관련된 각종 변수의 공간적 변동성과 불확실성을 인식하고 설명한다. 개발된 모형은 래스터 지형정보시스템과 공간적ㆍ시간적으로 변하는 강우자료와 호환된다. 몬테칼로 모의와 우도값이 이 모형의 검정을 위하여 이용되었으며, 검정 모형으로부터 반응되는 시스템의 가능범위가 허