Using the S-O-R framework, this study investigates the psychological mechanisms underlying consumer behavior in live commerce. Social presence, consumer trust, and service satisfaction were selected as key variables, and their influence on service adoption intention was empirically examined. A survey was conducted with consumers in their 20s, and data were analyzed using regression analysis and PROCESS Macro Model 6. Findings show that platform interactivity significantly enhances social presence. Source characteristics positively impact both consumer trust and service satisfaction, while content informativeness exerts a statistically significant positive influence on all three variables. Mediation analysis revealed that social presence affects adoption intention indirectly via service satisfaction and also through sequential dual mediation involving trust and satisfaction. The direct path from social presence to adoption intention was not significant, underscoring the critical role of service satisfaction in the adoption process. These results suggest that while interactivity strengthens perceived social presence, it is ultimately trust and satisfaction shaped by source credibility and content informativeness that drive adoption intention. The study contributes to understanding of consumer psychological responses in digital retail environments and offers practical implications. Enhancing content quality and strengthening source appeal are essential strategies for boosting consumer adoption of live commerce services.

우리나라에 축산물을 수출한 국가들이 2022년과 2023년 에 제출한 2019-2022년 국가별 잔류물질검사프로그램(NRP) 자료를 바탕으로 축산물 유형별, 국가별로 잔류허용기준 을 위반한 동물용의약품과 환경오염물질의 현황을 분석하 였다. 가장 많이 위반된 잔류물질은 네오마이신 2 4 1건, 페 니실린G 183건, 겐타마이신 151건, 세프티오퍼 113건, 니카 바진 103건 등이였고 축산물별로는 소고기, 돼지고기, 가 금육, 우유, 계란 등의 순서로 나타났다. 잔류 위반이 가 장 많았던 소고기에서는 페니실린G, 세프티오퍼, 플루니신 , 네오마이신, 벤질페니실린, 멜록시캄, 플로르페니콜, 질 파테롤 등 전염병 치료에 사용되는 항생제와 해열제 및 성장 촉진에 사용되는 동물용의약품이 주로 검출되었지만 , 돼지고기에서는 성장촉진을 목적으로 사용되는 락토파민 과 항생제인 독시사이클린, 클로람페니콜, 벤질페니실린, 난드롤론, 티오라실, 스트렙토마이신 및 임신 촉진에 사용 되는 호르몬이 가장 흔하게 검출된 것으로 나타났다. 가 금육에서는 콕시듐증 치료에 사용되는 항생제인 니카바진 이 가장 많이 위반되었으며, 스트렙토마이신, 아미노글리 코사이드 항생제, 벤질페니실린, 독시사이클린 및 기타 항 생제가 그 뒤를 이었다. 동물용의약품의 잔류 위반은 많 은 국가에서 보고되고 있으나, 다이옥신과 PCB와 같은 환 경오염 물질의 잔류는 주로 유럽 국가에서 보고되었다. 국 가별 잔류물질의 차이는 각국에서 사육되는 가축과 사육 관리 방식의 차이에 의한 것으로, 소고기의 잔류 수준이 높은 것은 소는 다른 동물에 비해 질병 발생 시 개체별로 치료되기 때문일 것으로 추정된다. 본 연구 결과는 수입 축산물의 안전성 확보를 위하여 국가별, 축산물별로 중점 적으로 검사가 필요한 물질을 제시함으로써 매년 실시하 는 수입 축산물 잔류물질검사를 보다 과학적이고 효율적 으로 수행할 수 있는 기반을 제공하였다.

This study quantitatively assessed the impacts of climate change and extreme weather events on the suitability zones and dry matter yield (DMY) of Italian ryegrass (Lolium multiflorum Lam.) in Korea. Baseline climate (2006–2015) and recent climate (2021–2023) conditions were compared using national meteorological and crop yield data. A significant decrease in total annual precipitation (−84.3 mm, p<0.001) was observed, while winter minimum temperatures showed a slight but statistically insignificant increase (+0.27°C, p = 0.111). Suitability zone classification based on agro-climatic zoning indicated regional shifts, particularly a decrease in the best suitable zones in 2021 and partial recovery by 2023. Dry matter yield increased by 31.6% in central Korea due to improved winter survival under warmer conditions, while southern Korea experienced a 9.4% yield reduction in response to a severe spring drought in 2022. Pearson correlation analysis showed a moderate positive but non-significant relationship between precipitation and yield (r = 0.518, p = 0.292), and multiple linear regression explained 97.9% of yield variation (R² = 0.979). Precipitation had a stronger explanatory effect than temperature, suggesting that water availability is a more critical factor for forage productivity. These findings provide scientific evidence of regional climate sensitivity and support future data-driven cultivation planning.

Unlike civilian logistics systems, which primarily focus on efficiency, military logistics emphasizes operational stability. To achieve this, the establishment of a dedicated support system and balanced inventory management are essential. However, the current Army logistics system requires improvements in the support rate through the dedicated support framework. Although long-term improvement is possible through procurement process optimization, short-term enhancement is difficult due to the military’s annual procurement cycle. As a short-term improvement, inventory adjustment between supply points could be effective, but this strategy has not been fully utilized. This is due to the lack of recognition that, while inventory adjustment may increase costs in the short term, it contributes to improved logistics efficiency and stability in the long term. This study proposes a cost-minimizing plan that includes inventory adjustment between supply points in military logistics and aims to verify the effectiveness of inventory adjustment. To this end, a mathematical model for optimizing transportation planning was developed. Additionally, the effectiveness of inventory adjustment was demonstrated through a case study reflecting actual Army logistics conditions. The results of the study confirmed the positive effects of inventory adjustment. Inventory adjustment is expected to enhance the dedicated support rate and promote procurement process optimization, contributing to the advancement of the Army logistics system.

This study evaluated the effects of solid and water-soluble extracts derived from torrefied Pinus densiflora on lettuce (Lactuca sativa) germination and growth, as well as the cultivation efficiency of torrefied materials combined with plant nutrient solutions. Torrefied samples were prepared under various conditions (200°C, 220°C, 240°C for 20–80 minutes) and mixed with sand at ratios from 20% to 100%. Liquid extracts were formulated with macronutrients (N, P, K, Mg) and micronutrients (Mn, B, Fe, Cu) and applied to leafy and root vegetables. Germination tests showed that 60% and 80% torrefied treatments had the highest and most consistent rates, with torrefied samples promoting more rapid and stable germination than controls. A two-way ANOVA indicated a significant interaction between treatment and concentration (p = 0.043), suggesting concentration-specific effects. While shoot length showed no significant difference, root growth was marginally significant (p = 0.064), with washed torrefied material producing the longest roots. Physical analysis revealed that torrefied materials improved soil thermal retention and moisture-holding capacity. However, increasing torrefied content reduced porosity, likely due to fine particles filling soil pores. In conclusion, torrefied P. densiflora materials exhibit strong potential to enhance germination, root development, and soil condition. Optimal results were achieved with 40–60% solid mixtures for germination and 60–80% diluted extracts for rapid and consistent seedling growth. When optimally applied, they may serve as effective, sustainable amendments in cultivation systems.

Background: Portable, small computers and smartphones are now considered essential tools in modern society and smartphone ownership and usage rates are rising every year. However, excessive smartphone use can have musculoskeletal and postural implications, leading to “smartphone addiction” and related dysfunctions. Objects: This study aimed to investigate the effects of smartphone addiction on scapular position and muscle activity during shoulder abduction in asymptomatic individuals. Methods: A total of 45 participants were classified into high-risk, middle-risk, and low-risk groups based on their smartphone addiction levels. Scapular position was measured using the scapular index, round shoulder posture (RSP), lateral scapular slide test, and scapulohumeral rhythm spine angle. Muscle activity was assessed using electromyography of the upper trapezius (UT), lower trapezius (LT), serratus anterior (SA), and anterior deltoid (AD) muscles during shoulder abduction. Results: Smartphone addiction was significantly associated with altered scapular position and muscle activity. The high-risk group exhibited greater forward head posture and more pronounced RSP. Additionally, the high-risk group had lower SA activation and higher UT, LT, and AD muscle activity, indicating compensatory mechanisms due to altered scapular positioning. Conclusion: These findings suggest that excessive smartphone use contributes to postural deviations and altered muscle activation patterns, which may lead to musculoskeletal dysfunction over time. Clinicians should consider smartphone use when assessing patients with scapular dysfunction, and future studies should explore interventions to mitigate these effects.

Background: Logistics service workers (LSWs) face significant occupational challenges, with ankle sprains being the second most prevalent work-related musculoskeletal disorder. Foot posture, assessed through the navicular drop test, can significantly influence dynamic balance performance, which is crucial for injury prevention in physically demanding occupational settings. Objects: This study aimed to investigate differences in dynamic balance performance among LSWs with pronated, supinated, and normal foot types using the Y-Balance test (YBT), comparing reach distances across anterior, posteromedial, and posterolateral directions. Methods: A total of 205 LSWs were classified into three groups based on navicular drop measurements: supinated (n = 44), normal (n = 94), and pronated (n = 67) foot types. The YBT was performed on the dominant leg, measuring reach distances in three directions. Participants’ demographic characteristics were recorded, and statistical analyses were conducted using one-way analysis of variance (ANOVA) with Bonferroni correction. Results: Significant differences in YBT performance were observed across all three directions (anterior: p = 0.009, posterolateral: p = 0.015, posteromedial: p = 0.014). The supinated and normal foot groups showed significantly greater reach distances compared to the pronated group (p < 0.026 for anterior direction). In the posterolateral direction, the supinated group demonstrated significantly better performance compared to the pronated group (p = 0.014). Similarly, the posteromedial direction revealed significantly higher reach distances for the supinated group compared to the pronated group (p = 0.012). Conclusion: The study reveals that foot type significantly impacts dynamic balance performance among LSWs. Workers with pronated feet demonstrate reduced balance capabilities, while those with supinated feet show the most superior dynamic balance performance.

Background: Hamstring shortness (HS) contributes to the limit of hip and knee range of motion and can limit the execution of multi-segmental movement exercises such as squatting, thereby altering the muscle activation. The double leg squat (DS) is fundamental exercise for knee injury rehabilitation programs. However, it may aggravate knee joint injury and cause low back pain. The Bulgarian split squat (BSS) is a one-leg squat exercise with greater knee joint stability than DS. Measuring muscle activation during the squat will provide insight into the contribution of hamstring activation and quadriceps and hamstring (Q:H) ratio to the knee in participants with HS. Objects: This study compares hamstring activation and Q:H ratios during squat exercises in individuals with and without HS. Methods: This study classified 30 healthy participants, based on active knee extension, into two groups: with HS and without HS. Surface electromyography was performed to determine muscle activation of the medial hamstring (MH) and biceps femoris of the hamstrings and coactivation of the Q:H. All participants performed DS and BSS. Results: MH activity was significantly higher in the with HS group than in the without HS group during all exercises, and the Q:H ratio was significantly closer to 1.0 during BBS compared to DS. Additionally, the with HS group had a significantly lower Q:H ratio than without HS group. Conclusion: In comparison between exercises, BBS can bring the Q:H ratio closer to 1.0 compared to DS, which may enhance knee stability. However, in between-group comparisons, the increased tension due to the shortening of the hamstrings leads to heightened hamstring activation, resulting in a Q:H ratio that is closer to 1.0 compared to the without HS group. Therefore, relying solely on the Q:H ratio to assess knee stability may be risky.