Pseudoscorpiones De Geer, 1778, an order of arachnids, exhibits a global distribution spanning all continents, with the notable exception of Antarctica. This taxon is characterized by a wide array of unique behaviors, including phoresy and matriphagy, setting it apart from other arachnid groups. Moreover, their morphological features distinguish them notably from other animal taxa. Surprisingly, in the context of Korean research, pseudoscorpions remain a relatively unexplored field. Up until the year 2023, only 8 families, 13 genera, and 26 species have been documented in Korea. This number stands in stark contrast to neighboring countries like Japan, boasting 13 families, 35 genera, and an impressive 100 species, and China, which has documented 12 families, 39 genera, and an extensive 168 species of pseudoscorpions.

The order Pseudoscorpiones De Geer, 1778, often referred to as pseudoscorpion, is a relatively understudied taxonomic group in Korea. Korea has documented only 26 species within 8 families and 13 genera of Pseudoscorpiones, a notably smaller number compared to Japan, which includes 100 species in 13 families and 35 genera, or China, with 168 species in 12 families and 39 genera. Additionally, Korea currently lacks comprehensive information regarding the ecology, behavior, and taxonomic characteristics of Pseudoscorpiones. These highly sensitive soil-dwelling predators dynamically respond to changes in soil conditions, making them potential significant biological indicator species. Furthermore, Pseudoscorpiones are known for their adaptation to lower soil temperatures, rendering them particularly sensitive indicators of climate change impacts. Through this presentation, our goal is to illuminate the ecology, behavior, and taxonomic attributes of Pseudoscorpiones species recorded in Korea. By doing so, we aim to contribute to the future expansion of research in this field and enhance our understanding of these remarkable arachnids.

Recently, there has been an increase in human casualties and property damage caused by large-scale disasters such as massive wildfires, concentrated heavy rainfall, chemical accidents, and infectious diseases. To enhance the citizen protection capabilities of civil defense personnel, it is necessary to ensure their capacity to perform on-site citizen protection duties and guarantee their safety. Particularly, the current civil defense uniforms are vulnerable to fire and waterproofing, and the safety is threatened when civil defense personnel perform field activities such as fire and flood damage. Therefore, there is an urgent need for research and development of civil defense uniforms to ensure functionality and safety. In this study, we aim to understand the duties of domestic civil defense units and the characteristics of on-site situations, analyze overseas civil defense uniform replication cases, and derive safety criteria for civil defense uniforms. Developing civil defense uniforms based on safety and functional criteria is expected to enhance civil defense personnel's capabilities and increase public welfare by deriving optimal performance for each mission.

With the popularity of live streaming commerce, the characteristics of streamers and products subtly influence consumer behavior through visual live streaming form. Based on dual-process theory, this paper develops a comprehensive theoretical model to examine how consumer perceived streamer characteristics and product characteristics influence streamer attractiveness and product attractiveness, and explore how consumer behavior inertia is affected by streamer attractiveness and product attractiveness. An online survey consisting of 300 participants was recruited to empirically examine the proposed research model. The results indicated that consumer perceived streamer characteristics and product characteristics are important factors affecting the streamer attractiveness and product attractiveness, which in turn positively affect consumer’s shopping experience memory, which further influence consumer behavior inertia. In addition, the moderating effects of mindfulness are also examined.

The present study choose to conduct consumer behavioral research in Metaverse situation, explores factors that influence consumer shopping enjoyment and purchase intention from product, service and technology perceptive. The research team gathered the primary data through questionnaire subjecting to Chinese consumers (n=300) who know about TaoBao future city which themes on virtual buying in Metaverse. In addition, structural equation modeling is employed to examine the hypothesized relationship among the variables. The result shows that all the driving factors positive effects consumer shopping enjoyment and then influence purchase intention positively. The finding is significantly fundamental to establish theoretical framework future about virtual shopping in Metaverse, and help marketers realize how to set virtual stores in Metaverse to enhance consumer shopping experience so that they could improve consumer purchase intention in the context.

The purpose of this paper is to investigate factors driving parasocial relationships and their effect on brand equity. A conceptual model including the following variables is proposed: opinion leader attributes, parasocial relationship, brand equity and the moderating effect of endorser-brand congruency. The proposed research model is analyzed using a survey of 301 Chinese consumers. Structural equation modelling is employed to examine the hypothesized relationships among all variables. The findings show that the opinion leader attributes of expertise and exploration positively affect the parasocial relationship between consumers and the endorser, and the parasocial relationship and brand equity are positively associated. Furthermore, endorser-brand congruency acts as a moderator on the relationship between opinion leader attributes and the parasocial relationship. The implications, limitations, and discussions are provided.