The personal luxury goods market in the Middle-East is the 10th largest in the world, right before Hong-Kong and Russia, which are both well-established markets for luxury products (D’Arpizio, Levato, Zito & Montgolfier, 2015). However, luxury consumer behavior consumption in the Middle-East and its influencing factors have largely been left unexplored. This paper builds on previous research among German luxury consumers and investigates the formation of brand love and its impact on willingness-to-pay among Arab luxury consumers. Compared with the German study, it is found that Arab luxury consumers show weaker brand love tendencies. In addition, materialistic characteristics and tendencies for conspicuous consumption among Arab consumers strongly influence brand love in the context of luxury fashion and accessories, which confirms previous findings. Results further document that for Arab luxury consumers neither conspicuous consumption tendencies nor brand love can be interpreted as a predictor for an increase in willingness to pay. Hence, for those consumers, long-lasting emotional consumer-brand relationships are not responsible for generating additional profits and do not explain why the willingness to pay for luxury goods was significantly higher among Arab consumers. Finally, results indicate that though some elements of luxury consumption are shared among German and Arab luxury consumers (e.g. fashion involvement, the evaluation of particular brands, gender and brand love tendencies) there are significant differences in terms of e.g. brand preferences, general willingness to pay for luxury fashion and accessories and willingness to pay for conspicuous luxury goods. This research provides insights into the formation of brand love among Arab luxury consumers and how it informs luxury consumption. Moreover, it sheds light on similarities and differences across the two samples and increases the understanding of luxury consumption in a broader geographic context.

The concept of „Sustainability‟ has become as major concern and it used by consumers and corporations to convey the concept of taking care of the environment. Environmental concern has led to sustainable consumption in a variety of product categories, such as electricity, textiles, apparel, food, and grocery products (Chan, 2001; Harrison, Newholm, & Shaw, 2005; Vermeir & Verbeke, 2006a, 2006b). Interest of the negative environmental impacts are rapidly increasing in present fashion business and consumer behavior has become a rising concern of the consumption and fashion supply chain to apply sustainable consumption (Birtwistle & Moore, 2007; Fineman, 2001). The environmental and social concern recognized in fashion industry from 1990‟s. However, the complexity of conceptual definition of sustainability and ecologically responsible consumer generates different and mistaken perception to consumer. In addition, in fashion industry, the terms of „eco-fashion‟, „environmentally friendly fashion‟,„green fashion‟, „ethical fashion‟, and „sustainable fashion‟ are frequently used interchangeably to describe the same concept. These interchangeable terminology is leading to confusion of the readers by the non-unified terminology (Choi et al., 2012). Also, consumers seem to have narrow scope and little understanding of sustainable fashion. In general, consumers focuses on environmental aspect not the wide-range of complexity of environment, social, and economical concern (Cervellon, Hjerth, Ricard, & Carey, 2010). The growing number of fashion brands are leveraging on green branding initiatives. Green marketing is increasing rapidly in corporate aspects and for a consumer perspective, global consumers are recognizing a personal accountability to take responsibility for social and environmental issues. Despite the fact many of individuals‟ willingness to purchase green products has increased in the last few years, however, there is limited studies suggest that purchase of green or sustainable products. Consumer research on sustainable fashion has mainly focused on consumer behaviors towards sustainable fashion products (SFPs); however, relevant studies that examined the whole process of the predicting proenvironmental behavior cross nationally value and the eWOM are still scarce. The purposes of research model are 1) to identify the determinants of eWOM intention on consumers' purchase intentions, 2) to examine the information adoption process as precursors of purchase intention of sustainable fashion, and 3) to testify different message types effects to information adoption process.

Introduction In the contemporary business environment, fashion companies ought to cope with fundamental changes marketing communication has conventionally been performed. In response to shifting socio-demographic, environmental and market-related conditions, gradually new forms of fashion promotion have evolved (Fill, 2006). Nowadays, the global fashion industry experiences a reduced dependence on mass media advertising and an enlarged reliance on dialogic, relationship-oriented and digitally grounded communication methods (Chitty, Barker, Valos & Shimp, 2012). Against this backdrop, it is irrefutable that social media technologies have been remarkably transforming the ways in which modern-day fashion communication is practiced (Brennan & Schafer, 2010; Funk et al., 2016; Dillon, 2012; Saarinen, Tinnilä & Tseng, 2006). The competitive and widely saturated apparel market is facing an era of intensive proliferation of brands, an epoche of awe bombardment of advertisements, which makes a well-though-out communicational strategy ever more imperative, particularly in a cross-cultural context (Dillon, 2012). Yet, studies that analyze the importance of social media in relation to traditional means of fashion communication are scarce. Even though, empirical introductions start being made to this explicit issue, considerable research deficiency subsists in the realm of cross-cultural fashion communication and social media optimization. Therefore, the rationale of this paper at hand is to contribute to balance out this research gap by providing evidence from four countries.

E-commerce is a global phenomenon that reshapes retailing and the appropriate multinational corporations. The goal of this study is to get a better understanding of the relationship between online customer reviews (OCRs), sales and sales after returns in the cross-national and cross-cultural context. We discuss our hypotheses by empirically analyzing a large and unique data set from a European fashion e-commerce company. This study links a wide range of transaction data (0.8 billion page clicks, 17 thousand different products, 499 brands, 50 product categories, 22 million sold and 11 million returned items) from six different countries (Austria, France, Germany, Italy, Netherlands, Poland) with a large set of OCRs (0.7 million). Our results show that positive OCRs can lead to higher sales and sales after returns with considerable cross-country differences. We argue that differences in culture provide a substantial explanation for these effects by using Hofstede's cultural framework.

The main objective of this study is to compare the difference of consumers’ perception on brand context. The focal factors are brand equity, brand personality and perceived customer value. This would enhance the knowledge of cross-cultural brand equity and brand personality, especially in Fast-Fashion industry. In addition, the findings of this study show that, for a brand in different marketing context, how customers perceive the brand and contribute it to their value. The sample size of 800 consumers is applied (400 Japanese consumers and 400 Thai consumers. The focal brand is randomly selected by the researcher. The Structural Equation Modelling with multiple group analysis would be conducted for examining the differences of consumer perception on a Fast-Fashion brand. All major model fits indicator would be evaluated. Finally, the results of the study would be discussed.

Fast fashion refers to a strategy to respond to the latest fashion trends by short production and distribution lead times, limited supplies and rapid inventory turnover rates. Whilst research on fast fashion mostly investigates producers’ side, e.g. supply chain, scholarship exploring consumers’ side of fast fashion remains limited. In addition, research on fast fashion consumption tends to neglect similarities and differences of consumers (e.g. needs, wants, desires, and demographic characteristics) in different parts of the world, particularly developed and developing economies. The aim of this study is threefold: Firstly, by focusing on the emergent Turkish market and the established Finnish market, it analyses and compares fast fashion consumption of Turkish and Finnish consumers. Secondly, through qualitative and quantitative studies, it reveals the components of fast fashion consumption, which include appearance management, repeat visiting behavior, product use duration, interaction with social media, impulse buying, willingness to pay full price, hedonic consumption, and fashion involvement, and develops a scale for measuring fast fashion consumption. Thirdly, it evaluates the impact of each component and examines the influence of demographic variables on fast fashion consumption. The findings demonstrate both personal and national differences in the components of fast fashion and point to a need for an in-depth, cross-cultural study on ethical and environmental issues related to fast fashion consumption.

Consumers around the world are increasingly categorized by parallel needs and similar longings which lead to an ever-more homogeneous global market (Chan, Li, Diehl & Terlutter, 2007; van Ittersum & Wong, 2010). The acceleration of global consumer assemblies has concurred with the occurrence and upsurge of global citizens and consumer cultures (Gao, Mittal & Zhang, 2015). Yet, many researchers still claim that cultural differences have to be considered to grasp buying customs of global (fashion) consumers (Tahmid, 2012). The rationale of this paper is to balance out this research gap and to contribute to the current debate of global vs. local (Cleveland, Papadopoulos & Laroche, 2011; Askegaard, Arnould & Kjelgaard, 2005; Arnett, 2002) fashion consumer lifestyle segments with joint or divergent dominant apparel purchase motivations. Motivational factors influencing apparel purchase behavior can be separated into rational, emotional (perceptional) and patronage motives (Diamond, 2005). In the main, Sproles & Kendall´s consumer characteristics approach (1986) provided the conceptual foundation of the present study of fashion consumption motivations (fashion referred to as apparel & clothing), partially modified to suit the peculiarities that mold fashion consumption. The total of 23 motivations is made up of 15 multi-item scales and 8 single items that complement the fashion-specific range of motivational drivers. Especially referring to fashion purchase motivations, countries like Germany and Austria (despite their prosperous market economies) have so far been markedly neglected and even for France, although universally recognized as the leading country for fashion, in-depth research on motivational parameters shaping individual shopping activities is scarce. Likewise, investigations on American (a nation with intense spending capacity) fashion purchase motivations are extremely seldom. The objective of this paper is threefold and expressed through the following three research questions: (1) What are important lifestyle cluster characterized by central fashion motivations? (2) Can representatives for each cluster be found in all countries? (3) Are there country specific differences which point to either global or local fashion consumer segments? The predefined set of fashion consumption motivations was put to test via an online quantitative consumer survey. The questionnaire was delineated in three languages, using a translation-back translation procedure and was thoroughly pre-tested. Altogether, 693 non-student individuals (482 females, 211 males; from 18 to 87 years of age) participated in the survey, equally distributed across countries, ages and gender among the four nations (despite the fact that quota sampling was used). Subjects were asked to evaluate the total of 23 fashion consumption motivations on a 7-point Likert scale. A factor analysis was conducted for each of the established multi-item scales (with a CA value of mostly above .70). Measurement Invariance (Steenkamp & Baumgartner 1998) across the four countries was assessed. Subsequently, a cluster analysis was carried out using the Ward algorithm, incorporating all 23 fashion consumption motivations to acquire a more detailed description of the consumer segments. Five consumer clusters were extracted through Elbow criteria: (1) pragmatic, socially-conscious, brand loyals (n= 195), (2) sustainable fashion shoppers (n=127), (3) detached fashion disinterested (n=128), (4) passionate, luxury-status fashion-leaders (n= 107), and (5) experiential fashion adventure-seekers (n=136). Country-wise, significant differences are manifested between the consumer segments, X²(12, 693) = 69.12, p=.000. Findings portend that consumers in all research countries can be allocated to one of the five clusters. This condition leads to the clear presumption that global consumer fashion consumer segments do exist. Nonetheless, some national divergences become evident. Particularly if a fashion brand or company intends to address a target group affiliating to the consumer cluster 1: pragmatic, socially-conscious, brand loyals, cluster 2: sustainable fashion shoppers or cluster 3: experiential fashion adventure-seekers, national differences need to be taken into consideration. Markedly, a pragmatic positioning appears to be most auspicious to target American and also French consumers whereas a sustainability and ethnocentric orientation seems to be substantially promising to reach German and also Austrian consumers, demonstrating that a complete standardization of a fashion firm´s positioning through the transnational appeal of dominant consumption motivations seems not yet to be advisable. Further implications, limitations and directions for future research are available upon request and will be addressed more thoroughly at the conference.

Background:Agricultural work is physically demanding and is associated with a high frequency of musculoskeletal disorders. It is challenging to comprehensively understand the present status of work-related diseases and injuries among farmers in underdeveloped countries.Objects:This study aimed to elucidate the current status of work-related musculoskeletal disorders in local farmers in Tigray, Ethiopia, and identify the agricultural factors associated work-related musculoskeletal pain (AFWMP) and healthy living and healthy behavior factors associated work-related musculoskeletal pain (HFWMP).Methods:The Institute for Poverty Alleviation and International Development at Yonsei University conducted a survey of 126 households in Tigray, Ethiopia in 2014. A total of 116 individuals (73 men, 43 women) representing each household answered the questionnaires.Results:1) Work-related musculoskeletal pain (WMSP) most commonly occurred when performing heavy lifting and most frequently occurred in the lower back. 2) Age, self-perceived labor intensity, and months of farming work were significantly higher in the pain group than those in the non-pain group. 3) Overall work-related musculoskeletal pain intensity (WPI) showed positive and negative correlations with years of farming experience and self-perceived health status, respectively. 4) In binary logistic regression, the occurrence of WMSP showed significant associations with self-perceived labor intensity. 5) On multiple linear regression analysis, age, months of farming work, and self-perceived health status had a significant impact on overall WPI.Conclusion:The WMSP of farmers in Tigray, Ethiopia was related to the characteristics of farm working and health status. Furthermore, HFWMP and AFWMP were the chief factors affecting the occurrence of WMSP in farmers in Tigray. Therefore, both HFWMP and AFWMP should be considered for clinical health assessments of farmers with WMSP in underdeveloped African countries.

Torsional constants of both rectangular cross section and circular cross section are induced by exact solution, and was easy to calculate since of simple shape. However, it is very difficult to calculate the torsional constant of both an arbitrary cross-section and a composite cross-section. In this study, a finite element formulation was proposed as a method to calculate the torsional constant of both an arbitrary cross-section and a composite cross-section. From the numerical study, numerical results was compared with exact solution.

In this paper, a local deformation effect in thin-walled box beams is investigated via a finite element modal analysis. The analysis is carried out for single-cell and multi-cell box beam configurations. The single-cell box beam with and without a neck, which mimics a simple wind-turbine blade, is analyzed first. The results obtained by shell elements are compared to those of one-dimensional(1D) beam elements. It is observed that the wall thickness plays a crucial role in the natural frequencies of the beam. The 1D beam analysis deviates from the shell analysis when the wall thickness is either thin or thick. The shell modes(local deformations) are dominant as it becomes thin, whereas the shear deformation effects are significant as it does thick. The analysis is extended to the single-cell box beam with a neck, in which the shell modes are confined to near the neck. Finally the multi-cell box beam with a taper, which is quite similar to real wind-turbine blade configuration, is considered to investigate the local deformation effect. The results reveal that the 1D beam analysis cannot match with the shell analysis due to the local deformation, especially for the lagwise frequencies. There are approximately 5∼7% errors even if the number of segments is increased.

본 연구는 두꺼운 난류경계층 내에 놓인 구조물의 높이와 방위각이 달라짐에 따라서 나타나는 구조물 주위의 유동특성을 파악하고자 하였다. 구조물 주위의 유동특성을 파악하기 위해 대기경계층 풍동실험을 수행하었다. 구조물의 높이는 3가지로 변화시켰으며, 방위각은 0∼90°까지 변화시켰다. 풍동실험의 레이놀즈수는 각 구조물 높이에 따라 다르게 나타나며 각각의 레이놀즈수는 10.4×104(H1), 29.4×104(H2), 43.2×104(H3) 이다. 연구결과로서 높이와 방위각이 변화함에 따라 모서리에서 발생하는 박리현상이 변화하고 이는 구조물의 표면압력과 섭동압력에 상당한 영향을 끼치는 것을 확인할 수 있었다.

본 연구는 농후사료의 급여수준을 달리하여 제주산마 에게 급여하는 경우에 체중 변화, 장내 미생물 조성 및 혈액성상의 변화에 미치는 효과를 구명하기 위하여 수행 되었다. 공시축으로 24-36개월의 제주산마(제주마×더러브 렛) 14두를 공시하였으며, 농후사료의 급여수준을 체중의 1.5%(5두), 2%(4두)와 2.5%(5두)로 급여하여 봄과 겨울 증 체율 및 혈액 특성과 생리적 변화를 조사하였다. 봄에 총 증체량은 1.5%, 2%, 2.5% 급여한 처리구에서 12.6kg, 21.5kg, 29.0kg, 겨울에 총 증체량은 21.6kg, 28.0kg, 42.6kg을 나타냈고, 일당 증체량은 봄에는 0.23kg, 0.39kg, 0.54kg, 겨울에는 0.40kg, 0.52kg, 0.79kg을 나타내어 체중의 2.5%를 섭취한 구에서 높은 경향을 나타내었다. 내독 소는 농후사료 과다 섭취에 의해 그람음성균의 세포벽에 서 방출되는 물질로 봄에 시행한 시험에서 3주차 때 농 후사료를 체중의 2%와 2.5%를 급여한 처리구에서 유의 적으로 낮은 결과를 나타내었으나(p<0.05) 이후에는 점차 모든 처리구에서 수치가 비슷해져 적응하는 경향을 보여 모든 처리구가 농후사료 급여에 적응하는 경향을 보였다. 봄에 실시한 실험에서 8주차에 분 pH는 농후사료를 체 중의 1.5%, 2%, 2.5% 급여한 처리구에서 각각 6.2, 5.8, 5.7로 나타나 농후사료를 체중의 2%와 2.5%를 급여한 처 리구에서 유의적으로 낮은 결과를 나타내었다(p<0.05). 직장온도는 겨울에 실시한 실험에서 8주차에 농후사료를 1.5%, 2%, 2.5%. 급여구에서 각각 37.8℃, 37.9℃, 38.4℃ 를 나타내어 농후사료 2.5% 급여구에서 직장온도가 유의 적으로 높은 수치를 나타내었다(p<0.05). 분내 미생물에 서는 셀룰로오스와 탄수화물(구조 탄수화물) 분해에 관여 하는 미생물로 알려진 Fibrobacter가 체중의 1.5% 급여했 을 경우 총 미생물군에서 2.49%를 차지하였고, 2%와 2.5% 급여구에서는 각각 1.42%와 1.09%를 차지하여 농후 사료 급여량이 증가할수록 유의적으로 감소하는 경향을 보였다. 결론적으로 농후사료 2.5%의 급여가 비육마 사육 방법으로 활용할 수 있을 것으로 사료된다.

The water removal characteristics in a PEMFC trapezoidal gas channel are investigated with the volume of fluid (VOF) method. For the case of wall contact angle of 60 degree, liquid water attaches on the top wall and moves toward the exit. In contrast, liquid water moves along the channel side corner or GDL surface irregularly for the higher wall contact angles. The hydrophillic wall contact angle of 60 degrees provides more favorable diffusion of reactants to cathode reaction sites as the GDL surface water coverage ratio approaches zero even if the water flow rate increases.

The objective of this study was to explore the role of familiarity in cross-cultural product perception and perception changes according to food systems (hot sauce and spicy-chicken) in Korean and US consumers. Free choice profiling was conducted by Korean and US consumers on four spicy-chicken samples made using four hot sauce samples. Half of the hot sauce samples were selected to be more familiar to US consumers and vice versa to Korean consumers. A previous study that investigated cross-cultural perceptions of the same four hot sauce samples in US and Korean consumers was incorporated in this study. For distinct sample differences, US and Korean consumers perceived products similarly. However, for less obvious differences, flavor familiarity seemed to affect consumers’ product perceptions. In addition, product perceptions changed more dramatically according to food systems for familiar samples in each country. The findings of this study show that consumers’ product perception can be affected by flavor familiarities.

Purpose of this study is to investigate structural behavior of the rectangular hollow column with various transverse reinforcement details. Experimental variables are diameter, arrangement details and lateral spacing of cross tie. A total of 66 column specimens have been prepared and tested under axial compressive load. Test results showed that behaviors of column specimens were different depending on the cross tie details. Specimens with cross tie wrapping longitudinal steel and transverse steel have greater strength and ductility than specimens with cross tie wrapping the longitudinal steel.

The purpose of this study was to investigate the effects of ionized calcium treatment on total bacterial cross-contamination of chicken carcass surface in the slaughtering process. The growth of Escherichia coli was strongly inhibited in a medium prepared by using a 0.5% ionized calcium solution. The total bacterial cross-contamination of chicken carcass surface and the scalding water was significantly increased as the number of scalding was increased (p<0.05). The total bacterial cross-contamination of chicken carcass surface reached a plateau without a further increase as scalding was performed consecutively for 10 or more times. The total bacterial cross-contamination of the scalding water was significantly increased as the number of scalding was increased (p<0.05). The total bacterial cross-contamination of chicken carcass surface of the chickens raised on a floor type farm was significantly higher than that of the chickens raised in a battery cages (p<0.05). The total bacterial cross-contamination of chicken carcass surface of the chickens raised on a floor type farm was significantly lower in the 0.5% ionized calcium solution treatment group than in the control group (p<0.05).

목 적: 난시안의 정확한 교정을 위해 자각적굴절검사에서 크로스실린더렌즈의 필요성을 제시하고자 하였다. 방 법: 근시성 난시를 가지고 있는 경기도 일부지역 대학생 159 안을 대상으로, Phoropter(Topon ACP-8, Japan)와 방사선시표를 이용하여 난시를 교정한 후 잭슨크로스실린더렌즈를 이용하여 난시 정밀검 사를 실시하였다. 방사선시표를 이용한 난시축과 난시량 검사결과와 크로스실린더렌즈를 이용하여 난시 정 밀검사 후의 난시축과 난시량을 비교 분석하였다. 결 과: 난시량은 방사선시표를 이용했을 때는 1.27±5.58D, 크로스실린더렌즈를 이용하여 정밀검사 후 는 1.64±7.86 D 이었으며, 통계학적으로 유의한 차이가 없었다(p>0.05). 난시교정 축방향은 방사선시표 이 용했을 때는 122.77±63.85°, 크로스실린더렌즈를 이용하여 정밀검사한 후는 112.37±67.20° 이었으며, 통계학적으로 서로 유의한 차이가 있었다(p<0.05). 결 론: 난시량과 난시축이 부정확하게 처방된 난시교정안경의 착용은 잔여난시를 생성하게 하여 안정피 로를 초래할 수 있으므로, 임상에서 크로스실린더렌즈를 활용한 난시 정밀검사가 필요하다.

Theories of advanced composite structures are too difficult for such field engineers and some simple methods are necessary. In this paper, Simple method of vibration analysis is presented. This method presented in this paper is studied self-weight and other loads. The result of the 2~3 times iteration is good enough for field engineering purposes. In the case of cantilevered composite materials beams with different cross section, increase of mass near the support does not significantly affect the vibration characteristics. As a calculations of the simple method of vibration analysis for cantilevered composite materials beams with different cross section, it is noted that the result of the second cycle at the point of free end (actually 5L/6 span) is only 2.2% away from the ‘exact’ solution.

가교(cross-link)는 사슬 내 외부의 유동성 감소 및 사슬 간격 변화, 내화학성, 내가소성, 선택도 등 기체분리막의 성능을 향상시키기 위한 여러 가지 개질 방법 중 하나이다. 본 연구는 선형의 지방족 가교제를 도입하여 폴리이미드 분리 막을 제조하였고 기존 폴리이미드 분리막이 가지고 있는 기체 분리 성능보다 더욱 향상시키고자 하였다. 가교 후 지방족 가교제의 분해와 주쇄의 이미드 고리의 풀림으로 인해 가교 전 보다 열분해 온도는 감소함을 확인하였다. 또한, 가교제의 사슬길이, 가교도와는 관계없이 가교 후 기체의 확산 감소로 인한 투 과도가 감소하는 것을 확인하였다. 기체분리특성은 CH4, N2, O2, CO2에 대한 단 일 기체로 측정하였으며 CO2/CH4, O2/N2 선택도는 가교 전보다 후가 더욱 향상 된 결과를 나타내었다.

In this study, factors analysis is performed for reducing friction in elevation motion of a large television stand over 50-inch. The first is a pipe type cross-section control for accurate position control of the piston rod. Here it was compared with the pipe type and labyrinth type orifice cross-section. The second study is for specification decision and volume compensation experiment as an apparatus for compensating of the volume of the cylinder is compressed as the volume of piston rod. Consequently, in the orifice cross section study between pipe type and labyrinth type through CAE and experimental consideration, cross section of labyrinth type orifice is preferred for reducing of friction. The result of total consideration in stability problem and performance of volume compensation for specification decision and volume compensation experiment is determined the final speculation of hollow rod φ8×φ4 and riveting system.