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        검색결과 303

        201.
        2004.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.
        4,300원
        202.
        2004.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Recently. the severe competition in the internet shopping mall has forced firms to increase the customer satisfaction and to enhance service quality. Despite the internet shopping mall's fast and superficial growth and extraordinary potential, study on fa
        4,000원
        203.
        2004.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Recently, Avatar business has in favor on the internet and lots of profit has been increasing. In this study, we apply evaluation criteria for clothing purchase to Avatar, and try to find out the differences of the evaluation criteria by the age and sex.
        4,000원
        204.
        2004.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Recently, growth of internet causes rapid changes in many areas of statistics such as statistical computation and education. Especially, bootstrap is the most interesting statistical methods applying computer resampling simulation. In this study, we try to present how to use a method of bootstrap on the internet. We also develop to user a statistical system which is programed with java applet for user to handle easily.
        4,000원
        205.
        2004.04 구독 인증기관 무료, 개인회원 유료
        The purpose of this paper is to examine the empirical analysis for charging factors and the evaluation models of internet site. Thus this is to analyze the charging factors affecting the customer satisfaction of tourism information sites in the Internet. Based on the regression model applied to a customer survey, this study shows that among the characteristics of the site, technical factor and community factor have the most significant effect on charging factor and customer satisfaction.
        3,000원
        206.
        2004.03 KCI 등재 SCOPUS 구독 인증기관 무료, 개인회원 유료
        5,200원
        209.
        2003.10 구독 인증기관 무료, 개인회원 유료
        인터넷의 사용인구가 확대되고 그 회선도 크게 늘어나고 있다. 인터넷 사용의 증가율이 한 국가의 미래 정보화 사회로의 발전 가능성의 중요한 한 척도라고 본다. 이 논문은 정보화 사회의 근간이 되는 인터넷 회선 및 인터넷 이용 부문과 사용자의 인구적 특성과의 기술적 및 통계적 분석을 하였다. 인구적 특성으로 사용자의 연령, 성별, 직업, 지출비용 등을 사용하였다. 그 결과 인터넷 사용자의 특성, 인터넷 이용부문, 회선 등의 측면에서 시사점, 유의성과 관련하여 목표 고객을 고려한 필요한 제안들을 제시하였다.
        3,000원
        210.
        2003.10 구독 인증기관 무료, 개인회원 유료
        Recently, Avatar business has in favor on the internet and lots of profit has been increasing. In this study, we apply evaluation criteria for clothing purchase to Avatar, and try to find out the differences of the evaluation criteria by the age and sex. There are many forms in the evaluation factors for purchasing clothes of Avatar by categorizing into five primary factors with statistical tool among them. At this point, future research should use these results for the area of the customer management and marketing in Avatar business on the internet.
        4,000원
        211.
        2003.10 구독 인증기관 무료, 개인회원 유료
        Due to the convenience of use and rapid access to their information to find, many Internet users utilize the search engines or portal sites to find their information and web sites. However, many researches related with web site evaluation pointed out that many factors have to be considered to increase the usefulness of the site and the degree of user's preference about the site. In this research, based on the previous research, preference factors are derived to evaluate the portal sites. And then, five portal sites are evaluated by the questionnaire. CHAID, a decision tree technique, is used to analyze the results of survey and the relationships of preference factors. This research can be an indicator when we analyze the preference factors of portal site and other kinds of web sites using decision tree.
        4,000원
        212.
        2003.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study centers on how the electronic democracy which is expected to be a political system of information society may increase civic participation and develop political system. On the other hand, critics of internet voting claim that the technology required to properly authenticate voters and assure the accuracy and integrity of the election system either does not exist or is not widespread enough in society to be equitable and effective. In order to capture the potential that this new technology offers, it must be implemented correctly, upon a well-conceived framework of standards and procedures. At the same time, government must seek the advice of industry leaders as well as social activists so as to avoid the many obstacles that will undoubtedly arise.
        4,200원
        215.
        2003.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Next Generation internet banking service for important role of banking business competitive power separates service function of individual banking and should equip various service that coincides in each special qualities these are customer management, portfolio management, global corporation support etc. The past few years have been characterized by rapid changes in technology and the introduction of corporate and retail banking services through the Internet. the integration of e-banking platforms with legacy systems and the increasing dependence of banks on third party information service providers, all dramatically amplify the magnitude of risks to which banks are exposed. Risk management disciplines have not evolved at the same speed and many institutions, especially the smaller ones, have not been able to incorporate Internet banking risk controls within their existing risk management structures. This article provides an overview of the various risks which are heightened with Internet banking, and a holistic approach to managing these risks. In addition, the presentation will explain the different risk areas and the controls to be adopted to mitigate these risks.
        4,200원
        217.
        2003.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Purpose : This study investigated the consumer satisfaction of the rehabilitation counseling via internet for parents of children with developmental disabilities aged under 6. Methods : The web site for internet counseling (ddchild.com) consisted of 1,500-page information for educating children at risk, with mental retardation, autism, learning disabilities, and cerebral palsy. Internet counseling was conducted in the form of Q/A, real-time chatting, monthly interview, and search engine. The consumer survey form was dispatched to a total of 1,459 registered members and 91 (7%) of them replied to the survey. The survey included general information of the respondents, the types of disabilities they used mostly, their satisfaction level, criticisms and suggestions to this internet counseling. Results : The general characteristics of the respondents were: (1) The users were distributed across the nation from Seoul and its vicinity (61%) to Cheju (1%); (2) The respondents’ 68% was middle or lower middle class; (3) The types of disabilities were children at risk including learning disabilities and ADHD (37%), autism (21%), mental retardation (21%), cerebral palsy(18.5%). The 68% of the respondents were satisfied with the internet counseling, and 65% actively used the data base consisted of rehabilitation information for educating children with developmental disabilities. Regarding the usage of the data base, 49% replied that this program was very helpful, because the instructions were described with concrete examples, 47.7% “helpful in understanding how to teach these children,” and 27.7% “in better understanding the behaviors of these children.” As to the suggestions, the respondents demanded two things. One is that the government build more schools and centers for educating these children along with more economic support, and the other requests are related to the operation of this internet counseling: enforcing of speech therapy program, opening of demonstration program with regard to the usage of this system, and setting up a psychological counseling for the parents. Conclusion : Operation of the internet counseling system can be a viable approach for providing early intervention programs for parents with developmental disabilities with low-cost effectiveness in the country where early intervention has not been systematically established.
        4,500원
        220.
        2002.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
        최근 인터넷은 중요한 국제마케팅 수단으로 각광을 받기 시작했다. 특히 자원 제약으로 어려움을 겪고 있는 중소기업은 글로벌 시장을 두드리기 위해서 인터넷을 최대한 활용할 수 있을 것이다. 그러나 인터넷의 도입과 보급이 짧은 기간 동안에 급속히 이루어져 이에 대한 연구가 많이 축적되어 있지 못하다. 이런 배경 하에 본 연구에서는 중소기업이 인터넷을 수출활동에 활용하려는 의도에 미치는 영향 요인들을 실증적으로 검토하고자 한다. 기존 관련 연구를 기초로 인터넷 수출활동의도에는 제품특성, 조직특성과 산업특성의 세 가지 큰 구성개념이 영향을 미친다는 연구모형을 설계하여 실증 조사를 수행하였다. 조사 결과, 제품특성으로서 제품의 수출적합성, 조직특성으로서 마케팅 자원 제약, 수출지향성, 정보활용지향성, 구성원의 인터넷 지시, 마지막으로 산업특성으로서 동종업계 정보화 및 경로의존도와 같은 요인이 영향을 미치는 것으로 분석되었다. 연구모형에 포함된 제품의 인터넷 적합성에 대한 가설은 지지되지 않았으며 조직특성으로서 명성 및 산업특성으로서 경쟁강도는 부분적으로 지지되었다. 본 연구는 이러한 결과를 바탕으로 중소기업의 중요한 국제마케팅 수단으로서 인터넷의 활용가능성에 대한 전략적, 실무적 시사점을 제시하고 있다.
        7,000원