Decision analysis has becomes an important technique for decision making in the face of uncertainty. It is characterized by enumerating all the available courses of action, identifying the payoffs for all possible outcomes, and quantifying the subjective probabilities for the all possible random events. When the data are available, decision analysis becomes a powerful tool for determining an optimal course of action. We study the multi-attribute decision making in a compensatory models. In this paper, we use the entropy methods in weights calculating. For the purpose of making optimal decision, the data of five different car models are used. For computing, we used Visual Numerica Version 1.0 software package.

패션소재로서의 유용성을 결정하는 속성을 두께, 무게, 밀도, 광택, 색상 등으로 한정한 후 다속성 모델을 구축하였다. 각 속성들의 가중치는 의류 매장의 방문객 대상의 설문 조사에 의해 결정되었으며, 한 소재의 최종가치는 퍼지 추론 시스템에 의해 계산되었다. 구축된 "퍼지-다속성" 모델을 이용하여 패션소재의 총 가치를 i) 품질로부터의 가치, ii) 품질을 기반으로 부가되는 가치, iii) 품질과는 무관하게 형성되는 브랜드 가치의 세 가지 요소를 분해하였다. 시중의 유명 스포츠 의류 브랜드 2종을 선정하여 위의 모델을 적용하였다.모델을 적용하였다.

This study had two major purposes: 1) to establish a quantitative measure of the overall restaurant attractiveness for each of the selected restaurants. 2) to examine the implications of the findings from the above concerning the operating initiatives necessary to improve the restaurant attractiveness. A multi attribute model was employed to obtain a numerical index of the attractiveness for each of the three fast food restaurants. It was found that certain of the attributes selected were clearly established as determinant variables(p<0.05). The research plotted the location of Attributes on a graph where the axes are the salience and importance scores to indicate approximate positions in four cells. Finally, the implications of these findings concering marketing and develpment initiatives to improve the perceptual attractiveness of the three fast food restaurant1.s are discussed.

The purpose of this study is to derive various clues for the establishment of marketing strategies for companies that produce and sell high-involvement products for Millennials who are not the subject of current consumption but who will lead future consumption. For this purpose, this study aimed to derive 17 factors of high-involvement product selection attributes through FGI, and its relationship on repurchase intention after make a variable through PCA. A total of 158 valid questionnaires were used, and IPA, independent sample t-test, regression analysis, and hierarchical controlled regression analysis were performed. The results showed that overall, external and internal selection factors had a positive influence on repurchase intentions, and in particular, appealing to internal and external selection factors in order to promote repurchase intention. Meanwhile, the Millennials were found to have no gender difference. Therefore, the company producing and selling high-involvement products suggests that it is necessary to make a priority effort to secure brand awareness, trust in product producers, store trust, and product self-reputation as components of internal selection factors. It was also concluded that more strategic efforts were needed to focus on and appeal to the characteristics of the Millennial itself rather than to consider gender differences.

Purpose - The perception of the quality of the consumer's distributor's brand(PBs) is generally perceived to be lower than that of the manufacturer's brand(NB), although it is a critical factor in determining the success of PBs. Accordingly, this study examines the characteristics of the convenience store PB products and their correlation with brand trust and purchase intent in the consumers who have had experience purchasing the convenience store PBs to expand the sales variables. Further, this research shows that the marketing strategy is to increase the share of PBs by providing an empirical analysis on the effect of the product attribute factors on the sales volume associated with brand trust, purchase intent, and others. Research design, data, and methodology - The survey period of this study was approximately three weeks from December 1, 2017 to December 21, 2017. The study samples that were taken from 100 random people extracted. The statistical analysis was carried out with multiple regression analysis using the SPSS statistical package. Results - The analysis shows that the brand credibility and purchasing intention were statistically significant differences between the private convenience store private brand products. Specifically, brand trust showed a statistically significant relationship the brand images and quality levels, but the perceived value was not affected statistically. Although the intent of the purchase showed a statistically significant relationship the quality level and the perceived value, the brand image was not statistically significant in its relationship. Conclusions - Overall, it has been established that the perception value does not statistically affect brand trust for convenience store PB products, and that the brand image has no statistically significant effect on the purchase intent. These results are analyzed to be due to the influence of brand in convenience stores themselves rather than brand trust and purchase intentions that affect sales performance, which is the property of private brand food and beverage products, the perceived value of their products. Accordingly, the study found that not only did the marketing performance of the convenience store PB products be improved statistically, but also the cause of the product attributes that were not statistically significant was identified.

고객 유형 분석에 쓰이는 다양한 데이터 분석 방법은 고객들을 위한 맞춤형 콘텐츠를 기획하고, 보다편리한 서비스를 제공하기 위하여 고객들의 유형과 특성을 정확히 파악하는 것이 매우 중요하다. 본 논문에서는 정보의 손실을 줄이기 위한 일환으로 정보 엔트로피를 확장하여 속성의 불확실성을 이용한k-modes 군집분석 알고리즘을 제안한다. 따라서 속성에 대한 유사도의 측정은 두 가지의 측면에서 고려되어진다. 하나는 각 분할의 중심에 대한 각 속성간의 불확실성을 측정하는 것이고, 다른 하나는 각속성이 가지는 불확실성에 대한 확률적 분포에 대한 불확실성을 측정하는 것이다. 특히 속성내의 불확실성은 속성의 엔트로피를 확률적 정보로 변환하여 불확실성을 측정하기 때문에 최종적인 불확실성은비확률적인 척도와 확률적인 척도에서 고려되어 진다. 여러 실험과 척도를 통하여 제안한 알고리즘의정확도가 최적의 초기치를 기반으로 군집분석을 수행한 결과에 준수함을 보인다.

본 연구는 증강현실 기반의 포켓몬 고 게임을 경험한 이용자들의 증강현실 게임속성과 만족, 그리고 추천의도에 어떤 차이 가 있는지를 파악하고, 증강현실 기반 게임 속성과 추천의도 간의 어떤 관계를 형성하고 있는지 매개효과를 검증하는 실증 분석 연구이다. 먼저, 문헌연구를 통해 증강현실 게임 속성으로 오락성, 도전성, 상호작용성, 현실성 네 가지를 도출하였다. 표본은 포켓몬 고 게임을 경험한 이용자들을 대상으로 설문조사를 실시하였고 그 결과를 분석한 것이다. 실증분석 결과, 증강현실 게임속성과 추천의도 사이에 유의한 상관관계가 있는 것으로 나타났으며 만족의 매개효과 분석에서도 유의한 영 향을 미치는 것으로 분석되었다. 특히, 기존 선행연구에서는 온라인 게임의 상호작용성과 여가만족 중 사회적 만족이 강한 상관관계가 있는 것으로 나타났으나 본 연구에서는 오락성과 도전성, 상호작용성 그리고 현실감이 강하게 나타나, 게임 이 용자들의 게임 활동을 만족시킨다고 할 수 있겠다. 또한 증강현실 게임속성과 추천의도에서 게임 활동 만족이 유의미한 영 향을 미치는 것으로 나타난 결과, 증강현실 속성을 기반으로 한 게임은 여가활동으로서 게임하는 이용자들에게 기존의 온 라인 게임과는 다르게 다양한 계층과 많은 잠재적 게임이용자들에게 영향을 미칠 수 있음을 확인할 수 있는 실증분석 연구 이다.

In order to ensure revenue of agricultural products which have encountered the dramatic decline of prices in distribution, the export of the domestic farm produce was started and it has been considered to play the significant role to make fundamentals for securing the stable revenue of farms and future of agricultural industries. The Korean government has endeavored to increase scale and volume of export and make the stable structure for export transaction by supporting government policies. Since the export of the agricultural products was influenced by multiple and uncertain factors such as the gap of GDP, distance, the difference of climatess between countries, in this study of agricultural exports, the attributes of export according to changed factors are derived by using RCA and gravity model. As the complexity of export environment has been increased compared to the past, it is necessary to analyze the attributes of agricultural exports. In this study, by using network theory, trade network of agricultural product, the periodic changes of relations, the changes of centrality and maxium flow are derived. Even though the trade quantity of existing agricultural fresh products are still small, the study derived the need to vertical integration for expanding agricultural product export by applying network theory.

This study intended to apprehend preference factors in the automobile purchase decision of Korean consumers. This study in particular apprehended an optimal combination of automobile selection attributes through preference attribute analysis, such as brand type, fuel type, brand personality, engine displacement, and other characteristics among automobile selection attributes. This study also intended to suggest a combination of automobile selection attributes that Korean prefer by presenting a preference analysis of demographic characteristics attributes of the respondents using a conjoint analysis method. Korean consumers at large preferred imported semi medium sized hybrid automobiles with excellent performance, appearance and distribution network accessibility. That is, they preferred global brand automobiles with excellent performance.

21세기의 지식기반 사회에서는 새로운 지식과 정보를 생산·가공할 수 있는 창의적이고 자기 주도적인 인재의 양성이 미래 국가 경쟁력의 핵심이다. 그만큼 교육의 중요성을 강조하고 있는 것이다. 과거 보다 빠르게 다변화 되고 있는 교육시장에서, 매체에 대한 관심은 발달된 현대의 매체가 등장하기 이전부터 항상 존재해 왔다. 또한 이를 교육과 연결시키려는 노력도 끊임없이 지속되고 있으며, 매체가 스마트화 되면서 공간의 제약에서 벗어나 언제 어디에서나 교육을 받는 시대가 도래하게 되었다. 따라서 지금까지의 웹 환경에서와는 달리 스마트 러닝 환경의 사용성에 맞는 환경 조성이 필요하다. 이러한 사용성은 사용자에서 어떠한 어포던스(행동 유발성)을 제공해야할 것인지를 고려해야 함을 의미한다. 이에 따라 본 논문은 스마트러닝 환경에 있어 어포던스 요인들을 고찰하고 사용자를 중심에 두고 스마트러닝에 대한 참여 형태와 관련된 요인에 대해 분석함으로써 효과적인 인터페이스 디자인을 위한 방향성을 제안하였다. 그 결과 교육의 질보다는 게임위주의 교육의 대부분을 이루고 있음을 시사하며, 웹 방식의 어포던스를 그대로 대체한 인터페이스가 대부분이었으며 스마트 교육의 미래를 위해 교육에 도움을 줄 수 있는 인터페이스 디자인이 절실함을 알 수 있다.

The value and functionality of boundary barriers in rural villages have been neglected in the aspects as the buffer zone(boundary barrier) that links between the inside space(housing site) and the outside space(road). On this understanding, this study evaluated conservation value, economical efficiency and durability by the types and materials of the boundary barriers in rural village through Multi-attribute Decision Making. By applying to the current situations of boundary barriers on total 21 case study villages, each factor value was measured. And using Matrix Analysis Technique, the boundary barriers are classified into 4 types and the improvement ways for each type were proposed. As a result, the durability of boundary barriers in rural villages showed similarity value(more than 0.85 out of 1). But economical efficiency of those was low(less than 0.5 out of 1) and those functionalities were very lacking(about 0.3 out of 1). In the conclusion, the maintenance of boundary barriers in rural villages requires the policy that is able to complement conservation value and economical efficiency and is proper to the characteristic of each village. These renewable policies would contribute to the increase of the value of rural amenity as well as creation of economical and social value.

This study is intended to examine the perception of importance-satisfaction in selective properties of rural theme park with the users and to suggest operation method and implications for rural theme parks which are being built on a nation-wide basis. The study results are as follows: First, the results from the analysis on importance-satisfaction in the selective properties showed that both attractiveness of natural landscape and excellence of surrounding environment are high. Second, the t-test with matched samples for importance-satisfaction showed that there were significant statistical differences in all items, and the users rated satisfaction lower than the importance. Third, IPA results showed that the items such as diversity of festival event, accessibility and convenience of public transportation, appropriateness of expense and kindness in service appeared in the 2nd quadrant 'direction of concentrated efforts'Therefore, this study was able to identify the perception of importance-satisfaction among the users of rural theme parks. The study findings suggest that it is necessary to preserve surrounding natural environment, ensure appropriate pricing, introduce events and increase service level in constructing and operating rural theme parks.

본 연구는 동북아 크루즈관광시장의 성장에 따라 최근 급증하고 있는 국내 기항 크루즈상품 이용자의 관광만족도 분석을 통하여 국내 크루즈항만도시의 관광경쟁력 제고방안을 마련하는데 그 목적이 있다. 이를 위해 본 연구에서는 2012년 크루즈관광객 실태조사 결과를 토대로 방한 크루즈관광객을 중국어권, 일어권, 영어권으로 구분하여 관광만족도에 영향을 미치는 요인을 분석하였다. 연구결과, 각 언어권별로 관광지 일정, 출입국 절차, 교통, 쇼핑 등에서 관광만족도에 차이가 있는 것으로 나타나 향후 크루즈 항만도시별 마케팅 전략 수립에도 이러한 특성의 반영이 필요한 것으로 분석되었다. 본 연구의 결과는 크루즈 관광객 유치증진 및 크루즈항만 활성화를 위한 관광마케팅 전략 수립과 더불어 크루즈관광산업 육성정책 마련에 유용한 정보를 제공한다는 측면에서 큰 의의가 있다.

플레이어의 게임공간에 대한 상호작용이 타 장르에 비해 직접적인 FPS게임은 특정 테마를 바탕으로 공간에서의 유리한 지점 확보 및 적의 제거가 주된 플레이이다. 본 논문은 근미래전테마 위주의 Hullett과 Whitehead 연구의 10가지 패턴을 기준으로 과거전, 현대전, 근미래전 3가지 테마에 대한 9종의 FPS게임 디자인패턴을 분석하였다. 그 결과, 10가지의 패턴 외에 주류 패턴으로써 '엄폐물 요소'의 중요한 역할을 발견하였고 '엄폐물 요소'의 패턴 속성을 분석하여 레벨디자인을 위한 효율적인 엄폐물 패턴의 활용방법을 제시하였다. 이러한 결과는 테마에 따른 FPS게임의 레벨디자인을 위한 실증적인 가이드라인으로 활용 될 수 있다.

This study investigates the users’perception of the importance and performance of National Recreation Forest Service Programs quality, forest environmental education and cultural benefits, with the aim of improving the level of service quality within the programs. An Important-Performance Analysis (IPA) was performed to determine significant patterns. The IPA results showed that most users’perceived as important how well the service programs performed to meet their expectations. The enclosed study finds, for example, users’answered that three factors which were less important to them were entrance fee, size of program center or facilities and amount of information. These factors performed poorly, and the program of guidance indicates the need for improvement of these factors. In addition, the finding also suggests how recreational service programs in the future can complement and improve what they offer. These are as follows. The process of preparation and content of the program order need to be effectively established. The Program Director needs to maintain a friendly attitude and must have ongoing training on how to provide effective programs. For programs to be enjoyable and satisfying for users, the location of the programs should provide a comfortable environment. Also, detailed program guidance is required for users’ convenience. It is expected that the results of this study will be useful when ameliorating and establishing the marketing strategy of the National Recreation Forest Service Programs.