How the destination image is presented in terms of the content and the selected media is known to have a considerable influence on consumers. In the current study, we examined the effect of destination images of Japanese hot spring hotels through photographic images taken by actual hotel guests on intended customer engagement behaviors (CEB) and their evoked conceptualization of the hotels. By showing photographic images of two types of hot spring hotels (traditional/contemporary) to participants from the United States (Phase 1, n=154) and Japan (Phase 2, n=677), we found that the image of traditional hot spring hotels induced higher evaluations and stronger CEB. When participants were clustered based on their travel motivations, we also found that, in both inbound and domestic markets, more engaged tourists gave higher evaluations and stronger CEB. The results suggest that the relationship among key constructs tested in this study validates the conceptual perspective on the theory application of destination image and CEB to hotel operations. From a practical perspective, hotel managers should carefully reconsider the primary drivers that attract tourists to visit the site and stay at their hotel. In addition, when developing promotional materials, managers should also consider key features in the photographic image to create a desirable destination image to attract tourists to visit and recommend the property to others.

Despite the increasing attention to customer engagement (CE) by practitioners and academics, extant studies have largely been restricted to conceptualized relationships without empirical testing (So, King, & Sparks, 2014). Drawing on social identity theory and social exchange theory, this study develops a research model delineating the relationship between customer identification (CI), CE and customer purchasing behaviors in virtual communities. The model was tested with structural equation modeling and survey data from 513 members of two virtual tourism communities. Results indicate that both customer-community identification and customer-customer identification (constituting two classifications of CI) have directly positive effect on customer engagement attitude, on which the duration of membership in a community has a moderating effect. Additionally, customer-customer identification influences customer engagement behavior directly and positively, of which customer engagement attitude is the psychological foundation. Finally, customer engagement attitude and customer engagement behavior will promote customers’ purchasing behaviors. The contribution of this paper is that CE has been empirically validated to compose of customer engagement attitude and customer engagement behavior these two separate variables, and CI is testified to be an antecedent rather than a dimension of CE, in line with the standpoints proposed by Algesheimer, Dholakia, and Herrmann (2005).Through the current investigation, empirical studies into the concept connotation and formation mechanism of CE are enriched, and the insight into customer behavior management and CE marketing is intensified.

Introduction Consumer ethical behaviors regarding social impact, environmental concern, and ethical practices for the buyer/seller dyad has become a vital issue. A large number of consumers have the willingness to be activists to address potentially threatening environmental problems with foresight (Atkinson & Rosenthal, 2014). Consumers with environment awareness have begun to consider the environmental claims of products, such as environmental protection certification (do Paço & Reis, 2012) and production process with environmental protection regulations (Yoon & Kim, 2016). All such information effectively spreads the environmental protection knowledge to help consumers identify the environmental features of the product (Leonidou, Leonidou, Palihawadana, & Hultman, 2011), and then to conduct consumption behaviors with ethical/moral concerns. However, the related research to examine the relationships between consumer ethical behaviors and their attitudes toward environmental information disclosure in advertising in Asian countries is few. This study’s main purpose is thus to understand how environmental information disclosure in advertising influences consumers’ attitudes toward the brand and their ethical behaviors. Literature Review Mitchell, Balabanis, Schlegelmich, and CornWell (2009) argues that all direct or indirect consumer actions that could make businesses or other stakeholders to lose money or reputation are viewed as consumer unethical behaviors. Consumers’ (un)ethical behaviors would be influenced by their moral principles and standards as they obtain, use, and dispose of goods and services (Muncy & Vitell, 1992). First, according to the equity theory, brand equity will increase the relationship intention between sellers and buyers. Those consumers with a high perception about product value or brand equity would tend to build a positive relationship with sellers, and thus their ethical behaviors would be influenced (Chang & Lu, 2017). Consumers’ ethical consumption depends on the equity of the profitability of the seller and this study proposes that brand equity has significant positive effects on consumer ethical behavior (H1). Second, environmental advertising claims refer to the classification of environmental claims in advertising with various environmental protection information about products (do Paço & Reis, 2012). Chan, Leung, and Wong (2006) state the two types of environmental advertising claims. Substantial environmental claims focus on the substantial benefits of products for the environment and the positive impacts of enterprises on the environment in order to substantially maintain or enhance consumers’ understanding of products with environmental awareness (Chan, 2000). Associated environmental claims feature advertising that do not have a direct connection with the products or production of enterprises; instead, they reveal an enterprises’ concern about environmental protection topics through environmental protection activities or topics regarding the conservation of the ecosystem, in order to indirectly trigger the consumers’ positive image and reactions to the enterprises or brands (Chan, 2000). Different environmental advertising claims would have different extents of impact on consumers’ attitude towards advertising and the product (Chan et al., 2006). Chan (2000) states that substantial environmental claims are more persuasive than associated claims, as the advertising of the former could directly publicize the specific environmentally-friendly measures in products or production process. The hypotheses are thus submitted: environmental advertising claims have significant positive effects on brand equity (H2.) and the impact power of substantial environmental claims on brand equity is stronger than those of associated environmental claims (H3). Third, eco-labels provide the information of products toward the environment influence during their life cycles (Atkinson & Rosenthal, 2014; Chekima, Wafa, Igau, Chekima, & Sondoh, 2016) and the claims regarding the eco-features, production, and constituents of the products (Atkinson & Rosenthal, 2014). Maniatis (2016) argues that eco-labels could clearly reveal the economic and ecological benefits of products and help consumers make purchase decisions. Specific claims, such as marks, pictures, or signs, could clearly convey information about the products, which make it easy for consumers to understand. Therefore, hypothesis 4 is submitted: environmental advertising with eco-labels has a significant positive effect on brand equity (H4). Method This study used the 2x2 factor experiment to create four situations through two types of environmental advertising claims (substantial and associated environmental advertising claims) and two types of eco-labels (available/unavailable). The manipulation checks with regards to the constructs of environmental advertising claims and eco-label were shown to be successful through a pilot test. On the other hand, this study selected 14-items of Muncy and Vitell’s (1992) scale to measure consumer ethical behaviors. The measuring items of brand equity were taken by Yoo and Donth’s (2001) three-dimensional scale, containing brand awareness/associations, perceived quality, and brand loyalty. Moreover, 294 valid questionnaires were retained in the formal survey via electronic questionnaire survey. Females accounted for 50.7%. Those aged less than 25 occupied a larger proportion (50%), followed by those aged from 26 to 35 (21.8%). The samples with a college education or above accounted for 92.5%. Additionally, the component reliability, convergent and discriminant validity were also confirmed (Bagozzi & Yi, 1988; Fornell & Larcker, 1981) due to the results of confirmatory factor analysis (CFA) by Lisrel 8.7. Results and Conclusion Based on the ANOVA results, first, environmental advertising claims had significant effects on awareness/association, perceived value, and loyalty. The effects of substantial orientation on brand equity were significantly stronger than that of associated orientation claims. H2 and H3 were fully supported. That is to say, substantial environmental advertising claims could reveal enterprise efforts to protect the environment and inform consumers that the substantial benefits for the ecosystem are embodied in their products. If enterprises want to disclose information about their social responsibility or to convey the contribution of their products toward environmental protection, direct environmental advertising claims related to product features and production processes should be considered. Second, eco-labels significantly affected on awareness/association, perceived value, and loyalty; hence, H4 were supported. Eco-labels verified by a third-party public notary office could enhance brand equity. As eco-label information regarding environmental protection enterprises and products want to convey, consumers can comprehend and evaluate such environmental advertising through the mark of eco-labels in triggering their positive attitude and value toward the brand. Third, this study also found that the interactive effect of environmental advertising claims and eco-label on the awareness/association dimension of brand equity was significant. Consumers are more likely to receive information from the environmental advertising with a substantial claim and eco-label than other sets, and then their perceptions toward that brand awareness and brand association could be improved. Forth, each dimension of awareness/association, perceived value, and brand loyalty had a significant positive effect on consumer’s ethical behaviors by using structural equation modeling (SEM) via Lisrel 8.7; H1 therefore were supported. That is, consumers’ perceived enterprise efforts related to protecting the environment would improve consumers’ ethical behaviors. If advertising could fully and effectively convey the environmental protection information embodied in products, consumers would know that the products are beneficial for society and ecosystems, and thus they would enact ethical activities in the marketplace. Finally, future studies can use random sampling to improve the sample representative. Product type can also be included into the research model in future studies to consider the different product features how to influence the effects of environmental advertising claims and eco-labels on the consumers’ attitudes and behavior decision.

This study discusses how firm-customer interactions impact customer engagement behaviors in the area of hospitality and tourism services. In the current study, two research questions are raised to answer: 1) what values are perceived by customers through firm-customer interactions during various service encounters? 2) how customer engagement behaviors are led by the customer perceived values? To test the proposed model, a quantitative approach is adopted. Amazon Mechanical Turk is used as data collection platform to collect responses with the aid of Qualtrics as questionnaire development tool. To reach the maximum scope of hospitality and tourism services, hotel guests, restaurant patrons, travelers, airline customers, and theme park travelers are included in the sample. This study adopts a quantitative approach to investigate the factors that contribute to the varied customer engagement behaviors (i.e. online ratings, online reviews, online blogging, and customer-to-customer interactions). Successful industry practices demonstrate that customer engagement brings many benefits and opportunities to maintain business sustainability and profitability.

A literature review on the effects of high temperature and radiation on radiation shielding concrete in Spent Fuel Dry Storage is presented in this study with a focus on concrete degradation. The general threshold is 95℃ for preventing long-term degradation from high temperature, and it is suggested that the temperature gradient should be less than 60℃ to avoid crack generation in concrete structures. The amount of damage depends on the characteristics of the concrete mixture, and increases with the temperature and exposure time. The tensile strength of concrete is more susceptible than the compressive strength to degradation due to high temperature. Nuclear heating from radiation can be neglected under an incident energy flux density of 1010 MeV·cm-2·s-1. Neutron radiation of >1019 n·cm-2 or an integrated dose of gamma radiation exceeding 1010 rads can cause a reduction in the compressive and tensile strengths and the elastic moduli. When concrete is highly irradiated, changes in the mechanical properties are primarily caused by variation in water content resulting from high temperature, volume expansion, and crack generation. It is necessary to fully utilize previous research for effective technology development and licensing of a Korean dry storage system. This study can serve as important baseline data for developing domestic technology with regard to concrete casks of an SF (Spent Fuel) dry storage system.

A parametric study was carried out to gain an insight about structural performances considering abnormal behavior effects in high strength steel pipe strut system. Six load cases were considered as undesirable deflections of strut structures, which are basic load combination, excessive excavation situations, impact loading effects, additional overburden loads, load combinations, and 50% reduction of strut length. Subsequent simulation results present various influences of parameters on structural performances of the strut system. Based on the results, we propose methods to prevent unusual behaviors of pipe-type strut structures made of high strength steels.

Hot-press forming(HPF) steel can be applied successfully to auto parts because of its superior mechanical properties. However, its resistances to aqueous corrosion and the subsequent hydrogen embrittlement(HE) decrease significantly when the steel is exposed to corrosive environments. Considering that the resistances are greatly dependent on the properties of coating materials formed on the steel surface, the characteristics of the corrosion and hydrogen diffusion behaviors regarding the types of coating material should be clearly understood. Electrochemical polarization and impedance measurements reveal a higher corrosion potential and polarization resistance and a lower corrosion current of the Al-coating compared with Zn-coating. Furthermore, it was expected that the diffusion kinetics of the hydrogen atoms would be much slower in the Al-coating, and this would be due mainly to the much lower diffusion coefficient of hydrogen in the Al-coating with a face-centered cubic structure. The superior surface inhibiting effect of the Al-coating, however, is degraded by the formation of local cracks in the coated layer under severe stress conditions, and therefore further study will be necessary to gain a clearer understanding of the effect of cracks formed on the coated layer on the subsequent corrosion and hydrogen diffusion behaviors.

Despite the rapid increase in the number of foreign students, there has been a lack of research to help them adapt to Korean food culture and develop healthy eating habits. This study examined the dietary habits and problems of foreign students studying in universities of Korea. Although 97.0% of the 604 people surveyed live in dormitories, the visiting rate of the school cafeteria was low. In addition, only 30.2% of them ate three meals a day, and the frequency of eating midnight snack and convenience store foods was high. International students were positive about experiencing new Korean food, but food satisfaction in Korea was not high because of the difficulties in food selection due to religious problems and maladjustment to Korean sauces and seasonings. Information on Korean eating habits was obtained mainly from other foreign students from the same country (49.5%) and the Internet (33.8%), and there was very little interaction with Korean students at meals. The ratio of subjects who ate halal foods was 33.3%, and they were shown to have difficulty obtaining halal foods in Korea. Therefore, based on the results of this study, a support program should be developed in order to improve the dietary habits of international students.

The honey bee, Apis mellifera ligustica (Hymenoptera: Apidae), strain with a high hygienic behavior (HHB) has been bred for several years in Korea, and a diagnosis system to distinguish it from low hygienic behavior (LHB) strain has been necessitated. Thus, complete mitogenome of the two strains were sequenced through Next-Generation Sequencing technique to detect SNPs. Comparison of the mitogenome sequences from the two strains of A. m. ligustica have detected 23 SNPs in 11 PCGs and these were further confirmed the presence of SNPs using each 10 individuals selected randomly from each strain, indicating that these SNP markers might be useful to diagnose the honeybee strains with the HHB. Therefore, mitogenome sequences are promising genome source to detect SNP markers, particularly for inbred female iso-lines.

Mosquitoes are transmit many dangerous disease such as malaria, yellow fever and dengue fever. So far, chemical insecticides such as DEET have been mainly used to control mosquitoes, but there are many side effects. This study used ultrasonic sounds as an alternative to chemical insecticides. We found that Culex pipiens, which are common in Korea, exhibit avoidance behavior in a specific ultrasonic frequency. Through electrophysiological recording, we have inferred that avoidance behavior is caused by different from each other mechanisms depending on the ultrasonic frequency. Using immunohistochemical staining, we analyzed the expression pattern of auditory related genes in the chordotonal organ. Quantitative real time-PCR was used to compare the expression levels of auditory related gene depending on the time of exposure to ultrasonic sounds.

Stainless steel is being used in various industries such as automobile and aerospace for its cheap manufacturing cost and excellent mechanical properties. However, stainless steel failed to stably protect a specimen with a Cr2O3 protective layer at temperatures above 1000 ℃. Thus, improving the high temperature flame resistance of the specimen through additional surface coating was needed. In this study, multilayer coatings of YSZ and Al2O3 were performed on SUS 304 specimens using pack cementation coatings and thermal plasma spray. The multilayer coated specimen showed enhanced thermal properties due to the coated layers. The microstructures and phase stability are discussed together with flame conditions at 1350 ℃.

This study was conducted to clarify behavior and body weight of weaned piglets between different social experiences during suckling period. Control (no social experience) and treatment (social experience) groups of weaned piglets were housed and observed with the aid of video technology for 8 consecutive hours in early (days 1 and 2) and late (days 22 and 23) periods after mixing. Inactive, locomotion and exploration were significantly different between control and treatment groups in early mixed period. Feeding differed between groups in late mixed period. In social behaviors, agonistic and interaction with adjacent pen were significantly higher in treatment group than in control group during early mixed period. However, social behaviors dramatically decreased in late mixed period. There was negative correlation between average daily gain of body weight and agonistic behavior. In social experienced weaned piglet groups, there were less agonistic behavior and more daily gain of body weight in this study. Social experience during suckling period would be useful for stable group management in swine industry.

본 연구는 스토리텔링을 활용한 인권활동이 유아의 긍정적 자아개념과 배려행동에 어떠한 영향을 미치는지 살펴보는데 목적이 있다. 연구대상은 실험집단 유아 16명과 비교집단 유아 16명을 대상으로 긍정적 자아개념과 배려행동연구를 하였다. 인권 활동은 교실에서 진행이 되었으며, 실험집단은 대집단활동 시 인권에 대한 스토리텔링을 1주일에 2번씩 실시하였고, 비교 집단은 대집단활동 시 다양한 주제로 이야기나누기 활동을 하였다. 이 연구에서 수집된 자료는 SPSS 22.0 프로그램을 사용하여 사전검사와 사후검사로 t 검증을 실시하였다. 스토리텔링을 활용하여 현장에서 인권에 관한 활동을 영유아를 대상으로 실시한 결과, 첫째, 스토리텔링을 활용하여 인권활동을 실시하는 것은 유아들의 긍정적 자아개념 향상에 영향을 주었다. 둘째, 스토리텔링을 활용한 인권활동을 실시한 결과, 배려행동의 하위요소인 정서적 행동, 능동적 행동, 규범적 행동, 가치부여적 행동에 의미있는 영향을 주었다. 영유아의 인권활동이 영유아를 둘러싼 환경속에서 자신의 존재에 대한 긍정적 자아개념과 타인을 배려하는 행동에 긍정적 영향을 미침으로 이러한 교수 학습방법에 대한 현장의 연구노력은 앞으로도 더욱 다양하게 시도되어질 필요가 있다.

PURPOSES: This study aims to analyze how the installation of advanced warning devices affects individual drivers’driving behaviors with operating record data collected from 100 vehicles. METHODS: With collected data, the changes in individual drivers’driving behaviors, such as Forward Collision Warning (FCW) and Lane Departure Warning (LDW), were investigated with respect to the cumulative distance traveled and driving time. For the analysis, operating record data collected from 100 vehicles for seven months were used. RESULTS: The results showed that individual drivers’driving behaviors could be categorized into six different types. In addition, most of the drivers showed unstable warning patterns in the initial stage after installation of an advanced warning device. Approximately 40% of vehicles equipped with advanced warning systems were found to have positive effects, indicating that the frequencies of both FCW and LDW had been continuously decreasing after installation of the system. CONCLUSIONS : The warning device might be helpful for making drivers’driving behaviors safer. Driving behaviors during the initial stage of the system installation, which might be regarded as an adaptation phase, were found to be very unstable compared with normal situations, indicating that adequate education and training should be provided to all the drivers to prevent operator disruption at the initial installation of the system.

Appearance management is a serious issue for adults and young people in Korean society. People of various ages have used diverse means to improve their appearances. This study focused on dieting as an appearance management behavior in female adolescents. Dieting behaviors are not just a means to improve appearance; they may also relate to individuals’ beliefs and self-control. The importance of individual psychological/ personality factors cannot, therefore, be ruled out. Such factors can help explain personality factors explain “what causes a compulsive diet and what factors can alleviate it”. This study reviewed the literature on perfectionism and self-control as individual personality factors, and empirically examined the effects of these variables on perceived body distortion and dieting behaviors. We performed a structural equation model analysis to verify our hypothesis. The results are as follows: we found perfectionism to be positively related to perceived body distortion and dieting behaviors; we also found self-control to be negatively related to perceived body distortion though unrelated to dieting behaviors; finally, our analysis identified a relationship between perceived body distortion and dieting behaviors. These results indicate that perfectionism and self-control should be considered when conducting guidance and counseling sessions on issues related to dieting behaviors for adolescent’ appearance management. This paper concludes by discussing the study’s implications and limitations.

본 연구의 목적은 대학생의 정신건강과 건강위험행위와의 관련성을 파악하고 인지된 스트레스와 건강위험행위와의 관계에서 우울감이 매개효과를 갖는지를 확인하는 것이다. 연구대상은 2015년 지역사회 건강조사자료에서 도출한 전국의 만 19세에서 29세 사이의 대학생 8422명이다. 자료분석을 위해 복합표본 설계에 따라 라오 스콧 교차검정, 로지스틱 회귀분석, Sobel test 등이 사용되었다. 연구결과 대학생의 인지된 스트레스, 우울감, 현재흡연, 폭음 및 고위험 음주는 성, 연령, 월가구소득 등에 따라 차이를 보였다. 인지된 스트레스는 현재흡연, 폭음, 고위험음주의 영향요인이었으며 우울감은 현재흡연과 폭음의 영향요인이었다. 우울감은 인지된 스트레스와 현재흡연, 인지된 스트레스와 폭음과의 관계에서 부분매개효과를 나타 냈다. 본 연구결과는 대학생의 인지된 스트레스, 우울감 등의 정신건강문제를 포함하는 포괄적 건강행위 중재전략이 필요하다는 것을 제시한다.

본 연구에서는 LNG 저장시설의 외조를 구성하는 SCP(sandwich concrete panel)에 대한 충돌해석을 수행하고 그 거동을 분석하였다. 설계기준 중 하나인 BS7777에서 제시하는 충돌에너지와 동일한 값을 갖도록 두 종류의 충돌체와 다양한 충돌 속도를 이용하여 충돌조건을 구성하고 이에 대한 비선형동적 해석모델을 구성하여 설정된 충돌조건에 대하여 수치해석을 수행하였다. 또한 1차 충돌 후에 동일한 지점에 같은 충돌에너지를 가진 2차 충돌이 일어나는 것을 가정하여 충돌거동을 분석하였다. 해석결과 동일한 충돌에너지를 갖는 충돌에서 충돌체의 크기가 작고, 충돌속도가 작을수록 큰 변형이 발생하는 것 으로 나타났다. 충돌에너지는 외측강판과 내부 충진콘트리트가 6:4정도의 비율로 소산시키는 것으로 나타났다. 중복충돌해석 에서는 2차 충돌체의 크기에 따라 최종충돌변형이 지배되는 것으로 나타났고 2차 충돌에 의한 변형량은 1차 충돌에 비하여 적은 값을 나타냈는데 이는 강판의 막거동 때문인 것으로 분석되었다. 이격된 중복충돌에서는 이격위치와 관계없이 2차 충 돌점에서 가장 큰 변형이 발생하는 것으로 나타났다.