Purpose - The core objective of the research is to explore the quality of services provided by the Nigerian health care sector that lead to know the satisfaction levels of the consumers. Research design, data, and methodology - After a meticulous literature review, the researchers administered a two part questionnaire to know the service gaps and satisfaction levels of the customers. The research carried out with a sample of 400 respondents but received only 150 responses from the residents around Adamawa state. The collected data was edited, coded, and analyzed with the SPSS latest version with the descriptive and inferential statistical tools. Results - Majority of the respondents expressed their discontentment over the responsiveness of the service providers when compared to tangibility and reliability quality variables. There is no relationship between the quality variable tangibility and overall satisfaction. Related to the overall satisfaction, 42 percent of respondents have neutral perspective indicated that they are either satisfied or dissatisfied as against the 43.3 percent of dissatisfied customers. Conclusions - This research proffers invaluable information to the entire Nigerian health-care sector to review their existing delivery of services to improve patient satisfaction. This research is first of its kind concentrated to know the quality of health-care services and customers overall satisfaction in Nigeria.

Purpose - To meet the needs of various customers in an uncertain market environment, many companies use product modularization strategies. Modularization of a product means that one product consists of several components and that the type of product can be changed according to the combination of components. The greatest feature of modularity is that changes in one component do not significantly affect the physical changes in the other component to which they are connected. Modularization of products is recognized as a very important strategy to reflect increasingly complicated customer requirements to products and respond to the needs of various markets. Many studies have been made in connection with the concept of mass customer satisfaction. There are many prior studies that modularization of such products positively affects the operational performance (manufacturing cost, fast delivery, etc.) and innovation of the product. However, excessive modularization has been found to have a negative effect on this performance. However, there are very few studies on the nonlinear relationship between product modularization and customer satisfaction. Supplementing these academically insufficient parts is very necessary when considering the current market environment. Research design, data, and methodology - In order to make up for the shortcomings of academic research in Korea, this study collects data through questionnaires in electronic, auto, and defense industry. This is because these industries are using modularity of products. based on lots of previous studies and information overload theory, we made two hypothesis and verify with empirical analysis. All 108 data were used. We used the R program and SPSS program for statistical verification. Results - As a result of the study, modularization of products showed positive relationship with customer satisfaction to a certain level. However, it has been found that when the modularization is over and beyond a certain level, there is a negative relationship with customer satisfaction. Conclusions – Excessive modularization of products can have a negative impact on customer satisfaction. This result can be understood as a result of human limited rationality due to information overload. Therefore, it is important for companies to apply appropriate modularity to product design.

Purpose – This study centers on field surveys aimed at deriving the customer satisfaction factors of customer support centers that are positioned between suppliers and consumers in the supply chain. They consists of manufacturing, sales, distribution, consumption and collection, and that are in charge of core functions for suppliers’ customer satisfaction management and consumers’ satisfaction with consuming activities. Research design, data, and methodology – The customer satisfaction factors of customer support centers were derived through literature review and expert opinion surveys, and a questionnaire was developed through a process of the refinement of variables using pilot tests and 330 questionnaire sheets were distributed. The questionnaire sheets were collected and opinions in them were analyzed using fuzzy AHP methodology. Results – Three factors, which are turnover intentions, motivation, and job satisfaction, were derived as customer satisfaction factors of customer support centers, and the ranking relationships of these three factors were analyzed. In addition, the ranking relationships among six execution variables of turnover intentions, 10 execution variables of motivation, and 10 execution variables of job satisfaction were analyzed using fuzzy AHP methodology to obtain quite significant results. Based on the results of this study, three implications in the three strategic aspects and an implication in the academic aspects are presented. Conclusions – Motivation and job satisfaction, job satisfaction and turnover intentions, and motivation and turnover intentions are not formed by independent or different factors or environments. They are in the same context with each other (maintaining high correlations) and are in the relationships of virtuous circles in which they complement each other.

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL’S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

본 연구는 기존의 서비스품질모형에 관한 연구들을 고찰하여 Grönroos의 2차원 모형에 기반을 두고 항만서비스의 과정품질을 환 경품질과 전달품질의 2요인 구조로 분화시키고 거기에 결과품질요소를 추가한 서비스품질 모형의 기본적인 프레임을 구성하였다. 또한 서비 스 품질 각 요소들의 하위 변수들은 항만서비스의 특성 및 변화하는 항만패러다임을 반영한 최신의 실증연구를 바탕으로 서비스 품질 측정에 적합할 뿐 만 아니라 변화하는 항만산업의 특성을 고려한 서비스 품질 측정 요인들을 종합하여 최종적인 서비스품질 모형을 도출하였다. 이 에 따라 도출된 서비스 품질모형의 각 특성이 고객만족과 항만의 이미지에 미치는 영향과, 고객만족이 항만이미지에 미치는 영향 및 고객만 족과 항만이미지가 관계지속의도에 미치는 영향을 규명하기 위하여 부산항의 서비스를 이용하는 선사 및 물류업체, 포워더, 화주 등을 대상으 로 설문조사를 실시하였으며 가설검증을 위해서 Smart-PLS 3.0 프로그램이 활용되었다. 분석결과 서비스 품질차원의 각 요소들은 고객만족 에 유의미한 영향을 미치는 것으로 나타났으며 항만이미지에는 상품품질과 환경품질이 유의미한 영향을 미치는 것으로 나타났다. 또한 고객 만족도는 항만의 긍정적인 이미지를 구축하는데 영향을 미치며 고객만족도와 항만의 긍정적인 이미지는 관계지속의도에도 유의미한 영향을 미치는 것으로 밝혀졌다.

Purpose - The purpose of this study is to classify the quality factors of coffee shop customers with the service quality based on the SERVQUAL, selection attributes, and service qualities used in previous studies. The path structure of coffee shops' quality factors → customer satisfaction → trust → behavioral intention was analyzed in order to confirm the system of coffee shops' quality factors. Research design, data, and methodology - The survey of was conducted with college students of Kangwon University. A total of 250 questionnaires were distributed, with 232 collected. Of them, Excluding 36 respondents’ because of incomplete answers and missing values, 196 responses were used in the final analysis. Empirical analysis was made through factor analysis, correlation analysis, multiple regression analysis, simple regression analysis and mediating regression analysis by using Statistics Package SPSS 19.0. Results - The results are as follows: Firstly, coffee shops' quality factors were classified into seven categories like service encounter quality, product quality, cleanliness, overall interior, purchase quality, convenience, and aesthetics. Secondly, service encounter quality, product quality, purchase quality, and aesthetics had a positive effect on customer satisfaction, respectively. Thirdly, it showed that service encounter quality, product quality, overall interior, purchase quality, and aesthetics had a positive effect on trust, respectively. Fourthly, customer satisfaction had a positive effect on behavioral intention. Lastly, after verifying the effect relations of trust between customer satisfaction about coffee shop and behavioral intention, customer satisfaction has a positive effect on trust and trust has a positive effect on behavioral intention. On the other hand, trust did not have a mediating effect between customer satisfaction and behavioral intention. But, cleanliness, convenience, and overall interior did not have a positive effect on customer satisfaction. Conclusions - Coffee shop consumers put importance on price, discount systems, taste, and freshness, but more on courteous and kind services of coffee shop staff or comfortable and calming atmosphere of inner space. Thereby, coffee shop marketers need to take factors like service encounter quality and aesthetics into more consideration. In addition, customer satisfaction has an effect on trust, while trust on behavioral intention, even though trust is not mediated between customer satisfaction and behavior intention.

The interest and participation of the rural experience is increasing as an alternative for the problems such as the decrease of the agricultural income facing the agriculture and the rural area, the decrease of the population, and the regional stagnation. The rural experience has recently been transformed into a software dimension such as programs and participation activities in the past. In addition, public awareness also positively evaluates agriculture and rural communities as the basis for supporting society and recognition of multiple functions. Furthermore, the intention of the citizen to the earnest village is increasing. The purpose of this study is to analyze the effect of rural experience and customer satisfaction of urban residents on the recognition of return to farm and rural areas. As a result of the analysis, it was found that the characteristics of rural experience had a positive effect on the farming villages by the program, the experience field and the host, and the customer satisfaction had a positive effect on the farming villages. Therefore, it is considered that a systematic approach to the rural experience is needed in the future because the experience of the rural people in the city has a positive effect on the earliest villages.

This study examined effects of service quality, reliability, responsiveness, assurance, tangibles and empathy on customer satisfaction and customer loyalty by surveying users of Jangsu Horse Riding Experience Course at a time that an interest in horseback riding experience increases. Hypothesis was tested by conducting frequency analysis and regression analysis. It was found that for service quality and customer satisfaction of horse riding experience which is hypothesis 1, all dimensions except empathy were significant. It was revealed that hypothesis 2 which customer satisfaction will have a significant influence on customer loyalty is significant. It was found that hypothesis 3 which service quality will have an influence on customer loyalty is significant except assurance of service quality. Findings of this study suggest that empathy in customer satisfaction and assurance in customer satisfaction should be improved.

This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.

Purpose – The purpose of this study is to analyze franchise coffee shop service quality factors based on pilot research. In the proposed analysis, store atmosphere is added as one of the service quality factors. We aim to examine how franchise coffee shop service quality and store atmosphere influence customer satisfaction and loyalty. Research design, data, and methodology – Data was collected from 482 Korean coffee shop franchises and analyzed using frequency analysis, reliability/validity assessments, correlation analysis, and regression analysis with the software program SPSS 19.0. Results – The results are as follows. First, taste is revealed to be the most influential factor among components that have an impact on service quality. Second, taste also turned out to have the most impact on service quality among components influencing customer loyalty. Last, customer satisfaction affected customer loyalty. Conclusions – This study’s findings show that taste was the most influential factor on service quality. The conclusion here is that most of the coffee shop customers are very familiar with coffee taste and this is influencing their loyalty.

본 연구의 목적은 의료종사자의 역할갈등과 역할모호성, 직무만족이 고객지향성에 영향이 있는지를 알아보기 위하여 부산광역시 D병원에 재직 중인 의료종사자 대상으로 설문을 받은 후 불성실한 설문지 4부를 제외하고 최종적으로 250부의 설문지를 통계처리하여 다음과 같은 결과를 얻었다. 연구가설의 검증을 위하여 고객지향성에 대한 전반적인 평균값을 종속변수로 하고, 역할갈등, 역할모호성, 직무만족의 요인값을 독립변수로 해서 다중회귀분석을 실시한 결과 회귀식의 설명력은 18%로 나타났으며, 회귀식은 통계적으로 0.001수준에서 유의한 것으로 나타났다. 의료종사자의 고객지향성을 보다 면밀하게 분석하기 위하여 직무만족의 요인값을 독립변수로 해서 추가적으로 다중회귀분석을 실시하였다. 다중회귀분석 결과는 전체 회귀식의 설명력이 8%이며, 회귀식은 통계적으로 0.001수준에서 유의미하며(F: 6.908, BETA: 0.281, t: 3.880), 둘째 차원인 공감성과의 다중회귀분석 결과는 전체 회귀식의 설명력이 12%이며, 회귀식은 통계적으로 0.001수준에서 유의미하며(F: 10.741, BETA: 0.272, t: 3.835), 셋째 차원인 유형성과의 다중회귀분석 결과는 전체 회귀식의 설명력이 12%이며, 회귀식은 통계적으로 0.001수준에서 유의한 것으로 나타났으며(F: 11.100, BETA: 0.228, t: 3.226,), 넷째 차원인 신뢰성과의 다중회귀분석 결과는 전체 회귀식의 설명력은 20%이며, 회귀식은 통계적으로 0.001수준에서 유의한 것으로 나타나(F: 20.554, BETA: 0.401, t: 5.949) 전반적으로 의료종사자의 역할모호성이 고객지향적 응대성, 공감성, 유형성, 신뢰성에 영향을 미치고 있는 것으로 나타났다.

일반적으로 공공시설에 대한 지정관리자제도 도입은 운영관리의 예산삭감과 민간에 의한 이용자 서비스 향상을 도모하기 위한 행 정개혁의 일환으로 추진되고 있다. 일본의 경우 2006년부터 본격적으로 공공마리나시설에 지정관리자제도가 도입되기 시작하였으며 경제적 측면(예산절감)에서의 효율성에 대해서는 긍정적 평가를 받고 있다. 하지만 주된 업무가 서비스인 마리나에 있어 이용자 측면의 서비스 만족 등 효율성에 대한 논의는 전무하다. 따라서 본 논문의 목적은 첫째 일본의 지방자치단체법 개정에 의해 실행된 지정관리자제도(Designated Manager System, 이하 DMS)를 도입한 마리나의 현황을 파악하여 이점과 문제점을 도출한다. 둘째 공공마리나 시설 이용자의 관점에서 DMS 도입 전과 후의 이용자 서비스에 대해 비교조사를 실시한다. 첫 번째 목적에서 본 연구에서는 DMS의 경제적 이점과 지방자치단체 레 벨에서 DMS의 중요성을 명확히 하였다. 이것은 DMS를 도입하여 공공시설 운영 및 관리에 참여하려는 민간 사업자, NPO에게 도움이 될 것 이다. 또한 지금까지의 대부분의 연구는 DMS를 도입한 지방자치단체의 경제적 경비절감에만 중점을 두고 있었다. 따라서 본 연구에서는 이 용자의 관점에서 DMS의 이점과 문제점을 밝혀내었으며 이것을 바탕으로 DMS를 도입한 마리나 시설의 운영 방향에 대해 검토하였다.

최근 급격한 P&I 보험료의 인상은 해운원가에서 차지하는 비중이 점차 커지면서, 과거와 달리 선주들의 P&I 보험의 선택과 경쟁적인 보험료 확보를 위한 노력도 지속되고 있다. 따라서 본 연구에서는 P&I 보험에 대한 여러 측면에서의 서비스 품질과 그 결정요인을 실증적으로 분석하고 P&I 보험의 서비스 품질의 결정 요인들이 고객만족에 어떤 영향을 미치는지를 파악하고자 하였다. 본 연구결과는 P&I Club의 선택기준 마련과 유지에 활용 가능할 것이며, P&I Club 측면에서는 P&I 보험서비스의 어떤 품질과 그 결정 요인들을 개선하여 기존 회원사의 유지와 신규회원사 확보 등 시장 점유율 확대에 활용할 수 있을 것인가에 관한 장기경영전략을 수립하는데 도움이 될 것이다.

본 연구는 도시소비자를 대상으로 수행한 원예활동 프로그램에 대한 활동참가자들의 인식과 만족도를 조사하여 향후 도시소비자 원예활동 프로그램의 수정 및 보완에 활용하고자 충청북도 청주시 농업기술센터의 대회의실과 원예치료체험실, 시설하우스 등에서 주 1회 방문 시 오전 10시부터 12시까지 2시간 동안, 오후 1시부터 3시까지 2시간 동안 1일 2회의 활동을 수행하여 2009년 3월 17일부터 6월 24일까지 총 12주, 총 24회 활동이 총 90명의 도시소비자에게 실시되었다. 본 프로그램에 대한 일반적 인식에 대한 결과는 참여동기로 ‘프로그램 자체에 흥미가 있어서’가 41.7%로 가장 많이 나타났고 정보습득경로는 ‘주위의 소개로’가 76.1%로 가장 많이 나타났다. 프로그램 참여시 주요 고려사항은 ‘프로그램의 내용 및 방법’이 가장 높았고 본 프로그램 중 가장 관심을 가지고 있는 분야는 ‘꾸미기’가 60.6%로 가장 많이 나타났다. 가장 만족스러웠던 활동은 총 응답의 27.4%가 ‘테라리움’이였고 가장 불만족스러웠던 활동은 ‘압화활동’이 6.8%로 나타났다. 이외 프로그램이 진행된 장소의 거리와 위치, 이용료, 수강기간, 진행요일, 진행시각, 회기별 시간, 참가인원, 진행요원 수, 강사, 참가자들의 태도, 시설 분위기, 재료 및 도구, 충실도, 교육수준, 사회적 교류 증가도, 여가활동 시간증가 정도, 전문지식 및 기술증가정도, 흥미정도, 지역내 농특산물 및 원예식물 구입 가계소비를 포함한 전체 만족도는 ‘매우 그렇다’가 47.8%, ‘보통이다’가 37.7%로 나타났다.

본 연구는 부산항만공사 설립 전과 후에 대하여 항만의 주요고객인 선사(대형선사, 피더선사)와 터미널 운영사를 중심으로 컨테이너 터미널이용에 대한 고객만족 요인을 연구하는 것을 연구의 목적으로 하였으며, 연구결과 고객유형별로 만족도가 다르며, 고객의 니즈가 환경변화에 따라 변하고 있음을 확인하였다. 즉, 대형선사는 터미널 선석 수에, Feeder선사는 연계운송수단의 편리성과 예정된 시간의 입출항을, 터미널 운영사는 고객유치활동에 있어서 만족에 대한 인식차이가 큰 것으로 나타났다. 따라서 목표고객을 선정한 후 목표 고객에 맞는 서비스 전략을 수립해 나가야 할 것이다.

Due to the rapid changes in world trade and shipping environment, today's ports face ever-increasing competition, from adjacent competing ports. To this reason, port service quality has been recognized as an important strategy to take competitive advantage for those competition. In general, service quality has effect on customer loyalty, and customer loyalty is the resource to sustain competitive advantage which service providers or service producers. By improving customer loyalty, companies can get more benefits and added value. However, this causality qf port service quality has not been clearly identified. Thus, various empirical studies in relation to port service quality are needed. The aim of this study is to analyze the effect of perceived port service quality on customer satisfaction and loyalty. To achieve this aim, we established 8 hypotheses based on SERVPERF in order to test correlations of 5 dimensions of port service, port service quality, customer satisfaction, and customer loyalty. From the result of the hypothesis testing, we found that customer satisfaction and port service quality do not affect customer loyalty in spite of high effect of port service on customer satisfaction.

This paper aims to explore effective ways to improve inspection service and develop customer-centered inspection administration, by carrying out a case study on the K Society of Ship Inspection. The methods applied for this research project are as follows, 1) sector-based examination of the existence of the ISO 9001 system; 2) evaluation or the operation or the system; 3) conduction or a survey questionnaire with the participation of all staff and inspections institutes to analyze customer satisfaction of their inspection service, and 4) statistical analysis of the data collected from the survey questionnaire.