Although retailers deals with a large number of single-term inventory items, but few cases have been considered in the areas of practical decision making. However, recent moves to strengthen fair trade have created a real need for single-period inventory decision-making problems. This study addresses the problem of ordering quantity decisions that are expected to maximize profits using classical newsvendor models. The research target is data on seasonal and perishable products from retail. We also use data from retailers to actually apply the newsvendor model and calculate the results to compare performance. It also suggests solutions for estimating demand for products sold in order to apply newsvendor models that utilize actual demand ratio versus forecast demand. This study would like to examine the effectiveness of this research through data analysis and make some suggestions for applying it to reality.

Squid is a popular seafood in Korea. However, since the 2000s, the squid production has been declining. The unstable supply of the squid products may cause price fluctuations of fresh and chilled squid. These price fluctuations may be relatively more severe than them of other commodities, because the fresh and chilled squid can not be stored for a long period of time. Thus, this study analyzes the structural characteristics of price volatility and price asymmetry of fresh squid based on off-diagonal GARCH model. Data used to analysis of this study are daily wholesale and retail prices of fresh squid from January 1, 2006 to December 31, 2016 provided in the KAMIS. As theoretical approaches of this study, first of all, the stability of the time series is confirmed by the unit root test. Secondly, the causality between distribution channels is checked by the Granger causality test. Thirdly, the VAR model and the off-diagonal GARCH model are adopted to estimate asymmetry effect and price volatility spillover between distribution channels. Finally, the stability of the model is confirmed by multivariate Q-statistic and ARCH-LM test. In conclusion, fresh squid is found to have shock and volatility spillover between wholesale and retail prices as well as its own price. Also, volatility asymmetry effect is shown in own wholesale or retail price of fresh squid. Finally, this study shows that the decrease in the fresh squid retail price of t-1 period than the increase in the t-1 period has a greater impact on the volatility of the fresh squid wholesale price in t period.

Consumer interest in eco-friendly fashion products has been consistent. While most relevant research emphasizes individual morals and environmental concern as the most crucial determinants to eco-friendly consumption behavior, more recent studies point out that in so doing there has been somewhat a neglectance on the importance of fundamental marketing strategies. More specifically, the crucial role of interior colors in fashion retail stores has been managerially considered something certain yet no empirical results have been found to support such a strong managerial assumption. For instance, colors such as green, blue, and brown are believed to represent natural images and are more appropriate to the eco-friendly marketing and the relevant research has been lacking. Therefore, this study attempts to explore the effect of in-store interior design colors (green versus non-green) on consumer perception of green store images. A total of 382 respondents were gathered for an online survey using differing store images as the stimulus and used for testing hypotheses. In the results, respondents exposed to store images using green interior colors reported a higher evaluation of green store image of the store. The effect is found to be significantly moderated by respondent’s environmental concern: to explain, respondents of high environmental concern are less influenced by green color interiors when they evaluate the brand’s eco-friendly image. In sum, the positive influence of green interior colors on green store image is found statistically significant, with its stronger effect for consumers of low concern. Managerial and academic discussions are provided.

The proliferation of the Internet and related technologies has led to a new form of distribution channels, namely online retailers. The conventional offline and the new online retailers have different transaction costs perceived by the consumers in the following perspectives: the accessibility to the product information, the traffic cost and the opportunity cost for the time to visit the store, the delivery time and the possibility of ‘touch and feel’ to test the quality of the product. In particular, the online retailers have lower distribution cost structure in that they do not have physical stores, which results in lower selling price. Thus they continuously offer price competition against offline retailers using the lower selling cost as competitive weapon. Moreover the emergence of the social commerce is likely to intensify the competition between the online and offline retailers. To survive in this fierce competition, the offline retailers are trying to defend their business interests by sticking to offline transaction in anticipation of increased customer loyalty, customer’s preference for ‘touch and feel’ style shopping, and others. Despite of these efforts, customers who touch and feel a product in an offline store but purchase the product through an online retailer are increasing. To protect such customers, recently, some of the offline retailers began to provide the mobile discount service (MDS) which enables the offline customers to purchase a product at a discounted price through the mobile applications. In business competitions, the price discount strategy is usually considered to secure more market share at the cost of lower profit. In this study, however, we analyze the effect of MDS as a weapon for securing more profit. To do this, we set up a game model between the online and offline retailers which incorporates the effect of the MDS. By numerically analyzing the Nash equilibrium of the game, some managerial implications for using the MDS for more profit are discussed.

Both employee satisfaction and loyalty play an important role in increasing the business performances of organizations in the service industry. However, the influence of TQM practices on employee satisfaction and employee loyalty has not been examined in the ICT service supply chain. This study aimed to investigate the impact of five total quality management (TQM) practices on employee satisfaction and employee loyalty in Korean ICT customer service and retail distribution organizations. Based on an empirical study of 578 respondents in a Korean ICT service company, the study examined the hypothesized relationships among TQM practices, employee satisfaction, and employee loyalty. Using structural equations modeling, it is found that TQM practices are significantly related to employee satisfaction, whereas the latter in turn influences employee loyalty. The results of analysis suggest that the ICT customer service and retail distribution organizations should concentrate on enhancing employee satisfaction of their TQM practices and creating a people-satisfied job environment.

This study is to explain and identify the impacts of product-related factors such as productassortment, product quality, store-related factors such as store promotion, store services, and consumerrelated factors such as customer satisfaction, trust, commitment on repurchase intention by differencesof retailing format and consumer’s demographics characteristics. A survey study was conducted to col-lect the data with the actual purchasers at some kind of retailing stores. A regression analysis was per-formed to test the research hypothesis. The results of the study show as follows: it was found that allantecedents of repurchase intention such as product assortment, product quality, store promotion, storeservices, customer satisfaction, trust, commitment on repurchase intention by differences of retailing for-mat and consumer’s demographics characteristics. But there are differences of antecedents coefficientsto repurchase intention. Therefore, marketers of distribution stores that selling agricultural productshave to enhance customer’s repurchase intention in a manner tailored to type of retailing format andcustomer's demographic characteristic factors.

The objective of this study was to analyze contents of trans fatty acid and cholesterol of bakery products (bread: 17, pastry: 20, and whipping cream cake: 17) sold at retail in Seoul area. The average values of crude fat contents in bakery products were as follows [mean (minimum-maximum), %)]; bread 6.46 (3.51~8.69), pastry 16.23 (3.55~25.56), and whipping cream cake 16.26 (8.61~31.58). Palmitic acid was the most abundant fatty acid in these products. The average values of saturated fat (SFA) contents and unsaturated fat acid (USFA) contents in these items were as follows [(mean SFA ± SD%] bread (54.04 ± 5.27), pastry (53.41 ± 4.80), and whipping cream cake (70.09 ± 8.64). The high contents of trans fatty acid was analyzed in whipping cream cake. The average values of cholesterol contents in bakery products were as follows [mean (minimum-maximum), %)]; bread 2.36 (0.0~12.86), pastry 8.11 (0.0~42.80), and whipping cream cake 30.55(0.0~132.99).

인체의 동작 센싱 방법에 대한 연구가 다양하게 진행되어 왔으나, 기존의 동작 센싱 방식에는 많은 한계점들이 있다. 기존의 동작 센싱 방식의 한계점을 보완하기 위한 일환의 노력으로, 이 논문에서는 비구속적인 동작 센싱이 가능한 광섬유 기반 의류 소매형 동작센서를 탐색적으로 연구하는데 목표를 두었다. 이 논문에서는 광섬유 기반의 의류 소매형 동작 센서를 고안하고, 이를 통하여 일상생활 중에 다양한 동작을 센싱하는 것이 가능한가에 대하여 탐색적 연구를 수행하였다. 또한 본 연구의 범위는 광섬유 기반 동작센서의 가능성 여부와 주요 요건을 탐색하는 것이며, 소매 패턴과 봉제 방식의 특성, 착용자의 체형 특성이 미친 영향은 연구 범위에서 제외되었다. 이러한 방식으로 의복에 적용 가능하도록 고안된 광섬유 기반 의류 소매형 동작센서는, 기존의 동작 센싱 시스템에 비하여 더욱 미세한 인체 동작 측정이 가능하며 시간 공간의 제약 없이 저 비용으로 인체 동작 측정이 가능하다는 장점을 갖는다.

The knitting method of the sleeves for improving movement adaptability were studied in this paper. The purpose of this study is proposing a knitting method that is suitable for the bodies of women in their 20's and can enhance wearing satisfaction. To see the effect of the bind-off length at the axilla, a movement adaptability test was undertaken for 4 samples that have bind-off at bodices. In addition to that, the analysis of their sliding distance with respect to the human motions were executed. The results of this study were listed below. Its result was that the samples with small bind-off lengths represent better wearing satisfaction than the samples which have large bind-off lengths. The comparison of the sliding distances at the hem, waist and sleeves with respect to the tester's motions also shows that the sample having small bind-off makes better result than the sample with large bind-off. It was observed that the optimal length of bind-off was 2cm for the improvement of the sleeve functionality.

This study is to present a female high school summer blouse with high movement functionality and satisfying appearance. For the experimental research 6 subjects with closest average body shapes and their body surface was measured at beginning and after selecting a representative movement the tested uniform was worn and the appearance and movement functionality was evaluated. The results of this research are as follows. In the research with the aims to improve the sleeve designed the height in 3 types as A.H/4+3, A.H/4+2, A.H/4+1 and their evaluation showed that in the order of best appearance was A.H/4+2, A.H/4+1, A.H/4+3. In the order of best comfort was A.H/4+2, A.H/4+3, A.H/4+1 and the best order for movement functionality was A.H/4+1, A.H/4+2, A.H/4+3. Additional height types designed produced from elastic materials were A.H/4+3, A.H/4+2, A.H/4+1 and the resulting order of appearance was A.H/4+3, A.H/4+2, A.H/4+1, order of comfort was A.H/4+3, A.H/4+2, A.H/4+1 and the order of movement functionality was A.H/4+1, A.H/4+2, A.H/4+3. Integrating these results shows that in using the same concurrent materials, the experiment pattern of setting the sleeve height as A.H/4+2 was the best while in using elastic materials, the experiment pattern of setting the sleeve height as A.H/4+3 was the best.