The quantity of imported beef has increased since import liberalization in 2001 and continued agreements on FTAs. To obtain competitiveness in domestic Hanwoo industry, the industry has tried to make a high-quality beef and Hanwoo meat has a high price premium compared with imported beef or domestic Yukwoo as a result. Therefore there exists always economic incentive for non-Hanwoo meat to be sold as Hanwoo meat. Several research data supports this inference. This paper calculates the economic welfare loss on the domestic Hanwoo breeding farms caused by violating labelling originality using a simulation model. To estimate the welfare loss, this paper uses an EDM model based on various scenarios which assume different values on several key variables. The simulation results show that the welfare loss of the Hanwoo breeding farms varies from many billions wons at least to more than one trillion wons at maximum. We have to make an effort to eradicate the violating labelling originality to develop domestic Hanwoo industry.

한국 정부는 그동안 음식점 원산지 제도를 지속적으로 발전시켜왔는데, 2015년 기준 16개 품목에 대 한 원산지 표시지가 시행 중에 있다. 그럼에도 소비자 측면에서의 음식점 원산지 표지제도에 대한 분석 이 부족하여, 연구의 필요성이 제기되고 있다. 본 연구에서는 소비자 설문조사와 계량분석(순위 프로빗 모형)을 통해 음식점 원산지 표시제도에 대한 소비자 인식을 분석하였다. 그 결과, 소비자들은 현지 시 행중인 원산지 표시제에 긍정적인 인식을 가지고 있었고, 향후 대상 품목 확대를 요구하고 있었는데 농 산물에 대한 표시제도 확대에 대한 요구가 더 많았다. 소비자들은 원산지 표시제도 위반자에 대한 처벌 강화도 요구하고 있어 향후 검토가 필요한 것으로 생각된다. 이상의 결과를 바탕으로 한국의 음식점 원 산지 표시제도는 성공적인 성과를 내고 있는 것으로 나타났고, 앞으로 더욱 제도를 강화할 당위성이 제 기되었다.

본 연구는 농수산물의 원산지 표시법에 관한 법률에 따른 음식점의 원산지 표시관리 실태를 조사하기 위해 수행되었다. 이를 위해 개인 음식점 및 프랜차이즈 업체들을 선발하여 원산지 표시관리 실태를 조 사하였으며, 원산지 관리미흡 사례를 도출하였다. 조사된 전체 표시관리 미흡 사례는 농수산물의 원산 지 표시에 관한 법률 및 농림축산식품부 고시 원산지 표시요령에 정의된 관리미흡 유형에 따라 각각 국 가명 표시오류 38.4%, 함량순서에 따른 표시오류 28.0%, 원산지 일부 미표시 11.2%, 원산지 표시판 미 게시 15.2%, 증빙서류 미보관 7.2%으로 구분되었다. 이들을 다시 프랜차이즈와 개인 음식점으로 구분 할 경우 프랜차이즈에서 개인 음식점과 구분되는 특징적인 유형별 발생비율을 보였다. 이에 따라 프랜 차이즈의 표시관리 미흡 유형별로 그 발생 원인을 탐색한 결과 프랜차이즈 운영시스템에서 기인된 몇 가지 특이적인 원인들을 도출할 수 있었다. 이를 근거로 프랜차이즈 업체의 효율적 원산지 표시관리를 위한 기초자료를 제공하고자 하였다.

The compulsory beef labelling system has launched from January 1st 2007 by the amended Food Hygiene Law, we were checked the actual conditions of beef origin with a nationwide scale by the Hanwoo differentiation specific test method which was developed by Korea FDA using 90 SNP biomarkers. The test method is useful tool to differentiate the beef origin carrying out the mission of KFDA's annual food safety management guidance. Also we have technically transferred the Hanwoo differentiation specific test method to other institutes as well regional KFDA and established the training program as a regular course in Korea Human Resource Development Institute for Health and Welfare. The beef used in this study were collected according to the 2009 Food safety guidance in roast beef restaurants where business site area greater than 100 m2. Total 216 samples were consisted of 48samples of the Seoul area and 168 of the region. The monitoring result from restaurants in all the region of Korea showed that 3 of 216 Hanwoo-labelled beefs were found out as a non-Hanwoo (1.3%). This results are gradually deceasing trend compared with 34.0% in 2005, 30.1% in 2006, 3.2% in 2007 and 5.14% in 2008. From these data, the Hanwoo differentiation specific test method on the settlement of the compulsory beef labelling system has an important role. As a outcome of this project, we might be considered the early settlement of the compulsory beef labelling system, technically transferred to other institutes and the establishment of regular training program of the test method.

The purpose of this study was to measure respondent's demographic characteristics, respondent's attitudes toward chicken, and factor influencing on the level of perceived helpfulness of country of origin in predicting the quality of chicken. The data was collected through a consumer survey during the March 2006. A total number of 250 meat consumers living in Suncheon, the eastern part of Chonnam, were randomly selected as respondents. Eleven respondents did not complete the survey instrument, resulting in a final sample size of 239. All estimations were carried out using chi-square, correlation, and logistic procedure of SAS package. The results are as follows. The level of perceived helpfulness of country of origin in predicting the quality of chicken was significantly different by age and occupation of demographic variables, and was significantly correlated with respondent informed of attitude variables. The proportional odds assumption of model was not violated at p<0.05. The effects of income, occupation and respondent informed on the level of perceived helpfulness of country of origin in predicting the quality of chicken. The results from this study could be useful in developing marketing and health promotion strategies, as well as government trade policy.

The consumers' purchase experiences of some imported agricultural products (rice, sesame, garlic, onion, jujube, red pepper, oak mushroom, apple, dried persimmon) and their consciousness for the labelling of the country of origin for agricultural products in Youngnam region were examined in this study. The sample consisted of 438 women who lived in Taegu, Pusan and other cities of Kyungpook and Kyungnam, and the self-administered questionnaire for the survey was used. The main reasons to purchase the imported agricultural products were the wide distribution and low price of them. Most of the consumers were concerned about safety of the imported agricultural products but only a few people experienced unsatisfaction of the products. The price, quality, package, container, label, and safety of the examined products were evaluated worse than those of the domestic products. Generally, although they suffered unsatisfaction, the consumers did not complain because they wanted to avoid troublesome work, which means the consumers did not assert their rights. Some people did not know the labelling system for the country of origin and the place to charge the market violating it. Therefore, it will be necessary for the consumers to receive education about the labelling system for the country of origin and the compensation criteria for consumers' grievances and damages. The current labelling method for the country of origin generally met the consumers' preference but the consumers wanted to improve the position and color of the label. Most consumers could not differentiate the imported products from the domestic products. The results obtained from the survey suggest consumer education for the labelling system for the country of origin and the compensation criteria should be activated through various ways such as mass media and consumer organizations.

The purpose of this study is to improve some problems of the country-of-origin labeling based on the perception of consumers. For this, we surveyed 636 people. The questions of the survey are largely divided into three categories; 1) criteria and subject for imposition of fine, 2) the possibility of getting consumers confused with the products using domestic regional names as domestic products, 3) criteria for the country-of-origin transplantation of agricultural products and forestry products. According to the results, more than 30.0% of consumers preferred that it is adequate for imposing fine as much as its total sales, regardless of the type of business. In addition, in the case of products using domestic regional names, consumers can be confused about the products with domestic ones, even though there is a standard for confusing country-of-origin labeling. Standard for changing the country-of-origin of agricultural, forestry products and livestock, fisheries products are not balanced. The results of this study can be used as basis data for revising the country-of-origin labeling.

The objective of this study is to estimate the relative importance of food labelling on organic and country-of-origin of tofu. The relative importance of three Tofu attributes shows that the country-of-origin is the most important and an organic labelling and price are followed in order. The result is that if two attributes, an organic labelling and the country-of-origin are taken into account, organic soybeans produced in Korea gets the highest value and non-organic soybeans produced in Korea, organic soybeans produced in USA, and others are followed in order. For respondents who have children under 6 years or under 18 years, the importance of an organic labelling increased compared to those whose children do not fall into that age. The results of this study show that the country of origin, especially domestically produced products, is more importantly recognized than the organic labeling to consumers.