본 연구는 농가소득에 비해 농약가격이 비싼 저개발국가에서 농약의 사용을 줄여 농가소득을 향상시키고 지속가능한 농업을 하기 위하여 실시하였다. 1. 담배가루이 및 아메리카잎굴파리가 좋아하는 오이, 가지, 참외 3가지 작물 중 토마토 재배에 가장 유리한 유인식물로 생육온도 및 재배방법이 유사한 오이를 선발하였다. 가지는 초장이 작고 토마토보다 고온을 요구하여 겨울 재배에는 적합하지 않았다. 참외는 곁순이 많이 나와 오이보다 재배 관리가 어려웠다. 토마토 재배 시 유인식물로는 오이가 가장 적합하였다. 2. 토마토 10, 15, 20주 당 1주 씩 오이를 정식한 후 Emamectinbenzoate 유제 2.15%와 Pyridaben 수화제 20%를 혼합하여 유인식물에만 7일 간격으로 살포한 결과, 토마토 전체 포장에 살충제를 처리한 결과와 유사한 담배가루이 및 아메리카잎굴파리 발생 및 피해 정도를 보였다. 3. 유인식물을 많이 정식 할수록 토마토의 정식 주수가 줄어들어 토마토의 수확량이 감소하므로 유인식물의 재식주수가 가장 낮은 토마토 20주 당 1주 씩 오이를 정식하는 것이 가장 높은 생산량을 기대할 수 있다. 4. 오이를 유인식물로 사용할 경우 해충의 출현이 토마토만 정식하였을 경우보다 6~12일 빠르므로 예찰에 유의하여야 한다.

In consideration of the existing eco-friendly marketing research, it is only focusing on the type and characteristics of eco- friendly consumers. Therefore, in order to carry out more systematic and comprehensive eco-friendly marketing research, it is necessary to complement the comprehensive model that examines the mechanism by which the leading variables of the enterprises factors affecting consumer’s eco-friendly consumption behaviors. In this research, based on previous studies and literature considerations, it tries to present a research model that the core benefits and relational benefits of the retail store which is the advantage of VMD affect eco-friendly consumption behavior through consumer's implicit and explicit motivation. And, considering the environment, this study assumes the regulatory role of the perceived risk on the environmental problems under the relationship between green consumption motive and consumption behavior. The purpose of this research is as follows. First, it clarifies the influence of the benefits of eco-friendly VMD in fashion retail stores on the eco-friendly consumption motive, which is a psychological factor of consumers, as a leading variable of corporate factors affecting consumers’ green consumption behavior. The core benefits and relational benefits provided by eco-friendly VMD will identify differentiated impacts on consumer motivation, which is a psychological factor that drives green consumption behavior. Second, the types of motivations that cause eco-friendly behavior are classified into explicit motivation and implicit motivation, and this study tries to find out which type of motivation better predicts eco-friendly consumption behavior. Third, it tries to verify the moderating role of environmental perceived risk in the relationship between explicit motivation, implicit motivation and green consumption behavior. By further organizing the theme of eco-friendly marketing research, this study has its academic significance in that it derives a comprehensive model, moderating consumers’ green consumption behavior regarding eco-friendly marketing stimulates. It reveals the mechanisms that affect green consumption behavior backed by fashion retail stores where consumer buying behavior actually takes place. Based on this research, it is expected that subsequent studies of a more fragmented viewpoint for fashion retail stores’ eco-friendly marketing will be developed that will give consideration to consumers' green consumption behavior. Practically, the results of this research can be utilized very conveniently. In a practical dimension, if it becomes possible to thoroughly understand the mechanism by which eco-friendly VMD stimulation leads to green consumption behavior, retailers are possible to formulate an environmental marketing strategy peculiar to the target market segment. From a socio-policy perspective, retailers can encourage consumers' eco-friendly consumption by giving a stimulus of VMD to them. Moreover this study will promote companies to develop and manage healthier and more sustainable products.

단감 해충의 효과적인 방제를 위하여, 현재까지 주로 화학 살충제가 사용되어 왔으나, 최근 화학 살충제의 과다 사용은 해충 저항성과 농약 잔류 문제라는 심각한 문제를 야기하고 있다. 본 연구에서는 친환경 유기농자재 (Eco-Friendly Organic Pesticides; EFOP)의 주요 단감 해충 인 감꼭지나방과 톱다리개미허리노린재에 대한 살충 활성을 검토하였다. 현재 유통되고 있는 친환경 유기농자재 11 종을 실험실 조건에서 대상 해충에 분무 처리하였다. 대조 약제는 화학 살충제인 buprofezin+dinotefuran (20+15) 수화제를 사용하였다. 감꼭지나방에 대한 유기농자재의 살충 효과를 평가하는 과정에서, 감꼭지나방 유충의 개체수 부족 문제로 인하여 배추좀나방 유충을 1차 실험충으로 사용하였으며, 세 종류의 친 환경 유기농자재를 사전 선발하였다. 선발된 친환경 유기농자재는 목초액 (EFOP-1), 회화나무, 양명아주, 멀구슬나무의 혼합추출물 (EFOP-2), Bacillus thuringiensis subsp. aizawai NT0423 (EFOP-11)이었으며, 선발된 유기농자재의 감꼭지나방 유충에 대한 살충력 실험 결과, EFOP-2 의 처리구에서 생충율이 27.7% (5 일차), 13.3% (7 일차), 6.7% (10 일차)로 가장 높은 살충 효과를 보였다. 톱다리개미허리노린재에 대한 살충 효과 평가에서는 회화나무, 양명아주, 멀구슬나무의 혼합추출물 (EFOP-2, EFOP-9)과 고삼, 데리스의 혼합추출물 (EFOP-10)이 높은 살충 효 과를 보였다. 특히 EFOP-2의 처리구에서 생충율이 20.0% (5 일차), 16.7% (10 일차)로 가장 높은 살충 효과를 보였다. 결론적으로, 친환경 유기 농자재인 EFOP-

This study introduces cases of individual feeding systems for sow and the sow sorters which are the subparts of an eco-friendly feeding and management system based on a u-IT program using the hog feeding and management information system. The purpose of this study is to conduct an analysis of economic feasibility on cases of the improvement of the system using the u-IT and to provide information on the positive effects of an introduction of an eco-friendly pigsty and hog feeding and management system to hog raisers and government officials. The literature review and background section examine the effects of the introduction of u-IT technology into the field of livestock raising, hog feeding and management information system, and the eco-friendly feeding and management system based on the u-IT. This paper will present the results of the analysis on the effects and the economic feasibility of the individual feeding system for sow and the sow sorter utilizing the u-IT technology and information systems. The results of this study will contribute to the sustainable development of the hog raising industry by showing that the new feeding and management system utilizing the u-IT can not only increase the efficiency and productivity of farm management but also contribute to efficient, eco-friendly hog feeding and management.