Currently, the current status of mobile apps in traditional markets is still passive in digitalization, and services provided using mobile apps are limited. This study aims to propose a cloud platform-based mobile platform that can overcome digital transformation, strengthen the competitiveness of traditional markets, and revitalize the local economy by more consumers visiting traditional markets. This study identified the current situation and problems of the market due to its characteristics, and analyzed the impact and opportunities of cloud and mobile technology on the characteristic market. It also implemented a cloud-based smart traditional market mobile platform prototype. The platform combines the advantages of traditional markets with digital benefits to deliver value to all users, social, industrial, I hope it will be of great help on the social side.

We study retailer app use and shopping behavior by investigating whether and how app adopters’ preferred store registration (PSR), a voluntary enrollment of store loyalty program, can lead to changes in purchase behaviors among the adopters in offline stores. A panel dataset from a large bakery franchise chain was studied using difference-in-differences with propensity score matching for causal inference. The results show that customers who participated in PSR increase their spending, compared to customers who did not. In addition, the results confirm that the PSR-spending relationship is moderated by customer and store characteristics; customers who visited infrequently and spent less prior to PSR participation increase their purchases, and they spend more at stores with better service quality.

최근 10년간 국내에서 발생한 해양사고현황에 따르면, 총톤수 10톤 미만의 소형어선이 차지하는 비중은 전체 해양사고 중 47.51%로 높게 확인되었다. 또한 해양사고의 증가추세 역시 다른 선종/크기(총톤수)에 비해 매우 가파르게 증가하고 있어 이에 대한 대책마련이 시급한 실정이다. 한국해양교통안전공단에서는 소형어선의 선박검사제도 개선방안으로 자체검사제도의 도입을 제안한 바 있으며, 해양수산부에서는 최근 비대면 검사방법의 도입을 위해 ‘원격방식에 의한 선박검사 지침’을 마련하여 시행하였다. 본 연구에 서는 소형어선의 해양사고 감소 방안으로서 자체검사승인제도를 제시하고, 원격방식의 선박검사제도의 정형화 방안마련을 위해 모바 일 애플리케이션을 개발하여 실효성을 분석하였다. 그 결과 어선소유자의 자발적인 안전관리를 유도하기 위한 자체검사승인제도의 도 입과 함께 모바일 애플리케이션 기반 선박검사제도 도입의 필요성이 확인되었으며, 자체검사승인제도는 선박소유자의 안전의식을 고 취시켜 해양사고 감소에 대한 실효성이 있음을 확인하였다.

The degree and intensity of unpleasant and disgusting odors perceived through a person's sense of smell can vary depending on personal or social and cultural characteristics. In addition, it is not effective to manage odors solely on the basis of concentration levels because odors can be combined according to temperature, humidity, and frequency, so that they can be recognized differently even if the same person smells the same substance. The mobile odor application was developed to enable real time monitoring of odor characteristics reflecting the actual condition of the field. Accordingly, the Green Future Foundation, a civic group, conducted an environmental campaign to record and share the information of odors in school zone using the first version of the application. The real time monitoring of field odor was able to improve the problems of the current standard methods for the examination and assessment of odors. However, with regard to the first version of the application, the process and results of odor recording through odor measurement applied the direct olfactory method and were less relevant. Therefore, it was difficult to organize data due to duplicate selection. For that reason, this study was conducted to overcome the problems of the first version of the mobile application and to effectively and accurately reflect odors and personal characteristics. This odor application that has been developed is able to monitor and assess odors based on 5 features: classification, character, strength level, hedonic tone, and acceptability.

해기사의 과도한 직무스트레스는 신체적, 정신적으로 부정적인 영향을 미치며, 이로 인한 이직은 원활한 해기인력 수급에 영향을 미칠 수 있다. 본 연구에서는 해기사의 체계적인 직무스트레스 측정 및 관리를 위한 도구로써 모바일 웹 애플리케이션을 개발 하고 품질평가를 통하여 검증하였다. 애플리케이션의 개발은 전통적인 소프트웨어 개발 방식인 Waterfall 모델에 따라 수행되었다. 요구분석 단계에서는 현직 해기사 및 해상직원 인사담당자 각 5명을 대상으로 Brain Storming을 실시하고 그 결과를 설계에 반영하였다. 설계 및 개발 단계에서는 요구사항 분석 결과를 바탕으로 애플리케이션을 설계하고, JSP와 Spring Framework를 활용하여 기능을 구현하였다. 애플리케이션의 작동 Test를 수행한 결과 사용자 인터페이스에서 입력한 직무스트레스, 정신건강, 진로적응성 등 입력 데이터에 따른 정상적인 출력 결과가 도시되었으며, 관리자 인터페이스에도 응답자의 입력 결과가 정상적으로 도시되고, 데이터베이스로 구성됨을 확인하였다. 요구사항 분석 참여 집단을 대상으로 ISO/IEC 9126-2 메트릭 기반의 5점 척도 품질평가를 시행한 결과 사용자 인터페이스 4.70점, 관리자 인터페이스 4.72점으로 유의한 결과가 도출되었다. 본 연구를 통해 개발한 애플리케이션은 사용자 요구를 반영한 지속적인 개정 및 보완이 필요하며, 향후 수집된 Data의 분석 및 활용을 위한 시스템 구축에 관한 연구가 필요하다.

목적 : 본 연구에서는 다양한 방법들을 이용하여 토릭렌즈 마킹 회전량을 평가할때 일치도를 평가측정하고자 하였다. 방법 : 모형안과 콘택트렌즈 착용이 가능한 57안(평균 24.79±1.29세)을 대상으로 토릭소프트렌즈를 제조사의 가이드라인에 따라 피팅한 후, 사진 촬영, 각도기 어플리케이션, 휴대용 돋보기와 세극등 현미경을 사용하여 회전 평가를 진행했을 때의 서로 다른 검사자 간의 검사 결과값을 비교 분석하였고, 서로 다른 회전평가 방법 간의 일 치도는 블랜드 알트만 분석을 사용하였다. 결과 : 서로 다른 검사자 간 같은 회전평가 방법으로 토릭소프트렌즈의 회전량을 측정하였을 때, 측정값의 평 균 차이가 사진 촬영, 각도기 어플리케이션, 휴대용 돋보기, 세극등 현미경 평가 방법 각각 –0.50, -0.70, -0.30, -0.13°로 유사한 결과를 보였다. 회전평가 방법 간 비교에 대해서는 사진 촬영과 각도기 어플리케이션을 사용했을 때, 허용 오차 범위(5°) 내의 측정값이 각각 74.56%, 75.44%로 비교적 낮은 신뢰도를 보였고 휴대용 돋 보기를 사용한 방법에서는 95.61%로 높은 신뢰도를 보였다. 결론 : 토릭소프트렌즈 처방에서 세극등 현미경을 사용할 수 없어도 사진 촬영, 핸드폰 각도기 어플리케이션, 휴대용 돋보기를 통해 토릭소프트렌즈 회전평가에 대한 임상적으로 유용한 결과를 얻을 수 있다.

Offering an apology is one of the common service failure recovery strategies. Previous studies focused on examining the effectiveness of apology from the customer perspective. It is not clear whether and how customers perceive firm remorse after an apology influence their blame attribution and coping behaviors. Integrating a cognitive-emotive model and an empathy model, this research proposes and empirically tests a remorse-empathy-coping model to explain how customers respond to apology after mobile application service failures occur. Specifically, this research examines how perceived firm remorse influences blame attribution and emotional empathy, which subsequently affects coping behaviors (revenge and avoidance) in the mobile app service recovery context. The moderating role of technology anxiety in the proposed model is also identified. Four hundred and fifty-two mobile application service users were recruited for a survey study and the Structural Equation Modeling was used in order to test the research hypotheses. Our findings show that perceived firm remorse negatively influences blame attribution but positively influences empathy. Empathy negatively affects revenge and avoidance behaviors. In addition, technology anxiety moderates the effect of perceived firm remorse on blame attribution. The negative effect of perceived firm remorse on blame attribution becomes weaker when technology anxiety increases.

공정거래위원회는 2015년 기업메시징서비스 시장에서의 시장지배적 지위 남용에 관한 의결에서 관련 상품(서비스)시장의 범위를 ‘무선통신망을 통한 기업메시징서비스시장’으로 확정하였으나 이러한 판단은 더 이상 유효하지 않다. 스마트폰과 더불어 등장한, 한국 모바일메신저 앱 시장 의 94%를 점유하는 카카오톡이 기업메시징서비스 시장에서 변화를 일으키고 있기 때문이다. 카카오톡은 하이브리드 전송 서비스를 통해 무선통 신망을 보유하지 않고도 이를 보유한 이동통신사 업자들과 경쟁하고 있고 알림톡 서비스는 문자메 시지를 통한 기업메시징서비스보다 저렴하면서 정보 전달 기능 및 효용이 유사하여 이를 이용하는 업체의 수가 빠르게 증가하고 있다. 카카오톡은 이동통신사업자들의 무선통신망이라는 거대한 진입장벽을 이미 뛰어넘었으므로 당장 법원에 소송 계속 중인 사건에서 시정이 이루어지기는 어렵겠지만 향후 이러한 기술발전을 고려하여 기업메시징서비스 시장의 관련 상품시장 범위를 획정하는 법 집행 당국의 판단이 있어야 할 것이다. 기술의 발전이 법에 끼치는 영향에 적극적인 관심을 가짐으로써 새로운 법적 쟁점에 대응하는 자세가 중요한 이유이다.

Recently, with development of city traffic network planning, there are various effects with living space from vibration of railway. But, study which about effect from vertical vibration in floor slab in nearing structure is lack in nowadays. This thesis have analysed result from acceleration response per distance as well as proceed with serviceability evaluation and extracted natural frequency from measuring vibration of railway using mobile phone application which is oriented for building which have distances about 5m to 22m from railway.

The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product informationconscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/ relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.

There is a variety of mobile beauty application specialized services providing information, such as reports on the advantages and disadvantages of a product, as well as tips and recommendations, based on consumers' comments for products that demand much consultation on the part of the consumers to critique the products. From goods purchased through mobile shopping apps, beauty-related products come right after fashion/retail and food/health-related goods, while promotions, followed by review/comments, are known as influential factors when selecting mobile shopping apps. Consumer reviews about a product are seen as important instruments for obtaining a variety of information about a product for those consumers who have not yet used it. Moreover, there is an increasing interest in authentic information instead of purely advertised narrations, while studies are actively in progress to verify the effectiveness of consumer reviews according to their nature and direction. The results vary with each researcher and since online consumer reviews differ, there is a need to research dynamically blended reviews and the forms that they take. Accordingly, this study attempts to observe and identify the factors that affect the perceived authenticity of the information, brand attitude, purchase intention and electronic word-of-mouth (e-WOM). The sample consists of 110 respondents in their twenties and thirties who have purchased beauty products online. The respondents were given online and offline questionnaires, and the collected information was analyzed with SPSS 21.0 and AMOS 18.0 using factor analysis, reliability analysis, t-tests, structural equation modeling (SEM) and multi-group analysis. The results show that perceived information authenticity has a significant influence on brand attitude, purchase intention and e-WOM. Positive, negative and subjective evaluations have more significant impact on information authenticity than did only positive and negative reviews, while perceived authenticity has significant relevance to brand attitude, purchase intention and online word-of-mouth. The implications of these findings

Worldwide, more than 1/3 of all e-commerce transactions in business-to-consumer industries are nowadays executed via mobile devices (Criteo, 2015). Despite its increasing importance, it can be noted that mobile commerce does not seem to “take-off” equally across diverse goods and services contexts. We observe, for instance, that mobile commerce is quite common in service industries for purchasing tickets (e.g., for flights, public transportation, and sport events), while it is less common for services such as financial products. Balasubramanian et al. (2002) addressed this issue and proposed that contexts of m-commerce differ from each other with regard to several characteristics. For example, they propose that location sensitivity (among other characteristics) differs for various m-commerce applications, and that this characteristic may impact acceptance of m-commerce across industries. It may be that acceptance of m-commerce is higher in some industries since use of location sensitive data is appreciated by customers, while it is not valued in other purchasing contexts. Against this background, we propose that examining (1) risk perception related to mobile commerce and (2) different types of mobile commerce applications are essential for gaining a deeper understanding of the phenomenon of differing relevance of m-commerce across industries. In particular, our study acknowledges the differential roles of the financial, performance, and security facets of risk. In addition, we assume that the role of value and risk dimensions differs subject to three mobile commerce application characteristics which are location sensitivity, time criticality, and extent of control. Based on a dataset of 800 respondents, results of our models demonstrate that especially security risk can act as a critical inhibitor of acceptance. The extent to which performance risk and financial risk impact perceived usefulness was found to be moderated by the three contextual characteristics. From a managerial perspective, results show which factors should deliberately be considered in the development of m-commerce applications, and in which different application contexts they matter.

It is very important to calculate natural frequency of the observatory tower correctly because it is keenly affected by wind response vibration due to its large slenderness ratio, weight and small damping ratio. Additionally, suggestion equation of natural frequency being used in the design phase has considerable difference between actual measured value thereby making it inappropriate to be used in the serviceability design of the observatory tower. Therefore, this paper conducted an ambient vibration measuring on 10 observatory towers through mobile-phone application thereby calculating the natural frequency and comparing the result with the domestic and foreign standards and that of the eigen-value analysis. This paper suggested approximate equation of the natural frequency of the observatory tower; T=0.0266H. The square of the corelation coefficient is 0.940, which is high.

Cost for plant survey has been dramatically reduced due to the development of mobile technology to obtain pictures with their GPS coordination. We developed a PlantGPS system consisting of an Android application specialized for collecting plant pictures and their locations using mobile devices, a server-side component for uploading data, and a web-based interface for managing and analyzing data. As examples of application of our PlantGPS system, surveys of “plants in Nangsae (Daksum) Island” and “ferns in Chollipo arboretum” were conducted. Results showed that our PlantGPS system could be used to quickly survey plant distribution in restricted area with reasonable time and effort.

The serviceability design of the high-rise building is affected by the wind response vibration such as the acceleration, at this time it is important to calculate the natural frequency correctly. Since the suggestion equation of the natural frequency being used in the design phase is not the regression equation obtained from the vibration measurement of the high-rise building, the verification to use for the serviceability design of the high-rise building is necessary. This thesis conducted an ambient vibration measuring on the high-rise building through the mobile-phone application to calculate the natural frequency and suggested a natural frequency approximate expression following the building's height, and compared with the domestic/foreign standard and the result of the eigen-value analysis.

제품이나 서비스에서 사용자가 예상하지 못한 의외성을 제공할 때 사용자는 만족을 넘어 감동할 수 있으며, 최근 몇몇 애플리케이션이나 웹서비스는 이러한 의외성을 제공하고 있다. 그러나 의외성 자체는 오히려 사용 용이성을 떨어뜨리는 등 문제를 야기 시킬 수 있음에도, 기존 모바일 애플리케이션 관련 연구들은 주로 사용성 중심의 만족을 다루었다. 따라서 본 연구에서는 이러한 의외성으로 인한 사용자 경험의 변화를 세렌디피티(뜻밖의 발견으로부터 유발되는 예상치 못한 즐거움) 개념을 이용하여 모바일 애플리케이션의 UX 분야에서 실험적으로 확인하고, 이로부터 유발되는 요인이 사용자 만족에 미치는 영향에 대해 관찰했다. 즉, 모바일 애플리케이션의 인터랙션을 통해 유발시킨 의외성과 동시에 게임 요소를 제공한 세렌디피티, 지각된 신규성과 지각된 사용 용이성, 지각된 유용성, 그리고 만족 등의 요인들 간 관계를 살펴봤다. 그 결과 세렌디피티가 지각된 신규성에 정(+)의, 사용 용이성에 부(-)의 영향을 미치고, 지각된 신규성과 지각된 사용 용이성이 지각된 유용성에 정(+)의 영향을 미치며, 세 가지 요인 모두 사용자 만족에 정(+)의 영향을 미치는 것이 관찰됐다.