세계보건기구(WHO)는 홍콩독감과 신종플루 이후 역사상 세 번째 팬데믹을 선언했다. 코로나19의 발생으로 국가 간 교류는 극도로 위축되는 한편 빠른 전염성으로 국가별 경기변동의 시간차를 만들어 냈다. 2020년 1월 미‧중 무역 분쟁은 합의국면으로 접어들었으나 코로나19로 발생한 경제 디커플링 현상은 중국이 미국과의 무역균형을 맞추기 어렵게 만들었고 미‧중 무역 분쟁 합의 조건을 지키기 어렵게 만들었다. 트럼프 대통령은 코로나19 확산의 책임을 중국에 돌렸고 경기 침체의 원인도 중국의 영업비밀 침해, 불법복제품 등으로 지목하면서 보호주의가 대두되었다. 이에 중국은 거세게 반발하면서 미국과 갈등이 깊어졌다. 미국은 중국 반도체 굴기의 핵심기업인 화웨이와 SMIC에 무역재제를 선언했고 미‧중 간 반도체 밸류체인 단절 위험을 예고하고 있다. 반도체 산업의 밸류체인 분리는 특정 국가와 기업이 가치사슬에 고도로 전문화되어 독점하는 구조인 반도체 산업에 큰 충격을 줄 가능성이 있다. 본 논문은 코로나19로 인해 재점화된 미‧중 간 반도체 밸류체인 단절 위험과 반도체 글로벌 산업 가치사슬의 충격과 변화, 한국 반도체 기업의 대응전략을 다루고자 한다.

Upcycling is the process of repurposing abandoned resources or useless products into products of better quality or higher environmental value. Upcycling products are evaluated to be sustainable because they demonstrate environmental values. However, domestic upcycling companies are operating on a small scale with a slow growth rate. This study aims to examine the value and risk factors of upcycling products from previous literature and clarify the effect of these ambivalent characteristics on purchase intention. This provides direction regarding factors upcycling companies should focus on. The data were collected via an online experiment with women in their 20s and 30s residing in South Korea, nationwide. The data were statistically analyzed using SPSS 21.0 and AMOS 18.0. Analysis of this data suggests that environmental, design, and self-expression value positively affect purchase intention. This extends previous upcycling literature by identifying design and self-expression value as important antecedents of purchase intention. However, in contrast to previous literature, no significant effect of performance or diversity risk was found. These results indicate that ethical attitude has a moderating effect on the relationship between environmental value and purchase intention. This study confirms that consumers intend to purchase upcycling products when they possess not only environmental value but also design and self-expression value.

Drawing both on international marketing literature (Steenkamp, Batra, & Alden, 2003) and value/risk research (Sweeny & Soutar, 2001; Mitchell, 1999), the current study investigates (1) how consumers’ perceptions of brand globalness/localness (PBG/PBL) influence their assessment of different dimensions of perceived value as well as the risk associated with making a purchase decision; and (2) how these value and risk assessments mediate the relationships between PBG/PBL and brand purchase intentions. We apply signaling theory (Kirmani & Rao, 2000) to relate PBG and PBL to consumers’ perceptions of risk as well as their perceptions of functional, emotional and social value. For empirical verification of the hypothesized relationships, we use comparable samples from two European countries that vary substantially in terms of economic development (Slovenia and Bosnia & Herzegovina). Results show that only emotional value serves as a consistent mediator of PBG and PBL on purchase intentions in both countries, whereas no mediating role could be identified for perceived risk. In terms of managerial implications, our findings reveal the importance of emphasizing the emotional value of a brand, which serves as a stable facilitator through which PBG/PBL influence consumers’ purchase intentions across the distinct market settings.

In contemporary society, the severity of social problems, such as environment pollution, is gradually raising people’s awareness towards sustainability (Gleim, Smith, Andrews, & Cronin, 2013). The fashion industry’s interest in sustainability is growing. However, consumers have neither sufficient knowledge or, nor faith in, sustainable fashion, and often question the reasons to pursue sustainability (Skov, 2009). The success of sustainable fashion depends on effective branding and marketing communications strategies designed to enhance consumers' knowledge, benefit and value perception. Providing consumers with the benefits of new products is an effective way of communicating (Lee & Colarelli O'Connor, 2003). Knowledge is an important variable affecting consumers ' perceived benefits (Haas & Hansen, 2007). Consumers’ values, attitude, and knowledge also affect their environment awareness and actions (Laroche, Bergeron, & Barbaro-Forleo, 2001). According to a previous study, environmental knowledge plays an important role in consumer behavior (Tilikidou, 2006). Consumers perceive various kinds of value according to their knowledge (Haas & Hansen, 2007; Hartmann & Apaolaza-Ibáñez, 2012). Therefore, it is crucial to create awareness of the effect of consumer behaviors on the environment (Cegarra-Navarro, Cordoba-Pachon, & Fernandez de Bobadilla, 2009). Many studies have highlighted the leading factors influencing sustainable behavior (Cervellon & Wernerfelt, 2012). However, there a dearth of research on how sustainable knowledge influences perceived benefit, perceived value and behavior Thus, the purpose of the present research is as follows: (1) to identify the effects of sustainable fashion knowledge on perceived benefit and perceived risk, (2) to investigate how perceived benefit and perceived risk influence perceived value, and (3) to investigate perceived value’s influence on purchase intention and knowledge sharing intention. Sustainable fashion education, nationality, and uncertainty avoidance, will have a moderating effects on relationships among sustainable fashion knowledge, perceived benefit, perceived risk, perceived value, purchase intention, and knowledge sharing intention. Four hundred fifty samples were collected to measure sustainable fashion knowledge, perceived benefit, perceived risk, perceived value, purchase intention, knowledge sharing intention, uncertainty avoidance, and demographic variables. Data analysis was performed using SPSS 18.0 for descriptive statistics and exploratory factor analysis, and AMOS 18.0 for confirmatory factor analysis (CFA), validity test and multiple group analysis on the results. A measurement model was then estimated by examining the results of the CFA. The main results of this research are as follows: (1) sustainable fashion knowledge has a positive influence on perceived benefit and perceived risk, (2) perceived benefit and perceived risk have a positive influence on perceived value, (3) perceived value has a positive influence on purchase intention and knowledge sharing intention, and (4) there was a difference in the relationship between variables according to the consumer groups (education, nationality, uncertainty avoidance tendency). This study is meaningful for taking an in-depth look at the influence of customers’ perceived value, based on their level of sustainable knowledge, on consumer behavior and on knowledge sharing related to sustainable fashion. In terms of practical applications, this study can provide in-depth and empirically-supported online education and a brand marketing strategies regarding an actual sustainable fashion brand.

Total accident rate in the construction industry is a very meaningful reduction to establish a comprehensive disaster reduction measures, including through the Survey, the disaster prevention projects whilst driving status and problem analysis in order to reduce the mature workers in the construction industry is growing rapidly in all disaster disasters (share) The days. It is urgent to establish a framework and measures that can identify the specific cause for this than for the middle-aged workers and disaster reduction in disaster reduction efforts, which continue to increase. Used as measures of information and data presented in the basic requirements of mature workers also been.

Share of total accidents in construction accidents construction site accident 70% of small embroidery Reducing the rate of Construction of the entire construction accidents decreased overall is a very meaningful work. Disaster reduction continues to increase despite the efforts of a small construction site(Amount less than 2,000,000,000) for Disaster Reduction In order to identify more clearly the cause of the system and provide the urgently needed measures.

When comparing the traditional financial risk measurements, Value at Risk(VaR) has its benefits for providing a single number that summarizes the overall market risk of the portfolio. Considering the fact that VaR measurement is standardized as a tool for international market risk measurement, back-testing the accuracy and performance of the VaR models plays a crucial role. In this sense, this paper proposes a way to validate the accuracy of the VaR models. Firstly, Bayes factor is used to assess statistical accuracy of the models. For the next step, loss function is applied to measure the differences between the realized and expected losses. Through the procedure, back-testing VaR models considering both frequency and magnitude of violations and comparing between the models can be achieved.

The purpose of this study was to investigate how menu quality, human · amenity service quality, perceived risk affected quality · price menu value, social · emotion menu value and how quality · price menu value and social · emotion menu value influenced satisfaction. Also this study investigated how satisfaction affected loyalty. The model was tested in hotel restaurants settings of five-star hotels using a sample of customers visiting and enjoying menus in Daegu metropolitan city and Gyeongju city. Empirical results confirmed that not only do menu quality and human · amenity service quality increase quality · price menu value and social · emotion menu value but that perceived risk reduces social · emotion menu value. It was also found that significant antecedents of satisfaction were quality · price menu value and social · emotion menu value. Also, loyalty was also found to be a significant consequences of satisfaction.

미국프로젝트관리협회(Project Management Institute)에서는 리스크의 형태를 외부 리스크(External Risk)와 내부 리스크(Internal Risk)로 구분 하고 있다. 외부 리스크는 프로젝트에서 통제가 불가능한 리스크로 정책 및 관련제도 변화, 기후 및 자연재해, 환율 등이다. 내부 리스크는 사업 자체에 존재하는 리스크로, 프로젝트내부에서 통제가 가능한 항목들이다. 프로젝트 관리상의 기술적 위험은 비용, 품질, 시간, 안전, 환경이다. 따라서 건설프로젝트의성공적인 수행을 위해서는 외부 리스크와 내부 리스크를 모두 관리해야 하며, 특히 기술적 리스크 관 리를 통하여 시설물의 품질과 안전을 확보할 수 있다. 특히 다수의 시설물로 구성된 복합 시설물은 다수의 단위프로젝트로 구성되어 있고, 다 양한 참여주체 및 이해관계자간 갈등이 존재하기 때문에 잠재 리스크에 대한관리의 중요성이 대두되고 있으며, 리스크 관리의 부재는 사업 지 연 및 공사비 증가와 더불어 시설물의안전에도 부정적 영향을 미친다. 본 연구는 복합 시설물의 안전성 확보를 위한 사업관리 측면의 리스크관 리 프로세스 구축 방안의 제시를 목적으로 수행하였다. 이를 위해 리스크 관리 프로세스의 구축 절차를 제시하고, 각 단계별 활용 가능한 리스 크 정보로서, 건설프로젝트에 내재된 리스크의 유형 및 요인, 그리고 대응 전략을 제시하였다.

The objective of this study is to estimate the relationship among perceived value, perceived risk, satisfaction, purchase intention for environmental-friendly agricultural products. For this, we separate consumer with two groups that one is the experienced, the other is the not-experienced. Four factors is respectively adopted in perceived value and risk with exploratory and confirmatory factor analysis. The results of this study show that emphasizing the value of environmental-friendly agricultural products is important to the not-experienced. And to decease the risk is more effective to the experienced for activating market.