본 연구는 국내 풋살장의 효율적인 운영 전략을 위한 기초자료를 제공하기 위해 선택속성이 고 객만족 및 참여의도에 어떠한 영향력이 있는지를 검증하고자 했다. 따라서 국내 풋살장을 이용한 사람들을 표본으로 선정했으며, 편의표본 추출방법을 활용했다. 최종분석은 271부의 자료를 활용했다. 자료처리는 SPSS(ver. 21.0) 프로그램으로 빈도분석, 요인분석 및 신뢰도 분석, 상관분석, 단순 및 다중회귀분석을 실시 했다. 연구결과는 첫째, 국내 풋살장 선택속성은 서비스, 편의성, 가격, 시설 순으로 고객만족에 유의한 영 향이 있었다. 둘째, 고객만족이 참여의도에 유의한 영향이 있었다. 셋째, 선택속성은 시설, 서비스, 편의성, 가격 순으로 참여의도에 유의한 영향이 있었다. 이상의 결과들을 종합해보면 국내 풋살장들은 소비자들이 보다 편리하고 안전하게 풋살 경기를 즐길 수 있는 시설과 서비스를 제공할 필요가 있을 것으로 판단된다.
본 연구는 학부모들이 인식하는 태권도장의 선택속성을 중심으로 만족도 및 지속적 참여의도 간의 영향력을 규명하여 차별화된 선택속성에 의한 경쟁력 강화와 효율적인 운영방안의 기초자료를 제공 하고자 했다. 따라서 수도권에 위치한 태권도장에 등록해 자녀가 참여한 경험이 있는 학부모들을 표본으로 선정해 2021년 2월 1일부터 26일까지 조사를 실시했으며, 총 386부의 자료를 최종 분석에 이용했다. 자료 처리는 SPSS(ver. 21.0) 프로그램을 활용해 빈도분석, 탐색적 요인분석, 문항내적일관성, 상관분석, 단순 및 다중회귀 분석을 실시했다. 본 연구의 주요 결과, 첫째, 태권도장의 선택속성은 시설 및 환경, 지도자, 가격, 프로그램 순으로 만족도에 영향을 미치는 것으로 나타났다. 둘쨰, 태권도장의 만족도는 지속적 참여의도에 영향을 미치는 것으로 나타났다. 셋째, 태권도장의 선택속성은 접근성, 시설 및 환경, 지도자, 프로그램 순 으로 지속적 참여의도에 영향을 미치는 것으로 나타났다.
This paper deals with selecting an optimal rapid prototyping(RP) machine that suits the end use of a part. Evaluation factors include only major attributes such as accuracy, roughness, strength, part cost and build time that greatly affect the performance of RP machines. Accuracy, surface roughness and strength are presented as crisp values. The part cost and build time identified as just approximate ranges due to different human cost and many variable parameters are presented by linguistic values. It can be described with triangular fuzzy numbers. Based on the evaluation values obtained, an appropriate RP process for a specific part application can be selected by using the modified TOPSIS(Technique of Order Preference by Similarity to Ideal Solution) method including crisp data as well as linguistic variables, and each weight on the alternatives is assigned by using a fuzzy weight. The ranking order of all machines provides the decision information for the selection of RP machines.
The purpose of this study was to elicit types of food-related lifestyle of undergraduates and to examine the relationship between each ape of food-related lifestyle and an attribute of selecting a restaurant. Self-administrated questionnaires were completed by 368 students and data were analysed by frequency, factor, reliability and canonical correlation. Five factors were obtained from factor analysis of food-related lifestyle ; Factor1 'health seeking type', Factor2 'taste seeking type', Factor3 'Popularity seeking type', Factor4 'safety seeking type', Factor5 'mood seeking type'. Restaurant selection attribute were extracted into six factors, Factor1 'taste and service', Factor2 'interior‘, Factor3 'convenient for approach', Factor4 'marketing strategy', Factor5 'food quality', Factor6 ’menu and price‘ Canonical correlation analysis showed two significant functions. Canonical function1 showed that food-related lifestyles of taste seeking type and safety seeking type were indicated to have significant positive relationships with the food qualify, taste and service in the restaurant selection attributes. Canonical function2 also showed that a significant positive relationships between health seeking type and accessibility, and a significant negative relationships between health seeking type and taste & service and between health seeking type and menu & price. Finally the result of the study provide some insight into the types of marketing stratagem that can be effectively used by operator who manage restaurant.
This study intended to apprehend preference factors in the automobile purchase decision of Korean consumers. This study in particular apprehended an optimal combination of automobile selection attributes through preference attribute analysis, such as brand type, fuel type, brand personality, engine displacement, and other characteristics among automobile selection attributes. This study also intended to suggest a combination of automobile selection attributes that Korean prefer by presenting a preference analysis of demographic characteristics attributes of the respondents using a conjoint analysis method. Korean consumers at large preferred imported semi medium sized hybrid automobiles with excellent performance, appearance and distribution network accessibility. That is, they preferred global brand automobiles with excellent performance.
This study is intended to examine the perception of importance-satisfaction in selective properties of rural theme park with the users and to suggest operation method and implications for rural theme parks which are being built on a nation-wide basis. The study results are as follows: First, the results from the analysis on importance-satisfaction in the selective properties showed that both attractiveness of natural landscape and excellence of surrounding environment are high. Second, the t-test with matched samples for importance-satisfaction showed that there were significant statistical differences in all items, and the users rated satisfaction lower than the importance. Third, IPA results showed that the items such as diversity of festival event, accessibility and convenience of public transportation, appropriateness of expense and kindness in service appeared in the 2nd quadrant 'direction of concentrated efforts'Therefore, this study was able to identify the perception of importance-satisfaction among the users of rural theme parks. The study findings suggest that it is necessary to preserve surrounding natural environment, ensure appropriate pricing, introduce events and increase service level in constructing and operating rural theme parks.