본 연구목적은 청소년의 인권인식에 미치는 의사결정시 부모태도, 학 교생활만족도, 자아존중감 변인 간의 구조적 영향관계를 확인하는 것이 다. 한국청소년정책연구원에서 시행한 「아동·청소년 인권실태조사」의 2020년 청소년인 고등학생 2,994명을 연구대상자로 선정하였다. Stata 16을 활용하여 빈도분석, 기술통계, 상관관계분석, 구조방정식 모델 분석 을 수행하였다. 첫째, 청소년의 의사결정시 부모태도는 자아존중감과 인 권인식에 유의한 정적인 영향을 주었다. 둘째, 학교생활만족도는 자아존 중감과 인권인식에 정적인 영향을 미쳤다. 셋째, 자아존중감은 인권인식 에 유의한 정적인 영향을 미치는 것으로 확인되었다. 넷째, 의사결정시 부모태도는 자아존중감을 부분매개로 하여 인권인식에 정적인 영향을 주 었고, 학교생활만족도는 자아존중감을 부분매개로 하여 인권인식에 정적 인 영향을 나타내었다. 본 연구는 청소년의 인권인식 증진을 위해서 교 육적 경험 측면에서 청소년들에게 무엇이 필요하고 어떠한 제도가 교육 현장에서 시행 및 개선되어야 하는지 고민 및 논의하였다는 관점에서 의 미가 있다고 사료된다.

이 글은 예이츠와 디킨슨의 집을 프로이트의 언캐니의 관점에서 논의한다. 프로이트는 어떤 사건이나 개인의 심리적 경험인 언캐니의 개념을 단순히 신비한 것이 아니라 기묘하고 친숙하게 느껴지는 방식으로 구체화한다. 예이츠와 디킨슨에서 익숙한 집은 불안하고 섬뜩한 맥락에서 자주 마주쳐져 자아에 환원될 수 없는 불안감을 낳는다. 구체적으로 본고는 예이츠가 『연옥』에서 현실의 불안과 혼란, 절망의 상징으로서 집을 노인이 표상하는 방식, 그리고 디킨슨이 여성의 역할이 강요되고 억압되는 공간으로 제시하는 방식을 살펴본다. 그녀의 시에서 집을 매개로 자신의 과거를 은폐하고 억누르는 상황은 분열된 자아, 낯선 또 다른 나를 마주치게 한다. 예이츠와 디킨슨에게 언캐니 집은 억압되어 실현되지 못한 자아의 파편들이 잠복하여 출몰하고 의식의 경계가 모호해지는 공간이다.

담도 스텐트가 인접한 담도 주위 혈관에 손상을 주어 혈액 담즙증을 유발하거나 스텐트 제거 시 손상으로 발생할 수 있다고 드물게 보고된다. 스텐트 제거 시 활력징후가 불안정 해질 정도의 혈액 담즙증이 생기는 경우, 혈관조영술을 시행 하기 전 구조 요법으로 피막형 팽창성 금속 스텐트의 압박 효과를 통한 지혈을 기대하고 삽입할 수 있다. 본 두 증례는 간문부 담관암 환자에서 간문부 폐색에 대해 삽입한 담도 스텐트 그리고 간세포암종 환자에서 간동맥 화학색전술 이후 동반된 간농양의 내배액 목적으로 삽입한 담도 스텐트를 각각 교체 목적으로 제거 후 급격히 악화된 대량의 혈액 담즙증을 피막형 팽창성 금속 스텐트를 삽입하여 성공적으로 치료된 사례이다. 한편, 해당 상황에선 정확한 출혈 위치를 알기 어려워 예상되는 출혈 위치를 포함할 수 있을 만큼 높은 위치에 스텐트를 삽입해야 하며 적절한 위치에 삽입되었더라도 지혈이 되지 않을 수 있기에 일시적인 방안이며 스텐트 자체의 한계점들도 있다. 따라서, 기존의 스텐트 제거 시 혈액 담즙증이 발생할 수 있음을 인지하고, 그중 출혈의 위험성이 높은 환자에서는 제거 전 영상 검사를 고려해야 하며 출혈이 발생한 뒤 스텐트를 통해 성공적으로 지혈을 시행했더라도 출혈 및 가성동맥류와 같은 혈관 기형의 확인을 위한 영상 검사를 고려해야한다.

본 연구의 목적은 유아의 마음이론과 자기조절학습능력, 사회적 유능감의 상 관관계를 살펴보고, 유아의 마음이론이 자기조절학습능력에 미치는 영향에서 사회적 유능감의 매개효과에 대해 규명하는 것이다. 연구대상은 경기도에 위치 한 유치원에 재원 중인 만 3～5세 유아 307명이고, 설문지를 통해 자료를 수집 하였으며, 수집된 자료를 분석하기 위해 기술통계, 상관관계분석, 회귀분석, Sobel Test를 실시하였다. 연구결과 첫째, 유아의 마음이론과 자기조절학습능 력, 사회적 유능감은 유의미한 정적 상관관계가 있는 것으로 나타나, 유아의 마 음이론이 높을수록 자기조절학습능력과 사회적 유능감이 높고, 사회적 유능감 이 높을수록 자기조절학습능력이 높음을 알 수 있었다. 둘째, 유아의 마음이론 은 자기조절학습능력을 의미 있게 예측하는 변인으로 나타났고, 이 과정에서 사 회적 유능감이 매개효과를 갖는 것으로 나타났다. 즉, 유아의 마음이론이 자기 조절학습능력에 영향을 미치는 과정에서 사회적 유능감이 자기조절학습능력을 높일 수 있는 변인으로 작용하고 있음을 확인할 수 있었다. 이러한 결과는 유아 의 자기조절학습능력을 높이는 데 마음이론과 사회적 유능감을 균형 있게 지원 해야 함을 시사한다.

Promotion of brand-related sustainability initiatives (BSI) is a modern managerial issue, as BSI seems to impact not only sustainability but also consumer psychology toward a brand. In this regard, the author has extended self-congruity theory and suggested the concept of brand-sustainability-self-congruence (BSSC) as the image congruence of the triad comprising brand, BSI, and self-concept. Former surveys report predictive effects of BSSC on consumers’ brand evaluation, leading to increased brand equity (Kumagai, 2022, 2023).

This study investigated how immersive VR store experience generated consumers’ urge to buy via self-imagery and pleasure. It also identified that the processing varied by the level of self-relevance to the VR store. The findings suggest that the impact of VR store experience can be expanded to impulsive/compulsive purchases.

This paper investigates how the use of artificial intelligence (AI) in services may potentially have a negative impact on consumer wellbeing due to the fear of being replaced by AI. Drawing on temporal self-appraisal theory, the study proposes that the fear of being replaced by an AI agent (as opposed to a human) has a negative effect on consumers' psychological wellbeing. The research suggests that this fear negatively affects consumers' perceptions of self-continuity, and that self-continuity perceptions mediate the relationship between fear of AI replacement and psychological wellbeing. Furthermore, the study explores how the type of task intelligence replaced by AI, whether thinking or feeling tasks, moderates the effects of AI on self-continuity and wellbeing.

Promotion of brand-related sustainability initiatives (BSI) is a modern managerial issue, as BSI seems to impact not only sustainability but also consumer psychology toward a brand. In this regard, the author has extended self-congruity theory and suggested the concept of brand-sustainability-self-congruence (BSSC) as the image congruence of the triad comprising brand, BSI, and self-concept. Former surveys report predictive effects of BSSC on consumers’ brand evaluation, leading to increased brand equity (Kumagai, 2022, 2023).

Green consumption behavior (GCB) is desirable for a better world. The trend of GCB is expected to rise in the coming years. As such, it is imperative to understand the enablers of GCB. A significant majority of the investigated drivers of GCB are consumer-level factors. Studies focusing on the consumer-level showed that factors such as values, intentions, and personal norms could influence GCB. However, it is argued that compared to values or intentions, self-determined motivation can better predict GCB. The effect of self-determined motivation types (i.e., autonomous and controlled motivation) on GCB remains unclear due to prevailing gaps and contradictory findings. Furthermore, it is posited that people exhibit more self-determined behavior if they have strong self-awareness. Higher self-awareness can be achieved through mindfulness; therefore, differences in mindfulness level could affect the motivation-behavior relationship.

In recent years, advances in the digital and live streaming economy have led to exponential growth in the number of self-employed streamers who have become an integral part of the self-driven digital labor force. However, previous research on the impact of streamers' work time arrangements on their virtual gifts remains scarce. To fill this gap in the literature, using large-scale data from Kuaishou live streaming platform, we demonstrate that several features of streamers' work time have an important impact on their virtual gifts. Specifically, our results suggest that work time duration and timing improve streamers' virtual gifts; meanwhile, work time tempo has an adverse effect on streamers' earnings. Taken together, our results provide novel and actionable insights for millions of self-employed streamers, agencies, platforms, and policymakers.

Consumers often read and write reviews about their experiences. Do people share and rely on the same type of reviews when making experiential purchases? Two studies show that people believe that subjective (vs. objective) reviews are more persuasive for others than themselves. Consequently, while they are more likely to share subjective reviews to facilitate others’ decisions, they are less likely to rely on the same review for their own decisions. Our work provides insight into the self-other discrepancy i

A consumer psychologist observes someone make a choice between chocolate cake and fruit salad, a classic measure of self-control (Shiv & Fedorikhin, 1999). Since the cake is relatively tastier but unhealthier (i.e., a vice; Wertenbroch, 1998), a choice of cake is interpreted as a lack of self-control, whereas a choice of fruit salad (a virtue) is viewed as successful self-control. The simplicity and intuitive appeal of this heuristic has led it to be widely adopted by consumer psychologists. However, a comprehensive understanding of the operation of self-control requires food consumption to be analyzed as a two-stage process: choice followed by intake quantity (Wansink & Chandon, 2014). Self-control processes may be relevant to both stages of a decision of what to eat (choice stage) and a decision of how much to eat the chosen option (quantity stage)—they may influence both choice and quantity. Examining the role of self-control in terms of post-choice quantity control is critical since over-consumption of calories is the single most significant contributor to obesity (Livingston & Zylke, 2012). The overconsumption problem is not an exclusive matter of vice foods. Eating virtuous foods can result in excessive calorie intake and thus consumers need to control the intake of virtues as well as vices.

While companies and brands have always collected and used customer data for multiple purposes, the advent of smart devices, Internet of Things (IoT), and big data has made it much easier to access and utilize consumers’ personal information. For consumers, however, such ease of access to their personal data and frequent cases of data breach have increased their concerns about data privacy (Harris & Associates, 1996; Milne et al., 2004). Nevertheless, consumers continue to share their personal information with companies and brands in the digital environment (Turow et al., 2015).

As part of an effort to promote the circular economy, an effective marketing communication is needed to convince consumers to choose the environmentally-friendly products. How a marketer frames a communication message, together with a consumer characteristic which shapes how a consumer thinks and feels, should influence consumer perception, as well as their decision regarding the green purchase. There remains a literature gap in this area in which the current research seeks to add its contribution. This paper investigated how message framing and self-construal influences consumer perception in supporting the environment. A 2 (holistic versus analytical message frame) x 2 (independent versus interdependent) self-construal between-subject experiment was designed. The research context is an apparel industry. It was found that independent (vs interdependent) self-construal respondents have higher environmental perception of the product. This surprising result is actually not in line with the hypothesis, yet yields insightful finding that opens up discussion and new avenue for the future research in this area.

By merging Bourdieu's cultural capital with self-determination theory, this study aims to better understand smoking cessation behaviour in Egypt. The results demonstrate that the accumulation of cultural capital satisfies three fundamental needs, contributes to the self-determination theory's motivating forms, and serves as an independent cause for smoking cessation in Egypt.

Central to retail therapy is the notion that stress can be eased by simple browsing, which produces immediate and positive psychological effects through shopping. In the Philippines, retailers are slowly adopting omnichannel strategies as a response to the fundamental shift to online retailing. However, during the pandemic, shoppers resorted to retail therapy to appease emotions and senses. This might explain how the Filipino deserve ko ‘to (I deserve this) mindset can be a form of self-gifting that may relate to retail therapy.

A ‘brand’ metaverse is a virtual space where customers experience the brand via digital avatars. With the advancement of augmented and virtual reality technologies, a brand metaverse is an important medium for communicating the brand with customers. In this study, we focus on the resemblance between a customer’s self and his/her avatar (i.e., self-avatar resemblance) in the brand metaverse and examine its influence on brand attitude. Prior studies examine self-avatar resemblance exclusively in non-brand-related virtual gaming platforms and test its effect on identity perception and immersion in the platforms. However, few studies probe the extent to which self-avatar resemblance influences customers' exploration in a brand metaverse and their attitude toward the brand. We fill this research gap by uncovering the positive effects of self-avatar resemblance on brand attitude and purchase intentions. Moreover, we proffer that the customers’ engagement toward the brand metaverse platform mediates the relationship between self-avatar resemblance and brand attitude. In addition, based on the interactive nature of metaverse, we hypothesize copresence―the number of avatars exploring the brand metaverse at the same time―to be a moderator, which strengthens the mediation. We conduct an experiment using a fashion brand’s virtual world positioned in a popular metaverse platform. In this experiment, participants create an avatar and freely roam around in the brand metaverse with their avatars. By reviewing the screen recording of each participant’s brand exploration in the metaverse, we measure self-avatar resemblance and other constructs. We also collect responses from questionnaires designed to measure attitudinal and behavioral variables. With the accumulated data, we test the hypotheses using partial least square structural equation model and find the results largely consistent with the hypotheses. With the findings, we provide important and interesting implications to marketing practitioners considering and doing ‘metaverse marketing.’

There are a lot of brand experience in Metaverse. For example, we can participate in Samsung Galaxy Fan party, UC Berkeley graduation class, and even Ralph Lauren store in Metaverse. When the consumers experience such events in Metaverse, they have to use their avatar by making a user name. They have the option of using either their real or fictional name in Metaverse. There are two types of avatar in Metaverse. First, they can use actual self-avatar by using their real name. Second, they can create totally new avatars using made up name. The name is one of the symbols of self. Therefore, we can easily predict that consumer experience with avatar will affect the consumer perception differently. Which type of avatar will then enhance the brand engagement? Results show that the consumer experience with avatars affected brand attitudes differently. Also, the consumer's experience with avatars based on their actual images in the Metaverse affected the positive brand attitude. This study suggests that Metaverse avatars can also let people interact with themselves and with each other in parasocial ways. This study examines the role of avatar in virtual world; consumers experience with avatar can provide useful implications in terms of digital transformation.

This study suggests that using AI chatbots with highly human-like characteristics could reduce the effectiveness of personalized AI chatbot advertising because they will likely worsen consumer concerns about privacy. Conversely, using AI chatbot with less human-like characteristics will not heighten consumer privacy concerns, thereby increasing the impact of personalized AI advertising.