This paper is a study on what kind of effect non-verbal communication in mobil electronic commerce has on purchase intention and visual attention. For this purpose, the screen of mobile shopping mall produced arbitrarily was exposed to the experimental group and the control group. The experimental group was exposed to the screen of mobile shopping mall that expressed non-verbal communication making use of cinemagraph images and the control group was exposed to the screen of mobile shopping mall based on still images. For the study, survey research and experimental research were conducted simultaneously. Data of survey research were analyzed by MANOVA and t-test, and by using eye-tracker experimental research recorded the duration of time that the subjects stared images. The results of experiment show that in non-verbal communication the experimental group that saw cinemagraph images recorded shorter average staring time than the control group that saw ordinary images, and the cinemagraph had statistically significant effect on visual attention as well. And it was analyzed that non-verbal communication had significant effect on the purchase intention of the experimental group, but had no effect on the purchase intention of the control group. The results can be interpreted that the people who saw cinemagraphs in mobile shopping environment had spent shorter time in seeing products than the people who saw ordinary images, but still the former came to have purchase intention on the products. The results of the present study can be useful for marketers who try to sell agrifood in mobile environment.

급속도록 발전하고 있는 전자상거래는 재화 등의 거래에 있어서 주된 거래방식 중 하나로 자리잡고 있다. 그러나 그 이면에는 많은 법적 문제점을 야기하고 있으며, 그 중 하나가 바로 소비자보호문제이다. 물론 전체 전자상거래에서 사업자와 소비자간 전자상거래가 차지하는 비중(거래규모기준)은 그리 크지 않다고 할 수 있지만, 이용자 수 또는 빈도를 본다면 큰 비중을 차지하고 있다. 이러한 점은 전자상거래가 재화 등의 거래방식으로 한 차원 더 발전하기 위하여 소비자보호가 더 충실하게 이루어져야 함을 의미한다. 전자상거래분야에서의 소비자보호는 매우 다양한 측면에서 이루어질 수 있지만, 대표적인 방안은 법제도를 통한 것이다. 우리나라 역시 전자상거래가 활성화되기 시작한 20세기 말에 전자거래기본법을 제정하였으며, 2002년에는 전자상거래소비자보호법을 제정하여 이 분야에서의 소비자보호를 추진하고 있다. 물론 전자거래기본법은 전자거래의 기본적인 법적 문제를 규율하기 위하여 제정되었지만, 그 동안 몇 차례의 개정을 통하여 소비자보호에 관한 내용을 추가하였다. 다만, 기본법이라는 특성으로 인하여 구체적인 소비자보호에 관한 내용을 규정하고 있지 않지만, 이 분야에서의 소비자보호의 필요성을 강조한다는 측면에서는 그 의미가 있다고 할 것이다. 특히, 동법은 구체적인 소비자보호를 규정하고 있는 전자상거래소비자보호법에 대한 일반법의 성격을 갖는다. 따라서 양법간 유기적 연계를 통하여 전자상거래가 건전한 거래방식으로 정착함과 더불어 이 분야에서의 소비자보호가 충실하게 이루어질 수 있는 법적 기반을 마련하고 있다고 평가할 수 있다. 다만, 전자상거래 분야에서의 소비자보호가 더 충실하게 이루어지기 위하여는 지속적인 입법적 개선이 필요하다.

Assessing service quality and satisfaction is the essential part of service science. In this study, for G2B electronic commerce service composed of information systems and human resources, a composite research model for exploring factors of service quality satisfaction is proposed. The proposed model uses SERVQUAL’s five quality dimensions as independent antecedent factors and usefulness and ease-of-use of the technology acceptance model as mediating factors. A case of a G2B purchase service is empirically studied using the proposed model. The result shows that the proposed composite model is good and appropriate for explaining the characteristics of G2B services.

This study proposes development strategies for domestic e-commerce of agricultural products. So far, it grows quantitatively so fast, but because of lack of continuous management, it does not work properly. Previous studies have some outcome for vitalization of e-commerce, but they have limits that they neglect rapid changes of e-commerce circulation structures and practical problems farmers go through when they sell their products. This study deals with these problems more than previous. The first phase of this study analyzes two cases of overseas successful and failure e-commerce sites of agricultural products, for example, Wine.com and Webvan.com. The second phase analyzes As-Is and distribution structure of domestic e-commerce of agricultural products. Finally this study asserts three strategies for domestic e-commerce of agricultural products based on Web 2.0 environment.

Web usability for e-commerce sites becomes a more important issue as e-commerce gains its popularity. As for agricultural products, consumers are especially sensitive to the quality of information during transaction process. Successful e-commerce sites of agricultural products, such as Wine.com and Tesco, identified regular usability testing as part of key success factors. This paper aims to identify processes for evaluating usability for e-commerce sites of agricultural products and provide strategies to improve usability. The study aims to evaluate e-commerce usability of selected e-commerce sites using heuristic evaluation to provide objective e-commerce sites usability analysis for each transaction process.

This research aims to examine consumers’ general types of information search and their unsatisfactory factors in purchasing agricultural products on electronic commerce and analyze consumers’ behavioral characteristics. As study subjects, 802 consumers who have visited the home pages of 14 households or companies, whose home pages are actively managed, were sampled. As a research tool, pop-up post and e-mail were used as research tools and questionnaires were asked three times. The date on research result were analyzed using SPSS 13 statistics package in terms of frequency, percentage, descriptive statistics, one-way ANOVA and correlation analysis.

As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.

With the recent trends of electronic commerce moving from B2B to B2B, Collaborative Product Commerce (CPC) is widely adopted as a part of B2B in the virtual collaborative environment. This paper proposes an integrated CPC framework supporting collaborativ

We study data mining technique in an electronic commerce. Customers travel web pages in an shopping mall and they sometimes purchase products. It is important for a web master in a shopping mall to know customer's purchasing patterns. We discover both association rules among customer's purchasing products and customer's traversal paths. We propose three phase mining technique to explore it. In the first phase, it find large items from sales database. In the second phase, it add to traversal paths. In the third phase, it discover associations rules from large items.

A B2B electronic commerce system is developed, which is based on the components for distributed environments between enterprises. The electronic commerce process between enterprises is defined and as a process between working object components and objects modeled by UML. Each work process is translated from XML document and UML class document formats to DTD which has XML documentation structure. The design of distributed object system is presented by using UML adjusted to the object oriented modeling and XML documents which is to facilitate easy adaptation.

For global electronic market, several market place standards are developing now. Though, a standard is different from others they are pursuing the same purpose of uniworld market. In this study, two standards(ebXML and UDDI) which are most strong enough to urge field engineers to consider the standards in making their products were focused. Additionally, the development priorities of ebXML which were viewed from field engineers were summarized. Finally, government actions required by field engineers to promote the development of global market place were summarized.

민간자율규제와 정부개입의 최소화의 조율은 업계의 자율규제를 기본으로 하여 정부의 법 정책적인 보호 및 규제를 병행하여 해결하는 것이 바람직할 것이다. 특히, 소비자 보호 및 개인정보보호에 관해서는 업계의 충실한 자율규제를 촉구하고, 정부의 개입이 불가피하다면, 보다 명확하고 구체적인 조건과 범위 내에서만 허용되어야 할 것이다. 이에 본 논문에서는 전자상거래 관련 국제규범 형성의 전망을 중심으로 국내 전자상거래 규범 형성과정에 있어서 정부의 대응방안을 제시하였다.

월드 와이드 웹(WWW)의 발달로 인터넷을 기반으로 하는 전자상거래(Electronic Commerce) 이용 등 전세계적으로 네트워크의 사용이 늘어나게 되었고, 더불어 네트워크에 대한 보안과 암호화의 문제가 이슈로 떠오르고 있다. 하지만 신뢰감 부족으로 인하여 인터넷을 통한 제품 구매를 선호하지 않는다. 따라서 본 논문에서는 이러한 문제점을 개선하기 위해 웹서버와 클라이언트사이에 SSL(Secure Socket Layer)을 사용하는 전자상거래 시스템을 구현하여 보았다. 이것은 전자화폐의 지불과정이나, 거래자의 인증과정에 앞서서 수행되므로, 아직 보안상 불완전한 거래에 사용자들로 하여금 신뢰를 줄 수 있다.

본 연구는 정기선해운영업을 중심으로 해운산업에서의 전자상거래 활용 및 성과에 영향을 미치는 요인들을 도출한 후, 도출된 영향요인들과 전자상거래 활용수준 및 성과간에 어떠한 인과관계가 있는지를 검증하고자 하였다. 이를 위해 우리나라 해운기업들의 내부환경변수인 해운기업특성과 외부환경변수인 해운환경특성이 전자상거래 활용수준에 어떠한 영향을 미치는지와 우리나라 해운기업들의 전자상거래 활용수준이 전자상거래 활용성과에 어떠한 영향을 미치는지의 2단계 연구모형을 구조방정식모델을 통해 실증분석하였다.