This study aims to investigate the antecedents to customer retention and brand loyalty of Internet Service Providers in Thailand. The findings reveal that customers’ commitment and value are influenced by information support, privacy and security. Additionally, the positive relationships between information quality and privacy and behavioural loyalty were revealed. Customers’ commitment and value were positively associated with behavioural loyalty. However, surprisingly, there was no support for the hypothesised positive association between customers’ value with behavioural loyalty. Practical implications that can be drawn from this research will form a foundation for service providers in the residential internet market to develop new retention strategies. These providers would l be able to reduce the current issues relating to the high customer churn rate. By making customers more central in company operations, these strategies can potentially reduce the expenses associated with acquiring new customers.

In an increasingly dynamic business environment, innovation output occupies a central position among all organizational outputs, not only because it is a primary way in which firms compete and grow, but also because it profoundly influences social and economic evolution (Eisenhardt & Tabrizi, 1995; Sorensen & Stuart, 2000). Understanding the factors that determine an organization’s ability to produce new ideas and continually innovate thus is a fundamental issue in strategic management and marketing fields. Among all sort of determinants, collaboration with buyers to create value through innovation has attracted particular attention from scholars (von Hippel, 1988; Thomke & von Hippel, 2002; Sawhney, Verona, & Prandelli, 2005). This study examined the role of Internet-based collaboration in the buyer-supplier relationship in promoting product innovation of supplying firms. Drawing on the juxtaposition of the governance literature and social exchange theory, we proposed that Internet-based collaboration positively affects product innovation performance of supplying firms, but too much dependence on it impedes product innovation. That is, Internet-based collaboration has an inverted U-shaped relationship with product innovation performance of supplying firms. It further posited that in-person interaction between buying and supplying firms strengthens the positive effect of Internet-based collaboration on product innovation, such that when the degree of in-person interaction is high, Internet-based collaboration is associated with better innovation performance. These propositions were tested using data from a large survey conducted by a survey data on buyer-supplier relationships in China. The results show that Internet-based collaboration has a stronger positive relationship with innovation performance and this positive effect declines after the degree of Internet-based collaboration goes beyond a threshold. Moreover, the first-order effect of Internet-based collaboration is stronger when the degree of in-person interaction is high than when it is low. The optimal level of Internet-based collaboration in low degree of in-person interaction is moderate, whereas when in-person interaction is more frequently used in connecting with buying firms the optimal level rises. These results provide strong supports for the predictions of hypotheses.

Traditional textiles -- especially hand-woven ones -- have long been items of trade throughout the world. Notably, the Chinese shipped only finished textiles or cloth over the Silk Road to multiple trade centers en route to Europe. As early as the 16th century textile designs were customized to suit market needs; i.e., trading companies had Indian hand-woven naturally dyed textiles customized with motifs and colors that appealed to their Thai or Indonesian customers. These marketing and product development practices were demonstrated in "Interwoven Globe", the Metropolitan Museum of Art’s recent large exhibition and catalog (Peck, 2013). What are Traditional Textiles? Textiles were considered precious before they were machine produced. Today, people seldom understand how difficult it is – the time, effort, and cost – required to make hand-loomed textiles. The industrial revolution allowed textiles to be produced rapidly for the mass market at relatively low price points. Traditional textiles include a variety of textiles using historical or traditional production techniques. This paper examines hand-woven textiles using traditional hand-looms either backstrap or floor. Traditional textiles also encompasses felts, embroidered textiles, and batik textiles which are resist dyed -- the base cloth in this case is commercially produced. Some textiles – as cloth or those made into garments – are imbued with significant cultural meanings such as protection, luck, familial relationships, tribal membership, etc. These often have religious and magical meanings. Such textiles are often reverently passed down to descendants and can be required parts of ceremonies, such as the geringsing double ikats worn in many of their sacred rituals i.e. Sabah Usamba held in Tenganan Pergerinsingan, Bali (Crippen & Mulready, 2001, 2012). Traditional textiles continue to be used for lifecycle and religious ceremonies throughout Southeast Asia (SEA) including the many island cultures of Indonesia; these created some ongoing demand for continuation of textile traditions. Over the past few decades increased scholarly activities followed by increased cultural tourism expanded demand for newly made authentic contemporary traditional textiles. The paradox of increased demand simultaneous with few weaver made traditional textiles more valuable and created new opportunities for reviving traditional weaving. More newly woven traditional textiles were produced and generally sold in the locales where woven. In the 1980’s, increased tourism to Asia, Southeast Asia (SEA), and other areas as well as a larger expatriate community in SEA brought a much greater awareness of textile traditions to people previously unfamiliar with them. Many tourists wanted something more than a T-shirt to remember their trip so souvenirs diversified in type and quality/price points (Crippen & Mulready, 1995). The sale of authentic contemporary textiles woven using traditional techniques started to increase. Many organizations supported continuation of such traditions. Today more traditional textiles -- both antique and contemporary -- are for sale on the internet. This has the potential to expand the market for contemporary traditional textile products. A web-enabled global audience interested in traditional textile end products such as scarves, wall-hangings, pillows, etc., has the potential to expand demand. Lee and Littrell (2003) discuss potential problems when expanding from local to web-based global markets for cultural products. Traditional textiles would be considered a cultural product. Today, a global revolution is in progress which allows small companies – including cooperatives and others – to directly market to the global consumer. Telling their stories via the Internet brings attention and authenticity to their products, hopefully increasing sales and keeping textile traditional alive. The purpose of this exploratory research is to examine websites selling traditional textile products to determine how they demonstrate authenticity for contemporary traditional textiles. Two case studies from Southeast Asia (SEA) are presented to illustrate how storytelling techniques support such authentication efforts when marketing traditional textiles on the Internet. Authenticity Concepts of "authenticity" range from subjective producer/consumer evaluations -- sometimes with no basis in reality-- to highly technical specifications set by law or manufacturer's associations. A textile example of the first one is a so-called batik dress which in actuality has a surface printed design meaning that it is not authentic batik. Authentic batiks use wax or other substances to resist or prevent dyeing in covered areas when dyed. The terms batik tulis is used in Indonesia and Malaysia when the resist wax is drawn by hand; whereas batik cap (chop) designates stamped wax process. Machine printing requires no waxing and is faster and cheaper. Today, there is a market segment interested in authentic textiles and crafts (Anderson & Littrell, 1995). Textile study groups, tours, publications, and internet websites help to educate consumers interested in authentic textiles. Consumers vary in what aspect/s of authenticity they find interesting (Littrell et al, 1995). Uniqueness, workmanship, aesthetics, use, cultural and historical integrity (including age and documented provenance), creativity, and genuineness are all important. "Spinning a Yarn" Storytelling -- sometimes called "spinning a yarn" - is used to help demonstrate/create authenticity when marketing products. It is frequently used to explain the complex production processes of traditional crafts and textiles. This is often augmented by personally observing and/or viewing photos and/or videos of how traditional textiles/products are made. Many people contributed to the resurgence of traditional textile weaving. Most are unknown and often worked collectively in development efforts. Individuals travelled to remote areas and fell in love with the traditional textiles and the people who made them. Some of these individuals then found ways to monetarily support the people making the textiles -- globalization has made cash necessary to pay for such things as mandatory education and school uniforms. In the 1950s, Jim Thompson, an American, founded his company which continued to expand after his disappearance in Malaysia in 1967. The website Jimthomspson.com uses his romanticized personal history to promote an international market for luxury hand-woven Thai silk textiles. Carol Cassidy, an American found the Lao weaving traditions while serving as a UNDP (United National Development Programme specialist in an apparel factory in Laos. Carol, a weaver, started her business and trained local weavers, developed new products, and maintained quality control standard for her company Lao Textiles. Her website Laotextiles.com is informational only; she does list retail stores that carry her products and her contact information. Internet Marketing Internet marketing allows sellers to tell stories -- actually to tell many stories. Different websites or links within websites can target various consumer market segments. Specialty categories, including various aspects of authenticity can be demonstrated in different ways which can stand alone and/or mutually support one another and the website as a whole. For the consumer who values cultural and historical integrity, a story or page/s can be built around this aspect. With increased interest in fair trade, compensation, and working conditions some companies -- especially co-operatives and non-profits -- often focus on this aspect. Sustainability including environmental aspects often linked to Fair Trade can be easily addressed. The Internet allows consumers to read all of the story or only the parts that interest them the most. It offers a convenient way for sellers to broaden their reach to new customers who might not have the opportunity to travel to the craft or textile production site. This potential must be supported with good website design and operations (Lee and Littrell, 2003). Case Studies: Using Storytelling to Establish Authencity for Internet Marketing of Traditional Textiles This is an exploratory study which attempts to determine what storytelling methods are effective in internet marketing of authentic traditional textiles. The two chosen websites attempt to duplicate the experiences of tourists visiting weavers where they work. The two websites selected for analysis Ock Pop Tok (Laos) and Threads of Life (Indonesia). Criteria for selection included vetting by experts who had visited the in-country facilities and confirmed the websites accurately represent the facilities and their work. Websites were selected that actively support women in development efforts such as training and support-- financial and otherwise -- for women to earn living wages while being able to live near family, support for continuation of authentic traditional weaving, sustainability, environmental sensitivity, etc. Ock Pop Tok Ock Pop Tok (OPT) translates to “East Meets West”; their website Ockpoptok.com uses a banner to describe itself as having Lao Textiles with a tag line of "keeping it alive for the next generation". Lao characters in the background tend to give some Lao authenticity. The home page photographs rotate between a team picture (taken September 2013) of women and men workers -- who all look very happy and excited -- and other photographs. Some have spinning wheels or other tools they use in their work; their textiles are displayed in the background. This page describes their activities and programs as being a Laos based social enterprise working primarily in the field of textiles, handicrafts, and design. They work with women artisans, rural producer groups, and students who can work in their shops. They opened the Living Crafts Centre in 2004 which includes a weaving and dyeing studio, craft school, and an exhibition area. Their website also describes on-site lodging where themed rooms are decorated using their textiles. Their catchy categories for web pages are divided into learn, create, shop, stay, and eat. OPT has a non-profit gallery -- Fibre2Fabric -- which focuses on using textiles as a way to explain Lao culture. Their activities are well documented and the village weaver projects for rural development are described; its goal is to alleviate poverty. Laos has multiple ethnic groups and OPT, in combination with other partners, works training many rural area women to produce handicrafts for poverty alleviation. Their work in 11 rural areas is described and includes photographs. The website also includes a photograph of all their weavers. It would appeal to people who only want to purchase products as well as those who would like to plan a trip where they could not only visit the learning center but also take a class and even stay. OPT discusses their sustainable development policies in depth. Threads of Life Threads of Life (TOL) is described as a privately funded organization dedicated to the preservation, promotion, and marketing of traditional woven, natural dyed, and handmade ritual textiles. Their home page rotates and focuses on nature and culture. Their website Threadsoflife.com includes a list of associates who assist Threads of Life, as well as Balinese employees, with a quote from each. Under the "What We Do" section, they list revitalizing traditional textile traditions, field work, conservation efforts, and supporting women’s cooperatives. The description of supporting the cooperatives is as follows: “Threads of Life works directly with over 1,000 women in more than 35 cooperative groups on the Indonesian islands from Kalimantan to Timor. The common question among these cooperatives is, ‘How do we maintain our culture and identity, and make a living at the same time?’” “Threads of Life helps to answer this question. Our business model uses real markets to reward cultural integrity, promote conservation of the environment, and empower families in some of the world's poorest places to lift themselves out of poverty.” This site is rich in content and photographs which support the written materials. For example, the complete descriptions of the ikat, a technique which ties and dyes yarns before weaving include details such as not only who wove the textile but also who tied the resist yarns and who dyed it. The Threads of Life Textile Arts Center in Ubud, Bali, is their main store. Photographs of textiles with good descriptions and a code number are included from various locations; however, it is unclear how or if these can be ordered. TOL also offers accommodations and small group tours, including those related to traditional textiles. They too offer a newsletter and have a foundation which supports environmental issues. Commonalities and differences between the two websites will be presented including their use of storytelling, photography, ease of purchasing product, pricing, fair trade information, sustainability, and ecological issues.

This study presents an innovative "Matching Algorithm" to match self presentation to consumer preferences in internet dating sites using data mining and machine learning techniques. The study is designed from 2 parts: The first part examines the correlation between the presentation characteristics of man and women in social networks vs. the response rate using several hypotheses. Results show that there is a strong correlation between the way man and woman presents themselves in social networks (such as "FACEBOOK") especially in the range of ages 18-55 (average age is 25.91). In addition, there is a strong positive correlation between the desire of man and woman to develop a romantic relationship between them trough social networks. As such, the more the user desires to achieve a "Real" relationship that may lead to a serious long term relationship, the more he/she uses the social network as an application to achieve their objectives. In the second part the author used data mining and machine learning techniques (Decision trees and Genetic Algorithms) to predict which personal attributes may influence the response rate of the other side's (In this paper only Decision trees – J48 algorithm results will be shown). Results show that some attributes (characteristics) related to personal presentation and education background are critical to achieve a positive response from the other side.

The objective of this study is to test how five theory-driven adoption barriers and three key consumer demographics influence consumer adoption versus rejection decisions in two seemingly similar service innovations. The earlier literature on innovation diffusion recognizes two streams of research: one focusing on innovation adoption and acceptance of innovations, and the other stream, though less traveled, calling attention to innovation resistance. All innovations face a certain degree of resistance among consumers depending on consumer characteristics and the innovation itself. The literature argues that consumers can simultaneously express views that are both favorable and unfavorable towards the innovations (Ferreira, da Rocha, & da Silva, 2014) and thus both resistance and adoption can coexist during the lifetime of an innovation (Ram, 1987). Thus it is reasonable to explore how innovation resistance influences consumer decisions in different service innovations. Initially scholars explained resistance to innovations through two constructs, habit or satisfaction with an existing behavior and perceived risks associated with innovation adoption (Sheth, 1981). Ram and Sheth (1989) provide a more comprehensive view to the phenomenon by explaining consumer resistance through functional and psychological barriers that they further divide into five distinct barriers, namely usage, value, risk, tradition and image. This study tests how these five adoption barriers as well as three consumer demographics, gender, age, and income, influence consumer adoption versus rejection decisions in Internet and mobile banking. An effective total sample size of 1,736 consumer responses were collected from Finland. Logistic regression analysis finds that the value barrier is the strongest inhibitor of Internet and mobile banking adoption. In addition, while the image barrier slows down mobile banking adoption, the tradition barrier explains the rejection of Internet banking. In addition, age greatly explains this behavior and the results show that younger segments have a significantly greater likelihood of Internet banking adoption than their older counterparts. Contrary to Internet banking, it appears that gender significantly contributes to mobile banking adoption and the intention to use it. The results predict that males have nearly two times greater likelihood towards adoption compared to females.

This study aims to investigate the antecedents to customer retention and brand loyalty of Internet Service Providers (ISPs) in Thailand. Overall service quality of an ISP is determined by network quality, customer service, information support, privacy and security. The findings reveal that the positive relationships between service quality and consumers’ affective evaluations (satisfaction, trust, commitment, and value) were revealed. Overall customers’ satisfaction and commitment were positively associated with both attitudinal and behavioural loyalty. However, surprisingly, there was no support for the hypothesised positive association between customers’ trust and value with attitudinal and behavioural loyalty. Practical implications that can be drawn from this research will form a foundation for service providers in the home ISP to develop new retention strategies. By making customers more central in company operations, these strategies can potentially reduce the expenses associated with acquiring new customers.

저작권침해소송이 한국에서 제기되었을 때, 당 사자 또는 분쟁의 대상이 한국과 실질적인 관련을 가지는 경우 한국법원의 관할이 인정된다. 저작권 침해소송의 경우 한국에서 국내관할을 참작하여 피고의 보통적이 있는 곳에 추가하여 저작권 침해 행위의 행동지와 결과발생지를 고려하여 관할판단 을 하는데 인터넷상의 저작권침해의 경우 행동지 와 결과발생지를 특정하기 어려울 뿐 아니라 인터 넷에 접속가능한 세계 각국의 관할이 인정될 수 있 는 문제가 있다. 미국에서는 피고의 활동에 의한 관 할을 인정하여 왔는데, 이 원칙에 의해서 원고에게 손해를 초래하는 피고의 의도적 행위에 기초하여 저작자의 주소지에서 관할을 인정하는 판례가 있 다. 실질적 관련의 원칙은 제반사실관계를 따져서 관할을 인정한다는 점에서 미국의 피고의 활동에 근거한 관할원칙보다 유연한 원칙이라고 할 수 있 다. 국내판례를 보면 미국의 관할원칙을 수용하는 측면을 볼 수 있는데, 이때 피고의 영업활동에 초점 을 두게 되면 인터넷을 통하여 전세계적 영업이 가 능한 오늘날 전세계적으로 관할이 인정되어 피소 의 예견가능성과 같은 개인의 이익이나 소송경제 와 같은 국가가 법원의 이익에 반하게 될 수 있으므 로, 실질적 관련의 유연한 원칙에 근거하여 여러 위 치, 그중에서도 저작권자의 주소지를 주요한 요소 로 고려하여 관할판단을 하는 것이 합리적일 것으 로 생각된다.

The purpose of this study was to compare the effects of internet fashion advertisement (Ad) formats according to university students' online lifestyle. Static banner, rich media, floating, shopping, and target advertisement were selected as stimuli and a self-administered questionnaire was used for data collection. SPSS PC (Ver. 16.0) was used for factor analysis, ANOVA, and Chi-square test. Factors of online lifestyle were economy, early adaption, cyberspace activity, sociability, innovation, and entertainment, and subjects were segmented into online activity (OA) retard group, OA mania group, hedonic early adapter group, and OA intermediate group. OA retard group was positive to a static banner Ad with intimacy, and OA mania group and OA intermediate group were positive to a static banner Ad with confidence, attention, and intimacy and rich media Ad and floating Ad with confidence and attention. Hedonic early adapter group was positive to a target Ad with attention and intimacy. Internet shopping mall managers should select internet Ad format after segmenting their customers according to OA lifestyle.

The purpose of the study was to investigate whether customer perception on internet fashion shopping mall characteristics influences positive emotion on internet shopping and relationship formation. For data collection, a questionnaire was administrated from February 20th to March 3th in 2012 to 362 adults who have purchased the products from internet fashion shopping mall. The analysis explores the effect of internet shopping mall characteristics on positive shopping emotion and relationship quality. It also tests the mediation effect of positive shopping emotion for the influence of internet fashion shopping mall characteristics on relationship quality. The results are as follows. First, the perceived internet fashion shopping mall characteristics had positive effects on relationship quality. Second, the perceived internet fashion shopping mall characteristics had positively effects on positive shopping emotion. Third, the effect of positive shopping emotion had positive effects on relationship quality. Fourth, the effect of perceived internet fashion shopping mall characteristics on relationship quality, mediated by positive shopping emotion, was shown to be none.

Il est devenu presque banal de parler aujourd’hui d’exploiter Internet en classe de français. Mais j’espère tout de même réussir à pointer ici quelques paramètres qui me semblent cruciaux, paramètres que j’illustrerai de plusieurs exemples liés à ma pratique de formation d’enseignants de français ou tirés d’articles d’autres didacticiens. Mon propos sera articulé en trois parties, qui correspondent à trois approches différentes d'Internet – approches nullement exclusives les unes des autres -, la conception de cybertâches, l’introduction des apprenants dans les discours qui se développent sur le réseau, enfin les projets de télécollaboration permettant de mettre en contact des apprenants de pays différents.

The purpose of this study was to examine English lecturers’ readiness toward internet use in English teaching and learning at selected universities in Jambi, Sumatra, Indonesia. A questionnaire was used as a research instrument to sixty-five participants who were recruited through a variety of networking sources, but forty-seven participants completed and returned the questionnaires. Data were analyzed by using descriptive statistics, Pearson Product Moment Correlation, and a t-test. The major findings indicated that the English lecturers’ readiness toward Internet use for teaching and learning was at an average level. This study also found that there was a significant positive correlation between the lecturers’ background of internet use and the level of lecturers’ readiness toward Internet use. There was a positive correlation between lecturers’ knowledge readiness and attitude readiness. However, there were significant differences in the level of readiness between English lecturers at public institutions and private institutions. The findings of this study shed light on policy makers and leaders’ understanding of English lecturers’ readiness toward internet use in English teaching and learning in Indonesian higher education. Policy implications and future research are also discussed.

인터넷이 상품거래의 새로운 공간으로 등장한 것은 이미 오래 전의 일이고, 최근 일부 분야는 오 히려 오프라인 시장 보다 온라인 시장이 상품거래 의 주된 무대가 되고 있다. 종래부터 제조업자는 자 신이 제조한 상품이 유통업자에 의해 다시 판매될 경우에 적용되는 이른바 재판매가격에 대하여 일 정한 제한을 가하려는 시도를 해왔고, 이러한 재판 매가격유지행위(RPM)에 대하여는 공정거래법에 의해 일정한 규제가 이루어져 왔다. 이러한 현상은 인터넷 상거래의 경우에도 동일하게 발생할 수 있 고 실제로 미국에서는 이른바 인터넷최소광고가격 통제행위(IMAP)를 어떻게 취급할 것인지에 대한 논의가 한창 이루어지고 있다. 우리 공정거래법은 수직적 경쟁제한행위 중 가 격제한행위와 비가격제한행위를 각각 다르게 규율 하고 있고, 위 인터넷최소광고가격통제행위는 표 면적으로는 광고에 대한 제한으로서 비가격적 제 한행위의 성격을 가지지만, 실질적으로는 가격에 영향을 미치는 특성이 존재하는바, 이 논문에서는 우리 법상 이를 어떻게 취급할 것인지에 대하여 다 루어 보고자 한다. 논의에 앞서 재판매가격유지행 위와 관련한 기존의 당연위법의 원칙과 최근 미국 연방대법원 및 우리 대법원판결에 의해 제시된 합 리의 원칙에 관하여 살피기로 한다.

우리나라의 인터넷 포털 산업은 정보통신기술 의 급속한 발전과 함께 빠르게 성장해왔다. 인터넷 포털 시장은 네트워크 효과가 존재하는 전형적인 양면시장의 특성을 가지고 있어 이용자를 선점함 으로써 독과점이 형성되기 쉬운 구조이며, 최근 인 터넷 포털의 막대한 영향력과 그로 인한 피해의 우 려가 커짐에 따라 인터넷 포털 사업자에 대한 규제 의 필요성이 대두되고 있다. 인터넷 포털 사업자에 대한 규제와 관련해서, 공정거래위원회는 2008년 8월 최초로 네이버ㄜ 의 시장지배적 지위 남용행위에 대하여 시정명령 을 내렸으나, 서울고등법원은 시장획정, 시장지배 력 평가, 위법성 판단 등 주요 쟁점에 있어서 공정 거래위원회의 결정이 부당하다고 판시하였으며, 현재 위 사건은 대법원에서 상고심 재판 계속 중 이다. 한편, 2013년 9월에는 인터넷 포털 사업자를 규제할 목적으로, 인터넷 포털 사업자가 제공하는 모든 서비스가 하나의 거래시장에 속하는 것으로 규정하는 내용의「독점규제 및 공정거래에 관한 법 률」개정안이 발의되었다. 그러나 인터넷 포털 시 장이 양면시장의 성격을 가지고 있다는 점을 고려 하더라도 인터넷 포털이 제공하는 다양한 서비스 를 언제나 하나의 묶음으로 파악하여 시장을 획정 해야 할 논리적 필연성이 있다고 볼 수 없으므로 위 개정안은 신중하고 면밀하게 검토되어야 한다고 본다.

1990년대 중반 인터넷의 상용화가 활발해지면 서 인터넷을 기반으로 하는 다양한 사업모델들이 개발되고, 기업의 경제활동의 상당부분이 인터넷 을 기반으로 이루어지는 추세가 더욱 심화되고 있 는 상황이다. 그런데 이 같은 인터넷 기반 사업자들 에게 경쟁법을 적용함에 있어서 흥미로운 논의들 이 이루어지고 있다. 경쟁법적 분석의 출발점인 시 장획정과 관련하여, 가격에 근거한 대체가능성이 라는 전통적인 경쟁법적 전제가 과연 인터넷 기반 사업에도 그대로 적용될 수 있는지, 부당한 공동행 위의 경우에 인터넷 기반 사업의 특징으로 인하여 경쟁제한적인 합의에 대한 평가가 달라질 수 있는 지, 시장지배적 지위의 남용에 있어서 시장지배력 을 인정하는 근거나 남용행위의 부당성을 판단함 에 있어서 인터넷 기반 사업의 특징들이 어떻게 평가될 것인지, 기업결합에 있어서도 인터넷 기반 사 업자들 간의 결합에 대한 관련 시장에서의 경쟁제 한성을 판단하는 기준은 전통적인 사업자들 간의 결합의 경우와 어떠한 차이점이 있을 수 있는지 등 에 대한 많은 논의들이 이루어지고 있다. 우리나라 의 공정거래위원회도 인터넷 기반 사업자들에 대 하여 공정거래법상의 다양한 규제를 한 사례들이 축적되고, 이에 대한 법원의 판단을 받은 사례들도 증가하고 있다. 온라인 음악서비스 사업자들의 부 당한 공동행위에 대한 사건, 오픈마켓 사업자의 시 장지배적 지위 남용사건, 오픈마켓 사업자들의 기 업결합 사건 등에서 이러한 인터넷 기반 사업에 대 한 특징들이 고려되었다. 나아가 공정거래위원회 는 인터넷 기반 사업이 소비자에게 미치는 파급력 을 고려하여 전자상거래법상 금지되는 기만적인 소비자 유인행위를 판단함에 있어서는 매우 엄격 한 의무를 인터넷 기반 사업자들에게 부과하였다. 이는 인터넷 기반 사업에서의 소비자보호에 대하 여는 매우 엄정한 법집행을 하겠다는 의지가 반영 된 것으로 보인다.

본 연구에서는 인터넷 환경의 변화에 맞추어 참여형 GIS의 구성방안을 탐색하였다. 본 연구의 주요 내용을 정리하면 다음과 같다. 첫째, 인터넷 환경의 변화에 따른 참여형 GIS의 발전과정을 살펴보았다. 1990년대 PPGIS로 시작된 관리자 중심의 참여형 GIS는 Web 2.0 환경에서 자발적인 지리정보로서 참여형 지리정보(Volunteered Geographic Information)로 발전하였으며, 최근에는 공간정보 빅데이터를 구성하는 사용자 중심적인 참여가 강조되고 있다. 둘째, 참여형 GIS의 사례로서 복지분야의 자원봉사네트워크에 대한 참여형 복지 GIS 모델의 구성방안을 제안하였다. 복지 GIS는 자발적 참여가 중심이 되기 때문에 참여형 GIS를 적용하기에 적합한 분야이다.

인터넷은 누구에게나 동등하게 자신의 의견을 표현할 수 있는 기회를 제공함으로써 소수의견, 비주류적 의견, 마음에 들지 않는 의견 등도 동등하게 공론의 장에 참여할 수 있게 하였고, 이를 통하여 자아의 형성과 실현, 공동체의 진보, 그리고 민주주의의 양적∙질적 확대를 가능하게 하였다. 반면 종래의 전통적인 매체 환경에서는 예상할 수 없었던 정보전달의 신속성과 그 광범성, 그리고 인터넷 환경의 빠른 보급 속도로 인하여 미처 인터넷을 통한 표현 환경에 관하여 자율적, 윤리적인 규범이 형성되기도 전에 이미 명예훼손, 사생활 침해 등 타인의 권리를 침해하는 폐단이 발생하고 있고 그 피해 또한 심각한 양상으로 나타나고 있다. 이러한 환경 하에서 인터넷에서 이루어지는 표현에 대한 규제는 불가피하다. 그러나 그러한 규제는 곧 헌법상 기본권인 표현의 자유에 대한 제약이 되므로 그 규제의 기준과 방법을 설정함에 있어 인격권과 표현의 자유 사이에서 적절한 균형을 유지하는 방안을 모색하여야 할 것이다. 현행 정보통신망 이용촉진 및 정보보호 등에 관한 법률에서 정하고 있는 삭제, 임시조치 등 규제의 기준과 방법은 명확성의 원칙, 과잉금지의 원칙을 고려하면 개선할 필요가 있다고 생각한다. 적법한 표현이 제한되지 않도록 구별 기준을 보다 명확히 해야 하고, 규제 방법도 삭제 또는 시의성을 박탈하는 임시조치의 방법보다는 최소한의 표현 상태를 유지시킬 수 있는‘중간지대’의 운영을 제안한다. 소명은 있으나 불법성이 명백하지 않은 게시물은 영구적 또는 일시적으로 삭제되지 않으며, 중간지대로 이동된다. 이동된 게시물은 경고(불법으로 판단될 수 있고 누구도 재공표할 수 없다)와 함께 접속되고 읽힐 수는 있으나 기술적으로 검색, 복사, 링크 등은 금지된다. 규제해야할 대상의 기준과 규제 절차를 적정하게 정한 후, 규제대상으로 판단되는 표현에 대하여는 그러한 표현행위는 물론 그 재공표 행위에 대하여도 엄격한 규제와 책임을 지우고, 적법한 표현에 대하여는 최대한 그 자유를 보장하여야 할 것이다. 그렇게 함으로써 예측가능성을 높여 위축효과를 줄이고, 서비스제공자로 하여금 신속하게 적정한 규제조치를 취할수 있게 할 것이다.

This study investigated the impact of individual differences in motivational reactivity on cognitive effort, memory strength (sensitivity) and decision making (criterion bias) in response to Internet ads with positive and negative content. Individual variation in trait motivational activation was measured using the Motivational Activation Measurement developed by A. Lang and her colleagues (A. Lang, Bradley, Sparks, & Lee, 2007). MAM indexes an individual's tendency to approach pleasant stimuli (ASA, Appetitive System Activation) and avoid unpleasant stimuli (DSA, Defensive System Activation). Results showed that individuals higher in ASA exert more cognitive effort during positive ads than individuals lower in ASA. Individuals higher in DSA exert more cognitive effort during negative ads compared to individuals lower in DSA. ASA did not predict recognition memory. However, individuals higher in DSA recognized ads better than those lower in DSA. The criterion bias data revealed participants higher in ASA had more conservative decision criterion, compared to participants lower in ASA. Individuals higher in DSA also showed more conservative decision criterion compared to individuals lower in DSA. The theoretical and practical implications are discussed.

본 연구는 최근 급격한 성장을 하고 있는 인터넷 쇼핑이 보편적인 소비채널로 자리잡아 가며 소비자의 의사 결정 구조까지 변화시키고 있음을 인식하고 화훼디자인 상품의 인터넷 마케팅과 소비자와의 관계를 살 펴보고자 하였다. 현재 인터넷 시장의 현황과 화훼디자 인 상품 소비에 대한 문헌고찰 후 설문을 통해 서울·경 기 지역을 중심으로 총 448부의 실증 조사를 실시하였 다. 화훼디자인 상품의 인터넷을 통한 구매자는 전체 설문 조사자 중 34%로 31~35세의 여성의 회사원이 가장 많았으며, 월평균 가정의 수입, 결혼 유무, 거주 지역에 따른 구매차이는 없었다. 인터넷 쇼핑몰 화훼디 자인 상품의 구매 시 불안요소 또는 구매하고 싶지 않은 이유로는 인터넷상과 실제로 구매했을 시의 색감, 디자인, 신선도 등의 차이점에 대한 우려가 가장 높게 나타났다. 화훼디자인 상품의 인터넷을 통한 구매자와 쇼핑성향을 살펴보면 경제적 쇼핑성향이 가장 높게 나 타났고 다음으로 유행추구 쇼핑성향이 높게 나타났다. 종류로는 꽃다발, 꽃바구니, 식물류, 난, 개인연회, 기 념일 이벤트와 정(+)의 상관관계를 나타냈다. 인터넷 사용 목적과 쇼핑성향을 살펴보면 인터넷을 통한 화훼 디자인 상품의 구매자의 모든 쇼핑성향은 인터넷쇼핑 과 상관관계가 높아 인터넷쇼핑을 자주 이용하는 사람 들의 화훼디자인 상품의 구매 가능성이 높은 것으로 보여진다. 따라서 본 연구를 통해 화훼디자인 상품에 대한 인터넷 시장의 높은 성장 가능성을 보여주며, 변 화하는 소비자의 다양한 특징과 화훼디자인 제품의 연 관관계를 알 수 있었다.

본 논문의 목적은 최근 클라우드 컴퓨팅, Smart TV 등 다양한 IT 서비스와 접목되면서 급격히 성장하고 있는 인터넷 TV 프로그램 녹화 및 송신 서비스와 관련된 저작권법상 문제점들을 종합적으로 정리하고, 그에 대한 우리법상 적절한 규율 법리와 기준을 제시하는 것이다. 각국 법원에서 인터넷 TV 프로그램 녹화 및 송신 서비스와 관련하여 문제된 사건들에 대한 판단이 내려지기 시작한 것은 비교적 최근의 일인 관계로 각국의 규율 법리에 대한 비교∙검토나 그를 기초로 한 우리법상 적절한 규율 기준에 대한 총체적 연구는 미비한 실정이다. 그러나 이미 관련 기술 및 시장이 급격히 성장하고 있는 상황에 비추어, 관련된 법적 문제점들을 파악하고 그에 대한 타당한 규율 법리와 기준을 제시하는 것은 실무상으로도 시급하고 현실적인 필요성이 있다. 이에 따라 본 논문에서는 인터넷 TV 프로그램 녹화 및 송신 서비스와 관련하여 우선 ① 최근 일본 최고재판소의‘마네키TV 사건’및‘로쿠라쿠 II 사건’판결 내용을 포함하여 미국, 일본, 한국 등 각국의 법원에서 문제되었던 사례들을 종합적으로 소개하고, ② 해당 판례들의 분석을 통해 각국의 규율 법리에 대해 비교∙검토한 후, 이들에 대한 이해를 바탕으로 ③‘저작권 보호와 저작물의 공정한 이용활성화 사이의 균형을 통한 인류 문화 및 관련 산업발전’이라는 저작권법제도의 근본 취지를 인터넷 TV 프로그램 녹화 및 송신 서비스에 관한 법적 규율이 추구해야할 목적으로 설정하고, 그러한 검토 기준에 따라 입법론을 포함하여 우리법상 적절한 규율 법리와 기준에 대해 제안하고자 하였다. TV 프로그램 인터넷 녹화 및 송신 서비스뿐 아니라 이와 접목된 클라우드 컴퓨팅, Smart TV 등 관련 기술의 발전 과정에서 이상과 같은 본 논문의 연구 결과가 향후 발생될 수 있는 법적 문제점들의 파악과 해결의 기준이 되어 궁극적으로 인류의 문화 및 관련 산업 발전에 기여할 수 있기를 희망한다.