간행물

Global Fashion Management Conference

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2024 Global Fashion Management Conference at Milan (2024년 7월) 214건

141.
2024.07 구독 인증기관·개인회원 무료
THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY
Marie Haikel-Elsabeh
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.407 글로벌지식마케팅경영학회
142.
2024.07 구독 인증기관·개인회원 무료
INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK
Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.408 글로벌지식마케팅경영학회
143.
2024.07 구독 인증기관 무료, 개인회원 유료
NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS
Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.409-414 글로벌지식마케팅경영학회
4,000원
144.
2024.07 구독 인증기관 무료, 개인회원 유료
SUSTAINABLE SHOPPING: DENIM AND GEN-Z SHOPPING MOTIVATION IN DENIM THRIFT STORES
Caroline Kopot, Angga Ranggana Putra, Cydni Robertson
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.415-419 글로벌지식마케팅경영학회
4,000원
145.
2024.07 구독 인증기관·개인회원 무료
CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY
Costanza Dasmi, Raffaele Frustaci, Laura Grazzini, Gaetano Aiello
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.420-421 글로벌지식마케팅경영학회
146.
2024.07 구독 인증기관 무료, 개인회원 유료
THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY
Debora Tortora, Roberto Chierici, Alice Mazzucchelli, Emanuele Ghianda
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.422-427 글로벌지식마케팅경영학회
4,000원
147.
2024.07 구독 인증기관·개인회원 무료
WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?
Carmen-Maria Albrecht, Adriane Freitag
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.428 글로벌지식마케팅경영학회
148.
2024.07 구독 인증기관·개인회원 무료
THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN
Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.430 글로벌지식마케팅경영학회
149.
2024.07 구독 인증기관·개인회원 무료
B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS
Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.431-432 글로벌지식마케팅경영학회
150.
2024.07 구독 인증기관 무료, 개인회원 유료
CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.
Carol Cloughton, Professor Helen Goworek, Fiona Bailey
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.433-436 글로벌지식마케팅경영학회
3,000원
151.
2024.07 구독 인증기관·개인회원 무료
RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE
Rebiazina Vera, Sharko Elena
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.437 글로벌지식마케팅경영학회
152.
2024.07 구독 인증기관 무료, 개인회원 유료
AN EMPIRICAL STUDY OF LUXURY PRODUCTS MADE WITH ALTERNATIVE MATERIAL USING STAKEHOLDER THEORY
Ryo Shimizu, Ian Phau
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.438-442 글로벌지식마케팅경영학회
4,000원
153.
2024.07 구독 인증기관·개인회원 무료
NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET
Olamide Akintimehin, Sean Lee, Awele Achi
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.443 글로벌지식마케팅경영학회
154.
2024.07 구독 인증기관·개인회원 무료
CONSUMERS’ TRUST AND INTENTIONS TO USE BLOCKCHAIN INTEGRATED THIRD-PARTY E-COMMERCE WEBSITES
Sean Lee, Olamide Akintimehin, Awele Achi
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.444 글로벌지식마케팅경영학회
155.
2024.07 구독 인증기관·개인회원 무료
THE IMPACT OF COMMUNICATION TYPE AND METHOD IN B2B RELATIONSHIPS IN CLOTHING INDUSTRY: A MODERATING ROLE OF AI
Suh-Young Park, Jongwon Park
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.445 글로벌지식마케팅경영학회
156.
2024.07 구독 인증기관·개인회원 무료
LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES
Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.446-447 글로벌지식마케팅경영학회
157.
2024.07 구독 인증기관·개인회원 무료
UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA
Li Zeng, Zhimin Chen, Chris K. Y. Lo
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.448 글로벌지식마케팅경영학회
158.
2024.07 구독 인증기관·개인회원 무료
EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE
Minyoung Lee, Sanghyun Kim, Stephen Choi
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.449 글로벌지식마케팅경영학회
159.
2024.07 구독 인증기관 무료, 개인회원 유료
WEAVING THE DIGITAL THREAD: LEGITIMIZING DIGITAL GARMENTS IN A WORLD IN ENVIRONMENTAL DECAY
Salma Tallaa, Sara Marquez-Gallardo, Patrick Elf
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan pp.450-454 글로벌지식마케팅경영학회
4,000원
160.
2024.07 구독 인증기관·개인회원 무료
THE ROLE OF RECOMMENDATION AGENTS IN SHAPING CONSUMER SATISFACTION: INSIGHTS FROM BEHAVIORAL AND FMRI STUDIES
Meiling Yin, Wenying Tan, Eun-Ju Lee
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan p.455 글로벌지식마케팅경영학회
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