This paper studies the factors affecting university and industry collaboration in education in the hospitality industry in Ho Chi Minh City (Vietnam) from a company perspective. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) organization factors, (2) contextual factors, (3) process factors, and (4) cooperation perspective impacting on the benefits factors and university and industry collaboration in education. In addition, it is also found that benefits factors has a direct and positive impact on the collaboration in education. The results suggest that the process factor had the strongest positive, followed by the contextual factor. The findings revealed that the benefit factors were significantly related to collaboration in education, which affects university and industry hospitality alliances. This finding confirm that the cooperation perspective (QD) and contextual factors (HC) are critical in collaboration between university and industry. A new point of interest is also identified that the benefits of training links are quite dependent on the linking perspective from tourism businesses.

This study aims to analyze the household economic behavior of salt farmers participants in Salt Business Empowerment Program (Pugar) including of salt production, work flow, household revenue, the behavior of consumption of food and non-food items and the welfare level. This research followed a survey method by engaging 32 household farmers as participants. The findings revealed that the empowerment program was carried out through the technical assistance of salting production and the assistance of equipment and technology from Thread of Screw Filter and geoisolators to improve the quality of salt. The problems come when the marketing of salt is still limited to the collectors of salt which led to the price of salt level, manufacturers have not remained stable. Household revenue sources for some salt farmers also come from non-salt pond business activities. Farmer household revenue can be used to meet staple food consumption and non-food staple consumption. Based on the indicators of family welfare, households participating in the empowerment program were group into the category of prosperous families.

The purpose of this study is to examine the predictive effects of intuition, business analytic, networking capabilities on innovation performance. The data was collected using a cross-sectional quantitative survey. A total of 292 useable responses were collected from Thai Processed Food Exporters (TPFE). The findings also indicated that the hypothesized relationships between the independent and dependent variables fit the empirical data. Specifically, it is revealed that strategic intuition, business analytic capabilities, networkbased capabilities and dynamic capabilities had a direct effect on dynamic strategy. They also had statistically significant direct and indirect effects on dynamic performance. Based on the results of the correlation test, the researchers developed a dynamic capability model for the development of the dynamic performance of the operators, which included concepts, principles, methods, tools and guidelines. Furthermore, the impacts of intuition, business analytic, networking capabilities on dynamic strategy are also examined in this study. It makes a considerable contribution to the existing literature on dynamic strategy of TPFE, particularly in regards to explaining the performance.

Purpose: This paper examines the theoretical grounds for the disclosure of the Korea Fair Trade Commission. Three central measures of the disclosure are scrutinized: The interconnected status of affiliate companies, the important matters of private affiliates, and the large internal transactions. Contemplating on three measures, respectively, we review the rationale and derive policy implications. Research design, data, and methodology: Collecting the data of violation rates and remedial measures, we analyze the intensity of the disclosure enforcement. These statistics are critically reviewed by the economic literature of mandatory disclosure. Results: Statistics evince that the Korea Fair Trade Commission has enforced the regulatory disclosure quite successfully. Violation rates of the disclosure has declined from the outset. It demonstrates that the Korea Fair Trade Commission has enforced those measures satisfactorily for about a decade. But we cannot ascertain empirically whether the regulatory disclosures are socially and economically beneficial. To evaluate the effect of the regulatory disclosures precisely, we need a further empirical investigation. Conclusions: Despite the lack of policy evaluation, this study suggests complementary measures for current disclosures. First, disclosure of executive compensation in privately held subsidiaries must be introduced. Second, the controlling shareholder/manager should be responsible for information disclosure on foreign subsidiaries.

The study aims to analyze the adaptation strategies and resilience of tobacco farmers to face unfavorable trading system. The research method refers to a qualitative approach with phenomenological models and case studies. The findings revealed tobacco farmers in Jember developed various adaptation strategies and resilience through farmer group organizations, partnerships, self-capacity building and access to financial institutions based on economic, social, cultural, and experience values from various sources and interactions among fellow tobacco farmers. The tobacco trading system, which is left to the market mechanism, results in low bargaining power of farmers, this encourages tobacco farmers to develop various adaptation and survival strategies, namely through collective activities of farmer groups, partnerships and self-development and access to financial institutions. Dealing with the unfavorable tobacco trading system, tobacco farmers do not switch to other commodity farming but adapt and make Jember a center for tobacco production in East Java and Indonesia. From this findings, it suggests to the government as the regulator does not only provide subsidies for tobacco farmers, but also must provide various technical assistance to increase the ability of tobacco farmers. More importantly, regulations must be made benefit tobacco farmers other than corporations so that equality can be enjoyed by tobacco economy players.

This study empirically analyzes how the career orientation factors of startup entrepreneurs affect entrepreneurial satisfaction as well as business sustainability. We propose directions for startup sustainability and development. Based on previous research, we defined the career orientation of entrepreneurs through the five orientation factors of security, autonomy, technical competence, managerial competence, and entrepreneurial creativity. We constructed a research model to determine whether these factors have a causal relationship with entrepreneurial satisfaction or business sustainability through the medium of organizational entrepreneurship. We surveyed startups in Korea using a questionnaire and collected and analyzed a total of 282 points of survey data. The analysis results demonstrated that the entrepreneurial creativity and managerial competence of the members of a startup can play an important role within entrepreneurial satisfaction and business sustainability. Both autonomy and technical competence exhibited no effect on entrepreneurial satisfaction and business sustainability through the medium of entrepreneurship, while security showed a negative effect. In order to improve entrepreneurial satisfaction and achieve business sustainability, we confirmed that it was more important for startups to consider the creativity and business management competences of entrepreneurs rather than pursue business security or have a technology-oriented attitude.

The study examines how business conditions, demand conditions and the role of government can influence the development of batik clusters in Pekalongan. This research is expected to be able to provide recommendations for both employers and local governments in order to help in optimizing the development of batik clusters. The research applied a quantitative research by engaging multiple regression analysis as an effort to understand the effect of the relationship between independent and dependent variables. In addition, this research was conducted in three largest batik clusters in Pekalongan, Indonesia namely batik cluster of Pasindon, Kauman, and Jenggot. These results indicate that business conditions positively affect the batik clusters development. It implies that the greater both business conditions in a cluster will lead the better the development. Indeed, the demand conditions also have an impact on the cluster development. This finding remarked that demand conditions are variable that need to be considered to development of batik cluster. Lastly, Government’s role is confirmed that positively related to the Development of Batik Clusters. It implies that the more active the government’s role in a cluster will have a good impact on the development of the cluster in certain area.

The purpose of this study is to test the effect of business strategy on valuation error. Business strategy includes managerial decision making and managerial tendency. In previous research, there is a negative relationship between business strategy and accounting quality. In this study, we try to confirm whether strategy tendencies affected valuation errors. In order to confirm empirically between business strategy and overvaluation, we use 8,117 firms that between 2006 and 2017 and listed in KSE and KOSDAQ. We calculated business strategy which is introduced by Bentley, Omer, and Sharp (2013). We also used the overvaluation method introduced in Rhodes-Kropf, Robinson, and Viswanathan (2005). The results show that the more the leading business strategy is, the greater the value error becomes. In the case of dividing into leading and defensive companies, the lead firms showed a significant positive correlation with the valuation errors, while the defensive firms showed the negative relationship with overvaluation. This study examined the business strategy and the overvaluation. we confirmed whether the management strategy deepens the evaluation error caused by the firm characteristics. The results are meaningful that we extended the study on the quality of financial reporting of leading strategic firms.

IP(Intellectual Property) 비즈니스는 특허·상표·디자인 등 지적재산권을 활용한 사업영역을 뜻하는 말로서, 지식재산을 브랜드로 성장시켜 다양한 수익구조와 연결하며 최근 고수익 미래 산업으로 발전하고 있다. 또한 캐릭터는 게임이나, 웹툰, 애니메이션 등을 통해 인지도가 생성된 후 다양한 문화기반의 상품 및 콘텐츠로 확장해나가며 IP 비즈니스의 이상적인 모델로 주목 받고 있으며. 그 때문에 기획단계 부터 캐릭터의 스토리나 디자인의 저작권은 물론 브랜드 구축을 위한 상표 등의 지적재산권 확보를 함께 검토하는 연구가 그 어느 때 보다 중요시 여겨지고 있다. 본 연구의 목적은 출시된 국내외 주요 캐릭터의 브랜드 네이밍에 대한 분석 및 다양한 선행 상표와의 유사성을 고려하여 상표등록의 가능성을 높이기 위한 전략적 캐릭터 브랜드 네이밍 접근 방법을 사례를 통해 제시하는데 있다. 캐릭터를 활용한 IP 비즈니스는 대부분 라이선싱을 통해서 이루어지며, 이를 위해서는 캐릭터의 저작권이외에도 출시하고자하는 캐릭터 상품의 상표권을 반드시 확보 하여야한다. 상표권은 특허청에서의 심사를 통하여 권리를 확보할 수 있으며, 상표 명칭의 식별성이 등록을 결정하는데 있어서 중요한 기준이 된다. 하지만 수많은 상표가 넘쳐나는 현대에는 선행 상표와의 유사성에서 벗어나 고유의 식별성을 확보하기가 매우 어려워 브랜드 네이밍의 전략적 접근이 필요하다. 이를 위해 출시된 국내외 주요 캐릭터의 브랜드 네이밍을 다양한 유형별로 분류하여 캐릭터 브랜드 네이밍의 기본 체계를 연구하였으며, 선행 상표와의 식별성 문제를 해결하기 위한 캐릭터 브랜드 네이밍 전략적 접근 방법을 사례를 통하여 연구하였다. 저자의 자작 캐릭터의 주요 상품군에 대한 캐릭터의 상표명, 서비스표, 상표의 설명 등의 전략적 접근방법을 통해 캐릭터 네이밍의 보정 및 등록이 확정되어 출원공고가 나기까지의 과정을 각각 단계적으로 연구하여 전략적 상표등록 방법을 구조화하였다.

본 연구에서 기업가치의 대용변수로 활용된 투하자산수익률과 재무구조(부채비율)은 정(+)의 관련성을 보이고 있다. 이는 재무적 곤경에 처하기 이전에는 자기자본비용보다 절세효과가 있는 부채의 자본비용이 저렴하기 때문에 기업가치와 재무구조는 정(+)의 관련이 있다 는 정태적 절충이론과 부합되는 결과이다. 또한, 영업수익성(EBITDA/매출), 투자안전성, 총자산 성장률, 순운전자본 그리고 감가상각비는 재무구조(부채비율)와 부(-)의 관련성을 띠고 있다. 이는 성장률이 낮을수록 부채비율이 높다는 Jensen의 부채의 통제가설과 수익성과 현금흐름이 높은 기업은 내부자금조달이 원활하므로 부채비율이 낮다는 자금순위이론에 부합되는 연구결과이다. 연료비, 차입금, 총자산회전율, 금 융비용, 용선료, 유형자산율은 부채비율과 유의적인 정(+)의 관련성을 띠고 있다. 이는 대리이론과 부합되는 결과이며 파산한 H선사처럼 과도한 용선료가 우리나라 외항선사의 재무구조를 압박하는 요인으로 확인하였다.

The study aims to investigate the nexus of between role identity, self-efficacy, feeling of energy, and employee creativity in the hotel industry of Korea. The employees’ innovative behaviors like creativity have been many researchers’ interest for decades in the hotel industry. The hypotheses depicting the relationship among the variables have been proposed based on a review of existing literature. The number of 215 cases was used for final analysis and the results were explained through structural equation modeling. The results indicate the hotel employees’ role identity and creative self-efficacy positively influenced their feeling of energy. Further, both role identity and creative selfefficacy make significant impact on employee creativity. Feeling of energy also makes a positively significant impact on employee creativity. Feeling of energy partially mediates the relationship between the two independent variables and employee creativity. As a result, creative role identity, self-efficacy, and feeling of energy explain the variance of the hotel employees’ creativity. The results present that hotel practitioners need to regard their employees’ creative roles and build organizational culture to support creative activities so as to enhance employee creativity. Finally, theoretical and practical implications for the hotel industry and future studies have been discussed.

The study aims to investigate factors influencing business households’ decision for borrowing credit: the case of commercial banks in Tra Vinh Province, VietNam. The study was conducted by collecting data from 300 business households traded at four commercial banks in Tra Vinh province (Viet Nam bank for agriculture and rural development, Tra Vinh Branch; Viet Nam jointstock commercial bank industry and trade, Tra Vinh Branch; Asia joinstock commercial bank, Tra Vinh Branch; Viet Nam jointstock commercial bank for foreign trade, Tra Vinh Branch). By the use of the Binary Logistic regression method, the research found out that the factors influencing to borrow credit of household business’s decision including: banks brand names, loan interest rates, service attitude, and loan procedures. Of those, the banks brand names and lending interest rates have the strongest impacts on borrow credit decision of business households at commercials banks in Tra Vinh province. Since then, the study has proposed solutions to improve access to credit of business households in commercial banks in Tra Vinh province in the coming time, such as: developing a bank brand; the development of flexible lending interest rate policies; improve service style of bank staff; at the same time, simplifying lending procedures.

Purpose – The purpose of this study is to analyze the current status of various fusion research journals and its operational strategies, comparing them to those of IJIDB. Research design, data, and methodology - This study focused on the content analysis and strategies of operations for other convergence journals, comparing them to IJIDB in terms of the number of publication journals, publications, academic scope, and the impact factor. Results - IJIDB is relatively new and in its developmental stages compared to other convergence journals. But, IJIDB also shows much promise in that it came second in the field of economic publications of 54 journals in 2017. In order to To elevate IJIDB journal to the top in Korea Citation Index Journals, KODISA should host more international conferences to increase its international recognition levels, develop its managerial functions for increased stability, and open more opportunities for Candidates of Ph.D and Masters degree students to publish for fostering and building potential leaders and innovators. Conclusions – IJIDB is a newly born academic journal. In the future, IJIDB will be able to develop exponentially and be one of the leading journals in the Korea Citation Index by continually learning and developing its operational strategies.

최근 들어 활발하게 이루어지는 이종간 유머 콜라보레이션 브랜드 사례 분석을 통해 브랜드 전략을 파악하고, 앞으로의 이 종간 유머 콜라보레이션의 효과에 대해 알아보는데 목적이 있다. 연구방법은 선행 논문 및 문헌 조사를 통하여 유머와 콜라보레이션의 기본적인 개념과 목적을 분석하고 콜라보레이션 브랜드간 업계 영역을 비교 분석한다. 조사 대상은 30~40대 디자인, 마케팅 분야의 전문가를 대상으로 사례를 통해 심층 인터뷰를 실시한다. 본 연구자가 직접 전문가를 만나 질문을 통한 인터뷰를 진행하고 분석한다. 이종간 유머 콜라보레이션에 대한 의견 결과는 다음과 같다. 첫째, 이종간 유머 콜라보레이션 활용은 독특한 차별화와 예상치 못한 유머 요소로 새로운 브랜드 가치를 창출할 수 있다고 전망하였다. 둘째, 문화와 같은 시대적인 흐름을 파악이 중요 하다고 언급하였다. 셋째, 기존의 브랜드가 고유한 특징을 활용하여 새로운 가치를 불어넣는 것이 중요하다고 언급하였다. 결론적으로 유머와 재미 요소를 접목시킨 콜라보레이션 브랜드는 소비자의 흥미를 자극시키고 경쟁 브랜드와 차별화시킬 수 있는 효과를 가져다준다. 예상치 못한 웃음과 즐거움 이라는 단순한 요소는 소비자들에게 새롭게 다가가는 계기가 되고 그 자체로도 이슈가 될 수 있다. 그러나 단순한 유머와 흥미를 위한 콜라보레이션은 브랜드 가치를 악화시키고 소비자들에 게 혼란을 초래할 수 있으므로 브랜드간의 철저한 연구가 진행된 후 콜라보레이션이 진행되면 브랜드간의 긍정적인 효과를 창출할 것으로 사료된다. 단순히 상품을 판다는 관점에서 벗어나 유머를 파는 개념으로 콜라보레이션을 접근하게 되면 색다른 충격과 구매욕구로 이어질 것으로 예상된다. 앞으로 다양한 소비자의 감성과 구매 욕구를 자극 시킬 수 있는 이종간 유머 콜라보레이션 브랜드의 출시 및 연구가 되도록 할 것이다.

This study aims to make a revitalizing plan for managing and maintaining of facilities which were installed after the rural development projects. The survey was conducted to examine some issues of operating facilities from the developing plan. There were some factors that should be considered in the establishment stage of the project plan when promoting rural development projects. Among them, the preservation and maintenance of rurality, consistency with business plans, connectivity with local resources, and ease of maintenance were less reflective than its importance. And for each facility, systematic consulting on appropriate scale and operational management plans and detailed planning is needed.. It's also necessary to plan action so that the local community can lead. The current or future rural development project will be succeeded when local governments support to strengthening their local groups or people’s abilities.

In 1929, an American businessman wanted to put Mickey's image on a child's sketch pad, and since then, many animation companies have extended their work to commercial areas, promoting the advancement of their own industries. Since 1955, Disney has instilled its animated scenes, characters, and magic into the amusement parks in the United States, Japan, France, China's Shanghai and Hong Kong to build large-scale paradises. These parks contain several cartoon merchandise stores, in addition to catering and hotel services. Revenue from Disneyland theme parks currently comprise of 70% of Disney group's profits. Disney relies upon the influence of its own products and the development strategy of creative diversified merchandise. Disney is among the forefront of world-class entertainment media enterprises, and has become one of the hallmarks of the globalization of American culture.

Purpose – The aim of this paper is to examine the newly formed a partnership of Amazon, Berkshire Hathaway (Berkshire) and JPMorgan through the lens of strategic alliance, corporate philanthropy, and corporate social responsibility. Research design, data, and methodology – This is an analytical case study that examines the existing scholarly articles in strategic alliances, corporate philanthropy, and corporate social responsibility to explain the recent strategic alliance. Results - There is a clear limitation in explaining this type of unconventional strategic alliance with exiting definitions and concepts because there is no existing study or case available today. Forming a strategic business alliance to create and operate healthcare for their domestic employees could be viewed as a social innovation that resulted from an effort to resolve a social problem, the ineffective healthcare system in the U.S., rather than focusing on business benefits and profits. Conclusions – The success or failure of this type of business alliance would certainly affect the current healthcare system of the United States and global businesses and healthcare industries in the future. However, just entering or tapping into uncharted territory by these three companies to deal with a social issue is significant enough to merit further exploration and analysis for scholars and practitioners.

디자인경영은 일본의 사토야마 야스히코에 기업의 경영 자원의 배분과 방책, 영국표준협의회(BSI)의 기업 활동을 관리하고 기여할 수 있는 디자인, 모조타(Mozata), 캐서린 베스트(Kathryn Best)의 전략적 디자인경영, 전술적 디자인경영, 실행적 디자인경영, 디자인 카운슬의 서비스 디자인 방법론을 통하여 정의하였다. 일반적 사례로서 일본의 마쯔시다, 닛산자동차의 제품철학 중심의 디자인경영, (주)지엠피의 소비자를 대상으로 긍정적인 제품철학 중심으로 경영이념을 소개하였다. 현재의 기업은 기획과 생산, 홍보 판매를 전 세계적으로 실행하고 있다. 기업의 제품과 이미지는 더욱더 단단하게 관리 되어야 한다. 그러므로 인간을 위한 디자인에 책임을 기본으로 공동의 가치를 만드는 것이 필요함을 논의하였다. 기업은 소비자의 요구와 흐름을 파악하여 기업이념과 제품기획에 반영한다. 기업과 소비자 사이에 꾸준한 소통을 통하여 기업은 독창적인 철학을 갖는 스토리가 생겨나는 것이다. 이러한 스토리는 사회 안에서 지속적 순환을 한다. 순환 구조를 홀론의 이중 구조적 가치 체계를 통하여 설명하였다. 기업은 대기업, 중견기업, 소기업, 전문기업, 관계기관, 사회적 기업, 청년 창업으로 디자인경영은 매우 중요하다. 그러므로 대기업의 인력, 조직, 환경 중심에 일반적 디자인경영에서 벗어나 100가지 기업에 100가지 디자인경영의 비전이 필요함을 강조하였다. 사례로 기업과 관련된 내외부에 전문가 집단을 통한 융합형 디자인 비즈니스 모형 마련이 필요하다. 일본의 유한회사 테오리(TEORI)는 지방에 전통 공예 마을과 도시의 디자인연구소의 디자인경영 사례를 통하여, 기업에 환경과 상황 목표에 맞는 디자인경영의 다양한 완성형이 가능함을 논의하였다. 결론적으로 기업은 소비자와 지속적인 소통을 통하여 공감 가능한 가치를 담는 스토리를 만들어야 한다. 이러한 스토리는 기업과 소비자, 사회의 소통을 통하여 지속할 수 있는 순환을 만들어 준다. 그리고 기업은 상황, 과정, 목표에 따라서 관련 전문가들의 조언을 통한 융합 디자인 경영 모형을 통한 다양한 디자인경영의 완성형을 만들 수 있다. 이를 위하여 융합 디자인경영을 위한 디자인경영 체계(System) 및 과정(Process). 모형(Model)을 제시하였다.

At a turn of the third millennium the world storms and quickly changes. It became difficult to expect what expects us tomorrow. The most important are questions of recovery from the crisis and rescue of mankind from forthcoming global changes: warming of climate, water and food problems, social, economic and political conflicts that are shaking the world and other various cataclysms, accidents, negative processes. It puts before mankind the problem which never solved by our civilization. All this is caused by ignoring of objective economic laws, laws of wildlife and also by violation of cyclic development management’s laws. In article the concept of strategy of mankind’s survival in XXI and next centuries, the principles of creation of planetary house of universal civilization for post-industrial world based on spirituality scientific and technological revolutions, ecology, space exploration, economy and world safety are considered. Introduction of uniform universal measurement of currency for the whole world in the form of "power" is offered. Important aspect of a research is theoretical postulate on integrated innovative society. The author puts forward a new paradigm of government on a basis of 5 spirals. The basic model of forced development of small and medium business, including 9 projects, is developed.

Background : This study provides Profitability Analysis information on Baeksoooh (Cynanchum wilfordii), One of the Crops excluded from the production cost survey. and it will contribute to increase the income of farmers. The purpose of this study was to survey and analyse the farm business performance of new economic crops cultivated in small area. Method and Results : In this study, we selected Baeksoooh, which is also called Baekhasuo, as a subject of investigation, based on the roots of C. wilfordii Hemsley. We visited 20 farmers who cultivated Baeksoooh in Jecheon, we surveyed the quantity, price of farmhouse receipts, cost of each branch, the status of agricultural machinery and facilities, and We analyzed income, operating expenses, and income per unit area. and also We set up a proper management model. It can be cultivated in all regions of Korea, but it is the main production area of Jecheon in Chungcheongbuk-do under the cool climate conditions. Most are being traded for medicinal uses. Looking at the profitability per 10a by Baeksooh's business performance, The result of this study are follows as. In the case of the top 20% farms, the gross quantity of the C. wilfordii is 332 ㎏ per 10a, the gross income was 11,418, managing cost was 2,259, income was 9,158 thousand won per 10a. In the average farms surveyed, the gross quantity of the C. wilfordii is 205 ㎏ per 10a, the gross income was 4,611, managing cost was 2,418, income was 2,193, production cost was 3,169 and net income was 1,445 thousand won per 10a. In the lower 20% farms cultivation, the gross quantity of the C. wilfordii is 46 ㎏ per 10a, the gross income was 89, managing cost was 1,848, income was – 1.759 thousand won per 10a. The professional farm management scale based on Baeksoooh's income of 20 million won is 43.4 a, it can produce 890 ㎏ with 1,176 hours per years, and the income is 9,522 thousand won Conclusion : Because the Baeksoooh being processed and circulated as health functional food have raised questions about their feasibility, Production and consumption declined sharply. but Consumption is expected to increase gradually and it is likely to grow, but prices are expected to fluctuate. Therefore, The bottom 20% farmers should benchmark the top 20% farms and cultivate the appropriate scale. and It is necessary to cultivate in consideration of supply and demand of manpower as well as proper size and cultivation.