Foreign firms often bear additional costs when conducting business abroad (Hymer, 1976), which was later referred to the liability of foreignness (LOF), described as “all additional costs a firm operating in a market overseas incurs that a local firm would not incur” (Zaheer, 1995). This paper proposes a new construct, consumers’ perceived importance of supporting domestic retailers (PISD), which expresses consumers’ willingness or desire to support domestic firms. We first examine whether PISD represents a kind of LOF; if yes, we investigate what kind, if any, firm-specific advantages of foreign firms can overcome this discrimination by consumers. We found that PISD is a kind of LOF, which has a negative effect on consumers’ choice of foreign retailers. Value-for-money factors rather than doing CSR would moderate this effect. This study adds to the literature of LOF in three ways. First, to the best of our knowledge, this is the first study that attempts to examine LOF within an international retailing context. Second, we provide empirical evidence regarding the effect of PISD on consumers’ actual store patronage behavior. In comparison to many previous studies that adopted firm-level data, focusing on consumers’ behavior will provide a fine-grained perspective of the functioning of the LOF, and help open the ‘black box’ of it. Third, we propose a possible way of overcoming the discrimination hazard of LOF in Chinese market. A key proposition of the institutional theory is that within a given socially constructed value or belief system, a firm will seek ‘legitimacy’ in order to gain the support of social actors (Suchman, 1995). The process of legitimation is complex especially for foreign firms as they often face the challenge of establishing and maintaining legitimacy in the host environments Kostova & Zaheer, 1999). Social actors such as consumers in the host countries tend to perceive foreign firms lack of legitimacy due to their foreign identity, which result in consumers’ bias. In relation to this, Shimp & Sharma (1987) developed the concept of consumer ethnocentrism (CE), referring to “consumers’ beliefs about the appropriateness and morality of purchasing foreign products”. This consumer bias, measured by CETSCALE, is proved to have a negative effect on consumers’ behavior towards foreign products, and thus can be regarded as a kind of discrimination hazard that foreign firms have to face. In this study, we suggest an extension of Shimp & Sharma’s (1987) idea and an empirical test of the effect of a similar construct on consumer behavior. The construct is defined as the perceived importance of supporting domestic retailers (PISD). PISD is similar to Foreign firms often bear additional costs when conducting business abroad (Hymer, 1976), which was later referred to the liability of foreignness (LOF), described as “all additional costs a firm operating in a market overseas incurs that a local firm would not incur” (Zaheer, 1995). This paper proposes a new construct, consumers’ perceived importance of supporting domestic retailers (PISD), which expresses consumers’ willingness or desire to support domestic firms. We first examine whether PISD represents a kind of LOF; if yes, we investigate what kind, if any, firm-specific advantages of foreign firms can overcome this discrimination by consumers. We found that PISD is a kind of LOF, which has a negative effect on consumers’ choice of foreign retailers. Value-for-money factors rather than doing CSR would moderate this effect. This study adds to the literature of LOF in three ways. First, to the best of our knowledge, this is the first study that attempts to examine LOF within an international retailing context. Second, we provide empirical evidence regarding the effect of PISD on consumers’ actual store patronage behavior. In comparison to many previous studies that adopted firm-level data, focusing on consumers’ behavior will provide a fine-grained perspective of the functioning of the LOF, and help open the ‘black box’ of it. Third, we propose a possible way of overcoming the discrimination hazard of LOF in Chinese market. A key proposition of the institutional theory is that within a given socially constructed value or belief system, a firm will seek ‘legitimacy’ in order to gain the support of social actors (Suchman, 1995). The process of legitimation is complex especially for foreign firms as they often face the challenge of establishing and maintaining legitimacy in the host environments(Kostova & Zaheer, 1999). Social actors such as consumers in the host countries tend to perceive foreign firms lack of legitimacy due to their foreign identity, which result in consumers’ bias. In relation to this, Shimp & Sharma (1987) developed the concept of consumer ethnocentrism (CE), referring to “consumers’ beliefs about the appropriateness and morality of purchasing foreign products”. This consumer bias, measured by CETSCALE, is proved to have a negative effect on consumers’ behavior towards foreign products, and thus can be regarded as a kind of discrimination hazard that foreign firms have to face. In this study, we suggest an extension of Shimp & Sharma’s (1987) idea and an empirical test of the effect of a similar construct on consumer behavior. The construct is defined as the perceived importance of supporting domestic retailers (PISD). PISD is similar to the concept of “involvement”, which is defined as the individual’s perceived importance of the product or the act, just as PISD is defined in this study. The similarity of the PISD with the concept of involvement provides support for the necessity of examining the effect of PISD on consumers’ shopping behavior. The definition of PISD differs from CE in that CETSCALE has been weighted heavily toward consumers’ beliefs about buying foreign products for national people, whereas PISD is an individual-specific construct. For example, many items of the scale that measures CE (see Shimp & Sharma, 1987 for detail,) are designed as “American people should always…”; “We should purchase…” ; In contrast, PISD leans more heavily on individual desire or willingness to support domestic retailers. To put it simply, even if an individual strongly agrees that it is not right for locals to purchase foreign products or visit foreign retail stores, it may not influence his or her actual store choice behavior, when no desire or willingness to support domestic retailers exists. Therefore, PISD, indicative of a desire or willingness to support domestic retailers, is an individual-level construct that is believed to be a better predictor of those decisions. The theories of foreign direct investments (FDI) deal with the questions, why MNEs or FDI exist and why they invest abroad. One of the theories is the specific-advantage hypothesis, which argued that the existence of MNEs hinges on the nature of the specific advantage of the firm, which would compensate for the disadvantages faced by foreign firms (Dunning, 2000). In international retailing, the advantages of foreign retailers in transitional economy are usually related to retail mix such as the uniqueness of products, merchandise assortment, and competitive pricing. Furthermore, Luo, Shenkar, & Nyaw (2002) suggest that foreign firms might be able to improve their moral legitimacy by ‘doing good’ through CSR activities. In this study, we test about whether foreign retailers can overcome the LOF of PISD by retail mix advantages or doing CSR activities. Data in this study were collected by means of a self-administrated survey in Dalian city of China. The survey was conducted in four urban districts of Dalian during November 9–30, 2011. In the process of data collection, sub-district units (residential streets) in each district were identified, of which 5–10 streets were selected. From these, 3–5 communities were selected, and households were selected from each community by simple random sampling. The person responsible for most of the household shopping was asked to answer the questions. A total of 590 respondents participated in the survey, of which 90 samples were excluded due to incomplete responses, and so we were left with a final sample of 500. Respondents were between 20 and 65 years old; those between 20 and 29 accounted for 29.8% of the sample; 31.4% were between 30 and 39; respondents between 40 and 49 accounted for 17.0%; and 21.8% were over 50. Respondents earning a monthly income of 2,000–8,000 RMB (Chinese yuan), 8,000–10,000RMB, and more than 10,000RMB accounted for 62%, 15%, and 11.8% of the sample, respectively.Regarding the measures of retail mix, we included a list of store attributes based on the list provided in studies such as Lindquist (1974-75) and Pan & Zinkhan (2006). All the items were measured on a scale from 1 to 5, anchored by “not important at all” to “very important.” Factor analysis was first utilized to investigate the structure impact on foreign retailers will be weaker for consumers who attach more importance to quality and promotion. Therefore, we argue that it would be more effective for foreign retailers to emphasize value-for-money retail mix elements in order to mitigate or overcome the LOF of PISD. CSR was positively significant in both Model 1 and Model 2, implying that consumers who attach more importance to CSR are more likely to shop at foreign retail stores. However, the interaction effects between CSR and PISD were insignificant. This indicates that for consumers with higher level of PISD, the importance attached to CSR will not weaken the negative effect of PISD. These results imply that, in a general sense, foreign firms’ effort on CSR performance is rewarded by those consumers who attach more value on CSR. However, for those who have higher level of PISD, foreign firms do not seem to be able to gain their support just by doing ‘good deeds’ (CSR).

The branding concept has been burgeoning from product branding and extending to service, corporate, and further nation branding (Papadopoulous & Heslop, 2002). The concept found in the tourism literature has been mostly adapted to a tourism destination (e.g., Gartner & Konecnik Ruzzier, 2011; Im, Kim, Elliot & Han, 2012). However, unlike characteristics of a manufactured product, a tourism destination has difficulties in terms of definition, measurement, and conceptualization (Murphy, Moscardo & Benckendorff, 2007). As a consequence, there has been a shortage of empirical research relating to the application of the branding concept to tourism destination management organizations spanning from national to local tourism organizations (Blain, Levy & Ritchie, 2005; Pike, 2010). To understand tourism destination branding, recently, studies have been conducted in the context of destination branding as a part of destination marketing strategy (Morgan, Prichard & Pride, 2001), brand identity and personality (Morgan et al., 2001; Murphy, Moscardo & Benckendorff, 2007), and brand logos and slogans (Blain et al., 2005; Hem & Iversen, 2004). The concept of the destination brand equity will be applied to Hong Kong tourists who are traveling to Switzerland. Switzerland is becoming a hot spot for Chinese long-haul trips following European destinations like UK, France, or Italy. Since a decade the core countries of the European Alps Switzerland concentrates more specifically on the Chinese market and with a time lag of a few years the overnight stays have started growing (Schmid, 2012). Since 2008 the overnight stays of Chinese touristsindicated a double- digit jump over the last five years and resulted in an accumulated growth rate of 246.9 percent, that is, the overnight stays per year climbed from 214,000 (2008) to 744,000 (2012) (BFS, 2009 & 2013). The Swiss Tourism Board estimated 2 million overnight stays from China in 2020. In this case China would overturn the neighboring country Italy as one of the key source markets for Switzerland (Schmid, 2012). The high increase in Chinese tourists led to marketing efforts of Switzerland Tourism and the Swiss Hotel Association hotelleriesuisse with their initiative “Hallo China” (Switzerland Tourism, 2004). At first, the main purpose of this study is to conceptualize destination brand equity. Second, it is to propose a destination brand equity model. Third, it is to test the model using a sample of Hong Kong tourists who travel to Switzerland. Fourth, it is to investigate characteristics of tourism products preferred by Hong Kong tourists. Fifth, it is to explore how their preferences for tourism products are different according to their travel-related or demographic variables. This study expects those outcomes and benefits. Frist, components consisting of destination brand equity model and conceptual model will be generated. Second, brand equity of Switzerland as perceived by Hong Kong tourists will be tested. Third, better understanding of Hong Kong tourists regarding their perception of Swiss image, level of awareness, overall quality, loyalty, and overall brand equity will be facilitated. Fourth, most previous studies focused only on preference, behavior or attitudes of Hong Kong tourists who travel in a short-haul distance. On the contrary, this study attempts to understand Hong Kong tourists to a long-haul tourism destination, here Europe. Fifth, according to specialization theory, more specialized tourists tend to select more far-way and more risky destination because their knowledge is growing and a range of their selection is diverse. In an increasing future trend in demand of overseas Chinese tourists, this study attempts to identify long-haul Hong Kong tourists’ preference, attitude or behavior in Europe.

During the past 40 years a huge number of studies investigated destination positioning and images from the tourists’ perspective, but by far fewer studies have been conducted from the destination managers’ perspective. In addition, few articles benchmark image positions between multiple destinations and their projections on marketing material. In order to generalize the results to larger geo-scopes, it is important to include a substantial number of destinations for analysis and take the influences of geography into consideration. The current study focuses on exploring positions of intended (planned) destination images. The primary aim is to compare the intended tourism image that is originally developed by destination managers of the sub-provincial districts in China and identify patterns of similarity and uniqueness behind. The research findings are expected to: (1) inform local destination managers in China about the current status of their destination tourism image positions compared with other destinations; and (2) give suggestions to the tourism administrations of both sub-provincial level and higher levels on how to better understand and coordinate the districts under their authorities and how to develop effective image positioning and projection strategies. In China, substitutability among tourism destinations like cities is growing, which is more obvious among those having same regional contexts, source markets and similar tourism products (Han & Tao, 2005). One remedy against this tendency is the development of strong image positions that are distinctive from other competing destinations. However, Chinese destination managers are facing several problems regarding positioning and marketing their destination images. First, the existing image positions of many destinations are unclear (Chen, 2008). Han and Tao (2005) point out that tourism images of many city destinations − in particular the mid-sized and small cities − are still on the organic stage and lack of systematic planning. What is more important is that many destination managers have not recognized the importance of image positioning and the benefits of induced image (Chen, 2008; Han & Tao, 2005). Second, some destinations have unrealistic image positions because they neglected market research opportunities and carried out positioning in a blind way (Chen, 2008). For instance, many destination managers think that destination image is the same as creative initiatives or slogans rather than the rational result from a systematic positioning process (Han & Tao, 2005). In China, DMOs are government departments traditionally. In other words, China National Tourism Administration (CNTA) is the DMO for whole China; Provincial Tourism Administrations (PTAs) manage provincial-level destinations and Municipal or County Tourism Administrations (RTAs) are the DMOs for sub-provincial districts (Feng, Morrison & Ismail, 2003; Li & Wang, 2010). In this study, when talking about China, “DMO” is exchangeable with “tourism administration”; and “destination manager” refers to the “senior officer working in the tourism administration”. District, province and region are three spatial levels frequently and consistently used in this study. In terms of the size, region is the largest whereas district is the smallest. A region contains one or several provinces. A province has several districts under its authority. In this research, the unit of analysis is sub-provincial districts that belong to provinces. The provinces are sorted into different geographical regions that are characterized by different categories of endowed tourism resources. This study adopts the most recent scheme developed by Song (1994). He classifies the tourism destinations in China into 10 TRG Regions and 77 sub-TRG Regions. TRG Regions consist of complete provinces. While the sub-TRG Regions focusing on market appeal may contain districts across provinces. Table 1 summarizes the features of the 10 TRG Regions and their included provinces; the regions names are the abbreviations of their included provinces. This research investigates intended image positions from the destination managers’ perspectives for sub-provincial districts in China. There are 27 provinces1 and 365 sub-provincial districts (SP Districts) in China. The 365 SP Districts are classified into 9 groups according to the scheme of tourism resources geographical regions (TRG Regions) reviewed before. Due to the different administration systems, the 10th region including Hong Kong, Taiwan and Macau is excluded from this research. 122 out of 365 SP Districts are selected. The sampling method combines multistage sampling, stratified sampling and simple random sampling. For only 83 districts (68%) relevant documents could be retrieved online. 48 documents represent the “Tourism Development Master Plans” and 35 documents the “12th Twelve-Five Year Tourism Development Plans”. Six districts did not mention any type of intended image positions in their development plans. The content about intended destination image position(s) – i.e. the most essential image position(s) for a district as a whole destination to differentiate itself from others – are identified from the tourism plans. The extracted content about image positions often appears in the formats of short sentences or phrases that contain more than one concept. Thus, the original extracted content is processed to identify all included image concepts that are distinct from each other. The content analysis yielded a spread of 164 different image items with only 189 occurrences for a total of 77 districts. So, on average, there are not more than about 2.5 image positions that can be identified in the tourism master plans or development plans of the sub-provincial districts. 20% of these plans use only one image concept; 38% two items, 26% three different items, 12% four and only 5% are using five items. To make this list more comprehensible the items were aggregated in two steps to 48 image factors. In almost each tourism master or development plan which discusses positioning of the district through promoting destination images cognitive or functional terms are used. About one third of these documents uses affective or psychological features. Yet, two thirds of the intended district images are completely lacking any affective element that could help identifying appealing spots on the touristic map among the functionally loaded clutter. Reviewing the coverage of intended image items through the conceptual lenses proposed by Tapachai and Waryszak (2000) it becomes evident that only functional, emotional and epistemic aspects can be found as targeted image elements. Travellers, though, are also using social and conditional criteria when it comes to destination choice (Zins, 2010; Zins & Prompitak, 2010). Despite the relatively scarce usage of intended image positions for each Chinese sub-provincial district it is worthwhile to condense the image profiles of these 77 districts further. The 2-way profile data of 48 image factors for 77 sub-provincial districts were subject to a non-hierarchical cluster procedure to identify similarities among the districts. Considering both, the homogeneity gain of additional clusters and the relative simplicity of interpretation (expressed by the wSSI) a solution with ten different groups of districts was accepted. A sketch of the main characteristics is depicted in Table 2. The largest image profile group pools 24 different districts (31%) from 7 different TRG regions. The other larger groups (number 10, 4, 5 and 2 in descending order of similarity to number 7) do not exhibit one single lead region which means that the TRG regions share a multitude of targeted image positions. The larger TRG regions with quite a number of districts (BTHS, GFH, SJZAJ and YGG; together 49 out of 77 districts) show some gravity into the profiles 7, 4 and 5 (cf. Table 2). However, the frequency is not large enough to claim that a particular region is uniquely represented by one of the identified condensed image profiles. The majority of districts within one TRG region shows targeted image positions that are more common with districts of other TRG regions. Overall, the geographic spread of relatively similar district images is larger across provinces than across regions, which appears plausible. Destination managers may perceive threats from their neighbouring districts that share similar context images and source markets. This drives them to develop differentiated positions in order to prevent direct competition. Officially, higher-level DMOs like provincial tourism administrations have to coordinate the tourism planning of the lower-level districts (Tourism Law 2013; GSTP, 2003).

This study develops a model of the market life cycle of package tours, explaining that such tours inherently have low tourist satisfaction which results in a decrease in market share. The model is based on the proposition that tourist satisfaction depends on the extent to which their preferences are fulfilled at the destination, which in turn is determined by their knowledge of its attributes. An analysis of data on China’s outbound tourism market from 1993 to 2010 shows that as tourist satisfaction at the destination increases, the market share of inclusive package tours declines. This suggests that tourist satisfaction can predict tourists’ subsequent choice of a package tour. As tourist satisfaction increases due to the improved information in the market, such package tours will be gradually substituted for independent travel or entirely new packages, or replaced by travel to a new destination.

Impacts of Relationship value on Loyalty of Online Group-Buying Customer in China With the development of e-commerce industry, online group-buying pattern has been one of the most popular online shopping patterns in China. Although the online group-buying platform has a large number of consumers, the consumer loyalty to specific online group-buying platform is low. For this phenomenon, scholars usually studied from the perspective of factors which influenced consumer behavior intentions. However, few studies focus on the component and measuring of relational benefits in the process of group-buying. Based on the perspective of consumers, this paper studied the relational benefits between consumers and online group-buying platform, and the perceived benefits of consumers who are in different relationship life cycle.This paper used SPSS to test the reliability and validity of data and carried some discussions about research model through factor analysis and regression analysis. The results indicated that relational benefits were significantly related to customer loyalty, that relationship quality and relationship life cycle was considered as mediator and moderator, respectively. Further, we made some management recommendations for operators in the online group-buying platform.

This paper analyses the importance of innovation for 680 EU multinationals subsidiaries involved in international marketing in China, the period of 1998-2009, using unbalanced panel data analysis. To date, the literature on EU subsidiaries has failed to consider product innovation in the strategy interplay in approaching new markets overseas. Building on the resource-based view of the firm, linked with host economic and political institutions, the authors empirically examine the inferential marketing strategy in an EU-China context, by applying econometric techniques to investigate innovation capabilities and to test the presence of agglomeration effect of past innovation activities. We find that EU innovation in China is influenced by both host country institutions and firm capabilities, rendering support to the theory. Our analysis indicates EU subsidiaries’ innovation is positively related to firm advertisement, labour training and host market size. R&D expenditure has a negative bearing on innovation. However, openness has a negative and significant effect on product innovation in China. The study findings have important implications for research on international marketing, new venture decision making, and overseas innovation expansion strategies.

This research investigated the relationship among Korean Wave Cultural Contents consumption of Korean food, Korean products, and Learning of the Korean language. The survey targeted non-Koreans who were either interested in or experienced Korean Wave Cultural Contents. Exactly 61.3% of subjects had traveled to Korea. The most common method of experiencing the Korean Wave was via the Internet (57.7%), followed by TV (21.1%) and Mobile (7.7%). The most popular Korean Wave Contents were K-pop (35.2%) and TV Dramas (31.0%). Movies were preferred in the Americas (3.63±0.83) and Asia (3.63±1.09), whereas K-pop was preferred in Asia (3.68±1.12) and games preferred in Europe (2.50±1.56). Regarding Korean food, most participants had tasted Kimchi (81.7%), followed by Bulgogi (74.6%), Bibimbap (66.9%), and Galbi (66.2%). According to the country-by-country survey, in the case of Galbi (p<0.05), Bibimbap (p<0.05), and Bulgogi (p<0.05), Asians had more experiences with Korean food compared to those from other regions. Meanwhile, in the case of satisfaction of Korean food, Bulgogi (4.22±1.05) was ranked highest, whereas Kimchi (3.85±1.15) was ranked lowest. According to the region-by-region survey, those from Oceania and other regions preferred Kimchi (4.25±0.71) and Bulgogi (4.50±4.50) while the Americas preferred Galbi (4.82±0.39) and Bibimbap (4.54±0.81). Bulgogi (2.76±0.06) was highly ranked as a representative Korean Food while Kimchi (2.44±0.71) was ranked the lowest. This research explained that among Korean Wave Cultural Contents, movies and music positively influenced on the ‘Image of Korea’, movies and K-pop effected ‘Purchasing intention of Korean products’, and TV Dramas, movies, and K-pop effected ‘Purchasing intention of Korean Food’.

In accordance with the nature, characteristics, uses, etc. of the information that are as distinguishing criteria, information classification is a means clustering things meeting the same standard. Classification is the basis of scientific research. The purpose of Information Classification on handed down Chinese Dictionary in Japan, South Korea and China is to provide a professional platform for philology researchers easily retrieve and inquiry. And providing a theoretical basis for the development and application of the depth of shared dictionary database of East Asian. This article analyzes and studies Information Organization, Information Retrieval and Information Classification of handed down Chinese Dictionary in Japan, South Korea and China, the Paper noted that standardized information classification principles is a prerequisite for East Asian countries to regulate the construction of database of handed dictionaries ,and to maximize sharing Chinese character resources.

꽃매미(Lycorma delicatula)의 천적인 벼룩좀벌 일종(Anastatus orientalis Yang et Gibson(Hymenoptera : Eupelmidae))의 자연 상태에서 기생율을 조사한 결과: (1) 산동성 Yantai 에서 가장 높은 69.0%의 꽃매미 난괴가 기생 당하였고; (2) 최고 기생율은 33.0%로 북경시 하이디엔(Haidian) 지역에서 관찰되었고; (3) 기생봉의 알은 산시성의 양링(Yangling)에서 가장 빨리 부화하였으며, 천진시의 옌타이(Yantai)와 광앙(Guangang) 지역, 하북성의 친황다오(Qinhuangdao), 하이디엔(Haidian)에서 약간의 차이를 보였으며; (4) 성비는 채집된 지역에 따라 1.3에서 1.9로 다양하였고; (5) 꽃매미 난괴에 대한 기생율은 기주식물인 Populus sp., Salix sp. Toona sinensis에서 유의할 만한 차이가 관찰되지 않았으며, 최고기생율은 T. sinensis에서 64.3%로 나타났고, Ailanthus altissima에서는 27.4%로 가장 낮았다. (6) 꽃매미 알에 대해서도 꽃매미 알이 발견된 기주식물별로 차이가 없었고, 평균 30.0%의 기생율을 나타냈다.

This paper tests the firm valuation model to Hongkong H stocks. The Ohlson model regards the firm value determined by the future excess profit, and the Option model regards determined by the future cash flow. This paper test which model is more appropriate to the firm valuation model, Ohlson model and Option model, to the Hongkong H stock. And we use 42 enterprise’s data from 2003 to 2011, use the panel regression method. We test five hypothesis. First, the hypothesis 1 testing This paper tests the firm valuation model to Hongkong H stocks. The Ohlson model regards the firm value determined by the future excess profit, and the Option model regards determined by the future cash flow. This paper test which model is more appropriate to the firm valuation model, Ohlson model and Option model, to the Hongkong H stock. And we use 42 enterprise’s data from 2003 to 2011, use the panel regression method. We test five hypothesis. First, the hypothesis 1 testing

본 연구는 사내 기업가적 활동, 사회적 네트워크, 환경의 불확실성 그리고 이들 상호간의 상호작용적 영향이 중국 중소기업의 성과에 미치는 영향에 대해 살펴보는 것이다. 연구의 목적을 달성하기 위해 연구자들은 사내 기업가적 활동 그리고 사회적 네트워크가 미치는 영향과 이들의 상호작용이 기업성과에 미치는 영향에 대해 분석하고자 한다. 또한 나아가 지각된 환경의 불확실성이 높을 때 이들의 상호작용이 기업성과에 미치는 영향이 어떻게 달라질 수 있는지를 파악하고자 한다. 실증적 연구는 중국 합비성 안휘시에 있는 첨단 산업의 중소기업을 대상으로 수행되었다. 무작위로 선정된 200개 업체에 설문지를 보내고 응답받은 기업들 중에서 불성실한 것을 제외한 164개의 중소기업체가 최종 표본으로 선정되었다. 가설의 검증은 이들 기업들을 대상으로 이루어졌으며 그 결과 본 연구는 다음과 같은 결론을 도출할 수 있었다. 첫째, 중국 중소기업의 사내 기업가적 활동들은 기업성과에 유의한 긍정적 영향을 미치는 것으로 나타났다. 둘째, 사회적 네트워크는 그 자체로는 기업성과에 유의한 영향을 미치지 않으나 사내 기업가적 활동들 중에서 특히 혁신 및 벤처링 중심의 활동과는 유의한 상호작용적 영향을 미치는 것으로 나타났다. 셋째, 혁신 및 벤처링 활동과 사회적 네트워크의 상호작용은 기업에서 지각하는 환경의 불확실성이 높을 때 기업성과에 더욱 유의한 긍정적 영향을 미치는 것으로 나타났다. 이러한 결과를 토대로 볼 때 기업가적 활동이 기업성과 개선을 위해 중요할 수 있으며, 사회적 네트워크는 기업가적 활동의 내용에 따라서 적절하게 활용되어야 하며, 특히 환경의 불확실성이 높을 때는 외부자원을 최대한 활용하면서 혁신과 벤처링 활동을 강조하는 것이 중국 중소기업에 있어서는 무엇보다 중요할 수 있음을 연구자들은 제시하고자 한다.

중국의 2012년도 가정용 음식물처리기 수입 시장 규모는 1억호 이상의 가정 중 1%에도 못 미치는 보급률에도 불구하고 약 2400만 달러로, 현재까지는 가정용음식물 쓰레기에 대해서는 특별한 규제가 없으며 정부의 수거 및 재활용 계획이 일부 시범지역에 국한되어 있었으나 점차 확대될 전망으로 향후 큰 시장잠재력을 가지고 있음. 선호 가격대와 타겟에 대한 분석 이후, 분리수거가 활성화된 지역 중심으로 중국 하수관거의 특징 등을 고려한 기술을 채택한 제품을 개발하여 진출하는 것이 바람직함

본 연구는 기존 연구와는 다른 새로운 관점에서 중국 민간기업들의 해외직접투자 입지의 결정요인에 대하여 분석하였다. 이를 위해 먼저 중국경제에서 큰 비중을 차지하고 있는 국영기업의 민영화 과정에 주목하여 현재의 민간기업들을 국영기업에서 완전한 민영기업으로 전환한 기업 (PSEs)과 설립 초기에서부터 민간기업인 기업 (POEs) 으로 분류하였다. 이어 이 두 가지 유형의 민간기업들의 속성을 분석한 후 이들이 해외직접투자를 실시함에 있어서 입지결정에 영향을 미치는 요인들, 즉 천연자원, 전략적 자산, 위험부담, 현지 중국인 네트워크 등의 변수들을 중심으로 두 유형의 기업 간 차이에 관한 가설을 설정하고 관련 2차 자료를 바탕으로 통계분석을 통하여 가설을 검증하였다. 실증분석 결과, PSEs는 POEs보다 천연자원과 전략적 자산이 풍부하고 중국인 네트워크가 덜 구축된 국가들에 더 활발히 투자하고 있는 것으로 나타났다. 이러한 연구 결과는 민간기업들을 동일한 속성을 가진 기업들로 간주하였던 기존의 연구들과는 달리 민간기업들도 유형에 따라 그 속성이 서로 다르며 해외직접투자에서도 서로 다른 입지선정 행태를 보인다는 점을 입증한 것으로 사료된다. 이 연구는 향후 갈수록 세계경제에 대한 영향이 커지고 있는 중국 민간기업의 해외직접투자에 대해 더욱 심도 있는 연구를 실시하는데 일조할 수 있을 것으로 기대된다.

최근 중국정부는 해양경제개발에 초점을 두고 네 개의 해양경제개발시범구를 산동성, 절강성, 광동성, 복건성에 설정하였다. 등소평의 개혁·개방 정책이후 근래 해양경제개발시범구까지 중국의 해양산업정책은 현존정책을 부분적으로 수정·보완하는 연속적·점진적인 변화과정이었으므로, 본 논문은 이러한 정책변화를 잘 설명할 수 있는 이론모형으로 정책학의 점증주의모형(Incremental Model)을 이론적 틀로 하여, 새 중국 해양산업정책인 해양경제개발시범구 정책의 본질, 그 역사적 형성과정, 현재 집행상황, 이전과 다른 새로운 정책특징과 시사점을 발견함과 함께 미래의 점진적 정책변화도 전망·예측해 보았다. 과거 중국 해양산업정책과 차별화되는 새 정책의 주요 특징으로는 1)첨단산업과 과학기술을 포함하는 새로운 발전모형이라는 점, 2)고도의 민주적 참여가 보장된다는 점, 3)정책목표로 해양경제발전뿐 아니라 안보영토, 환경생태, 과학교육 등의 다양한 목표들도 포괄하고 있다는 점이었다. 향후 우리나라는 중국의 해양경제개발시범구 정책 특징에 대한 올바른 이해를 통하여, 최근 이슈화된 해양경제특구 설정관련 정책구상에서 바람직한 교훈을 얻어야 할 것이다.

현재 동북아 지역은 냉전적 요인의 영향를 받아 주요국간의 경쟁과 불신이 중첩되는 가운데 여전히 상당한 불확실성을 내재하고 있다. 한편 중국의 부상과 일본의 상대적 쇠락, 미국의 아세아 귀환 등 국제정세의 변화를 배경으로 한 댜오위 다오 분쟁은 동북아의 경제 발전과 평화 안정에 부정적인 영향을 미치고 있다. 이는 댜오위다오 분쟁의 고리를 풀려면 거시(巨視)적 시각과 동북아 지정학적 관점의 접근이 필요함을 시사해주고 있다. 본 연구는 "분쟁 유보론"을 중심으로 댜오위다오 분쟁의 경위經緯를 정리하고 댜오위다오 분쟁이 격화된 배경과 분쟁의 심화가 미친 영향등을 분석한 후, 동북아 질서라는 구조적인 측면에서 다자적 시각에 주목하면서 댜오위다오 분쟁에서 의 한국의 기대되는 역할에 대해 검토해 보려고 한다.

한국-중국 자유무역협정(FTA)은 현재 협상이 진행 중이다. 지식재산권 분야에 있어서 한국정부 가 취해야 할 협상전략을 연구하기 위해 우선 관련 국제법규범들에 대해 WIPO 조약들과 WTO TRIPs를 중심으로 검토한다. 이어서 기존 국제법 규범들이 있음에도, 왜 양자간 FTA가 체결되어 TRIPs보다 강화된 법적 보호를 규정하는지를 살 펴본다. 그리고는 이를 바탕으로 한국과 중국이 각 각 당사국인 FTA를 분석한 후, 한국의 대 중국 지 식재산권 분야 협상 전략을 제시하고자 한다. 한국이 국제적으로 체결한 FTA에서 지식재산 권법 규정은, 한-미 FTA및 한-EU FTA와 같이 높은 수준의 협정이 있는가 하면, 그렇지 않은 협정 들도 있는 등 크게 둘로 나뉜다. 그리고 이들 협정 들 내에서는 일반규정, 저작권, 상표(지리적 표시 포함), 특허, 지식재산권의 집행, 그리고 전통 지식/ 유전자원의 여섯 가지 세부 분야가 발견된다. 본 논 문에서는 이들 협정상의 지식재산권 규정 중 한국 에 큰 영향을 미칠 수 있는 주요 조항들을 상호 비 교∙분석하여 그 차이점이 어떠한 이유로 발생하 는지 검토하였다. 한국에 대한 분석에 이어 중국의 FTA상 지식 재산권 규정들을 비교∙검토하였고, 중국의 주요 FTA 규정들은 서로 어떠한 차이가 있으며, 그 이 유와 동 규정들의 문제점을 파악하였다. 일반적으 로 중국의 지식재산권 규정은 매우 기초적이고, 한-미 및 한-EU FTA에 비교한다면 그 보호수준 이 매우 낮다. 다만, 가장 최근에 체결한 중-스위스 FTA상 지식재산권 규정은 기존 협정보다 상당부 분 강화되었으며, 한국이 체결한 FTA상의 6가지 세부분야가 모두 포함되어 있는 유일한 협정이어 서, 한-중 FTA 지식재산권 협상의 중요 참고 사례 이다. 상기 연구 분석 결과들을 모아볼 때, 한-중 FTA에 의하여 양국을 새로이 규율할 지식재산 권의 법적 보호수준은, 한-미 FTA, 한-EU FTA에는 미치지 못하더라도 한국이 여타 국가 들과 체결한 FTA 및 중국이 스위스와 체결한 중-스위스 FTA의 지식재산권 보호수준보다는 높게 장치되도록 협상력을 발휘할 필요가 있다. 즉, 한-중 FTA 상 한국의 지식재산권 협상 전략 은, 한-미 FTA, 한-EU FTA와 중-스위스 FTA의 중간 수준의 지식재산권 법규범을 창설 하여, 중국에 과도한 법적 부담을 일시에 지우지 않으면서도, 한국에 실효적인 지식재산권 보호 규범을 이끌어내도록 하는 상생적 협상 전략이어 야 할 것이다.

중국은 2002년 이래 한국의 최대 투자대상국이다. 1979년 최초로 외상투자기업법이 제정된 이래 중국의 외국인투자관련 법률제도가 끊임없이 개선되어 왔지만 입법속도가 투자환경의 변화속도에 미치지 못하고 있다. 이에 본 연구는 현재 중국의 외상투자기업법률에 존재하는 주요 이슈들을 다양한 사례분석을 통해 살펴보고 향후 발전방향을 전망하고자 한다. 본문에서는 중국 회사법을 외상투자기업에 적용하면서 발생하는 다양한 문제를 사례와 함께 분석하고, 그 외 지방보호주의, 이사회의 직권문제, 출자 사기, 사회보장기금 납입문제 등의 문제도 다루고 있다. 중국은 기업의 형식에 따라 외국인투자기업에 관한 법률을 각각 제정하고 있어 많은 부분에서 중복되고 때로는 충돌되는 부분도 있다. 이 때문에 기업법 위주의 외국인투자법 체계는 향후 개선될 것으로 전망된다.

한국의 현행 대외무역법은 1986년 제정된 이래 29차례의 개정을 거치면서 무역의 확대와 국제수지의 균형에 기여하였다. 반면 1994년 제정된 이래 중국의 대외무역법은 WTO가입 이후 2004년 한 차례의 개정만을 거쳤으며 현재 변화하는 국제무역환경에 대응하기 위해 개정논의가 진행중에 있다. 한중 양국의 역사적, 사회적 배경이 다르기 때문에 양국의 대외무역법 체계는 구성요소와 특징 면에서 차이가 있다. 이러한 양국 대외무역법의 역사적 발전과정에 대한 이해는 중국의 현행 대외무역법에 대한 이해를 제고시킬 뿐만 아니라 향후 개정방향에도 시사점을 제공할 수 있을 것이다. 본 연구에서는 한국과 중국의 대외무역법의 역사적 발전과정을 살펴본 후, 양국 대외무역법의 발전배경, 행정관리체계, 무역촉진 및 무역제한, 수출입질서, 무역업 자유화 등을 비교분석하고 있다.

China and Korea have a long history of star charts, dating from the prehistoric period. Historically, Korean astronomy has been deeply influenced by China over the last two thousand years, particularly on constellation system. Therefore, Chinese and Korean traditional star charts have many similarities in terms of shape of constellation, number of star, and so forth. Korean star charts, however, have lots of unique characteristics distinguishing from Chinese ones, such as, size of star and position of constellation. Overall knowledge of the Chinese star chart is required to study the Korean star chart. In this paper, I focus on introducing selected star charts in China and Korea. Although this review is very limited, I hope that this paper is helpful in research in the field of historical astronomy.