Global ecommerce continues to flourish and consumers across the world are constantly connected to the Internet. This poses growing opportunities for the digital transformation of businesses and their expansion to international markets succeeding to reach and engage with potential customers abroad. The objective of this paper is to study the internationalization process of digital enterprises and to explore business challenges and opportunities arising from the use of innovative technologies and tools. More specifically, we aim to review the recent related literature and propose a conceptual framework introducing tools and practices regarding strategy, infrastructure technology and on- line marketing & communication needed to assure increased chances of success when digitally expanding abroad. Each country has specific features associated with the business environment, the penetration of ecommerce, as well as, specific cultural and social characteristics. These peculiarities require specific internationalization strategies and dictate parallel adjustments in IT infrastructure, as well as a suitable digital marketing & promotion that need to be followed which are thoroughly analyzed and can become a valuable tool for digital enterprises.

This paper examines the effects of narrowed social distance with celebrity endorsers (i.e., via close relationship categories) and their origin (i.e., local or international) on consumer evaluations towards their endorsed advertisements. It is proposed that employing a relational approach in celebrity endorsement where celebrities are framed as sociallyclose personae leads to increased attitudes toward the advertisement. A pilot test on actual advertisements and three laboratory studies show that the celebrity endorsement is more effective when the advertisement features the celebrities as socially-close personae than when they are more distant; and these effects are more pronounced when the celebrity is local than foreign. Finally, the study proposes that consumer self-referencing towards celebrities mediates these effects. Anchored on construal level and social identity theories, implications on relational approach in celebrity endorsements and on international marketing communications are discussed complementarily with Asian culture inherently subscribing to relational celebrity endorsements.

The garden festival is mostly required to move visitors while omitting the value of taskscape, temporality, and contextuality, which are in the original garden. Therefore, it is necessary to pay attention to how the garden festival represents a given theme by implication and embodies the disconnected time. For this purpose, this study is intended to look at the narcissism garden (entitled “To you who don’t love me [To me in the mirror]”), which was exhibited in the garden art section of the Goyang International Flower Festival in 2018, to investigate how it effectively conveys the theme how space, time, and human senses in the garden were expressed. The mystic gate acts as a gateway into the garden and is a space for setting up the time and context that is cut off at the garden festival. The inside wardrobe creates a visual focus through objects and decorates the appearance with a time that is trapped in the eyes of others, but expresses the inside that is itself hurt by a lack of confidence. The hourglass in the heart expressed the social atmosphere of tightening the corset strings that it was wearing and a look wanting to hold onto the flying time. The double-sided mirror newly interpreted narcissism by arranging two dressing tables and looking at itself ecstatically in front of the broken mirror, thinking its face was beautiful. The message wall had a direct expression through the text and indirectly expressed the message that it is beautiful by planting a peach tree, but is only a temporary appearance in which flowers fall after a short period of time. The significance of this study is that both the design strategy and motive for clearly delivering the theme given to the festival to the visitors were reflected in the actual space through a focus on the time of the garden and the forming of new thinking and approach.

This article introduces Russia's international development assistance to global education, specifically the Russia Education Aid for Development (READ) programme. This study utilises analysis of literature and reports based on the READ programme’s background, structure, stakeholders and procedure. The objective of this research is to illustrate READ's key characteristics that helped it to succeed and lessons they have learned. Results show that READ is a well-planned, triangular cooperation programme requiring further study due to its applicability to other emerging donors. Moreover, this study sees a need for more research in education development assistance of not only Russia, but also other emerging donors.

Space law is normally referred to international space law. As national space activities develop, however, national space laws have been legislated in many countries for the development of space resources. These are used to present conflicting cases between national and international space law (corpus juris spatialis internationalis) on the interpretation of space resource exploitation. This study is devoted to bridging the gap between these two legal systems. In this paper, the author will critically review the fundamental principles of space resource exploitation under international law and suggest a direction for setting up national space laws for future space resources. This paper is composed of seven parts, including a short Introduction and Conclusion. Part two will discuss acts pertaining to asteroid resources. Part three will deal with res extra commercium. Part four will analyze the non-appropriation principle. Part five will look into the common heritage of mankind. Part six will investigate res nullius humanitatus.

Rare earth elements (REEs) are considered to be vital to modern industry due to their important roles in applications such as permanent magnets, automobile production, displays, and many more. The imbalance between demand and supply of REEs can be solved by recycling processes. Regarding the needs of industry and society, the International Organization for Standardization, Technical Committee 298 (ISO/TC298) Rare Earths has been recently launched for developing international standards on rare earth elements. In accordance with the suggestion of its constituents, it is tentatively working to develop the appropriate standards under five working groups (WG) on terms and definitions (WG1), element recycling (WG2), environmental stewardship (WG3), packaging, labelling, marking, transport, and storage (WG4), and testing analysis (WG5). The scope and structure of ISO/TC298 on the topic of rare earths is discussed in this document.

Despite the rapid increase in the number of foreign students, there has been a lack of research to help them adapt to Korean food culture and develop healthy eating habits. This study examined the dietary habits and problems of foreign students studying in universities of Korea. Although 97.0% of the 604 people surveyed live in dormitories, the visiting rate of the school cafeteria was low. In addition, only 30.2% of them ate three meals a day, and the frequency of eating midnight snack and convenience store foods was high. International students were positive about experiencing new Korean food, but food satisfaction in Korea was not high because of the difficulties in food selection due to religious problems and maladjustment to Korean sauces and seasonings. Information on Korean eating habits was obtained mainly from other foreign students from the same country (49.5%) and the Internet (33.8%), and there was very little interaction with Korean students at meals. The ratio of subjects who ate halal foods was 33.3%, and they were shown to have difficulty obtaining halal foods in Korea. Therefore, based on the results of this study, a support program should be developed in order to improve the dietary habits of international students.

Honey bees are challenged with declining colony numbers, generally called ‘Colony Collapse Syndrome’ (CCS). This issue is certainly a syndrome because it is due to a range of threats, including parasitic mites, exposure to agricultural chemicals and various viruses, among other things. We posed the hypothesis the CCS could also be due to declining nutritional qualities, which may relate to digestive physiology. Because there is no information on honey bee lipid nutrition and digestion, we characterized a digestive phospholipase A2 in honey bee midguts. In this paper, I will report on some of our findings. With a focus on students, I will also use this report to share thoughts on presenting and writing for international audiences.

Kim, Jeongyeon. 2018. “A Case Study of Nonnative English-Speaking International Students' Adjustment to a Korean University”. The Sociolinguistic Journal of Korea 26(1). 111~133. In the midst of intense global economic competition, institutions of higher education in many non-English-speaking societies have rigorously expanded internationalization and seen a dramatic increase of international students. This study investigated a case of nonnative English-speaking international students' adjustment to a Korean university devoted to internationalization. A mixed method was adopted to examine the relationships between adjustment and factors including perception of English as a lingua franca (ELF), perception of English-medium instruction, cultural knowledge, and perceived language proficiency. The analysis of the questionnaire responses of 132 international students and qualitative interviews with seven of the respondents revealed their negative view of EMI, which was frequently associated with the local language used in class. Their adjustment correlated significantly with the amount of the knowledge of the Korean culture and with the extent to which they would perceive English as a means of intercultural communication. Although the relationship between their view of EMI and adjustment was not significant, it was found still valid and indirect through the factor of the Korean language proficiency. Notably, in the qualitative interviews, the participants revealed limited understanding of the way interaction is framed in different local communities. These findings are discussed to propose improved support for international students of non-English-speaking higher education.

해양환경의 보호 및 보전에 관하여 해양법협약은 제12장에 별도의 조항을 가지고 있으나 세부적인 규칙에 관한 내용보다는 일반적인 권리와 의무에 관한 내용을 중심으로 규정되어 있다. 국제해사기구는 해상안전, 해양오염방지 등에 있어 사실상(de facto)의 규범적 관할권을 가지고 있으며, 이 가운데 선박이 복원성을 확보하기 위하여 주입하는 평형수가 다른 지역에서 배출될 경우 유해수 중생물 및 병원균의 이동과 유입을 유발하여 생물다양성의 보존과 친환경적인 이용을 위협할 수 있다는 우려를 방지하고자 선박평형수관리협약을 채택하였다. 이는 해양법협약의 목표를 구체적으로 이행하는데 중요한 역할을 할 것으로 기대하고 있다. 그러나 동 협약이 2004년 채택 이후 장기간 회원국의 노력 끝에 2017년 발효 되면서 궁극적으로 D-2규칙에 따른 배출수 처리방식의 불안정성, 형식승인의 기준 변경에 따른 이해당사자의 부담이 증가하고 있을 뿐만 아니라 여전히 많 은 국가들이 동 협약을 수용하지 않고 별도의 규정을 제시함으로써 선박 운항 상의 통일된 업무를 수행하지 못하는 문제점이 제기되고 있다. 이 논문에서는 환경협약 특성상 법률과 기술의 개발 사의의 상호연관성에 따른 협약의 불필요한 지연으로 인한 이해관계자의 피해방지 조치, 협약채택 이후 발효시기까지의 장기간의 시간적 간극을 해소하기 위한 조치의 필요성, 항만국통제관의 통제능력 강화조치 및 선박평형수관리협약의 강행법규로서 지위확보의 필요성등을 대안으로 제시한다.

근래 남중국해는 중국과 필리핀, 베트남, 미국 등 주변 연안국과 기타 여러 관련 국가들의 이해관계가 첨예하게 대립되는 소위 ‘갈등의 바다’가 되었다. 2016년 7월 12일 국제상설중재재판소의 판결에도 불구하고 중국은 남중국해의 도서 영유권과 구단선(九段線)내의 해역에 대한 관할권 주장을 고수하면서 인 공섬과 군사기지 건설을 통하여 실효적 지배를 강화하고 있다. 미국은 남중국해에서 군함에 의한 ‘항행의 자유 작전’을 수행하면서 중국의 영유권 주장을 인정하지 않고 있으나, 중국은 지난 2017년 2월 현행 「해상교통 안전법」의 전면 개정을 시도하면서 남중국해 수역을 포함하여 과도한 해양관 할권 주장의 근거가 될 수 있는 또 하나의 국내적 법제를 마련하고 있다. 그렇지만 해상교통안전법 개정(안)에는 몇가지 외교적 분쟁을 야기할 수 있는 국제법적 쟁점사항을 내포하고 있다. 즉, 적용범위에서 규정하고 있는 중국이 관할하는 기타 수역이 구체적으로 어디인지 모호하고, 남중국해에서 영해의 범위도 불명확하다. 그리고 해양법협약의 무해통항권을 저해할 수 있는 조항이 일부 신설되었으며, 또한 추적권을 행사할 수 있는 위법행위의 내용이 모호하고 무리한 내용도 포함되어 있다. 이 논문은 이러한 현행법의 개정(안)과 해양법협약의 관련 조항들을 비교·분석하여 개정(안)에 포함된 국제법적 쟁점사항을 고찰하였다.

1. 우즈베키스탄과 농업협력강화를 위한 유망분야로 제시된 체리산업은 우즈베키스탄 정부의 제조업 육성 정책과 연계되는 사업으로 고용창출 및 경제개발 지원 효과 등 우즈베키스탄 정부의 지원이 가능한 분야임. 2. 최근 우즈베키스탄 정부는 주스 원액 제조 등 가공 산업의 개발을 통해 제조업 육성 정책 마련하고, 수출 기업들에게 국제기준에 부합하는 GAP의 인증 취득을 독려하고 있어 향후 수출 증대를 통한 농산업 발전이 기대됨. 3. 우즈베키스탄의 체리 산업은 현지 진출한 기업의 관심 분야이나, 체리 수출시 우리나라 검역관이 파견되어 상주하는 비용 등을 우즈베키스탄 생산자가 부담해야 하는 등의 이유로 우리 정부의 적극적인 지원이 필요함. 4. 향후 대 우즈베키스탄과의 농산물 교역 확대를 위해서는 기술지원 뿐 아니라 생산, 유통, 검역, 수출 등 가치사슬 전반을 고려하여 양국 협력 사업의 지속가능성을 강화해야함.

2018년 4월 23일부터 27일까지 국제노동기구에서는 해사노동협약에 대한 개정안을 검토하기 위한 제3차 특별삼자간위원회 회의가 개최될 예정이다. 금번 회의에서 상정하는 주요안건은 선원이 해적, 무장강도 등에 의하여 피랍된 경우, 해당 선원 및 선원 가족들을 보호하기 위한 제도를 마련하기 위한 안건들이다. 주요 안건은 협약의 개정 여부, 해적의 정의, 선원이 피랍된 경우 임금 및 권리보호, 고위험지역의 지정, 재정보증제도의 도입 등의 내용이다. 특별삼자간위원회의 개최에 앞서 해사노동협약 작업반은 주요안건들에 대해서 논의하였으며, 논의한 결과를 바탕으로 선박소유자그룹의 대표와 선원 그룹의 대표가 각각 의견을 제시하였다. 언제나 그러하듯 노·사 양측의 의견은 대립을 이루고 있다. 이 논문에서는 특별삼자간위원회 회의를 위한 작업반의 보고서와 각 단체가 제출한 주요 안건들에 대해서 검토하고, 우리나라의 대응방안을 제안하고자 한다.

Professor Petersmann has developed a constitutionalization theory for IEL based on Western constitutionalism theory in conjunction with human rights law. However, there is a paradox in his theory considering that he stresses ‘legal pluralism’ on the one hand, while calling for a cosmopolitan conception of IEL on the other hand. The hypothesis of this paper is that there are no ‘universalizable’ principles and common constitutional principles that can guarantee the compatibility between the two. Petersmann’s three often-used keywords, ‘human rights,’ “principles of justice,” and “judicial protection of individual rights,” are clarified in the context of Chinese thought and China’s progressive integration into the world economy. This paper finds that Petersmann’s theory focuses on bottom-up individual struggles, whereas Chinese thought is characterized by top-down overall consideration. The value divergence between the goodness of human nature in Chinese thought and the evil of human nature in Western thought makes ‘legal pluralism’ an insurmountable obstacle to a cosmopolitan conception of IEL.

The important PH (paleontological heritages) with scientific, educational and esthetic values designated as natural monuments and protected by legislations of South and North Koreas are herein compared for the first time. On the basis of data (Jan. 2017) provided by the Cultural Heritage Administration of (South) Korea, a total of 457 natural monuments was designated. Of these, geological heritages are 80 in number, which includes 24 (30%) PH. Data (Dec. 2005) of North Korea show that a total of 474 natural monuments was designated. Among these, geological and geographical ones are 154 in number, which includes 22 (14%) PH. Differences between PH of South and North Koreas are regarded to be directly related with geological difference in distribution of the fossil-bearing strata between South and North Koreas. PH of Silurian corals, Devonian plants, Jurassic fishes, Cretaceous dinosaur tracks, birds (so called Korean Archaeopteryx) and pterosaurs, and Pleistocene paleoanthropological fossils appear to be scientifically significant. Together with these North Korean PH, scientific, esthetic, conservational, educational, and economical values of important PH including KCDC (Korean Cretaceous Dinosaur Coast), Jigunsan Shale, and Geumgwangdong Shale of South Korea should be evaluated as potential future candidates for international heritages.

This study created a thematic garden, entitled “Spring revisited”, in the outdoor garden section of the 2017 Goyang International Flower Festival to present the life and ideas of poet Yoon Dongju through garden culture. It used visual narrative techniques to express and present the poet’s life and the value of his literature in the language of space design. Through this method, the garden provided a holistic experience of Yoon Dongju’s selfhood and literature through indirect perceptions experienced in the space rather than as direct experience. The room of wind and time embodied the poet’s life by overlapping small pieces of blue-colored clothing, and fluttering cloths and grasses were used to represent the wind. In the room of night and stars, a black mirror expressed the night sky as a visual embodiment of his poetry. In the road of desolation, a long passage was created with walls on either side to express the desolation and agony of life to the viewers as they walked through the dark space. The path of the writing pad was modeled on a manuscript to convey the meaning of the poet’s path, and the poetic language of the poet’s masterpiece, heaven, wind, stars, and poems, were written there on. The stone grave, flower grave area combined the negative words of “stone grave” with contrasting images of stone and flower to seek a transition in the emotional atmosphere. The poet’s room was a partially open space inspired by a prison cell. A chair and a desk with a writing pad and pen reminded the viewers of the poet and helped them to experience him. The space of spring was a double meaning of the spring time he could not experience and his aspiration for the nation’s independence. At the height of the garden festival, numerous types of beautiful spring plants were presented. The significance of this study lies in its design techniques that enabled a clear presentation of the topic in the garden space to a general stream of visitors combined with the values pursued by the poet.