One of the first important strategic decisions when a starting an organic marketing initiative (OMI) is to plan the right strategy for distributing products. This decision depends to a large extent on whether the OMI has chosen a quality-premium product strategy or a price-quantity strategy. All distribution decisions interact strongly with other aspects of the marketing mix. Where and how a product is distributed objectives, its chosen strategy and the availability of human and capital resources. To select a market channel, frequent contact and discussions with possible partner are important. Generally, a distribution is made between the direct and indirect physical distribution of organic products to consumers. The longer the supply chain, thc lower the chances that an OMI can steer the market through its own marketing measures and convince consumers through its own promotion activities. Generally speaking, the shorter the chain between OMI products and the final consumer, the less dependent the OMI will be on the success of other market actors. Direct selling activities to the retail or food industries also requires an OMI to undertake additional processing and marketing activities. For example, retailers often expect products to have been packed and labelled ready for sale. To conclude, distribution channels should be chosen in accordance with the product and price policy as well as the management capacity of the OMI.

This work is based on the experience of active and successful organic marketing initiatives, and aims to provide advice for genuine and practical sustainability. To make successful marketing possible we describe, on the one hand, the main challenges of the market and policy environment for organic marketing initiatives and, on the other hand, key factors for management. Management planning is a key issue for successful marketing and is therefore the focus of special attention in this work. This paper summarises and highlights those key factors which influence the operations of an organic marketing initiative. These include the role of key individuals, the role of innovation, the importance of strategic planning and clear objectives, the role of coherence, motivation and identity, brand policy, the role of networks, the importance of market research, public funding, economies of scale, systematized cooperation, hazards and risks in general.

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

The green craze has hit all the world lately. The green revolution which means immense changes for sustainable development under the new environment-economy system is foretelling that we should have new angle to the environment and economy. This paper is about the development of the model and indicators for construction of ECO(Energy Circulating Organic)-Village which is the green growth option of local community. This model is composed of three concepts - SPDC (about procedural methodology of Model), Virtuous Circle (about functional relationships of three requisites), Network (about spatial relationships between communities) - and evaluation indicators. Environment, tourism, industry (Energy & Organic Agriculture) are set as the three requisites for green growth of local community. Nations of the world plunge into the green war which is silent, general, sweeping changes. We can not win this war with the existing thinking system and policy. We need revolutionary changes reconsidering of environmental value and sustainable development strategy of the region. Each of us should go through the changes and this work would be the one among those efforts.

This work is described as an fresh effort to study environmental sustainable management in organic products retailing markets. Sustainable management means creating value for business, nature and society. The main point of this thesis is about the concept, the content and the target of environmental sustainable management, and the technical method and basis to achieve it. Also this thesis shows the strategy of sustainable management as well as the realization of sustainable development by carrying out organic agricultural production. The main content of sustainable management is that: - Rationalize the utilization of resource and energy. - Maximize economic benefit. - Minimize harm to humans and the environment. Examines business strategies that have successfully targeted markets, such as advertising, labeling, gaining consumer trust, partnerships, and diversifying operations. These included management skills, and marketing organic and other sustainably grown products to determine strategies for developing new markets for these products. Suggests that consumers are becoming more aware of the importance of environmentally sound methods for growing food, the health benefits of wholesome food, and are willing to pay more for these products.

This research is to establish a theme-type organic edu-farm model and provide ways to practically apply it so as to vitalize urban-rural exchange through the emerging concept of green tourism. This research also traces the practical development of organic edu-farm programs. Organic edu-farm(OEF) should be some of the ideas to develop organic agriculture resources according to the local features, and learn by direct and actual experience a life of organic farm. A few policy suggestions to put OEF model in practical use are proposed. What the state needs to do through direct involvement are to put efforts at demand expansion on organic farm products, to clean and beautify the green rural environmental settings, to build more urban-rural exchange facilities. What is more important, however, is financial support, to create the network and to develop program contents for each OEF operation unit. The OEF model proposed in this research will be applied as a relevant reference in planning and realizing sustainable green tourism at the village level.

Under the changed market condition, The objectives of this study are to develop and test a research model specifying the relationship between customer loyalty and sale of environment-friendly food in korea. The target population of this research is consumers in seoul and some major cities. they are judged to have bigger environment-friendly food buying power and represent the future environment-friendly food consumption trend in korea. Results acquired from statistical analysis can be summarized like the following. The label-related components were important factors effecting the satisfaction and the loyalty. Also this study indicate that the customer loyalty is positively related to producer, ingredient indication, advertisement, and negatively related to price.

The theme-type self-harvest concept proposed in this research will be applied as a relevant reference in planning and realizing urban-rural exchange facilities at the village level. The aim of this paper is to describe the concept, to characterize the self-harvesters and organic farmers involved, to illustrate the ecological, economic and social interaction and the possible constraints of the concept. What is more important, however, is to develop programs for consultants, organic farmers and green-minded consumers, to vitalize direct transaction. The proponents of selfharvest are convinced that this concept leads to ecological, economic and social benefits, which will help to design a sustainable food supply system for small, medium and large cities.

The overall focus of this study was to identify marketing and promotion strategies that can maintain and enhance environmental1y friendly farm and organic production and processing activities. This is particular1y important as the volume of environmentally friendly farm and organic produce that is generally available is increasing and significant players, such as Organic Marketing Initiatives(OMI) and conventional marketing co-operatives, are becoming involved in the market. The rapid increase in production of environmentally friendly farm products and organic food is creating new and more complex challenges for marketing from vegetable box schemes large co-operatives supplying the precise quality and volume required by supermarkets. A possible strategy for many farmers is to co-operate in regionally or nationally operating marketing initiatives. The main objective of any public relations(PR) activity should to enhance publicity and to improve an OMIs image. No promotion, no perception of OMI performanc.

The Council Regulation (EEC) No 2092/91 of 24 Juni 1991 on organic production of agricultural products and indications referring thereto on agricultural products and foodstuffs. This Regulation describes the legal framework for agricultural products and foodstuffs obtained organically. The Regulation establishes a harmonized framework for the production, labelling and inspection of agricultural products and foodstuffs in order to increase consumer confidence in such products and ensure fair competition between producers. This article presents a study about inspection and certification system of organic production of agricultural products and foodstuffs in Germany. In order to guarantee respect for the rules of production, the Regulation provides for an inspection system to ensure that operators who produce, prepare or store organic products or import them from third countries notify the competent private and public authorities in the Member States of their activities. These inspection authorities must, at the very least, ensure application of the minimum inspection and precautionary measures laid down in Annex Ⅲ to the Regulation. For the production of meat, the Regulation states that the Member States must guarantee the traceability of products throughout the production, processing and preparation chain.

Organic farming is promoted financially in the Republic of Korea since 2000. The entire segment shows a very dynamic development since that time. Now, a large bouquet of measures are offered which target the promotion of organic farming. This article presents a study about the Task and Valuation on farm animal welfare for Organic Livestock. Among the supports are grants for organically managed livestock farm, investment incentives, the promotion of organic livestock husbandry, the promotion of producer co-operatives, the development of farm animal right index for animal health and animal welfare, publicity measures and measures to raise consumer awareness as well as the support of training, extension and research in the field organic livestock farming. Government must ensure that necessary incentives and sanctions are in place to maintain and improve animal welfare standards and they must be delivered appropriately. Animal welfare legislation provides essential protection for economy, environment, animals and society as a whole, must be properly observed.

It is hypothesized that changing from conventional to organic production is an investment because specific capital items are necessary for such a step. It is further hypothesized that in view of the limited experience and the very restricted availability of extension materials such investment is particularly prone to risk. The conversion to organic farming has proven to be an economically interesting alternative for a large portion of the converted farms in the past. This contribution will consider the question of which factors influence the success of organic farming. A discussion of the most important consequences for politics and agricultural practice conclude this paper, drawn on the important factors identified in the study.

The paper describes condition success for the development and policy environment of organic farming in Korea. policy measures concerning area-based financial support for conversion to and continuation of organic farming, officially-recognized standards and support for market and regional development, advice and research are considered. This indicates that individual measures can also work against each other. In some region, good experiences habe been made with integrated action plan, an approach that is also being discussed at the national level and which could achieve a good basis for the development of Bio-farming in future.

This paper describes the market development and marketing strategy of organic products in European Union(EU), where organic products market has grown rapidly due to a variety of factors. According to several surveys environmentally friendly agricultural products widely meet consumers demand, but the corresponding market share in Korea is less than 4.0%. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform label are regarded as hampering factors for market growth. The influence of the image of organic products on market development, however, is analyzed insufficiently by now. This paper therefor aims at investigating the implications of the marketing strategy and image of organic foods on its acceptance by consumers and deriving hints for the development of the market. The actual study is based on a concept of morphological market research, the result refer to Germany, Swiss, Austria.

Attempting to make an economic valuation of semi-liquid manure raises various complex questions. These are the valuation under different farming conditions, cost-benefit analysis in connection with the investment requirements of different semi-liquid manure systems, different storage capacities, transportation distances and treatment procedures. In the following, three questions will be discussed : 1. What value do the different types of semi-liquid manure have under different farming conditions? 2. Which storage capacities are economically justified? 3. Under which conditions is the transport of semi-liquid manure over long distances profitable?

In this article the author provided a brief introduction to the function and activation of 4-H farming organization. The strategies developed to improve the environmental-friendly Agriculture are as following : the efficiency cooperatives of 4-H farming organization, invitation of the upbringing plan of organization leader for promotion of the pilot region project of environmental-friendly Agriculture connected with green tourism, the establishment of reasonable management plan and strategies. In conclusion, there must be strategic measures to increase the income of environmental-friendly farmers. All of this information could be useful for the further development of the strategy for environmental-friendly Agriculture in organization and management.

The purpose of this study is analyze Development policies on environmentalfriendly agriculture(EA) and find out some implications. As consumption of environmental- friendly agriculture products increasing, administrative policies on EA began 1997s and it has been generally expanded in Korea. The strategies for EA aim to promote among human beings and between humanity and nature require. In addition, support to develop horizontal and vertical productions-organization, regionalization, and political support must be further developed. The necessary investments for such concepts can clearly be reduced through cooperation.

High yield arable and crop farming demands a temporally and quantitatively determined application of plant nutrients according to field and culture. The nutrients may come from commercial fertilizers or from animal wastes. Regarding the dangers to soil, water and air, which come from current agricultural application measures for nitrogen, a sectoral approach for a nonpolluting liquid manure utilization cannot be used any longer. An integrated system approach has to be found, leading to a drastic improvement of nutrient utilization and hence to a considerably reduced nutrient use. This can be only expected, if the organic manure can be applicated at times, when losses through leaching and volatilization can be minimized.

If it does not underestimate the livestock feces, it is analyzed that the potential energy of consumption is sufficient. If consequently economic value evaluation of the livestock feces, environmentally use, the use of opportune and proper quantity, the logistics system development which connected the transportation and scattering, environmentally plan of public control facilities for livestock feces as a precondition of livestock feces consuming is been sufficient, the livestock feces problem of both farmhouse and the area which occurs excessively will be solve more economically and will be the possibility resources more efficiently as chemical fertilizer transfer.