항공 및 지리 공간 기술은 연구자 및 농업관련 실무자들이 더욱더 쉽게 접근할 수 있게 되었으며, 이러한 기술은 농업과 임업에 있어 현재 병해충 관리의 변화에 중추적인 역할을 할 수 있다. 지난 20년 동안 위성, 유무인항공기, 스펙트럼 센서들, 정보 시스템 및 자동화 현장 장비들의 기술들은 병해충을 감지하고, 특정 지점에 대한 병해충을 방제하는데 사용되어져 왔다. 빅 데이터 기반한 인공 지능과 함께 항공 및 지리 정보 기술의 가용 함에도 불구하고 이러한 기술을 사과 IPM에 적용하는 것은 아직 실현되지 않았다. 본 논문은 사과연구소에서 수행한 사례 연구를 통해 사과 IPM 개선에 활용할 수 있는 항공 및 지리 정보기술의 발전과 한계에 대해 논하고자 한다.

In the era of digital retailing, consumer-empowering technologies greatly facilitate the dissemination of complaint messages. Consumer audiences, who view consumer complaints and the subsequent responses made by retailers, consider these messages as critical information sources for decision-making (Weitzl & Hutzinger, 2017). We argue that retailers can use two types of response strategies (warmth- vs. competence-related response) to regulate the information distributed online, and that these strategies may influence consumer audiences’ perceptions and subsequent attitudes and behaviors differently based on their different levels of power (Rucker, Galinsky, & Dubois, 2012). Two experimental studies using a 2 (retailer response: warmth vs. competence) X 2 (audience power: low vs. high) between-subjects design were conducted. Study 1 (N = 240) revealed an interactive effect of power and retailer response on perceived diagnosticity and perceived fairness; and Study 2 (N = 233) showed that the significant moderated mediation for audiences’ perceptions on the relationship between retailer response X audience power and outcome variables. Theoretically, this study enriches the consumer complaint management literature from the perspective of consumer audience. It also sheds light on the power theory by validating its notion in the context of service failure and recovery. Practically, results demonstrate how retailers can effectively respond to negative consumer reviews to maintain customer relationship management with consumer audiences in digital age.

The purpose of this monitoring is to survey the geographical distribution of tick species using dry ice bait traps and flagging methods at each ten provinces (GangwonⅠ,GangwonⅡ, Gyeonggi, Chungbuk, Chungnam, Gyeongbuk, Gyeongnam, Jeonbuk, Jeonnam and Jeju area) and one Metropolitan area in the Republic of Korea for eight months from April through November, 2016. A total of 65,339 ixodid ticks (8,200 females, 1,988 males, 31,453 nymphs and 23,698 larvae) was collected, belonging to three genera (Haemaphysalis, Ixodes and Amblyomma). Haemaphysalis longicornis was the most commonly collected species, which is represented for 96.88% of all the collected ticks and followed by H. flava (2.69%), I. nipponensis (0.35%), A. testudinarium (0.05%) and H. japonica (0.03%) in the Republic of Korea for the study period. Haemaphysalis longicornis was a dominant species observed in these eleven areas.

We performed a survey for flavivirus infection and distribution of Aedes albopictus that known as Zika and Dengue virus vector using black–light trap and BG-sentinel trap around urban area in Korea. Mosquitoes were collected in 27 cities during March to November (twice a month) year 2016. Total numbers of mosquitoes collected 102,102 including 19 species 8 genera during collecting period. Total 21,467 Ae. albopictus was collected that 20,961(24.3%) by BG-sentinel trap and 506 (3.2%) by Black-light trap in urban area. Trap index(trap/night) of Ae. albopictus was showed highest in Hamyang (TI:992.3) and lowest in Taebaek (TI:0.3) there was only collected by Black-light trap. A total of 894 pools from all collecting Ae. albopictus were performed a Flavivirus detection. Flavivirus was not detected during study period. This study may provide basic information for surveillance of imported diseases (include Zika virus) and vectors in Korea.

Composite resins are developed as restorative materials to improve esthetics and mechanical properties. To improve the physical properties of resin material, resin filler have to be added. However, no imaging method is adopted for resin filler distribution. Optical coherence tomography (OCT) is a optical imaging technique to delineate microscopic structures within biological tissue. The OCT application to dental composites resin and its filler is not described yet. So, this new and advanced optical method is needed for clinical application for evaluation of dental composite resin. To analyze the spatial distribution of dental composite resin and to evaluate the resin restoration in cavity, frequency domain optical coherence tomography (FD-OCT) was used for their analysis. Resin restored tooth was prepared. For morphological observation, serially sectioned teeth, conventional X-ray taking and micro computed-tomography (CT) images were compared with OCT images. The experiment has done to evaluate the success of the resin restoration using 3 dimensional structure OCT image. In this research, OCT is evaluated as a new technique to image resin restoration. The evaluation of resin restored tooth was performed by OCT. Inappropriate restoration such as marginal adaptation, large porosities, internal integrity and poor contour could be detected. Resin filler also could be checked by OCT. The distribution, number, regularity and size of resin filler can be differentiated from several commercial products. Considering the characteristics of the OCT, it can be used to evaluate the defects of resin restoration, resin filler distribution, and internal integrity between resin material and tooth structure. The OCT can be considered to be a new and advanced method for the evaluation of resin restorations.

The popularity of visual communication in social network sites (SNS) can guide an important question about its effectiveness and the optimization for luxury brand advertising: How do visual communication messages via SNS work for consumer information processing and their evaluation of luxury hotels? To address this question, we examine consumer information processing in SNS in which visual communication messages work as narratives based on narrative transportation theory (Green & Brock, 2002; van Laer, Ruyter, Visconti, & Wetzels, 2014). Specific purposes are: (1) to identify key features of consumer information processing as narrative persuasion (i.e., narrative transportation), (2) to examine how consumers’ perceptions of fluency with visual messages (i.e., comprehension fluency and imagery fluency) influence the narrative persuasion process, and (3) to explore how the narrative persuasion process develops consumer responses with respect to positive affect and visit intention. First, we predict that increased fluency of information processing (comprehension fluency and imagery fluency) would increase narrative transportation. Second, increased narrative transportation would increase affective response and visit intention. Lastly, as for the two consequences, we predict that affective response would positively affect visit intention. A web-based survey was used for data collection. Measurement items of research variables were adapted from previous studies. A total of 193 usable responses were recruited from Amazon Mechanical Turk. Participants were directed to explore one randomly assigned luxury hotel Instagram page (Four Seasons or Ritz Carlton) and complete the questionnaire based on the experience. Results showed that comprehensive fluency, rather than imagery fluency, has significant impact on narrative transportation. Narrative transportation in turn influences affective response and visit intention; affective response influences visit intention. Additional tests suggest that narrative transportation and affective response play a mediating role in the narrative persuasion process. These findings highlight the power of narrative transportation in advertising for luxury brands, advising that marketers need to put efforts on enhancing visual storytelling in SNS communication.

Proper oral hygiene is required to maintain oral health and prevent oral disease. Toothbrushing is central to proper oral hygiene. Mechanical tooth cleaning is the mainstay of plaque control. A variety of toothbrushing techniques have been developed and evaluated for their efficacy. However, these evaluations are subjective. To adequately evaluate toothbrushing objectively, a novel toothbrushing monitoring system was developed. The system involves user-monitored brushing patterns including toothbrush motions using a 3-axis gyroscope, 3-axis accelerometer, 3-axis magnetic sensor, one load-cell and Bluetooth devices. To confirm the efficacy of this toothbrushing monitoring system, eight periodontist performed tooth brushing in a dental model, and their brushing motion was monitored and recorded, and evaluated by statistical means. The proposed monitoring system can be used to aid dental care personnel in toothbrushing instruction.