Limited fashion products serve as a strategy for demonstrating the brand’s vitality and presence by satisfying the emotional needs of consumers seeking to escape from the boredom of similar products. The MZ generation values unique experiences and desires to purchase rare and unique products. Accordingly, the fashion industry prioritizes launching limited fashion products that emphasize artistry and can convey different values compared to existing products. The open-run phenomenon, characterized by people waiting in line before the store opens and then running to the store to purchase these limited products as soon as the store opens, is rapidly emerging as a consumer trend in our society. This study explored the impact of fashion consumers’ psychological factors-that is, FOMO, brand attachment, and need for uniqueness-on their open-run intention for limited fashion products. An online survey was administered to test the research hypotheses on Korean consumers, and 300 responses were statistically analyzed using the SPSS 28.0 program. The results revealed that FOMO, brand attachment, and the need for uniqueness significantly increased open-run intention for limited fashion products. Furthermore, consumers’ fashion involvement appeared to have a significant positive moderating effect on FOMO, brand attachment, and open-run intention. However, it did not substantially impact the effect of the need for uniqueness on open-run intention.

This study explores how to integrate the generative artificial intelligence (AI) tool Midjourney into the fashion design process, emphasizing the visualization of sporty fashion concepts. The research applied Midjourney at every stage of the fashion design process: mood board, fashion sketch, flat drawing, production package, fashion show presentation, and store display and sales. Specifically, sporty fashion was selected as the theme, and customized prompts were developed from prior research and design principles to generate visual outputs for each stage. Furthermore, three apparel design experts evaluated the AI-generated images to assess Midjourney’s practical applicability and effectiveness in each phase of the fashion design workflow. Expert evaluations revealed that Midjourney was particularly effective in the early stages, offering diverse and visually engaging imagery that supported creative ideation and mood expression. The tool allowed quick exploration of different silhouettes during the sketching stage but was imprecise in detailed forms and proportions. Limitations became more evident in the flat drawing and work instruction stages, where outputs failed to accurately reflect material textures and technical construction. Prompt refinements and referencebased prompts were tested but often resulted in inconsistent or stylized outputs. Additionally, continuity between stages was missing. Midjourney shows potential as a creative tool, but experts highlight its limitations for practical industry application. Further research is needed to improve prompt optimization and training data for enhanced accuracy and usability in AI-assisted fashion design workflows.

This study aimed to analyze the characteristics of the New-Chinese style appearing in Chinese fashion designer Shiatzy Chen’s collections and, accordingly, recommend various directions for the New-Chinese style design. Regarding the research method, the background and concept of Chinese style and New-Chinese style were reviewed, while relevant characteristics were derived from prior research. Concerning the data collection, 21 season collections from A/W 2014 to A/W 2024, were selected, and 26 reviews and 1,168 collection data were collated. The results are as follows: First, “multicultural convergence” emerges as design methods reflecting social changes and utilizes diverse cultural elements. In fashion design, it emerges in a harmonious combination of culture and artistic styles, expressing the integration of varied cultures —for instance, East–West cultural convergence. Second, “historical tradition” consistently expresses Shiatzy Chen’s fashion; continuously explores Chinese people’s garments and aesthetics; and integrates oriental dignity, culture, and discipline into fashion design. Third, “temporary diversity” refers to a Chinese fashion design culture that represents the seamless blending of traditional culture and modern social values— leading the new consumer market by combining new and old generations, graffiti aesthetics on modern streets, and traditional and contemporary expressions. Fourth, “positive metaphor” expresses the intrinsic mental element and emphasizes covert rather than overt beauty. These expressions metaphorically communicate ancient Chinese legends via artistic techniques, such as contemporary illustration and embroidery, thereby conveying an active mental culture.

To explore the origins of Korean food culture, the results of archaeological excavations of pottery relics from the early Neolithic period on the Korean Peninsula were examined, and the changes in the form and usage of the potteries in the stratified layers of shell mounds were investigated. The findings revealed that pottery was made for use as cooking vessels, fermentation crocks, and storage jars. Advances in materials. shapes, and techniques reflected efforts to produce larger vessels that were more durable, water-resistant, and heat-resistant. The consequent food items developed were traced, the biochemical changes in cooking pot and fermentation crock were estimated, and the nutritional and hygienic contributions of the early pottery to the Neolithic people were evaluated. The primitive pottery culture era is considered an important starting point that determined the food culture of Koreans. It is argued that the production of traditional Korean cuisine, jjigae, and fermented foods such as kimchi, jeotgal and makgeolli began by using pottery. As a result, the food availability of the early Neolithic period greatly expanded, and the nutrition and hygiene of Neolithic people were drastically improved, leading to the beginning of sedentary life and agriculture, and the formation of ancient Northeast Asian states.