The purpose of this study is to understand the concept of a sexual image and verify the method of its design expression through case studies of the sexual image evening dress shown in an Haute Couture Collection over the last 10 years (2005~2014). The results of analysis are as follows: First, “expression by the seeing through of the natural body” expressed a natural sexual image that combined fashion of the previous times with the beauty of the natural body by using a see-through material and classic or ethnic image. Second, “expression of a sexual-image look that emphasizes romantic detail” illustrated a romantic sexual image that emphasizes feminine sensitivity by mixing various ornamental elements such as see-through material and symbolism of underwear image. Third, “creation of a nude look using skin color” expressed sexual image of an evening dress by inducing erotic sexual association through a combination of opaque material of skin color and design shape that is intended for body exposure. Fourth, “combination of sexual symbol and heterogeneous elements” expressed a decadent, avant-garde and futuristic sexual images by using women’s underwear and a sexual symbol as design motif and mixed with mismatching elements. Fifth, “use of a fantastic black image” expressed an exclusive and refined sexual image and a decadent and primitive sexual image by using a fantastic image of black color. The results of this study are expected to be used for the design process of the eveningdress industry that aims for quality improvement.

In women’s clothing the shoulders are distorted and exaggerated. Consequently, the wearers’ bodies are transformed and interpreted according to modern standards. We therefore refer to this aspect of women’s clothing as the power shoulder. This study aims to analyze the differences in sensibility images on variations in the shoulder shape of power shoulder jackets. Nine samples were examined that involved combinations of three variations of the shoulder height and three variations of the shoulder width. The data was evaluated by 123 fashion design majors. Four factors were selected: attractiveness, personality, activity, and self-respect. Among these factors, attractiveness is the most important. The study results indicated that changes in shoulder height acted as a major effect that had an independent influence on all four factors. In contrast, changes in shoulder width acted as a major effect that had an independent influence on attractiveness, personality, and activity but not on self-respect. It also had an influence on the interaction effect of attractiveness, personality, activity, and self-respect. We anticipate that this study will help individual customers select clothing that is suitable for their preference and body shape because it is now possible for them to estimate images of power shoulder jackets.

최근 IT 기술과 융합된 차량에서 농기계산업으로 넘어오는 과도기가 도래하면서 농업용 기계의 용자의 사용과 유지보수의 편의성 증대가 요구되고 있다. 본 연구에서는 다양한 농업용기계에 적용이 가능하고, 농경상황을 실시간으로 모니터링이 가능하도록 4개의 카메라를 활용하여 확보한 영상으로 개별 또는 4채널로 영상을 통합할 수 있는 영상믹서를 개발하고자 한다. 또한 농업용 트랙터 국제표준인 ISO11783 표준기반으로 SW를 개발하고 수요처에 납품 가능하도록 설계하였다.

Recent frequent occurrence of urban sinkhole brings a need for the periodic inspection of sewer pipelines. Sewer inspection using a CCTV device needs a lot of time and efforts. Many of previous studies which have focused to reduce the laborious tasks are mainly interested in the developments of image processing S/W and inspection H/W. Nevertheless, there has been no attempt to find meaningful information from the existing CCTV images stored by the sewer maintenance manager. In this paper, we carried out a study about the construction of unfolding image of sewer video image. In general, the analysis results show that the image development is judged to have been well represented. It is expected to be a reference to the basic research of panoramic image.

잉크젯 프린트물의 광택을 상용광택기를 이용하여 손쉽게 측정하여 이미지의 질을 평가하는데 사용 하였다. 출력된 이미지에 영향을 줄 수 있는 조건들을 부여하여 인위적으로 변형시킨 후 광택을 측정하여 그 변화를 살펴보았다. C, M, Y, BK 잉크의 색상에 따라 광택값에 차이가 있었지만 이미지 변형은 열을 동반한 다림질, 습기, 높은 온도에서의 건조, 초산과 같은 화학약품 등의 요인들에 의하여 일어나며 이미지의 광택변 화량을 살펴보아 각각의 인자가 얼마만큼 광택을 변화시키는가를 알아보았다. 높은 온도나 열에 의한 급속한 변화가 광택값을 변화시키는 가장 큰 요인으로 확인되었으며 이미지를 포함한 문서나 필름등의 보관시에 가 장 먼저 고려되어야 할 조건임을 알 수 있었다.

예이츠의 후기시를 이해함에 있어 여성이미지는 매우 중요한 요소이다. 시인은 대표적인 여성이미지로서 모드 곤과 크레이지 제인을 제시하여 아일랜드인의 개인적, 역사적, 민족적 정체성에 대한 상징으로 삼아왔다. 특히 상류계층의 양심적 지 식인의 대표인 초기시의 모드 곤과 달리 후기시에서 큰 비중을 차지한 창녀 크레이지 제인의 상징적 역할은, 궁극적으로 시인이 거칠고 조악하지만 적나라한 삶의 이중성을 가감 없이 수용하는 아일랜드 민중의 지혜에 대한 신뢰를 드러낸다. 그러나 예이츠는 여기에 그치지 않고 모드 곤과 크레이지 제인의 한계를 극복하고 동시에 그들의 상징 성을 통합하는 여성이미지를 꾸준히 제시하고자 노력하는 데 바로 댄서이미지가 그것 이다. 예이츠에게서 댄서란 앞서 두 여인의 이미지가 상징하는 양심적 지성과 민중적 삶의 지혜를 연결하는 동시에 각각이 지니는 한계를 극복하는 이미지로서 예이츠 후 기시의 궁극적인 여성이미지이면서 민족적 구원을 약속하는 상징이다.

PURPOSES : The objective of this study was to evaluate the results of the dynamic immersion test (DIT) through digital image analysis (DIA). METHODS : The asphalt binder retained post DIT was inspected visually by more than three investigators. However, because visual observations can be subjective, depending on the inspector’s skills and knowledge, DIA was also performed. The threshold value for the DIA was determined by a mesh analysis, in which the digital image to be analyzed is divided into very small meshes. In addition, the bitumen bond strength (BBS) test was also performed to the compare the visual results with the mechanical values. RESULTS AND CONCLUSIONS : Depending on the materials used, various methods can be used to predict the behavior of retained asphalt. However, the increasing ratio in the trend of retained asphalt shows different behaviors among the evaluation methods. In this study, the results of the visual observations were significantly different from those of the DIA, the mesh analysis, and the BBS tests. Thus, DIA is an appropriate method for evaluating the results of the DIT. However, in order to use this technique in the field, it is necessary to determine a more reasonable threshold value by performing DIA on various materials.

The market for environmentally friendly or ‘green’ products has increased substantially over the last ten years (Willer and Kilcher, 2010). Both brand manufacturers and retailers are increasingly, and successfully, incorporating environmental and social issues in their brands (Aouina Mejri and Bhatli, 2014; Chkanikova and Lehner, in press; Gleim et al., 2013). Given the increasing importance of ‘green’ branding, the current study examines the role of key drivers (i.e., brand equity, store image and product familiarity) in the consumption of green brands. Moreover, since previous studies found that positive evaluations of a specific brand led to more positive buying behavior for the green product concept in general (Bartels and Hoogendam, 2011), in the current study we also assess the impact of these key drivers on green consumption in general. Finally, by explicitly distinguishing between store brands and national brands, we try to determine whether these relationships differ between these two types of brands in a green context. To test these effects, we used a panel study among consumers in Australia, Canada, Germany, the Netherlands, and the U.S.. For each country, we used one national brand and one or two store brands. Respondents randomly received one of these brands to evaluate. This process resulted in 404 respondents for store brands and 302 respondents for national brands. Results show that store image and brand equity have a direct effect on the consumption of green store brands and green national brands. In addition, we found that for both store and national brands, the relationship between brand equity and green brand consumption is partially mediated by the perceived image of the store where that brand is sold. Furthermore, for national brands, a positive store image also leads to an increase in green consumption behavior in general, which is not the case for store brands. Finally, for national brands, there is a clear relationship between product familiarity and brand consumption, whereas this is not the case for store brands.

In 2015, the movie “Northern Limit Line” which based on the naval battle of South and North Korea occurred in 2002 was premiered (Los Angeles Times, 2016). This movie made a significant contribution to improve the image of the R.O.K Navy. Brand Placement (BPL) was used to promote the R.O.K Navy in this movie (Karrh, 1994; Van Reijmersdal, Neijens & Smit, 2007). The R.O.K. Navy is trying to build powerful naval forces with the slogan called “The Ocean Navy”. It is essential to acquire the elite military forces who can help the Korean Navy to accomplish its strategic goal and heighten the competitiveness. The acquired elite military forces are expected to demonstrate their own ability while they serve the R.O.K. Navy. They will have positive influences to the local communities as the supporters of the R.O.K. Navy after they are discharged. This research analyzed BPL effect in terms the recruitment of workforce. This research identified the relationship among BPL, organization image, organization reputation, employment brand equity and intention to pursue job opportunity in R.O.K Navy. In previous researches, the effect of image can be applied to corporate brands, product, individual brands, geographical areas, events and people (Balmer, 1997). The image of organization can remind people of the particular organization (Cable & Yu, 2006). The reputation is a dynamic interaction construct with the image, and defined as a subjective judgment based on the reliability and integrity about the organization in long term (Clardy, 2012). Employment brand equity is defined as outcome of applicant’s decision choices attributable to job seeker’s beliefs about the organization as employer(Han & Collins, 2002). Marketing literatures on employment brand equity can be useful in helping to understand how job seeker develops beliefs about organization as employer. Although many researches studied BPL, organization image and reputation, employment brand equity, etc., little researches have been conducted to integrate the variables mentioned above in public sector such as the military forces. Samples of this research consist of people who watched the movie called “Northern Limit Line”. SPSS and AMOS package programs are employed to analyze the data. Marketing strategy for a public sector such as Korean Navy based upon the results of the findings from this study is expected to position Korean Navy as more efficient and effective organization to recruit better quality human resources.

Organisations encourage shareholders to invest in the place and the place audience relies on place reputation when making investment decisions and product choices. Given the significance of the place branding and place heritage and building upon the evidence discussed, this research is one of the first attempts at collecting empirical evidence that seeks to prove that a favourable place branding and place branding heritage influence a favourable place image and favourable place reputation. This study aims to explore employees and visitors/consumers’ perceptions and practices regarding the place branding and the main factors that influence place branding suitability at a visitor/consumer/employee level. By achieving these objectives, it is expected that the investigation will add to current knowledge about the place branding and provide practical insights to managers and decision-makers. Based on the research objectives of this study, three overall research questions are: (i) What are the factors that influence place branding favourability, (ii) What are the main influences of place heritage favourability on favourable place branding?, and (iii) What are the main influences of place branding favourability on favourable place image and favourable place reputation? This research addresses the general goals: first, it explores the concept of the place branding and its dimensions. Second, it identifies the factors that are most likely to have a significance influence on the favourable place branding (antecedents of the favourable place branding). Third, it develops and empirically assesses a model concerning the relationships between favourable place branding, its antecedents and its consequences. Fourth, it examines the influence of the favourable place heritage on place branding. Finally, it investigates the impact of the favourable place branding on favourable place image and favourable place reputation (consequences of the favourable place branding). Despite the potentially significant role of the favourable place branding, little empirical research has examined how the favourable place branding exposes corporations and their members to far greater scrutiny. Creating a employee/consumer/visitor level model based on attribution theory demonstrates the issues retailers face in relation to place branding: (i) the association between the place branding concept and its elements that foster or discourage; (ii) its benefits or outcome for place; (iii) the relationships between other theoretically and empirically identified variables. In order to fill this gap in the academic literature, prior studies and the insights gained from current field research were reviewed. The model and various propositions developed thereafter, merit further study.

The tourism industry in Hong Kong is a substantial pillar of Hong Kong’s economic development because it has been a beneficiary of tourism revenues and employment opportunities. According to the Hong Kong Tourism Board, Hong Kong accommodated 60.8 million ever-high visitors flow in 2014 (Hong Kong Tourism Commission, 2014). As three major inbound markets Mainland China, Japan, and the United States have been among the top five inbound visitors since 2003. A report of the Hong Kong Tourist Satisfaction Index (Tourist Satisfaction Index, 2014) indicated that Japanese and Korean tourists’ overall satisfaction with Hong Kong decreased from 70.11% in 2012 to 66.98% in 2014. Americans recorded the highest satisfaction level concerning experience in Hong Kong as a tourist destination, awarding it 81.8%. Moreover, the tourism industry in Hong Kong has recently relied heavily on mainland Chinese tourists as the major target group; this group comprises nearly 70% of all overnight visitors (Hong Kong Tourism Board, 2015). These three oversea markets have played an essential role towards Hong Kong tourism industry in past decade.

Immigrants face an array of disruptions, including changes in social and religious contexts, values, norms, beliefs, behaviors, that are constantly threatening their self and social identities. How they manage those threats is crucial to their adaptation to the new cultural context, and is the main investigation of this research. Specifically, we investigated how Muslim immigrants react when they see themselves transgressing one of their cultural values. Results of Study 1 provide full support to our hypotheses that when people see themselves transgressing their in-group values, they are more concerned when the transgressing behavior is witnessed by an out-group than an in-group member. In other words, they demonstrate to be more worried in preserving the in-group image in front of an out-group member than in preserving their self-image in front of an in-group member. Further results of Study 1 also showed evidence of a new type of value affirmation mechanism. The negative emotional reaction to the transgressing behavior was reduced when the out-group member was said to have endorsed the transgressing-related cultural value.

The study examines the role of image closeness in advertising persuasiveness. To understand how consumers process different degree of image closeness in advertising, we apply construal level theory (CLT) suggests consumers’ perceived spatial distance of visual stimuli influence their level of construal. It also investigates how advertising’s message appeals (rational vs. emotional) and product types (utilitarian vs. hedonic) moderate the effects of construal level on advertising effectiveness. Drawing on CLT, the authors hypothesize that rational appeals will be more persuasive when consumers perceive the product image in advertising as spatially close, while emotional appeals will be more persuasive when consumers perceive it as spatially distant. The study employed 2(near vs. far distance)x2(rational vs. emotional appeal)x2 (utilitarian vs. hedonic product) factorial design. A total of 232 people (108 males) participated in the experiment. Results revealed that spatial distance and advertising appeals had significant interaction effects on attitude towards ad and brand attitude. Particularly, when the image shot looks close, rational appeals are more persuasive than emotional appeals. Comparatively, when the image looks distant, emotional appeals are more persuasive than rational appeals. The two-way interaction between advertising appeals and product type are also significant for attitude toward ad and brand attitude. Particularly, rational appeals for utilitarian product were more persuasive and while emotional appeals for hedonic product were more persuasive. Finally, three way interaction between spatial distance, advertising appeals, and product type had significant effects on brand attitude. When the image looks close, the superior effects of rational appeal compared to emotional appeal was greater in utilitarian product than in hedonic product. Conversely, when the image looks distant, the superior effects of emotional appeal compared to rational appeal was greater in hedonic product than in utilitarian product. Theoretical and practical implications are discussed.

Advertising is important for tourism and past research has demonstrated its cognitive, affective and behavioural effects on consumers (e.g., Vakratsas & Ambler, 1999). These effects are largely dependent on how well viewers process advertisements that contains different elements, such as image, description and slogan. Images are particularly important to tourism advertisements and most tourism advertisements include images of the advertised destination. This paper proposes a conceptual model which explores the influences of image vividness and image congruity on the effectiveness of ecotourism advertisements. The Meaning Transfer Model (e.g., McCracken, 1989) suggests an object’s meaning can be transferred through images. This model has been widely adopted in advertising because most advertisements contain images. Images are believed to help transfer the intended advertising meaning and intention of the advertiser (Shimp & Andrews 2013). Most previous advertising research has focused on meaning transfer through the use of celebrity endorsers (e.g., Campbell & Warren, 2012; Hanrahan & Liu, 2013) whilst limited studies have examined key factors that influence the success of a meaning transfer from an advertising image to the advertised brand . Image vividness is believed to be one of the important factors that can influence the success of a meaning transfer (Nisbett & Ross, 1980). However, findings from previous research on image vividness are far from consistent. Some findings suggest that image vividness facilitate imagery processing and subsequently increase advertisement and brand favourability (Fennis et al., 2012) whilst other findings suggest that image vividness has no direct impact on attitude formation or persuasion (Taylor & Thompson, 1982). Recent research suggests that, advertising elements, in particular image vividness, may play an important role in forming the attitude towards the advertisement as well as the travel intention towards the advertised destination (Pelsmacker et al., 2002; Rasty et al., 2013). Besides image vividness, image congruity may be another important factor in determining the success of a meaning transfer through advertising images (Shimp & Andrews, 2013). Congruity has been widely studied in the field of consumer behaviour (Sirgy, 1990; Wang et al., 2009). McLaughlin (2009) categorised advertising congruity into four types (advertisement and context congruity, advertisement and product congruity, advertisement and advertiser congruity, and advertisement and other commercial component(s) congruity). Image congruity with the advertised product category has been identified as one of the most important advertising congruities (Chandon et al., 2000). Congruent advertisements are better than incongruent advertisements in generating positive attitudes or feelings towards an advertisement. For example, Kamins et al. (1991) found a viewer’s perceived congruity between the emotions reflected in a tourism advertisement and the media invoke more positive attitude towards the advertisement. Further, Rifon et al. (2004) found congruity between the description of an advertisement (ad description) and an advertising website used to display the advertisement resulted in more positive attitude towards the brand. Congruent advertisements can also generate a better purchasing intention. Kamins et al. (1991) found congruent advertisements were better at invoking an intention to use an advertised service. Conversely, incongruent advertisements lead to frustration or other negative feelings or a less favourable attitude towards an advertisement (Mandler, 1981). Australian ecotourism advertisements are selected as the context of the current study. Ecotourism is a nature-based tourism that focuses on preserving the environment, benefiting local economies and educating travellers (Weaver, 2008). Although ecotourism is rapidly developing in the last decade, the effectiveness of ecotourism advertising has been rarely researched, perhaps because ecotourism is still a relatively new area of tourism (Hughes et al., 2005). Reiser & Simmons’s (2005) study is among a handful of studies which have investigated the effectiveness of ecotourism advertisements. Their study found that ecotourism labels helped develop a positive attitude towards an advertisement and the advertised destination. Additionally, Chang et al. (2005) found that the use of a celebrity aboriginal endorser was more effective in achieving a favourable attitude towards an advertisement than was the use of a non-celebrity aboriginal endorser. Ecotourism advertisements often use three major types of images (scenery, animal and people) (Morgan & Pritchard, 2001). However, no empirical studies have examined the meaning transfer between image and advertising responses within the ecotourism context. People’s Republic of China is a critical market for Australian tourism and it is Australia’s second largest tourist source country (Australian Bureau of Statistics, 2014). Chinese tourists ranked first in terms of total trip expenditures (a total of $5.7 billion in 2014) (Tourism Research Australia, 2015). By 2020, China is expected to become Australia’s largest source country (Tourism Australia, 2011).The ecotourism market in China has risen in the past decade since its introduction in the 1990s (Cheng et al., 2013; Zhong et al., 2007). There were 1.9 billion domestic trips in China in 2009, of which 333 million were ecotourism trips. Around 80% of China’s nature reserves now have some form of ecotourism feature (Chappell, 2012). Chinese ecotourists are increasingly interested in taking overseas ecotourism trips. However, no previous study has empirically examined Chinese ecotourists’ attitude towards foreign ecotourism advertisements, which provides the opportunity for the current study. Based on the above discussion, the paper proposes positive relationships among image vividness, image congruity, attitude towards the advertisement and travel intention towards the ecotourism destination. Empirical research will be carried out in the future to test the proposed relationships. The theoretical framework can also be extended by including other advertising effectiveness measures such as comprehension or emotion (MacKay & Fesenmaier, 1997) so as to develop a better understanding of Chinese ecotourists’ responses to ecotourism advertisements.

Research Purpose This study is to clarify the image of luxury brand advertising is not equal to brand image completely, and the main purpose is to understand whether self-image congruence with luxury brand advertisement can affect the consumers’ brand loyalty. Research Background In earlier days, luxury brands were the preserve of the privileged few. But now they have become more affordable to consumers who are belong to middle-market with the problem of mass production largely solved. Now days, luxury brands play an increasingly important role in profit generation for global corporations. Atwal and Williams (2009) indicated that experiences are the central of luxury brand consumption activity, and the emotional, cognitive, and relational factors are important for luxury brand marketing. Thus, brand image is one of the most important factors for luxury brand. And, lots of scholars have proved that luxury brand has a significant positive effect on consumer purchase intention. Meenaghan (1995) identified that imagery advertising is one of the principle components of image creation. However, whether the image of the advertising is completely equal to the brand image? Most of the prior studies are only focusing on the brand image but neglect the image of the luxury brand advertising. Thus, this study is trying to emphasize the role of the image of luxury brand advertising and fill the prior research gaps. Hypotheses Theredistinguish the brand image and the advertisement image. Second is to compare the self-image with both brand image and advertisement image to understand the self-image congruence comprehensively. For the sample, we chose convenience sampling method and handed out 300 questionnaires. The totals of 248 questionnaires were used for analysis except for responses that said they had no experience of luxury brand consumption and have response error. Sample of respondents are consisting of 75% of females and 25% of males. The average of respondent's age was from 20 years old to 30 years old. The structural equation modeling (SEM) approach was used to validate the research model. Research Results As assumed in hypotheses, self-image congruence with luxury brand advertisement will increase consumers’ empathy to the advertisement and luxury brand esteem. Empathy to the advertisement and brand esteem will increase the luxury brand loyalty. Implications This study focus on the image of luxury brand advertisement and proved importance of congruence between self-image and the image of luxury brand advertisement. It is important for marketers not only just use advertisement to form the brand image but also should use the advertisement to match the target consumers’ self-image.

Although country-of-origin has been a controversial topic in literature, there has been little research effort to explain the nature linkage between country-of-origin and perceived quality from consumers in emerging markets. Drawing on the notion of country-of-origin, this study proposes the concept of product-country-image which is operationalized with the three components of cognitive, affective and conative. Structural equation modeling is employed to explore the relationship between the product-country-image and perceived quality. The findings indicate that only ‘affective components’ are positively related to ‘conative components’ among three pairs. What is more, structural equitation modeling demonstrated that the influence of product-country image on perceived quality is simultaneously regardless of the level of consumers’ familiarity with a foreign country’s product. Using data collected from 348 Vietnamese consumers, this study generates new insights for academics and practitioners.

Luxun, whose works are well-received in Japan, is regarded as a ‘national author’. In 1909, Japanese print media for the first time reported such a ‘thought warrior’ and ‘literature master’. Since then, scholars studying Luxun has made their effort to advertise Luxun. Even up to now, it is fair enough to say as an ‘advocate’ of Chinese national culture, Luxun is still boasting of his radiance, because his works are as mellow as wine, leading readers to meaningful afterthoughts. It is found both in China and Japan that language textbooks of primary and secondary school are seen as a medium to learn about Luxun. Interpreting and teaching Luxun’s works can not only render people more capable of using language, but spread literature knowledge and enrich spiritual wold. Separated by the East China Sea, Japan published the first translated work written by Luxun in 1920s and his articles in Japanese language textbooks were also translated by famous indigenous writers or translators. There are two benefits when we take a look at how many articles written by Luxun are collected into Japanese language textbooks, explore the collecting background, interpret textbooks and analyze exercises about his articles. One is that we can have a clear understanding of the popularity and acceptance of ‘Luxun Spirit’ in Japanese basic education. The other is that we can draw some important lessons for our teaching about Luxun in middle school, and the teaching and study of ‘ China-Japan comparative literature’ for Japanese major students.

소설이 탄생된 18세기 이후 여러 영국소설에는 성직자 인물들이 등장한다. 제인 오스틴(Jane Austen, 1775-1817)의 대표작『오만과 편견』(Pride and Prejudice, 1813)과『맨스필드 파크』 (Mansfield Park, 1814)에서 깊이 있게 다루어진 성직자 인물들은 19세기 초 영국 국교의 분위기 를 유추해볼 수 있게 한다. 또 샬롯 브론테 (Charlotte Brontё, 1816-1855)는 인도 선교사로 헌신 하게 되는 한 목사의 스토리를 『제인에어』(Jane Eyre, 1847)에 생생하게 담아냄으로써 빅토리아 중기의 종교적 분위기를 잘 전달해준다. 20세기 작품이지만 19세기를 시간적 배경으로 하는 『인간의 굴레』(Of Human Bondage, 1915)에서 서머셋 모옴(William Somerset Maugham, 1874-1965) 역시 영국 시골 교구목사의 생활을 구체적으로 그려내었다. 위대한 소설가들의 이와 같은 작업은 19세기 영국의 종교적 분위기를 이해하는 데 귀한 자료로 평가된다. 본 발표에서는 이상 언급된 작품들에서 여러 유형의 성직자 인물이 어떻게 형상화되었는지 분석해봄으로써 19세기 영국 성직자들의 목회와 삶의 성격을 이해해 보고자 한다.

In this research, the inspection system for the concentricity of hole-saws through the image analysis is developed. The hole-saw, made by being rolled manually with bimetals, is the tool to make a hole in the wall. Its quality is definitely depended on the concentricity of hole-saws. However, it is difficult to check its concentricity and make a decision for the quality control without any automatic inspection system. This research made the automatic image analysis program based on the singular value decomposition model with only a webcam. Experimental results and evaluations demonstrate the validity of the proposed methods.

The fashion product image preference changes depending on one’s lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand’s direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand’s direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.