The concept of co-creation with consumers has been extensively studied in the literature documented in innovation management and marketing literatures. In this study, we contribute to the literature threefold. First, we develop a model to investigate how co-creation with fans enhance purchase intent and engagement of other customers. Second, we test the model using the data collected from consumers on four different product categories including beer, car, cosmetics and travel. By doing so, we examine the differences between product vs. service as well as different product categories. Third, we will compare the results with that of ordinary consumers to check if there are any differences in the case of co-creating with fans. Most of the extant studies have found a positive effect of co-creation on the outcome evaluation. However, engaging other consumers by co-creation with fans has not been studied. For bridging this research gap, we developed a conceptual model to investigate the antecedents and consequences of co-creation with fans. The hypotheses are as follows. H1: Product class involvement and domain specific knowledge affect perception on co-creation positively. H2: Perception on co-creation affects purchase intent and word-of-mouth positively. H3: The relationships of H1 and H2 differs depending on product categories. H4: The relationships of H1 and H2 differs if companies work with ordinary customers or fans. We tested the hypotheses with the data collected from consumers an online questionnaire survey. Data collection was conducted through a market research agency in 2016 for beer and cars, and in 2019 for cosmetics and travel. The data was collected from 240 consumers in their 20s, 30s, and 40s in Japan. Each segment has same number of males and females, 40 people each for six segments. The findings shed a new light on the co-creation literature and help companies to design better co-creation with fans in different product and service categories.

The purpose of this study is to provide the priority of the front-loading factors in the design stage of the automotive parts development process in order to efficiently and effectively respond to the demands of the car maker (customer). Front-loading is defined as a strategy in order to improve development performance by shifting the identification and solving of design problems to earlier phases of a product development process. Two approaches of the front-loading are project-to-project knowledge transfer and rapid problem solving. For the study, a survey was conducted on the R&D department in the automobile parts company and analyzed by AHP (Analytic Hierarchy Process) method. The result of the survey shows the cost savings is the highest weight in terms of front-loading effect and in terms of front-loading factors, it gives priorities as “the problems of past project” first, “Design Review” second, “CAE (Computer Aided Engineering)” third, “FMEA (Failure Mode and Effects Analysis)” fourth, “benchmarking” and SR (Sourcing of Requirements). The results of the study will be helpful to provide practical value for improving product design of component development.

This research identifies the types of relationship asymmetry within sustainable fashion supply chains and the role of relationship asymmetry in sustainable product development in fashion supply chains in the UK. This research that is based on supply chain experiences of experts highlighted that how relational asymmetries hinder sustainable product development in fashion supply chains, but also how sustainable behaviours, values and policies help to overcome the influence of relational asymmetry in sustainable product development process.

본 연구는 인삼 잎의 이용증대를 위해 마이크로웨이브에 의한 인삼 잎의 잔류농약 추출효과와 발효 인삼 잎의 ginsenoside 유용 유도체의 전환 검토 및 품질 특성을 분석 하였다. 인삼 잎에 잔류되어 있는 tolclofos-methyl와 azoxystrobin을 microwave로 추출하기 위한 용매는 hexane이 가장 효율적 이었다. tolclofos-methyl와 azoxystrobin이 잔류되어 있는 인삼 잎에서의 microwave를 이용한 추출 최적 조건은 power 50∼95 watts, 추출용매는 hexane, 추출시간은 3분으로 나타났다. 인삼 잎 추출물의 발효에서 발효 전과 비교하여 Rg1과 Rb1은 감소한 반면 Rh1, Rg3, Rk1 및 Rh2는 발효 후 모두 증가한 것으로 나타났다. 특히 홍삼에서 대표적인 성분으로 알려져 있는 Rg3의 경우 발효전 2.77 ㎍/g에서 발효 후 균주의 종류에 따라 70.62∼77.61 ㎍/g으로 증가하였다. 7일간 발효 후 인삼 잎의 총 페놀성 화합물 및 전자공여능은 일부 균주에서는 발효전과 비교하여 감소하다가 다시 증가하는 경향을 나타내었으나, 발효가 진행됨에 따라 전반적으로 감소되는 경향을 나타내었다.

In this paper, we identify risk factors that are likely to occur during the lifecycle of a new product development (NPD) project from the literatures, and identify the three objectives or three constraints that will ultimately be achieved for project success in the ICT industry : performance (scope/quality), schedule (time), and cost. Firstly, we interviewed the project experts to classify the risk factors according that the final project objectives are changeable based on scope/quality, time and cost budget constraints. Secondly, the survey for pairwise comparisons between the risk factors was asked to the project managers and members who had ever actually participated in the NPD projects of ICT industry to determine the priority ranks on relative importance using AHP (Analytic Hierarchy Process). The risk factors negatively affecting the goals of projects were analyzed by using the AHP respectively in four project stages during the life cycle of the project. The comparison of risk factors within each stage is a different approach unlike the literatures which have covered project’s overall risk assessment. There is an advantage that risk management can be effectively performed with priorities according to each stage from the start to the end of the project. In other words, it is necessary to identify what risk factors will occur in each stage, and to have ideas at each stage with the priorities so that they can be mitigated and eliminated before actual occurrence. As a result, risks on scope & quality changes were found to be the most important considerations for initiative stage of NPD projects in the ICT industry, whereas in the final stage, risks on schedule (time) changes were the most important priorities. Among the ICT industry product categories, ‘communication and broadcasting devices’ and ‘IT and communication based devices’ generally have a high priority in terms of risks on scope & quality changes when initiating the project. At the closing stage of the project, however, considering that schedule (time) changeable risk is getting higher, these products tend to target at B2B market rather than B2C because the new products must be delivered and launched in time as customer firm required.

본 연구는 시·청각 피드백을 통해 아동의 운동 효과를 증진시킬 수 있는 의류형 웨어러블 동작 센싱 및 피드백 시스템을 개발하는 것을 목적으로 한다. 본 연구에서는 직물 센서 제조 및 이를 적용한 스포츠웨어 디자인, 직물 기반 동작 센싱 모듈 설계, 아동의 운동 흥미 유발을 위한 시·청각 피드백 시스템 개발 등의 일련의 연구를 수행하였다. SWCNT 기반의 동작 센싱용 신축성 직물 센서를 개발하고, 이를 의복의 사지 관절 부위에 부착한 스포츠웨어를 디자인하였으며, 센싱 모듈을 설계하여 아동을 대상으로 한 관절 동작 실험을 통해 센싱 성능을 검증하였다. 또한 악세서리 형태로 개발된 피드백 제품을 통해 본 연구에서 개발된 스포츠웨어를 착용한 아동의 동작에 따라 빛과 소리로 반응하도록 구현하였다. 본 연구의 결과로, 아동의 운동 흥미를 유발할 수 있는 아동용 스포츠웨어 및 악세서리 제품의 디자인 프로토타입을 제안하였다.

The global apparel manufacturers have produced apparel and textiles to meet consumers’ needs. Recently, they have applied the sophisticated technologies and more effective organizational systems to improve the efficiencies in apparel product development and their applications have led to enhancement of consumers’ satisfaction (Kunz, Karpova, & Garner, 2016). In this study, we identified novel approaches of product innovation strategies including technological innovation and organizational effort which a representative mass-scale Bangladeshi apparel manufacturer, Ananta Group has practiced. For data collection, in-depth interviews were conducted with four managerial staffs who were managers and assistant managers working at the research and development (R&D), production, marketing and quality control departments in Ananta Group. The interviewees were male employees having degrees higher than bachelor’s degree in textile engineering. Their work experience years ranged from 5 to 15 years within their respective fields and their ages ranged from 28 to 55 years (m=40). Qualitative approach was used to analyze the data. It was found that Ananta Group has used innovative technologies such as advanced softwares, process systems and machineries in new product development and its organizational effort of running specialized teams of design, new product development, and marketing activities has enhanced technological innovation. These findings provide global apparel manufacturers with valuable information on how product innovation strategies for new apparel development are important and what technological approaches can be used to accomplish it.

Creativity and innovation are crucial components of new product development (NPD) and incorporating environmental sustainability adds an extra dimension to the creative process, particularly for the fashion industry, which is a key sector in the UK creative industries that form a significant part of the national economy. Fashion designers’ creativity during NPD can be facilitated by effective collaboration with roles such as product technologists and buyers. This paper discusses ways in which creative knowledge and processes can be applied to innovative sustainable product development, exploring barriers and enablers involved in widening the availability and adoption of environmentally sustainable fashion. NPD is one of the more tangible aspects of creativity that can be managed, whereas creative design thinking is less tangible and logical, thus making it potentially incompatible with managers who are often more business-orientated and risk-averse in their approach than designers (Puryear, 2014). This can create tension for teams when selecting the most appropriate products for production and sustainable product features have traditionally not been a priority for fashion companies. Making products more sustainable is one of the challenging constraints that designers increasingly need to address within NPD, due to the high sustainability impacts of clothing in both environmental and social terms (Hjelmgrem et al., 2015). This research will adopt a qualitative approach, involving semi-structured interviews with a sample of 20 product development professionals from retailers, brands and manufacturers in the UK fashion business, during August to October 2018. In conclusion, the study will build on the primary research results to develop an original conceptual framework in the form of a model to facilitate product developers’ awareness and understanding of sustainability issues within creative processes and to adopt a new vocabulary to elicit more effectual communication regarding sustainability between NPD actors.

The findings of this study indicate that firms with rumors about their new product introductions generate superior stock returns over the rumor-to-news period, even when controlling against competitor benchmark in addition to the risk-free benchmark. Furthermore, it is found that the rumors generate a positive stock market impact for the rumored firm and negative impact for competitors. These findings imply that the financial market incorporates the rumors related to new product introductions to the valuation of the firms in the industry. Based on the findings, rumors appear to have an effective function towards the market valuation of the firm. Furthermore, findings regarding intentional rumors support the notion that they can act as a part of audience- focused and result-driven communication program that can enhance future cash flows of the firm (resulting the improvement in firm valuation) that follows the definition of IMC by Kliatcho (2005). The findings therefore exhort that when communicating new product introductions, rumor management should be included in the IMC toolkit. This is a consideration previously neglected in the IMC literature.

The impact of customer involvement in NSD on customer loyalty is still unknown, because most studies examine loyalty perceptions of only active participants in co-creation, while the few studies involving co-creation observers provide conflicting results. Research is also limited, as it measures user participation only at the design level, while customers are empowered to participate at all NSD stages. This study contributes to the literature by developing a model capturing the various levels of customer involvement in NSD co-creation and then, measuring its impacts on two type of user loyalty: brand loyalty and loyalty on innovation community. Data were collected from users of the Domino’s Mogul pizza toolkit empowering them to participate in all NSD stages and also to become pizza entrepreneurs by designing and selling their pizzas. Findings comparing the brand loyalty and the innovation community loyalty perceptions of users with various levels of co-creation involvement provide useful insights.

Cewebrity is somebody who is only, or perhaps mostly famous through their presence on the Internet, an internet person who crosses over to the mainstream, so called web celebrity or Internet celebrity. Recognizing that Internet celebrities’ participation will bring about improvements of company performance, marketers have considered them to be new source of innovation dedicating to company’s success. For example, fashion companies believe that Internet celebrities have good innovation ideas on clothing collocation or even fashion design. Given the relevance of Internet celebrity in practice, researchers have begun to address its merits (Stever and Lawson, 2013). However, it is not yet a well-established field of academic inquiry, because Internet celebrity’s specific characteristics has not been well developed yet. Based on the nature of Internet celebrity as consumer, the theory of customer value co-creation is appropriate to explain these new generated celebrities’ activities in new product development. Activities of Internet celebrities in value co-creation can be shown as communication, idea conception, and product design (Genc and Benedetto, 2015). The current study mainly focuses on the effects of fashion internet celebrities on whole process of product development including product design, production, and commercialization by developing the scale of internet celebrity’s attributes under the perspective of customer value co-creation. Theoretically, the study fills up the research gap that no prior research develops the scales of Internet celebrity and test its effects on new product development. Practically, our work is highly useful for marketers understand the effects of Internet celebrity, thus developing appropriate strategies to utilize them.

This study examined images typical to this city and explored ways to develop cultural products using these images. Researchers reviewed literature about fashion cultural products and related previous research, and then conducted a closed-ended survey to analyze universal fashion preferences. For the examination material, such a way was used as information data base and network review inside and outside the country, dissertation screen, and published media including separate volumes. The following are considering points in the developing process. First, the study identified design, color, price, practicality and quality as factors that should be taken into consideration when using the image of Gangneung. In particular, it determined that the image needs to reflect a modern sensibility while maximizing its representation of local culture. Second, Gangneung’s symbolic image should incorporate the sea, Gyeongpo, and coffee. In other words, the sea, Gyeongpo, and coffee should receive top symbolic priority. Third, from a development perspective, the most appropriate items for displaying the image include t-shirts, keychains, umbrellas, or other accessories, since these items are easily available in terms of price. In sum, this study highlighted the necessity of reconsidering Gangneung’s currents ymbolic image, suggesting that a new image should be developed. Developing a typical fashion cultural product image will enrich Gangneung’s cultural industry and the distribution of newly designed products will improve the localeconomy.

The new businesses started by the companies usually results in being unsuccessful. The main reasons for that are either aiming targeting wrong customers, unsatisfaction of customers’ requesting quality standards, or taking wrong actions against the competitors in the market. Therefore, companies should aim the targets for the newly developing products based on the fulfilling values for the customers when they start the new businesses, and should take good cares for risk managements at the each step of the new business to prevent the failure in advance. In addition to that, the companies starting new businesses not only need to take the customers attributes (CA) into account, but they also should apply the new technologies as one system to initiate a new business to satisfy the basic wants of the customers. This article suggests the New Product Development Pursuing Model using the Indicative Planning methodology and the Quality Management tools. The New Product Development Pursuing Model would be completed by the following steps as below; 1. Drawing the CTQ (Critical To Quality) for setting up the new product development objectives by : i) using the VOC (Voice Of Customers) obtained by the QFD (Quality Function Deploypment) if the market is mature, ii) applying AHP (Analytic Hierarchy Process) to information in the QIS (Quality Information System) if the market is unmature to get enough need information of the customers. 2. Risk Management in NPD : The NPD pursuing model consisted of the IP (indicative planning) is suggested not by the process of top-down-way mandatory planning process, but by the tools used in the administrative science and economic fields, namely by governance. The companies could apply innovative methodology for new products development processes to fulfil the customers satisfaction in the fields, through the CA (Contingency Approach) of the NPD (New Product Development) process.

최근 한국 사회는 반려견을 키우는 인구가 빠르게 증가하고 있다. 한국 사회의 주거환경 특성상 소형 견종을 반려하는 가정이 많은데, 시츄, 말티즈, 푸들 등이 이에 해당한다. 이들 견종은 흐르는 눈물 과다로 인한 문제를 겪는 대표적인 견종이다. 이를 개선하기 위하여 현재 시중에는 이미 다양한 제품이 나와 있으나 그중 몇 가지 제품에서 타일로신이 발견되어 논란이 되었다. 타일로신은 설사 위장장애 등의 부작용을 야기하여 수의사의 처방이 필요한 항생제이다. 이 때문에 한약재(Compound A, Compound B)을 활용하여 부작용이 없는 안전한 보조제를 개발하고자 한다. 실험에 참여하는 반려견의 몸무게에 비례하여 2주간 보조제를 복용하고 눈물검사키트를 사용하여 전과 후를 비교하고 육안으로 확인되는 변화를 관찰한다. 실험 결과 전체적으로 흐르는 눈물의 양이 감소하였고, 부가적으로 발견한 효과로 눈물양이 부족하거나 과다한 반려견의 눈물양이 정상화된 것을 발견할 수 있었다.

In this study, a model was developed to predict for Disinfection By-Products (DBPs) generated in water supply networks and consumer premises, before and after the introduction of advanced water purification facilities. Based on two-way ANOVA, which was carried out to statistically verify the water quality difference in the water supply network according to introduce the advanced water treatment process. The water quality before and after advanced water purification was shown to have a statistically significant difference. A multiple regression model was developed to predict the concentration of DBPs in consumer premises before and after the introduction of advanced water purification facilities. The prediction model developed for the concentration of DBPs accurately simulated the actual measurements, as its coefficients of correlation with the actual measurements were all 0.88 or higher. In addition, the prediction for the period not used in the model development to verify the developed model also showed coefficients of correlation with the actual measurements of 0.96 or higher. As the prediction model developed in this study has an advantage in that the variables that compose the model are relatively simple when compared with those of models developed in previous studies, it is considered highly usable for further study and field application. The methodology proposed in this study and the study findings can be used to meet the level of consumer requirement related to DBPs and to analyze and set the service level when establishing a master plan for development of water supply, and a water supply facility asset management plan.

The fungal mycelium-based composite is a new biomaterial to replace the existing composite material. To compete with lightweight, high-performance composites represented by fiber-reinforced plastic, various physical and chemical properties and functionality must be secured. Especially, the composite material made by using mushroom mycelium (or fruting bodies) is called mushroom plastic. Currently, Ecovative, Mycoworks, and Muskin in USA and Europe are launching new products including structural materials and leathers. Products utilizing mushroom mycelium can be launched in the market for construction materials, automobile interior materials and artificial leather substitutes. In spite of this high possibility, mass production using FMBC has not yet been reported. This presentation introduces the mycelium-based materials, a material that can replace existing plastics, inorganic building materials and animal skins in an environmentally and economically viable way, and looks at the possibility of future biomaterials by summarizing recent research contents.

본 연구는 국내 수출중소기업의 시장지향성, 브랜딩역량, 신제품개발역량 및 경쟁우위 간의 관계를 살펴보고 이들의 관계가 수출하는 제품유형에 따라 상이하게 나타나는지 살펴보고자 하였다. 이를 위해 대한상공회의소의 DB를 바탕으로 수출중소기업을 대상으로 설문조사를 실시하였으며 총 407부가 실증분석에 이용되었다. 경로분 석을 실시한 결과, 시장지향성은 신제품개발역량 및 수출경쟁우위를 제고하였으며, 신제품개발역량은 경쟁우위에 긍정적인 영향력을 미쳤으나 브랜딩역량은 유의한 영향력을 미치지 않는 것으로 나타났다. 제품유형에 따른 변수 간 관계의 차이를 검증하기 위해 다중집단 경로분석을 실시한 결과, 신제품개발역량, 브랜딩역량 그리고 경쟁우 위에 대한 시장지향성의 긍정적 영향력은 산업재 수출기업보다 소비재 수출기업에 대해 더 높은 것으로 나타났으 나, 경쟁우위에 대한 브랜딩역량의 영향력은 소비재 보다 산업재 수출중소기업에게 더 높은 것으로 드러났다. 또 한 산업재와 소비재 기업 모두에 신제품개발역량은 수출경쟁우위를 차지하기 위한 중요 요인으로 밝혀졌다. 본 연구결과는 수출중소기업의 해외시장 경쟁력 제고를 위한 시사점을 제언한다는 점에서 의의가 있다.

Clothing longevity supports sustainability, but the paper questions the implementation of this strategy. The research, based on industry and expert experiences, posits the technical possibility of achieving longer-lasting clothing, but identifies norms of agency and interaction within the global clothing supply chain as factors limiting the business case and processes.

The New Product Development (NPD) in the textile industry is peculiar, as it follows constraints that are particular to the fashion business. A qualitative study comprising 45 interviews were conducted in a South American textile industry and results showcase that fashion forecast, pressure for newness, and cost reduction are relevant matters. Introduction The textile industry follows a particular cycle for New Product Development (NPD) as it answers the demand from the fashion industry. Fashion supply chain is fragmented, as the production process is fragmented with companies playing different roles in the production cycle. There are companies that uses the raw material to produce yarns that will be transformed into fabrics, which then it is transformed into clothes, through process that may be a single sewing to complex process that demands intermediate process such as industrial washes. These clothes are sold to consumers through various selling channels, such as stores, retailers, e-commerce, and even door-to-door. Usually one company plays only one of these roles in the supply chain, what makes the production plan to be fragmented amongst several different companies in the supply chain (Şen, 2008). After globalization, this supply chain became even more complex as each chain may be located in different parts of the world, due to production costs and optimization. This scenario results in a supply chain that demands several planning skills, that works, sometimes, with extensive production cycles. (Thomassey, 2014). But, as Christopher, Lowson, & Peck (2004) noted, the supply chain in the fashion business must be agile to respond to changes in demand from consumers, which often occurs, and it can be also very complex as clothing is a way for consumers to either differentiate or fit in society, and the rules to be in or out of society patterns changes fast (Cholachatpinyo, Fletcher, Padgett, & Crocker, 2002a, 2002b). Due to this complexity and richness of information, the production cycle in fashion business has been extensively studied in the literature (Alexander & Contreras, 2016; Aung & Sha, 2016; Oxborrow & Brindley, 2014) but authors often use a wide perspective to grasp an overview of the supply chain they are studying, using market data and information, or gathering general information from companies that are present in the fashion supply chain. Authors focused their analysis in the supply chain itself, and we could not find studies that focused on the perspective of the product development task in the challenging context of fashion business. There are some characteristics from the fashion business that differentiate New Product Development (NPD) from a classical Business to Business (B2B) scenario. In a brief description of the fashion business production system, we see that it starts with the production of raw materials that varies from natural fibers (e.g. cotton, silk, linen) or artificial fibers (e.g. polyester, nylon, elastane) that are then spinning into threads that may contain one or more different fibers. These threads are then transformed into fabrics through several different weaving techniques, and then it may go through some finishing treatments (e.g. dying, washing), and then it goes to garment manufacturing where garment makers produce clothes for their own brands or for third-parties brands. These clothes are then sold to consumers through various channels (e.g. retail stores, electronic stores). If we analyze this brief description we can see that fashion may influence in all parts of the production cycle, including the demand for raw materials: if denim products are in vogue, then there is a growing demand for cotton products, if sportswear is in vogue, then the demand improves for artificial fibers, and so on. One other thing that should be noted is that usually each part of the production cycle is performed by a different company: the most common scenario we see in the textile industry includes companies that produce only threads, and sell these threads to textile companies that produce fabrics to sell to garment makers that produces clothes to sell to brands to sell them to consumers. There are some companies that integrates two or more parts of the production cycles but they are the exception, not the rule. This fragmented production process combined with the fashion influence result in long production cycles: a designer’s idea may take from three to eighteen months to be available to consumers, depending on the production channels assessed by the designer. These characteristics showcase how NPD in the fashion business may be complex and therefore it should be investigated further in the literature, and this is the objective of this study. In order to do that, we researched the specific literature in NPD that is vastly discussed in literature as it is responsible for creating, managing and releasing products that are both appealing to customers and profitable to the company. (Brown & Eisenhardt, 1995). Understanding what makes an NP succeed in the market has been on the marketing agenda for a long time, including the fashion business (Alexander & Contreras, 2016; Clarke, 2012; Thompson & Haytko, 1997). One interesting point of view is to understand the predecessors of NP success in the market. Henard & Szymanski (2001) conducted a meta-analysis of 60 studies focused on the antecedents of NP success and proposed a list of 24 predictors of NP performance, which they grouped into four categories: (i) product characteristics, (ii) firm strategy characteristics, (iii) firm process characteristics and (iv) marketplace characteristics. We selected the most relevant predecessors discussed by Henard & Szymanski (2001) and Song & Xie (2000) to use as a basis for a script for interviews with NPD professionals. Methodology We conducted in-depth interviews with 45 professionals from different areas that participate in, or are impacted by, NPD process in a South American textile industry. From now on we will call this company “Southex”. These interviews offered a deep understanding of the perspective of NPD professionals, both insiders (professional that work in the NPD team) or outsiders (professional from departments that work as an internal supplier or client for the NPD team). Southex is one of the biggest textile producers in the world, with producing units in Latin America, commercial offices in Europe, Asia, and America. Sales are over U$ 1 bi/year, and the company employed more than 8,000 people in 2012, when this study was performed. Their main market is Latin America where fashion seasons are in opposition to the ones in the North part of the globe, home of the fashion trendsetters for global macro trends (Europe, USA, and Japan). This leads to a one-year postponement of fashion trends, so when something is released as a fashion trend for summer in Europe, it will be considered a trend for summer one year later in Latin America. Southex NPD team had 12 exclusively dedicated professionals as of 2012. Southex launches products in the market with the concept of collections, when the company releases a group of NPs in the market. Every year, the company releases two collections in the market. It usually takes up to six months for NPD team to complete and launch a new collection. Research into fashion trends, commercial needs and technological improvements available in the market are the main sources the company uses to develop NP. Prior to launching a product in the market, the NPD team needs to test its production process in order to guarantee that the product can be produced on a large scale at competitive costs. Every collection is launched as a sample of fabrics that will be produced 4-6 months in the future. If a collection is released in January, the products that Southex is launching will start to be produced in June. So their clients, mainly garment makers and fashion brands, need to coordinate their production chain to start receiving these fabrics after June. Considering the production cycle in these garment makers, it is estimated that the clothing produced with the fabric launched by Southex in January will be delivered to retail stores (and then available to the consumer) in November, almost one year after Southex has launched the fabric in the market. In order to gather a deep perspective of all matters related to NPD we interview 45 professionals, totaling over 1,600 hours of recorded interviews. 12 insiders, comprising 100% of the team available at that moment, and 33 outsiders from departments such as Marketing, Sales, and Technical Support. Their positions ranged from analysts to directors.. All interviews followed a predefined script of topics. Interviews were transcribed and sent to the corresponding professional for validation, during which they could ask for adjustments. 12 professionals asked for changes in the transcription and we used the changed and approved text, together with the 33 unchanged texts in this analysis. Results and Discussion All texts were then codified according to content, which involved identifying similar topics and applying codes to facilitate analysis of the interviews. Using the predecessors of NP success has facilitated our understanding of the matters related to NPD at Southex. By formatting the presentation of information gathered in the interviews with the predecessors we were able to see the main issues found in NPD. In total, there were 421 mentions codified. After analyzing the codification of the interviews, we can see that Cross function is the main topic addressed by respondents. This is due to the relationship that the flow of NPD activities in the company. As we can see, there were several issues related to the relationship of NP team with the outsiders and that communication amongst insiders and outsiders needs to be improved. There are some context-specific content that appeared as relevant in the analysis of these interviews: insiders are worried with the pressure they feel to forecast fashion preference for products. They say that fashion industry is constantly demanding new technologies, new products, and this has been creating a pressure to accelerate product development they think it is not healthy to the system. Also there is a general worry (insiders and outsiders) with the pressure for price reduction in basic products. Some products are considered basic and are included for several collections (interviewees mentioned that some products are included in more than 15 successive collections) and for these products instead of demanding for innovation, there is a demand for price reduction which leads outsiders to perform tests to substitute materials or changes in the production to reduce costs without prior knowledge from NPD team, which causes several problems in the organization. It is important to point out that even though we used only one company in this study, it was a complete and deep perspective, as we were able to collect high quality data with all 45 professionals that are directly or indirectly related to NPD in the company. Also, as Southex works as a thread and fabric producer, it showed us an insider perspective about the textile supply chain in the fashion business. Even though the exploratory study presented the reality of a firm in an extensive and very detailed way, it may not reflect the full complexity of other organizations in the market; thus, caution is advised if applied in a market that differs deeply from the scenario presented in this study. However, it is also important to remember that this is a qualitative approach where generalization is not expected, and the attention for details is important.

This study was conducted to develop wearable products with visual and auditory feedback aimed at promoting exercise interest in children. Here we determined the theoretical characteristics of cognitive and motor function development during childhood, empirical characteristics of children's motor functions, and factors that encourage exercise using natural observation and in-depth interview research methods. The questionnaire assessed children's motor ability, intensively trained body parts in sports programs, types of training or classes that improve the motor ability of each muscle group, significantly considered aspects of children's sports programs, and factors that promote children's interest in exercise. Our results suggest that the development of sport programs comprising varied exercise options that enhance body and limb movements are needed for balanced growth. Furthermore, it is very important to provide motivation for regular exercise and appropriate feedback, such as praise and encouragement, to maintain interest in exercise. This study identifies the standards for developing products that peak children's interest in exercise and the basis for a physically and mentally healthy society.