The study is focused on analyzing the SNS using characteristics of the people surveyed, as for the SNS acceptance channel of the food service corporations, accounted voluntarily for 71%. The SNS food service information regarding information of menu, location of store, price, coupon, taste evaluation, event, promotion, reservation and store atmosphere was researched. The most preferred information sharing for SNS food service were researched and found Facebook, blog and others in increasing order. The most preferred media to obtain SNS food service information were smart phone, desktop computer and others. The result of verifying differences in the perceived ease of use were also evaluated according to the food service corporation of SNS using characteristics of the people and was found: the longer period of SNS use, longer was access time: more number of visiting times, higher perceived ease of use. As for the difference in the perceived service value: longer the period of SNS use, more preferred was the blog: the more number of visiting times, the higher perceived service value. As for the difference in the online mouth-to-mouth intention: longer the period of SNS use, longer was access time: the more number of visiting times, the higher online mouth-to-mouth intention. Therefore, these research results provide useful implications in the working-level aspects such as providing basic data and the academic approach of the study, when the food service corporations establish marketing strategies through SNS.

Marketers commence to use types of brand alliance strategies including co-branding. Many previous studies focused on the strategic performance of the co-branded credit card or loyalty programs. The introduction of the department store co-branded credit card successfully increases revenues and expands the market shares for both the banking industry and the department store industry in Taiwan. In view of the importance of co-branding strategy to extend market share for both the banking industry and the retailing industry in Taiwan, it is worthy to have a better understanding of whether or not consumer’s affective loyalty to the bank and/or consumer’s affective loyalty to the department store will influence his/her attitude toward the department store co-branded credit card, which in turn influence his/her intention to continue to use or apply for the co-branding credit card. This study aims to ascertain what factors determine consumer’s intention to continue to use and/or to apply for the department store co-branded credit card. This study collected data on the Internet Website from December 8, 2013 to January 30, 2014. A total of 444 valid data were used in this study. The two-stage procedure of structural equation model (SEM) analysis was conducted to examine the hypothetical causal relationship in the proposed theoretical model. The results indicate that for those who had applied for the department store co-branded credit card, consumer’s affective loyalty to the bank and consumer’s affective loyalty to the department store indeed exert positive impacts on his/her attitude toward department store co-branded credit card, which in turn influence his/her intention to continue to use the co-branded credit card. In addition, for those who did not have the department store co-branded credit card, consumer’s affective loyalty to the department store can induce his/her attitude toward department store co-branded credit card, which in turn influences his/her intention to apply for co-branding credit card. The implications and suggestions for both the banking industry and the retailing industry are also provided in this study.

In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. We conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows: Mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) had positive effects on perceived usefulness and perceived usefulness influenced attitude toward purchase and purchase intention positively. Attitude toward purchase affected purchase intention in a positive way and perceived usefulness had indirect effect on purchase intention through attitude toward purchase. In conclusion, we proposed the marketing strategies of the mobile fashion shopping businesses.

PURPOSES : Lately, a traffic information market has been developed with a rapid speed owing to information and communications. In this situation, a study on the use intention and the satisfaction of mobile transportation information applications of users will be diverse implications and a strategic foundation to local governments and transportation information related enterprises that should provide satisfactory info as public goods to much more users. METHODS : Going along with the flow, this study establishes features of the mobile transportation information applications aiming to the users and analyzes empirical causality for effects of the use intension and the satisfaction. Through this study's analysis, targeting users having experienced transportation information applications among smart phone users, a survey was conducted and characteristics of the transportation information applications were lighted and the effects of the use intention and the satisfaction were analyzed using a technology acceptance model. RESULTS : The analysis result was that Accuracy, Riskiness, Ubiquity and Interactivity as all attributes of transportation information applications have a significant effect on Perceived usefulness and Perceived Ease of Use respectively. The Perceived usefulness and Perceived Ease of Use have affected significantly users' satisfaction respectively, so consequentially this shows effect relationship leading to reuse intention. CONCLUSIONS : The Perceived usefulness and Perceived Ease of Use all for the transportation information applications were shown to influence significantly on the satisfaction. With this kind of result, if users obtain positive outcomes such as travel time reduction or effective roles on their tasks through the transportation information applications, they feel the satisfaction for using and eventually these affect positively to the reuse intention of those transportation information applications.

본 연구는 N-스크린 서비스 이용지속의도를 결정하는 요인들을 살펴보기 위하여 기존 문헌들을 바탕으로 N-스크린 서비스 이 용동기, 지각된 사용 용이성과 지각된 유용성, N-스크린 서비스에 대 한 태도를 적용하여 N-스크린 서비스 이용지속의도로 이어지는 경로 설정 및 그에 따른 효과를 규명하였다. 주요 결과를 간략하게 제시하면 다음과 같다. 첫째, N-스크린 서비스 이용동기 중 관계추구동기와 정보추구동기가 높을수록 N-스크린 서비스 이용태도도 높아지는 것으로 나타났다. 둘 째, N-스크린 서비스 이용동기 중 오락추구동기가 이용지속의도에 긍 정적인 영향을 미쳐 오락추구동기가 높을수록 이용지속의도도 높아지 는 것으로 나타났다. 셋째, N-스크린 서비스 이용태도가 긍정적일수록 이용지속의도도 높아지는 것으로 나타났으며, 넷째, N-스크린 서비스 이용동기 중 관계추구동기, 편의성추구동기, 정보추구동기가 높을수록 지각된 사용 용이성을 높게 인식하는 것으로 나타났다. 다섯째, N-스 크린 서비스 이용동기 중 관계추구동기, 정보추구동기가 높을수록 지각 된 유용성을 높게 인식하는 것으로 나타났다. 또한 N-스크린 서비스 에 대한 지각된 사용 용이성, 지각된 유용성, 사용 용이성은 N-스크린 서비스 이용태도에 유의한 영향을 미치지 못한 것으로 나타났으나, N-스크린 서비스에 대한 지각된 유용성은 이용지속의도에 유의한 영 향을 미쳐 지각된 유용성을 높게 인식할수록 이용지속의도도 높아지는 것으로 나타났다.

The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.

This study aims to determine the perceptions of Islamic Financial Cooperative (BMT) managers in the Indonesian BMT Association on the acceptance of core banking technology. The Technology Acceptance Model (TAM) is used because it has simple theoretical characteristics (parsimony) and is supported by data (verifiability). This study develops the TAM model by integrating new variables –perceptions of maqashid sharia, perceptions of economies of scale, perceptions of market structure, and perceptions of technology procurement costs. These new variables are used to measure intention in using technology and actual usage in BMT operations. This study used PLS-SEM with smartPLS 3. The study was conducted in Central Java in six ex-Residency at 35 BMT with 300 respondents consisting of six levels of position level. The research found that maqashid sharia and market structure directly influenced the intention of BMT managers in using core banking technology. This new finding strengthens a theoretical model regarding the role of maqashid sharia in the acceptance of information technology in BMT. In addition, the perception of economies of scale has no significant effect on intention in using technology or its actual usage. The perception variable of technology procurement costs was found to have no significant effect on intention in using technology.

Banking service is provided by a bank that allows its customers to conduct banking transactions and so the purpose of this study was to identify the factors that influenced the behavioral intention to accept and use banking services in Vietnam. The research methodology was implemented through two steps: qualitative research and quantitative research. Qualitative research was conducted with a sample of 30 people. Quantitative research was carried out as soon as the question was edited from the test results with a sample of 217 customers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intentions to accept and use banking service. The reliability and validity of the scale were evaluated by Cronbach’s Alpha, Average Variance Extracted (Pvc), and Composite Reliability (Pc). The model selection of AIC showed that the behavioral intention to accept and use banking service was impacted by four components. The outcomes showed that the model of research intended to accept and use banking services in Ho Chi Minh, Vietnam showing the effects of 4 scales is built as perceived ease of use, trust, social norm, and innovation about banking services.

This study aims to understand the determinant of the employee’s intention to use information system within the framework of the Technology Acceptance Model (TAM) and Information System Success Model (ISSM). This paper also aims to examine the influence of ISSM dimension on the perceived usefulness and the perceived ease of use. The research respondents were 248 employees of Universitas Negeri Semarang (UNNES) who are users of the Financial Information System (SIKEU). Data was obtained using a questionnaire that was distributed online via Google form. The data analysis method used is Structural Equation Model (SEM) analysis using the Warp-PLS software. The results showed that the dimensions of TAM (perceived ease of use and perceived usefulness) had a positive and significant influence on the employee’s intention to use SIKEU. The ISSM dimension (system quality and information quality) also had a significant influence, although other ISSM dimensions (service quality) had not been proven to have a significant influence on the employee’s intention to use SIKEU. Moreover, the results showed that the employee’s intention to use is a determinant of SIKEU’s actual usage. Perceived ease of use was significantly determined by system quality, information quality, and service quality. In addition, the perceived usefulness was significantly determined by system quality and information quality.

This study aimed to analyze evidence of the effect of perceived ease-of-use, perceived usefulness, and perceived security on the citizen’s intention to use e-Filing with information technology readiness as an intervening variable. This study used primary data collected from Civil Servants Taxpayers, Indonesian National Armed Forces, and State Police of the Republic of Indonesia in Semarang City. One hundred fifty questionnaires were distributed, and 126 were processed and analyzed. The multiple linear regression and path analysis were employed to test the hypotheses. The results indicated that perceived ease-of-use and perceived security had a positive effect on the use of e-Filing, while perceived usefulness has no effect on the use of e-Filing. In addition, readiness of information technology did not mediate the relationships among the perceived ease-of-use, perceived usefulness, and perceived security on the use of e-Filing. This study implies that Directorate General of Taxes, as a provider of e-Filing services, may improve the quality of e-Filing, especially in terms of ease and security. It is because, based on the results of this study, both aspects have been empirically proven to be able to increase intention to use e-Filing in reporting the annual notification letter.

The introduction of self-service technologies (SSTs) in retail stores aims to provide customers with a more satisfying shopping experience. Many retailers are increasingly turning toward the adoption of self-service technologies in providing services directly to customers. Given that previous SST research has focused mainly on the impact of the introduction of SST on customer responses, the present study explored the impact of the presence of employees in the relationship between SST and customer responses. Based on the two ground theories, motivation-based theories of behavior and social impact theory, this study tested the relationships between shopping motivations, SST use intention, and retailer attitude. Moderating effects of the presence of employees on the three relationships were also tested. Data were collected using an online survey and analyzed through structural equations modeling. Test results showed that both hedonic and utilitarian shopping motivations effect on SST use intentions, and SST use intentions effect on retailer attitude, subsequently. Although the presence of employee did not moderate the relationship between shopping motivations and SST use intentions, the employee presence moderated the relationship between SST use intentions and retailer attitude. The impact of SST use intentions on retailer attitude was higher in the high presence of employee group than in the low group.

The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach’s Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.

In the past, the South Korean government made various efforts to attract Chinese tourists, resulting in gradually more inbound tourists. In 2016, the number of Chinese tourists to South Korea peaked at 8.06 million and became the top source market. Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Research design, data, and methodology: IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used to analyze the data, which was collected from hotel employees in China from March 25 to May 10. Results: First, Interactivity, security, convenience, local information supply and user interface had positive effects on satisfaction and reliability. Second, it was believed that the convenience of Alipay played a positive role in increasing reliability and satisfaction through verification. Third, the role of use rate was found to be important in the development of Alipay functions. Conclusions: Based on the result, an analysis on the development of the Alipay market and the use of Alipay in South Korea is warranted. Furthermore, this paper will serve as a basis for flexible strategic plans for the development of Alipay and SMEs in South Korea.

본 연구는 번 슈미트의 체험 요소를 적용한 챗봇 체험마케팅이 사용자의 챗봇서비스에 대한 체험의 전반적인 감정과 챗봇 서비스를 사용하고자 하는 의향에 미치는 영향을 알아보고자 하였다. 선행연구 검토를 통하여 체험마케팅의 요소들의 영향력과 사용의도를 살펴본 결과, 챗봇을 이용한 체험마케팅이 소비자의 챗봇서비스에 대한 체험의 전반적인 감정과 챗봇서비스를 사용하고자 하는 의향에 긍정적 영향을 미칠 것이라는 가설을 세울 수 있었다. 이를 바탕으로 챗봇을 이용한 경험이 있는 남･여 186명을 대상으로 설문조사를 실시하고 유효 데이터를 통계 분석한 결과는 다음과 같다. 첫째, 챗봇의 체험마케팅 요소 중 인지, 행동, 감성요소가 사용자의 챗봇태도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 챗봇의 체험마케팅 요소 중 행동, 관계, 인지, 감성요소가 사용의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 챗봇태도는 사용의도 에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 연구결과를 종합하면, 챗봇 체험마케팅이 사용자들의 챗봇서비스 체험에 대한 전반적인 감정과 챗봇서비스를 사용하고자 하는 의향에 긍정적인 영향을 미친다는 것을 확인할 수 있었다. 본 연구는 챗봇 체험마케팅의 가치를 분석한 연구라는 점에 의의가 있으며, 챗봇마케팅의 활용에 대한 이론적 이해의 토대를 마련하고, 체험요소 강화를 통한 챗봇마케팅 전략 수립에 긍정적 영향과 함께 유의미한 자료를 제공하여 이용자들의 편의에 맞는 양질의 챗봇서비스를 개발하기 위한 기준을 마련해 줄 수 있을 것으로 기대한다.

본 연구는 글로벌 드럭스토어의 국내 진화형인 헬스 앤 뷰티 스토어(Health & Beauty Store)의 체험지각요소가 이용자에게 이용 만족과 지속적인 이용의도에 있어 어떠한 영향을 미치는지 알아보기 위하여 진행되었다. 이용자들이 H&B스토어에서 쇼핑과 더불어 체험요소 여부에 반응하며 매장을 이용한다는 전제하에 Pine & Gilmore(1998)의 체험경제이론을 바탕으로 4가지 체험지각요소(오락성요소, 정보성요소, 현실도피요소, 미적요소)를 H&B스토어의 체험지각요소에 적용시켜 연구를 진행하였다. 그 결과, H&B스토어의 체험지각요소 중 오락성요소, 현실도피요소, 미적요소가 이용자 만족도에 정 (+)의 영향을 미치는 것으로 확인되었고, H&B스토어의 체험지각요소 중 오락성요소가 이용자의 지속적 이용의도에 정(+) 의 영향을 미치는 것으로 확인되었다. 이용자가 H&B스토어에서의 재미와 즐거움, 매장과 쇼핑에 대한 몰입, 디스플레이 요소 등을 높게 지각할수록 이용자의 만족도가 높아진다는 것을 알 수 있는 반면, H&B스토어에서 제공하는 정보는 이용자의 만족 여부와 관련이 없음을 알 수 있다. 이상의 연구 결과가 H&B스토어 이용자의 소비문화에 맞는 매장 체험요소 기획에 있어 기초자료로서 도움이 되고, 또 향후 진행되는 H&B스토어에 대한 연구에 대한 초석으로 기여할 수 있게 되기를 기대한다.

본 연구는 최근 모바일 기기를 주로 이용하는 젊은 세대를 중심으로 많은 사랑을 받고 있는 웹드라마의 이용동기가 무엇인지 살펴보고 이용동기와 지속적 이용의도 간에 어떠한 영향을 미치는지 확인하였다. 또한 이 과정에서 이용자의 플로우 경험이 매개적 역할을 수행하는지에 대해 확인해 보고자 실시하게 되었다. 연구결과 웹드라마 이용동기는 ‘단시성’, ‘이용 편 리성’, ‘즐거움 추구’, ‘시간 보내기’, ‘영상스토리 선호’, ‘출연자 선호’라는 6개의 요인이었다. 웹드라마 이용동기가 지속적 이용의도에 미치는 효과를 확인한 결과는 ‘이용 편리성’, ‘즐거움 추구’, ‘영상스토리 선호’가 지속적 이용의도에 정(+)의 영향을 미치는 것으로 확인되었다. 또한 웹드라마 이용동기가 지속적 이용의도에 미치는 영향에 있어 플로우 경험이 매개 역할을 하고 있는지 검증한 결과 ‘이용 편리성’, ‘즐거움 추구’, ‘영상스토리 선호’의 3개 요인이 부분매개 효과가 있는 것으로 확인되었다. 이상의 연구결과를 토대로 향후 웹드라마 연구에 조금이나마 기여할 수 있기를 기대한다.

The paper aims to explore the factors affecting potential users of international bank cards in Vietnam. With milestones treaties being signed CPTPP and EVFTA, Vietnam is now exposing itself to the international open environment. Bank card market is at the core of this wind of change, and that is the reason for us to research the intention to use international bank cards. Given that the decision to choose international bank cards could either be the switch from domestic cards or adopting a brand new card, we develop some specific constructs to reflect that consideration, specifically PE and PD, asides from traditional constructs used in TPB and TAM frameworks. The analysis work is conducted using PLS-SEM approach. Our findings reveals that most of our proposed hypotheses are supported, in which SN plays the most important direct role to INT, while total effect of PU on INT is similar to that of SN. The newly introduced PD negatively and significantly impacts INT, and PE also has a positive impact on INT. The findings suggest that overall, it is important for bank card issuers to have a balance approach to the market, with focus on increasing usefulness and reducing potential disadvantages of international bank cards.

Purpose – As the scope of existing digital transformation expanded to various degrees, the Fourth Industrial Revolution came into being. In 2016, Klaus Schwab, Chairman of the World Economic Forum (WEF), said that the new technologies that lead the fourth industrial revolution are AI, Block chain, IoT, Big Data, Augmented Reality, and Virtual Reality. This technology is expected to be a full-fledged fusion of digital, biological and physical boundaries. Everything in the world is connected to the online network, and the trend of 'block chain' technology is getting attention because it is a core technology for realizing a super connective society. If the block chain is commercialized at the World Knowledge Forum (WKF), it will be a platform that can be applied to the entire industry. The block chain is rapidly evolving around the financial sector, and the impact of block chains on logistics, medical services, and public services has increased beyond the financial sector. Research design, data, and methodology – Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Data were collected from hotel employees in China from 25th March to 10th May. Results – The purpose of this study is to investigate the effect of the block chain characteristics of the existing hotel reservation system on the intention to use and to examine the influence of the block chain characteristics of the hotel reservation system on the intention to use, We rearranged the variables having the same or similar meaning and analyzed the effect of these factors on the intention to use the block chain characteristic of the hotel reservation system. 339 questionnaires were used for analysis. Conclusions – There are only sample hotel workers in this study, and their ages are in their 20s and 30s. In future studies, samples should be constructed in various layers and studied. In this study, the block chain characteristics are set as five variables as security, reliability, economical efficiency, availability, and diversity. Among them, Security and reliability made positive effects on the perceived usefulness. Also, security and economics did on the perceived ease. Availability and diversity did on both perceived usefulness and perceived ease. Perceived ease did on perceived usefulness. And perceived ease and perceived usefulness did on user intent. But security and economics did not on the perceived usefulness

본 연구는 최근 급부상하는 OTT(Over The Top, 온라인 동영상 서비스) 환경을 기반으로 많이 사랑받고 있는 뮤직비디오의 이용동기가 무엇인지 살펴보고 이용동기와 만족도 간, 이용동기와 지속적 이용의도 간에 어떠한 영향을 미치는지 확인하고자 실시하게 되었다. 연구결과 뮤직비디오 이용동기는 ‘가수 선호’, ‘즐거움 추구’, ‘시간보내기’, ‘몰입성’, ‘영상 선호’ 라는 5개의 요인이었다. 뮤직비디오 이용동기가 수용자에게 미치는 효과를 확인한 결과는 뮤직비디오 이용동기 중 시간보내기를 제외한 4개 요인이 만족도에 정(+)의 영향을 미치는 것으로 확인되었고, 지속적 이용의도도 시간보내기를 제외한 4개 요인이 정(+)의 영향을 미치는 것으로 확인되었다. 이상의 연구결과를 토대로 향후 뮤직비디오 연구에 조금이나마 기여할 수 있기를 기대한다.

Purpose – The portability, functionality, and convenience of smart phones are constantly updated. With the rapid popularization of users of mobile terminals, Xiaomi is also developing rapidly. In February 2015, the users of Xiaomi exceeded 100 million people. As a transnational industry, Xiaomi has developed rapidly in not only China but also Korea. However, through the literature review, there is no radmissible study on the Xiaomi mobile telephones in the Korean market, so it is necessary to study the Xiaomi mobile phones in Korean market. Research design, data, and methodology – Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Results – First, the innovative diffusion temperament and the compatibility of Xiaomi have positive impacts on achievement expectations and effort expectations. Second, the innovative diffusion temperament and the complexity of Xiaomi have negative impacts on achievement expectations and effort expectations. Third, the innovative diffusion characteristics and the relative superiority of Xiaomi have positive impacts on achievement expectations and effort expectations. Conclusions – Through the analysis of the prior study, the innovation acceptance characteristics consist of compatibility, complexity, relative superiority, observation possibility, and the attempt possibility; the technical acceptance characteristics consist of achievement expectations, effort expectations, social influence, promotion condition, the study conducts relevant research on the continued use intention and analyze the hypothesis of research model.