This study aims to explore the effect of three factors of Servicescape on customers’ emotion, perceived quality and image. The proposed model was tested in medical tourism context in Portugal, using a sample of 332 fully completed questionnaires. Findings reveal that ambient and design are the most important factors in formation Servicescape itself. Servicescape is an effective antecedent of customer image, perceived quality and pleasure-feeling. Finally, the article also provides managerial implications and suggests avenues for further research.

Learning-orientation and trustworthiness are two important components of corporate image in Asian societies. This paper examines consumers’ perceived learning-orientation and trustworthiness of retailers in Hong Kong with a survey of 909 respondents. The results of a structural equation model show that learning orientation and trustworthiness are two distinctive attributes of a positive corporate image. Advertising creativity correlates positively with building a learning-oriented corporate image, while advertising believability correlates positively with building a trustworthy corporate image. The two perceived corporate images in turn positively associate with brand awareness and purchase intention respectively. Corporates which are perceived as learning-oriented recorded higher awareness, while consumers reported that they are more likely to patronize in companies which they found trustworthy. In summary, this research demonstrates the influence of advertising and promotion strategies (i.e. creativity vs. believability) on the perception of corporate’s image, and subsequently, on brand persuasiveness (i.e. brand awareness and purchase intention).This research has both theoretical contributions and managerial implications. It contributes to the existing corporate image literature by establishing the antecedents and consequences of building a learning-oriented and trustworthy corporate image. The research also provides practical implications to marketers. Specifically, the findings suggest that if a company aims to enhance consumers’ awareness about its branding, more attention should be put on developing creative advertising so as to build a learning-oriented corporate image. Alternatively, if a company aims to increase consumers’ purchase intention, more effort should be put on developing advertising with high believability so as to build a trustworthy corporate image.

Using an experimental design, it is investigated how a cultural institution’s image dimensions are influenced by a sponsorship and its perceived level of sponsor-sponsee fit. Controlling for an individual’s cultural interest, results show that sponsors, depending on their level of congruency, can influence certain sponsee’s image associations.

Prior research has investigated the consumer effects of cash and card payments in service settings, but the growing trend of innovative payment with a mobile device hasn’t been considered in the literature so fare. This article represents one of the first studies that considers the adoption of mobile as a new payment method and investigate how the ‘checkout’ phase affect the shoppers’ overall price image of retail stores (OSPI). Results from our studies show that the ‘checkout’ phase is the ‘moment of truth’ for shoppers judging OSPI. We investigate the effects of cash, card, and mobile payments and show that the less transparent a payment method, the lower OSPI judgments of shoppers. In particular, favorable comparisons of basket prices to shoppers’ mental budgets trigger lower store price perceptions. Subsequently, these results have major implications for retailers aiming to lower their OSPI in customers’ minds.

All aspects of individual consumer as well as situational affecting on decisions are influenced by the social and cultural structure in which the consumer is embedded. Recently, there has been a growing worldwide phenomenon whereby tourists visit an attraction or destination as a result of that place being portrayed or represented in the popular cultural forms of the media that are not directly related with tourism promotion or marketing. A number of studies have suggested that such portrayals and features of mass media can act as powerful forces that stimulate tourism demand (Beeton, 2001). Representations and images of tourist destinations constructed by popular cultural forms of media such as films, television and literature play a significant role in influencing people’s holiday decision-making process (Iwashita, 2006). Where trade in images, expectations, dreams, and fantasies are made in tourism (Selwyn, 1996), those media representations and images of tourist destinations play a significant role in influencing people’s decision-making process. The tourism industry also is increasing appliance of images that are drawn from popular culture associated with places to promote tourist destinations and to distinguish themselves from each other. While these researches contribute to the understanding of the influence of pop culture on tourism phenomena, only few studies have investigated on the actual linkage between the pop culture and tourism perceptions/behaviors. The reason why pop culture involvement can be related to the actual intention to visit is due to the fandom created relating to the pop culture. The notion of fandom has been put forward in order to understand the link in between the pop culture and the mass audience in diverse realms (Couldry, 2007). Fandom in recent years have been understood to dismiss the negative view of pathological and the stem for alienating qualities of modern society, and accepted as a phenomena widely spread in post-industrial societies (Jenson, 1992). It is then when transitional moment takes place, in the head and heart of the fan or tourist, that the fascination begins which provides the motivation to visit the locations (Reijnders, 2011). With such cultural industries in modern society constantly produce countless contents that can be utilized as objects of fandom, resulting in actual visit to a place associated with a specific destination serving as an effective strategy for building popular cultural capital in modern society. It was therefore decided to investigate this phenomenon in more depth through empirical research to investigate how and to what extent popular cultural forms of the media (those not directly associated with tourism and destination marketing) have an effect on international tourism, and future, to identify what roles they play in influencing tourists from emerging market in terms of their travel destination image and their perception about places to visit within the chosen destination. The phenomenon in this study focuses on the Korean wave, so called Hallyu, as it is one of the pop culture phenomenon that has gained much recognition across not only within Asian countries but also recently in Western countries via pop songs, soap operas, movies, and other forms of mass media entertainment. In this study, diffusion model suggested by Rogers (1995) was used. The diffusion of Rogers’s innovation framework is proving flexible enough to conceptualize many kinds of social change, including change through processes of public dialogue and civic participation, change within organizations, as well as change through public agenda setting and media effects. Many studies have incorporated diffusion theory to explain such cultural phenomenon to gain more enrich result, however, no other studies have looked into the degree of diffusion stage in a macro level according to the regions. However, to obtain the overall view of the diffusion of such pop culture, it is needed to see the diffusion process proceeding globally as even the same fandom may differ in characteristics based on not only the diffusion stage but also its distinctive characteristics of social system. As a result, according to the diffusion stage of Hallyu, it is expected to differ in formation and perception on destination image. Previous studies identify destination image into cognition and affect which are two conceptually different, yet highly correlated components (Lee, 2008). The cognitive component leading to some internally accepted attributes, a more or less derived from factual information. On the other hand, the affective component relates to a diffusive feeling, which can become important when a decision to travel is actually considered (Russel, 1980). Such image constructed by tourists contains an individual or group perception of a particular place (Fakeye and Crompton 1991). It is expected that the image construction will vary according to the stage of the diffusion. This study incorporates diffusion theory to develop a better understanding of the diffusion process and the current situation of the Korean Wave globally to see whether such diffusion process varies according to region. Then, the effect of such difference in diffusion stages on the intention to visit the destination country was investigated. Thus, preliminary research was conducted first to see the Korean Wave phenomenon globally. In order to analyze the diffusion stage thoroughly, three regions of Asia, America, and Europe were selected. According to the diffusion degree of the Korean wave, seven representative countries were elected regarded to the regions. Along with literatures, in-depth interviews were conducted. The semi-structured form with an interview guide method was presented with reflexive interviewing techniques in order to ensure comprehensiveness (Athos & Gabarro, 1978). Then, a survey was conducted to examine the effect of pop culture involvement on formation and perception of destination image in China and Russia. Choice of countries is not only resulting from recognition as the potential future powerhouse in industry, but because it is the two countries take place as one of the highest increase in the number of tourists visiting Korea recently (KCTI, 2013). In addition, most importantly, China represents to be in the highest stage of diffusion of Korean pop culture, and Russia as one of the lowest. Additionally, the moderating effect of travel intention and travel behavior was preceded. From this, it aims to provide deeper understanding implications for targeting tourists. The hypotheses were tested with a data set developed from field survey using only online survey. Of the 265 samples collected, 8 were returned incomplete. An additional 18 samples were deleted for further analysis, as the answers were unusable. In total 239 samples – 120 and 119 samples from China and Russia respectively – were subjected for final analysis. The result in Study 1 revealed some commonalities and differences among regions. Overall, uniqueness was what made people first be interested. It was mostly pursued by young women yet those who are sometimes extremist. Thus, being open-minded to other cultures was found to be important when accepting other cultures. Moreover, it revealed that it impacts on national image to be more positive as it replaces the negative image related to war and North Korea. However, despite some commonalities, distinctive differences were disclosed among regions, especially between Asian countries and Western countries. In terms of Asia, it was found that cultural similarities have influenced the early acceptance of Korean pop culture. It has been spread since 1997, through television mostly with sensuous contents that were unique in other countries. The contents were mostly appealing to women as the characters shown in soap opera were different to others. This is very different to Europe of America where the diffusion starting in the mid 2000 through the Internet. Uniqueness captured consumers, yet in a different way from Asian countries. The easy going and entertaining aspect was the appealing factor, with word of mouth and human power was what influenced in introduction of Korean pop culture. In addition, those who were into Japanese culture were easily approached to Korean pop culture. The diffusion stage was considered to be less than 10%, with very young women interested with comparison with Asia where it was about 70%. Moreover, it was found that Asian consumers are interested in Korean brand products, such as cosmetics and clothing, and Western consumers are more interested in culture and food. Then, on the survey proceeded where China and Russia was chosen based on the preliminary qualitative research as a two different stage of diffusion according regions/countries, t-test provided evidence to support the claim that depending the diffusion stage of pop culture, the effect on formation and perception of destination image differs. A significant differences were obtained in pop culture involvement, destination image (cognitive and affective), and on visit intention. Based on the t-test statistics for Korean pop culture involvement (t = 8.491, p < .000), the cognitive image (t = -3.341, p < .001), the affective image (t = 2.050, p < .05), and visit intention (t = 2.072, p < .05) were significant. Thus, when highly involved in Korean pop culture, rather than cognitive image, consumers are more likely to be involved with affective image which relates to the actual visit intention. The results corroborated several hypothesized relationships, popular culture involvement in accordance to nation affect the destination image and perception. When more highly involved, more positively it relates to affective image and the visitation intention. The findings reported in this study have managerial implications. One is that as the relation differs according to the diffusion stage, spreading pop culture may not yield visible output instantly, yet as it relates to the actual visitation intention, international pop culture activities should be supported. Second, as shown from the diffusion process globally, distinctive characteristics of each culture should be considered more when spreading such sub-culture. Lastly, therefore, it can be suggested, that according to the countries, different approach should be made in order to induce tourist from other countries. However, this study focuses more on the macro level of the phenomenon. Therefore, future research is needed to provide more evidence on the micro level and more in-depth research. In addition, this study precedes empirical study only in China and Russia. Therefore, more diverse countries should be explored and compared.

During the past 40 years a huge number of studies investigated destination positioning and images from the tourists’ perspective, but by far fewer studies have been conducted from the destination managers’ perspective. In addition, few articles benchmark image positions between multiple destinations and their projections on marketing material. In order to generalize the results to larger geo-scopes, it is important to include a substantial number of destinations for analysis and take the influences of geography into consideration. The current study focuses on exploring positions of intended (planned) destination images. The primary aim is to compare the intended tourism image that is originally developed by destination managers of the sub-provincial districts in China and identify patterns of similarity and uniqueness behind. The research findings are expected to: (1) inform local destination managers in China about the current status of their destination tourism image positions compared with other destinations; and (2) give suggestions to the tourism administrations of both sub-provincial level and higher levels on how to better understand and coordinate the districts under their authorities and how to develop effective image positioning and projection strategies. In China, substitutability among tourism destinations like cities is growing, which is more obvious among those having same regional contexts, source markets and similar tourism products (Han & Tao, 2005). One remedy against this tendency is the development of strong image positions that are distinctive from other competing destinations. However, Chinese destination managers are facing several problems regarding positioning and marketing their destination images. First, the existing image positions of many destinations are unclear (Chen, 2008). Han and Tao (2005) point out that tourism images of many city destinations − in particular the mid-sized and small cities − are still on the organic stage and lack of systematic planning. What is more important is that many destination managers have not recognized the importance of image positioning and the benefits of induced image (Chen, 2008; Han & Tao, 2005). Second, some destinations have unrealistic image positions because they neglected market research opportunities and carried out positioning in a blind way (Chen, 2008). For instance, many destination managers think that destination image is the same as creative initiatives or slogans rather than the rational result from a systematic positioning process (Han & Tao, 2005). In China, DMOs are government departments traditionally. In other words, China National Tourism Administration (CNTA) is the DMO for whole China; Provincial Tourism Administrations (PTAs) manage provincial-level destinations and Municipal or County Tourism Administrations (RTAs) are the DMOs for sub-provincial districts (Feng, Morrison & Ismail, 2003; Li & Wang, 2010). In this study, when talking about China, “DMO” is exchangeable with “tourism administration”; and “destination manager” refers to the “senior officer working in the tourism administration”. District, province and region are three spatial levels frequently and consistently used in this study. In terms of the size, region is the largest whereas district is the smallest. A region contains one or several provinces. A province has several districts under its authority. In this research, the unit of analysis is sub-provincial districts that belong to provinces. The provinces are sorted into different geographical regions that are characterized by different categories of endowed tourism resources. This study adopts the most recent scheme developed by Song (1994). He classifies the tourism destinations in China into 10 TRG Regions and 77 sub-TRG Regions. TRG Regions consist of complete provinces. While the sub-TRG Regions focusing on market appeal may contain districts across provinces. Table 1 summarizes the features of the 10 TRG Regions and their included provinces; the regions names are the abbreviations of their included provinces. This research investigates intended image positions from the destination managers’ perspectives for sub-provincial districts in China. There are 27 provinces1 and 365 sub-provincial districts (SP Districts) in China. The 365 SP Districts are classified into 9 groups according to the scheme of tourism resources geographical regions (TRG Regions) reviewed before. Due to the different administration systems, the 10th region including Hong Kong, Taiwan and Macau is excluded from this research. 122 out of 365 SP Districts are selected. The sampling method combines multistage sampling, stratified sampling and simple random sampling. For only 83 districts (68%) relevant documents could be retrieved online. 48 documents represent the “Tourism Development Master Plans” and 35 documents the “12th Twelve-Five Year Tourism Development Plans”. Six districts did not mention any type of intended image positions in their development plans. The content about intended destination image position(s) – i.e. the most essential image position(s) for a district as a whole destination to differentiate itself from others – are identified from the tourism plans. The extracted content about image positions often appears in the formats of short sentences or phrases that contain more than one concept. Thus, the original extracted content is processed to identify all included image concepts that are distinct from each other. The content analysis yielded a spread of 164 different image items with only 189 occurrences for a total of 77 districts. So, on average, there are not more than about 2.5 image positions that can be identified in the tourism master plans or development plans of the sub-provincial districts. 20% of these plans use only one image concept; 38% two items, 26% three different items, 12% four and only 5% are using five items. To make this list more comprehensible the items were aggregated in two steps to 48 image factors. In almost each tourism master or development plan which discusses positioning of the district through promoting destination images cognitive or functional terms are used. About one third of these documents uses affective or psychological features. Yet, two thirds of the intended district images are completely lacking any affective element that could help identifying appealing spots on the touristic map among the functionally loaded clutter. Reviewing the coverage of intended image items through the conceptual lenses proposed by Tapachai and Waryszak (2000) it becomes evident that only functional, emotional and epistemic aspects can be found as targeted image elements. Travellers, though, are also using social and conditional criteria when it comes to destination choice (Zins, 2010; Zins & Prompitak, 2010). Despite the relatively scarce usage of intended image positions for each Chinese sub-provincial district it is worthwhile to condense the image profiles of these 77 districts further. The 2-way profile data of 48 image factors for 77 sub-provincial districts were subject to a non-hierarchical cluster procedure to identify similarities among the districts. Considering both, the homogeneity gain of additional clusters and the relative simplicity of interpretation (expressed by the wSSI) a solution with ten different groups of districts was accepted. A sketch of the main characteristics is depicted in Table 2. The largest image profile group pools 24 different districts (31%) from 7 different TRG regions. The other larger groups (number 10, 4, 5 and 2 in descending order of similarity to number 7) do not exhibit one single lead region which means that the TRG regions share a multitude of targeted image positions. The larger TRG regions with quite a number of districts (BTHS, GFH, SJZAJ and YGG; together 49 out of 77 districts) show some gravity into the profiles 7, 4 and 5 (cf. Table 2). However, the frequency is not large enough to claim that a particular region is uniquely represented by one of the identified condensed image profiles. The majority of districts within one TRG region shows targeted image positions that are more common with districts of other TRG regions. Overall, the geographic spread of relatively similar district images is larger across provinces than across regions, which appears plausible. Destination managers may perceive threats from their neighbouring districts that share similar context images and source markets. This drives them to develop differentiated positions in order to prevent direct competition. Officially, higher-level DMOs like provincial tourism administrations have to coordinate the tourism planning of the lower-level districts (Tourism Law 2013; GSTP, 2003).

Motivated by an illustrative case study which assesses the strength of the New Zealand wine brand, we develop a framework that provides a contemporary perspective on Country of Origin (COO) branding. The New Zealand wine industry’s COO branding was initially built around the country image of “green” production with the logo “riches of a clean green land”. This has been superseded by a branding strategy that focuses on developing the collective meaning of the COO brand with the logo “pure discovery”. A collective approach to branding involves broader considerations, where the brand is used to facilitate processes that co-create experience and meaning that reflects collective interest. This entails the alignment of a complex set of industry relationships where value is co-created within a network of stakeholders that contribute to the heritage of New Zealand Wine and its quality positioning as the country-of-origin. Our contribution comes from a wider conceptual understanding of COO to show that “COO matters” when a shared identity and image are integrated to form a collective meaning which co-creates value to fulfil the expectations of a brand’s promises of innovation, authenticity and quality.

The purpose of this study is to compare and analyze the product image produced by the cinemagraph image and the product image produced by the general image in the electronic trade. The cinemagraph refers to the image with a special characteristic that provides the motion clue by playing the part of the picture endlessly in the form of a video. For this study, we explored how the perceived monetary value, brand attitude, and perceived taste would influence on the purchase intention, and it was analyzed that all of the three factors significantly influenced on the purchase intention. However, it was investigated that the purchase intention of the group watching the image by the cinemagraph was significantlyinfluencedby the perceived monetary value and the perceived taste, and the purchase intention of the other group watching the general image was significantly influenced by the brand attitude and the perceived taste; therefore, it was verified that there was a difference between the group watching the cinemagraph and the group watching the general image. In this result, it could be interpreted that when the people watching the cinemagraph purchase a product in the shopping mall, the price becomes the important requirement, and when the people watching the general image purchase a product in the shopping mall, the brand becomes the important requirement; therefore, these results could provide great implications to the food marketers.

전근대기 중국과 한국의 회화세계 속에는 드러나거나 내재된 문학 적 내용이 많은데, 이러한 회화작품들은 다시 문학의 창작과 감상에 영향을 주게 된다. 시문이 조형이미지로 표현되는 거대한 흐름 속에 서 시문-회화-시문-회화 순으로 넘나드는 수용(受容)의 역사가 일어 났고 이가 지속되는 가운데, 회화로 그려진 조형이미지가 영향력을 발휘하여 시문의 이미지를 변화시키고 시문의 감상을 지배하게 되었 던 경우를 말한다. 이 글은 시(詩)·화(畵) 제작의 상호영향에 있어서 회화의 조형이미 지가 시문의 우위에서 작동했던 대표적인 예로 당나라 왕유(王維, 701-761)의 ‘망천(輞川)’ 별장에 관련된 시문과 그림의 수용사를 살폈 다. 왕유가 망천장을 시와 그림으로 표현하였고, 왕유의 시화작업은 시·화 상통의 가장 대표적 예로 송대부터 추앙되었다. 조선시대에도 망천은 끊임없는 시·화의 주제였다. ‘망천’은 실재하는 특정한 곳이고, 왕유의 시문은 글자가 바뀌지 않고 전달되었지만 이를 그린 회화의 조형이미지에서 역사적 혹은 지역적 변화가 발생하면서, 망천의 이미 지 자체에 변화가 일게 된다. 특히 중국 명대의 부화해지는 문화 속 에서 망천 조형이미지는 지나치게 소박하게 변화한다. 달라진 조형이 미지는 망천의 상상이미지를 지배하고 시의 제작의 실제 내용에도 영향을 주게 된다. 망천을 그린 조선의 회화작품에는 조선의 풍경이 삽입되어 변화했 고, 이러한 변화된 이미지는 조선의 문인들에게 상상된 망천의 이미 지를 알려준다. 현전하는 조선후기 이방운의 망천도 몇 점은 좋은 예 이다. 조선시대 회화로 구현된 망천의 이미지는 왕유의 망천을 표방 하면서 그 시절 은거산수의 이상을 보여주는 보편적 이미지로 작동 하였다.

본 연구의 목적은 무용전공자와 비전공자들이 인식하고 있는 남성무용수에 대한 전반적인 이미지를 구성하 는 요인들을 파악하여 앞으로의 무용수 이미지 개선을 위한 시사점을 도출하는데 있다. 이와 같은 목적을 달성하기 위해 20세 이상의 성인을 대상으로 무용전공자와 비전공자를 무선집락표집 (cluster random sampling)을 사용하여 각각 150명씩 표집하였다. 장동환(1964)에서 밝혀낸 50개의 형용사군을 기초로 하고, 박경숙(1974), 이학주(2000), 정애연(2007) 의 연구에서 사용된 형용사군을 참고하여 총 30개의 형용사군을 골라 척도로 활용하였다. 수집된 모든 자료는 SPSS 18.0 프로그램을 사용하여 분석하였으며, 다음과 같은 결론을 얻었다. 첫째, ‘날씬하다’ 항목이 전공유무에 상관없이 가장 긍정적으로 나타났다. 부정적인 항목에 대해서는 무용 전공자는 ‘안전하다’의 항목이, 비전공자는 ‘대하기쉽다’로 나타났다. 둘째, 남성무용수의 이미지는 전공유무에 관계없이 중간점수인 3점을 기준으로 대체적으로 긍정적인 반응 이 나타났다. 셋째, 무용전공자와 비전공자 간의 무용수 이미지에 대한 갭을 살펴보면 ‘능력있다 ’항목이 차이가 가장 크 게 나타났다. 넷째, 7개의 항목은 무용전공자가 비전공자보다 긍정적으로 나타났고, 이를 제외한 23개의 문항에서 비전 공자의 남성무용수에 대한 이미지가 긍정적으로 나타났다. 이상의 결론을 종합해보면 무용전공자와 비전공자의 남성무용수에 대한 인식은 전공유무에 상관없이 대체 적으로 긍정적으로 나타났다.

This thesis is focusing on various image photographing techniques equipped in smartphones and their educational uses. Since most smartphones have large quantity of memory and various kinds of applications, taking videos has become possible. For example, they enable us to take pictures of people and scenery using shooting functions and it is possible to move the view horizontally and vertically by handling camera works. The videos taken by these functions are completed by the works of combining, correcting, condensing and building them. Unlike the past, there have been many changes in the course of teaching and learning process between instructors and students by the impact of smartphones. Among them, smartphones have become an essential element in performing cooperative learning. This research is constructed on the real cases of learners, highschool students although more students couldn’t participate in the performance due to their heavy curricular procedure. They planned to make up stories, could recognize the reality of film-making and learn interaction at the last stage of in completing the film, by using smartphones. Smartphones our contemporary men and women are using anytime, anywhere, have become an indispensible item from talking to making educational contents.

본 연구는 중국 소비자의 외국제품에 대한 평가 및 태도에 영향을 미치는 대표적인 감정적 요인으로 소비자 적대감에 관심을 가진다. 보다 구체적으로 본 연구는 국가이미지 효과의 전 과정(국가이미지→제품평가→제품에 대한 태도)에 소비자 적대감이 어떤 영향을 미치는 지를 살펴보고자 한다. 이를 위해 본 연구에서는 상해, 북경, 청도, 심양, 성도 등 중국 내 5개 주요 도시의 1,327명의 성인 소비자들을 대상으로 설문조사를 실시하여 중국 소비자들의 주요국(미국, 독일, 일본, 한국)에 대한 적대감, 국가이미지 지각, 그리고 이들 국가의 전반적 제품에 대한 중국 소비자들의 제품평가 및 제품에 대한 태도에 관한 자료를 수집하였다. 연구결과, 소비자 적대감의 두 가지 유형인 국가적 적대감과 개인적 적대감은 국가이미지 효과를 구성하는 변수들에 상이한 영향을 미치고 있는 것으로 나타났다. 개인적 적대감은 국가이미지, 제품평가, 그리고 제품에 대한 태도에 일관되게 부의 영향을 미치는 반면, 국가적 적대감은 국가이미지 차원 중에는 관계이미지에만 부의 영향을 미치는 것으로 나타났고, 경제이미지와 제품평가에는 오히려 정의 영향을 미치는 것으로 나타났으며, 제품에 대한 태도에 미치는 영향도 비유의적으로 나타난 것이다.

Many advanced ground-based solar telescopes improve the spatial resolution of observation images using an adaptive optics (AO) system. As any AO correction remains only partial, it is necessary to use post-processing image reconstruction techniques such as speckle masking or shift-and-add (SAA) to reconstruct a high-spatial-resolution image from atmospherically degraded solar images. In the New Vacuum Solar Telescope (NVST), the spatial resolution in solar images is improved by frame selection and SAA. In order to overcome the burden of massive speckle data processing, we investigate the possibility of using the speckle reconstruction program in a real-time application at the telescope site. The code has been written in the C programming language and optimized for parallel processing in a multi-processor environment. We analyze the scalability of the code to identify possible bottlenecks, and we conclude that the presented code is capable of being run in real-time reconstruction applications at NVST and future large aperture solar telescopes if care is taken that the multi-processor environment has low latencies between the computation nodes.

This study were to perform for verifying the activation areas in the human's brain during mastication by using functional-MRI (f-MRI) device on the basis of hypothesis regarding anatomical-physiological parts of brain processing the information of motor and sensory function, and to perform further more for a providing basic provisional foundation about diagnosis, treatment and prognosis of abnormal occlusion as applying functional MRI. Generally healthy 10 volunteers who have a normal occlusion were selected. The half of members of volunteers was female. Age distributions were approximately alike. Before taking a f-MRI, sufficient practice was carried out as strict standards and made volunteers be not sensible to sweet taste of gum through chewing gum for 30 minutes before taking a f-MRI. Functional images for all volunteers were firstly obtained, and then anatomical images were next. The functional images consisted of echo-planar image volumes which were sensitive to BOLD (blood oxygenation level-dependent) contrast in axial orientation. The volume covered the whole brain with a 64×64 matrix and 42 slices. Images with 64 volumes were acquired under periodic mastication. The orofacial sensorimotor cortex was primary responsible cerebral part during mastication and insula. And also supplementary motor area and cerebellum in brain were intimately connected with mastication. Other numerous anatomical parts of brain were activated in each volunteer during mastication, but there was no statistical significance in this experiment. Differences according to gender and age were no significance in this study. The f-MRI device showed the accurate and detailed image in activation area of brain through valuable device. It suggested that f-MRI might be helpful to establish the basis of funtional standard occlusion depend on activation area of brain.

기후변화에 따라 도시열섬현상이 지속적으로 발생하고 있다. 이러한 기후변화의 영향과 더불어 도시화의 진행과정에서 도시열섬현상의 강도는 더욱 심각하게 나타나고 있다. 이러한 관점에서 본 연구는 도시열섬현상이 도시 공간구조에 따라 어떠한 강도를 띠고 나타나는지를 확인하기 위해 기초연구를 진행하는데 목적을 두고 있다. 따라서 도시열섬현상의 특성을 파악하기 위하여 다음의 두 가지의 분석에 초점을 맞춘다. 첫째, 이동식차량디지털온도계(Portable Vehicle Digital Thermometer: PVDT)를 기반으로 가능한 동시간 대에 도시기온을 측정하면서 이동경로를 중심으로 등온선의 형성구조를 파악한다. 둘째, 이러한 열섬현상의 분석을 바탕으로 등온선의 변화가 나타나는 주요 원인을 파악하고자 디지털열화상캠코더(Digital Infrared Camcoder: DIC)를 활용하여 도시기온을 상승시키는 시설물을 선별하여 표적탐구를 시행하였다. 실험의 결과 도시열섬에 영향을 끼치는 핵심적 요인은 도로표면, 간판 등 표지판, 건축물의 지붕과 외벽 및 차량 바퀴와의 접촉면인 것으로 파악된다.

This paper is an advanced work for the follow-up study 'Development of Teaching and Learning Programs of Intercultural Education in Universities Utilizing German and French Commercial Movies'. Before developing teaching and learning programs of intercultural education for undergraduates utilizing movies as one of the most typical digital image media in modern times, we try to review theoretical the utilizability of digital image media and game contents as very efficient tools of intercultural teaching and learning program. The breakthrough of digital information and communication technology, and the digital revolution leading to a paradigm shift in the history of mankind make the 21th century be called 'knowledge and information age'. The integrated and interactive communication way based on the development of digital technology has a great effect on recognition way, recognition pattern and recognition process of contemporary people. In addition, it is also changing human recognition per se. First of all, digital image media have caused not only the remarkable change of social and cultural environment, but also a revolutionary change of educational field. The digital image media are thought of as one of the most efficient communication media which can satisfy optical desires of humankind and realize multilateral and sympathetic interchanges utilizing other sense organs. Therefore, the digital image media are anticipated to be a very efficient tool of teaching and learning program. Through this theoretical review we try to emphasize the needs for the development of teaching and learning program of intercultural education utilizing digital image media and game contents.

Recently, 18F-FDG PET based CT scan was a critical examination that the after, before plan diagnosis and treatment of tumors. But, due to the distortion of SUV that should be proportional to the metabolic rate of glucose in the tumor, the other measurement methods are being on study. In this study, compared the degree of distortion of SUV that according to the volume of the tumor analysis ROI and VOI using the NEMA IEC Phantom. The results, the SUVmax, mean value are rapidly decreased with threshold value 500 mm2 interval of the ROI analysis, 1500 mm3 interval of the VOI analysis. When compared SUVmax value SUVmean, ROI and VOI analysis VOI measurements was 1.077 times higher SUVmax was 0.981 times highe compared to the value of the ROI measurement. Compare MTV, SUV 2.0 as measured by the volume of the VOI to Volume showed a slightly higher results(Volume / MTV = 93.4 % ±14.8 %). Considering the above results, Tumor evaluation by 18F-FDG PET / CT scan Consider each threshold value should be analyzed due to larger SUV's Distortion depending on the size of the tumor. VOI analysis is recommended. because it showed the VOI analysis is higher than the ROI analysis SUVmax and lower SUVmean due to VOI analysis than once as a measure of the wider area as measured ROI analysis. MTV (R2 = 0.999), a result close to the actual size of the tumor. but, more research is needed in this regard, because SUV according to the standards of value are affected.

Due to growth of electronics and control devices, automation and situational awareness systems have been applied by automobile. Vision systems with the introduction of unmanned system were being actively developed. In this paper, the distortion in the 7-inch LCD screen for the treatment process are divided into Online and Offline processing. Offline processing based on the image signal processing and for generating LUT Online to Offline generated by processing the distortion is applied to the LUT. LUT is applied to distort the image processing in real time, so that distortion correction is made for the purpose of setting.