This study is to find out vitalization plan of rural village festival through field survey and in-depth interview. Festival vitalization plans were suggested for each of four steps. The results are as follows: (1) preparing stage : disambiguation of supporting festival, adjustment of selecting times & improvement of selecting index in supporting festival, support of planning & managing ability, and systematization of festival consulting team. (2) planning stage : supporting differentiated festival program development, and public relations of rural village festival. (3) operating stage : flexible utilization of supporting budget and systematization of festival supporters operation. (4) ending stage : holding a workshop to share successful festival cases.

The purposes of this study is to identify a proper spot to create a symbolic place for the International Jazz Festival and to improve the connections among the place assets of Gapyeong as a place marketing strategies. To this end, the analysis and interpretation of spatial structure was conducted using space syntax. The results of the study showed that the entire structure of the space formed in the axis of a total of 200. The value of total integration was 0.833, which is relatively low, and the local integration degree was 1.588 degrees. Gahwa Street has the highest value of full integration (1.264) among the major points related with the Festival, followed by the former Gapeyong Station area (1.189). As a result, the former Gapeyong station area was identified as a recommendable place for symbolic place because it is highly accessible to the surrounding areas and spacious enough to function as a plaza. Developing a cultural street occupied by jazz cafes, concerts, shops and restaurants, and transforming the old railroad into a linear park will enhance the image of jazz city and help place marketing.

In 2011, neighborhood parks occupied a total area of 280,135,257m2 in small and medium sized city areas and this excluded the metropolitan regions. In the rural area, the park area per person(22.64m2) is larger than the urban area(9.50m2). It is a questionable why there is a higher park ratio in the rural area compared to the cities, where the function of the neighborhood parks is not being utilized well. But, there are already a lot of parks that has been constructed in the rural areas and a lot of money is being spent in maintaining them. Hence, rather than reducing the number of "country parks", it can be suggested that these "country parks" ought to be utilized in a different manner than the parks in the city. In that point of view, this study examined the issues of the country park usage along with the utilization of the local festivals within the parks. Firstly in this context, this study compared the amount of neighborhood parks between small and medium sized cities and metropolitan areas, and analyzed those results. Secondly, daily newspaper articles were collected and categorized to find the usage of the rural park which were then analyzed. Then, the extraction of the essential points in composing the festival space was carried out. Also, the general design guides of making the neighborhood parks were drawn. Last but not least, using these two resources, this study suggested design guidelines for using neighborhood parks as a Festival Space in small and medium sized cities.

본 연구는 제3회 신안튤립축제의 방문객 만족도와 행사 내용을 평가하기 위해 실시되었다. 축제기간인 2010년 4월 16일부터 25일까지 축제장을 방문한 전라남도 거주자 219명과 타지역 거주자 71명 등 총290명의 방문객을 대상으로 설문방식으로 조사하였다. 축제장까지의 교통 편리성에 대해 방문객들은 가장 만족했다고 평가해주었다. 풍차, 튤립공원, 튤립포장 등 축제시설에 있어서도 두 번째로 만족해했고. 안내원의 서비스도 대체적으로 만족도가 높았다. 휴게시설이나 화장실과 같은 편의시설에 대한 만족도는 각각 6.68과 6.36점으로 낮았으며, 축제상품의 다양성, 가격, 품질에 대한 평가에서도 각각 6.27, 6.19, 6.35점으로 나타나 만족도가 낮은 것으로 분석되었다. 특히. 축제음식의 다양성, 가격, 맛은 조사항목 23개 중 가장 낮은 접수를 받아 방문객틀이 가장 불만족해 하는 요인으로조사되었다. 방문객의 만족도를 높이고 재방문을 위해서는 새로운 양질의 축제 관련 음식을 개발하고, 지역 음식을 판매하는 부스를 설치할 필요가 있고, 다양한 축제 프로그램과 새로운 우수 품질의 축제 상품들을 개발하는 것이 요구되었다.

본 연구는 최근 화훼장식에 많이 사용되어지는 화훼 중에서 다화 소재로 적합한 소재를 제시하고 이를 이용한 작품 분석을 통해서 현대의 차(茶)문화 공간에 어울릴 수 있는 다화의 종류를 알아보고자 하였다. 연구방법은 2009년 대구세계차문화축제의 주요 행사로서 다양한 차 문화 공간 연출을 위한 찻자리의 꽃인 다화 경연대회가 실시되었는데 대회 시 사용되어진 다화 소재와 작품들을 분석하였다. 다화 소재로 선정되어진 화훼는 능수조팝나무,금사매,정금나무의 절지류와 국화, 장미, 산수국, 유스토마, 과꽃, 섬바디, 솔리다스터, 안개초의 절화류, 고사리, 루스쿠스의 절엽류가 사용되었다. 특히 선을 표현하기 위해 가장 많이 사용되어진 소재는 능수조팝나무이었고 꽃은 과거 차 문화 공간에서도 많이 사용되어졌던 국화를 가장 많이 사용하였다. 이외에도 현대의 차 문화 공간에서는 다양한 소재를 폭넓게 사용할 수 있지만 무엇보다도 꽃의 표정이 차 문화 공간의 분위기와 잘 맞아야 된다.

The goal of ecotourism is the conservation of nature, creating benefits for local residents, and providing high quality tourism for visitors. This study investigated: (1) visitors' satisfaction about festival activities and (2) the contribution of ecotourism to the region, specifically visitors' understanding of the local culture and visitors' consumption at this festival. The results of this study were as follows. First, spending time with family was the major reason of visiting this festival. The major visiting pattern of this festival was family, too. Developing family oriented experience programs were required. Second, visitors were quite satisfied with the programs of this festival. Visitors were the most satisfied the International Butterfly Room where visitors can see live butterflies. Third, visitors could understand the local culture in this festival and the county's development strategy is related to butterflies. Visitors could see butterflies even on blankets and pillows of motels, and designs at the bus terminal in Hampyeong county. Fourth, in terms of visitors' consumption at this festival, visitors spent more money on lodging, traffic, entrance fees. Finally, managerial implications for the festival staff were suggested.

The purposes of this study were to search for the ways to activate the Gochang Blackberry Festival by examining the visitors to the festival and utilizing the results to make efficient use of the local resources and vitalize the area. The results indicate that the visitors were aware of Gochang blackberry's superiority to that of other regions in quality and commercial value but lacked in the recognition of its related products, which suggests that the Gochang government should make diverse efforts to heighten their recognition of the products. There was a great demand for improving and supplementing the local festivals ad experience programs related to Gochang blackberry. It's thus required to reinforce new experience programs and develop various programs by incorporating blackberry into other local resources. The study has its limitations since its subjects were restricted to the visitors of the Gochang Blackberry Festival and it failed to investigate the preference factors of general potential tourists with the small sample. In future study, they need to use a bigger sample of general public to generalize the research findings.

　A new spray chrysanthemum cultivar, ‘olden Festival’was released by National Horticultural Research Institute (NHRI), Rural Development Administration (RDA), Korea in 2007. It was selected from the progenies of open-pollination of ‘orbay’in 2002. Trials were conducted from 2005 to 2007 for evaluation and selection of this cultivar, including shading culture in summer and retarding culture in autumn. The natural flowering time of ‘olden Festival’is late October, but year-round flowering is possible by shading and lighting treatment. The cultivar is semi-double type flowers with bright yellow petals and green flower center. Flower neck and stem are very hardy. The diameter of flower is 56.5 mm. The number of flowers per stem and petals per flower are 12.0 and 93.5, respectively. The days to flowering under the short day treatment is about 50 in spring season.

The purposes of this study were to investigate visitors' satisfaction and residents' benefits on Hansan Ramie Fabric Ecotourism Festival. The sample of this study was 232. The results of this study were as follows. First, tourists more satisfied with event interesting, variety, and experiences at this festival than residents. Second, It was found that tourists significantly satisfied with understanding of local cultures compared to residents. It was found that tourists spent more money than residents, and the festival contributed to local economy. This study examined only few festival event programs. For the future study, it is necessary to investigate more programs of the festival and examine the determinants factors of visitors' and residents' satisfaction.

A new spray chrysanthemum cultivar, ‘oon Festival’was released by National Horticultural Research Institute (NHRI), Rural Development Administration (RDA), Korea in 2007. A cross was made in 2002 between ‘1B1-559’ a breeding line of NHRI and ‘aeksokuk’ a spray cultivar with white petals. Trials were conducted from 2005 to 2007 for evaluation and selection of this cultivar, including shading culture in summer and retarding culture in autumn. The natural flowering time of “oon Festival”is late October, but year-round flowering is possible by shading and lighting treatment. The cultivar is semidouble type flowers with light-ivory white petals and green flower center. Flower neck and stem are very hardy. The diameter of flower is 67.5 mm. The number of flowers per stem and petals per flower is 11.5 and 100.5, respectively. The days to flowering under the short day is about 54 in autumn season.

The purposes of this study was to investigate visitors` satisfaction of Jangsung Bekyang Maple Festival events and to provide suggestions for the festival administrators. This study was surveyed 260 visitors and the 15 of them were deleted because they did not respond some items of the questionnaire. So 245 samples were used for this study. The results of this study are as follows. First, it was found that entrance to festival site and traffic convenient was the most satisfied factors from visitors. The kindness of guider was secondly satisfied factor and the convenient facility was chosen as third favorite item. Second, festival foods, festival products, and public relationship were the less satisfied factors of the twelve factors. While residents` satisfaction toward experience program was high, domestic visitors` satisfaction was moderate. But in terms of the satisfaction toward convenient facility, domestic visitors' satisfaction was investigated and founded as high and residents` satisfaction about it was moderate. For the future festival development, the followings are suggested. First, Maple related theme park is necessary to increase visitors. Second, development of theme about foods` booth is recommended to increase satisfaction of visitors. In addition, the expansion of photograph zone and selling booth for hikers are necessary for this festival. The investigation of the relationship between visitors` importance about this festival events and satisfaction is also needed in the future research.

본 연구는 생태보전과 지역민의 경제적 편익에 중점을 둔 생태관광형 축제 중의 하나인 봉화송이축제 방문객의 만족도를 조사하고 축제 프로그램의 만족도 향상을 위한 방안을 제시 하고자 하였다. 생태관광축제를 2년간 조사한 점에서 기존 연구와 차별성을 가진다. 본 연구를 위해 2005년 봉화송이축제 방문객 236명과 2006년 봉화 송이춘양목축제 방문객 238명을 대상으로 방문객 만족을 조사하였다. 조사방법으로는 설문조사와 인터뷰가 사용되었고, 설문조사는 2005년 9월 24일에서 27일 까지 그리고 2006년 9월 29일에서 10월 2일 까지 행해졌다. 본 연구의 결과는 다음과 같다. 첫째, 방문객들은 체험 프로그램인 송이채취프로그램에 대한 만족도가 다른 프로그램에 비해 매우 높았다. 더욱 많은 방문객들이 참가하기를 원하였다. 둘째, 방문객들은 보전 관련 프로그램인 반딧불이 일생에 대해 큰 흥미를 나타내었다. 생태보전에 대한 이해도 향상과 방문자 만족을 위해 질 높은 해설자의 필요성이 더욱 강조된다. 셋째, 프로그램과 관련된 지역민들의 편익에 있어, 방문객들은 축제를 통해 봉화가 송이의 특산지임을 다시 한번 느꼈고 지역 특산물인 송이를 구매한 것으로 밝혀졌다. 조선시대 왕궁 건축 건립에 사용된 봉화 춘양목의 가치에 대한 재인식, 춘양목을 활용한 전통 건축 퍼즐 만들기, 그리고 전통결혼식 등을 통해 지역문화도 이해하게 된 것으로 밝혀졌다.

무안백련축제 주 무대인 무안군 일로읍 복용리 자생백련의 개화조절에 대한 기초 자료를 확보하기 위하여 개화특성 및 개화에 미치는 기상요인을 분석하였다. 무안 회산백련지에서 화경이 수면위로 출현되는 시기는 6월 8일(2002년)에서 6월 16일(2006년) 사이였다. 꽃이 처음으로 출현된 시기는 6월 18일(2002년)에서 6월 27일(2000년 및 2006년)사이였다. 첫 꽃 개화시기와 개화량의 최대기 간에는 정의 상관을 나타낸 반면에 화경 출현기와 첫 꽃 개화기 사이에는 상관을 나타내지 않았다. 개화량의 최대기는 평균기온, 일조시간 및 강수량과 상관을 나타내지 않았다. 이러한 결과는 백련의 내적요인 및 관리요인이 기상요인 보다 큰 영향을 미친 결과에 의한 것으로 추정된다. 따라서 개화에 미치는 구체적 요인에 대한 자료 확보를 위해서는 연근의 연령 등 내적요인과 수심관리, 굴취와 식재시기, 시비 등 관리요인에 대한 분석이 필요한 것으로 나타났다.