Shipping industry continues to face dramatic changes in its environment ranging from development in containerization, computerization and telecommunications to the emergence of global marketplace. Perhaps the most significant trend - representing both a threat and opportunity - is the increasingly competitive nature of shipping service market. In order for the shipping companies to cope with those improvements and challenges, they should analyze and clarify customer's DM(decision making) process for the purchase of container shipping service. The major research findings from the study were found as follows; 1) The degree of shipper's involvement in purchasing shipping services was found to be a discriminating variable affecting the information sources consisting of personal and non-personal information sources. 2) The positive relationship was found between the experiences on shipping services and non-personal information sources. 3) It was observed that as people had more experience searching for information, the more in depth their searches became. 4) There existed a positive relationship between knowledges on shipping services and information search. 5) According to the SEM analysis, the shipper's information search on shipping services was also found to have a great influence on the shipper's purchasing behavior. The shipper's search was resulted in positive customer satisfaction.

The importance of service quality in any service industry cannot be disputed. Shippers have increased expectations concerning the quality of shipping service they receive and carriers are struggling to meet these expectations. This struggle between shipper and carriers would suggest that there is room to improve much more understandings of how shipper define shipping service quality in the carriers' perspectives. This is an empirical investigation and study on the measurement of customer response and service quality as perceived by customer in the international transportation logistics system. The purpose of this study is to clarify factors of shipping service quality on the basis of service marketing concept. In order to fulfill the objectives, this paper combined research tools that include both empirical study and documentary research. Data was gathered from 132 freight forwarder by the use of questionnaire. In this study, the established hypotheses were generated on the basis of the service quality evaluation model(SERVQUAL, SERVPERF, and EP) and Gap model.

Capital cost of ships for advanced maritime countries is generally regarded as an international cost, which is, or can be, irrelevant with respect to the nationality of shipowners. However, Korean shipowners have been not only forced by national laws and regulations to build their ships at Korean shipyards, but also restricted to access to foreign financial markets. Having said that, as far as Korean shipowners are concerned, the capital cost has become a national cost. Consequently, it causes them to lower International competitiveness. This paper aims to identify the causes deteriorating international competitiveness of Korean shipping with reference to capital costs and suggest constructive proposals.

Vessels chartering has contributed to developing Korean shipping industry over the past three decades. Vessels chartered by shipping companies have been employed in cross trades as well as in the Korean foreign trade to achieve their business strategy. Meanwhile, some problems such as speculation, sales-oriented expansion with poor margin, poor forecasting capacity, over excessive competition in cross trades among Korean owners, and lack of speciality in decision-making, have played adverse roles in promoting chartering business in Korea. There(ore, this paper aims to discuss motives for vessel chartering business and its significance in the Korean shipping industry and to identify problems in the business.

Today the number of high school drop-outs is increasing , and also it is serious social problems. But almost factor analyses on the drop-outs are projected by questionnaire. This paper find out by the real data form the concerned documents what factors of drop-outs are. In order to accomplish this study purpose, the methodology are used such as Fequency Analysis, Correlation Analysis, Crosstabulation Analysis. Through the this study this paper could siome suggestions as followings. The first , all education authority should analysis what factors of drop-outs and what drop-out situation is . The second, every teacher should counsel with all problem students sincerely regarding to their characters, future occupations, life course and etc. The third, the most and worst important factors of drop-out is runaway. Because it is very difficult for teacher to teach, lead and guide a runaway student, therefore thepreventino of runaway is efficient for reducing of drop-outs. The fouth, the students violating rules are retrained propoerly in view of guide for good path. The fifth, besides of the above factors. there are drop-out factors such as the health, disease, dafety accidents . All parents. teachers, and students should try their best to solve. To the end, education authority try to encourage teachers to do their role with maximum sense of duty.

This study aims at suggesting a concepturla model of personnel elitism, and at evaluating the model based on a shipping company case. Specifically, it asks whether the company has met the conditions nessary for the attainment of personnel litism prescribed by the conceptural model. In order to evalutate the model, questionnaire and interview methods were adopted. The area of survey includes the quality of personnel , the efficiency level of work processes. and the level of work load. This study concludes that the rationalization of work processes and training and development of personnel are necessary for a company to realize personnel elitism.

From the beginning of 1990s , also in the shipping industry, especially liner shipping industry competition has been more intensive and difference of the service quality among shipping companies has been learned . On the other hand, a shipping company has some limitations to do its international mission for itself just by broadening service area. For this reason, the necessity for the global strategi alliance among the shipping companies, which is orginally aimed at sharing of facilities and organixation, has been developed. Through strategic alliance, liner shipping companies do not need to input the additional capitals to increase the material assets such as vessel capacity and spread the risk by the enlargement of the market. Also, they can secure the competitive edge through efficient utilizaton of assets. The purpose of strategic alliance of Hanjin Shipping Ltd., can be summarized as follows ; broadening of service area, cost reduction through vessel sharing, realization of rationalized shipping service by terminal and equipment or facilities sharing. Liner strategic alliances are agreement among liner companies to pol their equipment , andterminals for joint operations and services in which each alliance partner continues to serve its market using jointly operated or used inland feeders,inland terminals, port terminals, and mainline fleets of ship as well as joint pools of containers and equipment. Strategic alliances are generally more formal agreements than consortia and impose longer term and far reaching obligation on their members. It also acts as one in developing and advancing the strategic aims of the alliance members. The most important objective for liner strategic alliances is cost reduction and improvement in capital asset utilization. Main aims of strategic alliance drawn in this paper, can be enumerated follows : 1. improvements in service frequency and quality : 2. improvements in vessel and equipment utilization and thereby reductions in fixed and variable cost ; 3. improvements in market shares and high value cargo booking ; 4. reductions in intermodal storage and port terminal throughput costs ; 5. improvements in negotiating powers with ports and feeder transport providers ; 6. reduction in financial and other fixed costs such as insurance; 7. coordination and integration of MIS and EDI systems and service for greater efficiency and market penetration ; and, 8. improvements in logistic chain management and economic of scale by equipment depot, terminal, and vessel sharing.

This paper deals with internal and outernal factors of Maritime High School in Korea, and suggests the followings. The fist, superintendent authority of schools should be transferred to ministry of education from ministry of marine. The second, education system should be upgraded to junior college or 5 years education course. The third, the door of maritime university permission should be opened for maritime high school graduates. The fourth, training ship should be built for effective training course required form STCW 95. The fifth, if the graduates form maritime high school engage board, all of them should be exempted from military service responsibility. The sixth, the on board-training system for teachers and instructors should be programmed in order to help them keep and utilize the on board experience in actural education situation. The seventh, the school location should be placed in order to increase the efficiency of the education.

We have implemented the questionnaire survey to study the structure of consciousness of collegian and the Change of the worth view of the vocation on totally 832 collegians who attended to fisheries and martime colleges. The results were as follows : Most collegian had selected college and department by means of surrounding recommendation and acquired scores without regarding his own aptitude and prospect. The educational aims of the collegian who majored in fisheries and maritime field are to carry out the theory and practise along with emphasizing technical education and human-being education together. Concerning to the status of professor. Most collegian had wanted professor not only who had much comprehensive faculty but also who pointed out than well teaching professor. The collegian who consult their prospect with professor was very rare and they were very negative for the learning majoring in fisheries and maritime field. Because the practice guidance was not accomplished effectively on the account of social aspect, most collegian has avoided jobs relating to fisheries and maritime field. Also, they had selected short term on the job training couse aboard the ship.

The development of Korean shipping industry is maybe defined into three development stages-industry fixing stage, industry coordinating stage, industry development stage-. The development of shipping industry has been depended on the geovernment/authority role such as shipping policy, system, law, rules and regulations. In 1983, Korean shipping industry reorganization and coordination by shipping authority have made our shipping industry on the stable condition together with each company's efforts. Today's world economic environment such WTO/UR negotiation results get this government role limited. According to the being reduced government role, each company's competitive advantage power becomes more important. Besides, korean shipping industry is exposed into the entire and bitter world competition. In order to win and prevent the world shipping competition, it is necessary to look out the competitive advantage power of Korean shipping industry. The first purpose of this study is the situation analysis for competitive advantage power of Korean shipping industry. The second is to compare with our shipping policies with foreign ones concerned with ship, cargo, crew, tax and others. But in order to compare with foreign shipping, this study need their shipping statistics data, this study has some limit of the foreign data. This study has been carried on the basis of the following items. 1. Shipping environment, 2. Ships and ship acquirement(shipbuilding/purchasing), 3. Oceangoing cargo and ship's stowage rate, 4. Human factor in shipping-crew, 5. The incomes and costs in finacial statements. We have some conclusions as following through the this study. First, Korean shipping industry environment-competitive disadvantage situation- has changed rapidly due to the shipping market opening, free market entering of foreign shipping. Second, Korean shipping is disadvantageous due to the high tax rate and financing conditions in connection with ship acquirement. In order to improve the competitive advantage power, the shipping tax system and ship financing conditions should be reviewed to profitable for owners. Third, but both world and Korean oceangoing cargoes quantity have been increased annualy, Korean ship's cargo stowage rate is being decreased. This is serious situation but Korean shipping take well use of foreign vessel with hire. It is recommended to take use of owner's vessel and hired ones in the long range view, considering the world shipping management. But the number of crew has been decreased by 2, 000~3, 000 annualy, it is desirable that the long sea-experienced crew have been increased. Almost of owners usauly complain the crew cost is the main obstacles to competitive advantage power. Human factor is the most important firm's asset. All owners should pay attention to this though, and invest the proper budget to training, education, welfare as much as possible. In the long run this effects could be feedback to owners. Fifth, We must improve the financial statements structure, that is, the first step is to increase income, the second is to decrease cost, the third is to increase income on the same cost, the fourth is to decrease cost on the same income. It is essential to find out what the urgent investment is and what unnecessary cost is. At last, in order to competite world shipping race, each shipping firm must try for himself to retain the power. The government/authority is no longer dependable. I believe that each firm's power will be the industry's power, the industry's power will be the nations's power.

The purpose of this study was to find out the most approriate international marketing strategy of Korean shipping firms for Uruguy Round expected to be agreed among GATT members in 1993. In literature sur-vey, the service marketing philosophy was reviewed to clarify the functions and roles of marketing concept in setting up the international marketing strategies for shipping firms. The marketing concepts are characterized as follows ; 1) production-oriented stage, 2) sales-oriented stage, 3) marketing-oriented stage in the order of historical development. An comparative analysis was car-ried out to examine the differences in marketing strategies among Korean shipping firms and U.K. ship-ping firms.

As the education of maritime college has a characteristics of seafaring professional institutions, the potential benefit following from the employment of seafarers would put substantial impact on it. The socio-economic position of seafaring occupations has been deteriorated considerably with changes of ship's auto-mation, specialisation and low cost operation management of shipping companies through severe internatio-nal competitions. The quality and number of applicants for the maritime college has declined and most students have no hopes for the study of seafaring subjects which followed bewildering in their college days. However, the demands for seafarers are fairly large from the viewpoint of national maritime industry. The maritime institutions should not only meet these demands but also revitalise students by reforming the educational contents. The contents should be influenced by the social approach to educational needs in particular maritime shore-oriented subjects. The maritime education is no more restricted to the sea, it covers the land based world of the maritime industry as well. The new contents will lead the maritime educated students to the shore-based occupa-tions after finishing their seafaring if they want to. This may not only make ways to the maritime educa-tion fruitable, but also the students have a zeal and hope for the subjects taught.

The purpose of this study was to explore the nature of the relationship between several factors representing shipping service quality enumerated in the service marketing literature and the adaptability to the marketing strategy of container shipping company. An empirical study was carried out to examine not only the determinants of shipping service quality but also its implications to the marketing strategy. The data investigation the determinants of shipping service quality were collected from 35 UK container shipping companies. Factor analysis was carried out to analyze the data.

Decision Science or Decision Analysis can be described as a scientific methodolog to provide suitable quantitative information for the decision maker to be able to selected the best feasible alternative on the given decision environment and thus we can say that where there are decision problems, there needs the decision analysis to be applied to them. International shipping is generally said to be the cheapest and most widely used means of transport in international trade and each of the hundreds of seaport. So far as the decision makings in the shipping and port transportation are concerned, of real importance is to understand what the decision problems in each of shipping and port transportation really are and to recognize the meaning of relevance between shipping and seaport in the outworn phrase, that is to say, "The chain is as strong as its weakest link." This paper is intended to present a literature survey on the applied decision analysis to shipping and port transportation problems which have actually been involved in the wide variety of decision environment. At first, the author suggests four divisional framework such as decision analysis in each field of Shipping Economics, Management and Operations of Shipping, Port Economics, and Port Operation and Management, according to the main concern of the decision environment, and then the literature surveys on those four major divisions are described including the problems and solution approaches in each case. The author concludes the paper with the comment on the need of joint research around this area by citing the phrase of "a process of updating the decision makers' intuitions."s' intuitions."quot;

Ship technology has advanced in many diverse directions in recent years, a trend that can be expected to continue. The effect of this both on the physical equipment now being usedand under construction and on the attitude of mind of many of those responsible for its operation is profound. The technological changes in shipping have brought about an increasing trend towrard more delegation of authority from shoreside to ship management. With increased shipboard responsibility the shipping industry would benefit from seeming that more of the management subjects were learned by nautical students. It is clear advantage that companies should draw into their general management structure men with seafaring experience. At the same time the the boards of shipping companies should include more men with high technological qualificatiions and experience.

A lot of studies of ship's economy are on the traditional fields such asreducing propulsion resistance, raising cargo handling rates and lessening building consts, but there are few researches on the merchant ship's economy concerning their deadweights and speeds according to shipping companies managerial cercumstances. Contrary to the contemporary trend that "the bigger, the better, if the cargo handling rate could increased sufficiently to hold down port time to that rate of smmaler vessels", this paper demonstrates the existence of certain limits in ship's size and speed according to the coditions of the freight rates, voyage distances, cargo handing rates, prices of fuel oil, interst rates etc. Fom the curves of criteria contour for various ship's deadweights and speeds which are depicted from the gird search method, one can get the costs and the yearly profit rates under the conditiions of large volume with long term contracts for the transportation of bulk cargoes. In estimating ship's transportation economy, the auther takes the position that the profit rate method is properer than the cost method, and introduces the calculation table of the voyage profit rate index. The use of the criteria contours will be of help to ship owners in determining the size and speed of the ship which will be built or purchased and serve in a certain trade route.

During the last decade the world had experienced oil crisis twice: the first one was the fourfold jump in oil prices in 1973 and 1974, the second one came in 1979 with 2.6 times price hike. The current crude oil prices stand around the level of 30 a barrel. The first reaction came quick, with reduced oil consumption and a general decline in economic activity. Furthermore, the second oil crisis has brought about tremendous and varied impacts upon the shipping industry, which is now undergoing an adaptation process to the changing environments. This article is divided into five chapters: chapter I is the introduction on the subject under examination; chapter II is devoted to the trends of the seaborne trade cargoes after the oil crisis; chapter III reveals the impact of the oil price hike on ships and their desion; chapter IV deals with the challenges shipping enterprises face in terms fo economic modus operandi and new international political environments; chapter V sets forth conclusion.

This article is divided into five chapters: chapter I is the introduction on the subject under examination; chapter II is devoted to explaining the phenomenon of concentration of capital. The writer has attempted here to show the degree of capital concentration in Korean shipping in 1974 and 1979 and made a comparison with that of the selected leading maritime nations; chapter III has been devoted to the economies of scale and the optimum size of shipping firm, firstly introducing empirical studies of the British shipping firms, which had been conducted by American and British economists in the early 1960's, and secondly made a survey of Korean shipping activity during 1974-1979 in terms of economies of scale; chapter IV deals with the reasons of concentration of shipping in light of recent advances of ship technology; chapter V sets forth conclusion.