Introduction As one of the visual elements in advertising, typeface elicits psychological associations that might have an impact on ad effects and can convey a significant meaning with cognitive and emotional responses. Previous studies illustrate that typeface influences consumers’ perceptions of advertised products, has an impact on readability and memorability of ads (Childers & Jass, 2002), and generates brand personality (Grohmann, Giese, & Parkman, 2013). Therefore, typeface has the potentiality to change the effect of advertising, and could be one of the critical elements to enhance the ad effectiveness by matching with other elements in advertising (McCarthy & Mothersbaugh, 2002). The purpose of the current study is to examine how representative type styles (e.g., Sans-serif, Handwriting, and Serif) can influence consumers’ psychological perception (i.e., warmth and competence), to explore what underlying mechanism exists between typefaces and the ad effectiveness, and to investigate the impact of typeface in ads considering congruence of typeface with the communicator’s perceived power for more effective communications. Theoretical Development The findings of related research support that fonts evoke specific consumer’s perceptions and emotion (Grohmann et al., 2013). Serif typefaces such as Times New Roman were perceived as elegant, charming, emotional, and interesting and Sans-serif typefaces such as Helvetica or Arial were considered manly, powerful, smart, upper-class, and high readability (Grohmann et al., 2013). In terms of the features of typefaces, handwriting typefaces have a curved appearance and they are irregular, unplanned, and characterized by slanted and curved strokes, while Sans-serif typefaces are usually planned and drawn by straight and angular strokes. According to the studies on font in psychology (Jiang, Gorn, Galli, & Chattopadhyay, 2016) and design (Bartram, 1982), circular shapes activate a softness association such as love, warmth, and harmony and angular shapes activate a hardness association such as coldness, aggressiveness, and conflict associations. The research on the transference of some impressions from typefaces illustrates that psychological associations related to type font in ads are transferred to the advertised product or brand (Grohmann et al., 2013). Previous research, based on the Construal Level Theory (Trope, Liberman, & Wakslak, 2007), demonstrated that psychological distance influences individuals’ perceptions and engagement. According to each stream of prior literature on typefaces’ association and Construal Level theory, we predict that handwriting typefaces are associated with closer psychological distance and it reduces the social distance between consumers and the message in marketing activities. In contrast, Sans-serif typefaces are angular and typically associated with professionalism, justice, competence, and power and it may increase the social distance. The current study deals with warmth and competence in consumers’ perceptions. Based on the preceding discussion and research questions, a hypothesis leads to the following. H1: Sans-serif typeface would be more likely to provoke competence perception, whereas handwriting typeface arouses much warmer and more friendly feeling. Variables influenced by typeface Based on the findings of Study 1, the following research question and hypotheses could be built up on the potential variables that influence the effectiveness of typeface: RQ 1. How many reliable and interpretable factors are there among the following variables: Handwriting and Sans-serif typefaces, the perceived power, engagement, and attitude toward typeface? In addition, how much variance in the set of variables is explained by the factors? what kind of underlying mechanism between typefaces and the effectiveness of typeface is such there? H2: Typeface (Sans-serif) would be more likely to provoke (a) perceived power, in turn, positively influences (b) engagement toward the typeface. H3: Typeface (Sans-serif) would be less likely to provoke (a) engagement toward the typeface, in turn, positively influences (b) attitude toward the typeface. H4: Perceived power would be more likely to provoke (a) engagement toward the typeface, in turn, positively influences (b) attitude toward the typeface. Typeface and the perceived spokesmodel’s power in ads Including typeface, as a visual imagery in an ad, a spokesmodel can generate psychological perceptions in persuasive communication. According to the agentic-communal model of power theory, the power of communicators has an influence on the persuasion process (Dubois et al., 2016) and attitudinal and behavioral responses. However, the communicators’ power would be different by individuals’ perceptions or experiences for the category of people (e.g., employee or expert). Therefore, it would be critical to consider the communicators’ power as ‘perceived power’ in communication. The previous study suggested high-power communicators, compared to low-power communicators, are more inclined to generate responses or arguments related to competence. In addition, low-power communicators are more inclined to generate responses related to warmth (Dubois et al., 2016). Based on each stream of literature of typefaces (Grohmann et al., 2013) and communicators’ power (Dubois et al., 2016), the following hypotheses occur. H5. When an ad includes a handwriting typeface in a headline copy, if consumers perceive low power from the spokesmodel’s in ads, by the matching (congruence) effects, it leads to a more favorable attitude toward the ad, ad engagement, and purchase intention than when an ad is employed by sans-serif typeface in a headline copy. H6. When an ad includes a sans-serif typeface in a headline copy, if consumers perceive high power from the spokesmodel’s in ads, by the matching (congruence) effects, it leads to a more favorable attitude toward the ad, ad engagement, and purchase intention than when an ad is employed by handwriting typeface in a headline copy. Overview of Research Design Three separated experiments were conducted to investigate all hypotheses. Study 1 was examined to test the effect of typeface across three representative typefaces such as Sans-serif, Serif, and handwriting, on psychological responses (i.e., warmth and confidence) (H1). Study 2 was conducted to explore the interrelations between the factors and the model with other strong potential effects (RQ1 & H2, H3, and H4). Study 3 was conducted to investigate the effects of typeface along with a spokesmodel in an ad on ad attitude, engagement, and behavioral intention (i.e. purchase intention) (H5 & H6). Research Design in Study 1 Participants were exposed to all 15 typefaces in each 3 font-style (i.e., sans-serif, handwriting, and serif). To test and choose an appropriate typeface in consumer’s perceptions and psychological associations (i.e., warmth and competence) among several typefaces, there were sans-serif (e.g., Arial, Helvetica, Oswald, Quarrion, etc.), handwriting (Bradley, Children, Dandelion, etc.), and serif (Time New Roman, Soria, Courier, Playfair, etc.). Results and Discussion The results of repeated ANOVA (Analysis of Variance) showed that participants perceived different level of competence (F (1.40, 54.63) = 17.23, p < .001, Partial η2 = .31) and warmth (F (1.28, 49.96) = 10.32, p < .01, Partial η2 = .21) depending on typefaces. The post-hoc analyses indicated that participants were more likely to perceive competence in Sans-Serif (M = 4.89, SD = 1.15) and Serif (M = 5.07, SD = 1.04) than in handwriting typeface (M = 4.23, SD = 1.22). On the other hand, participants perceived higher warmth in handwriting (M = 4.75, SD = 1.26) and Serif (M = 4.47, SD = .96) than in Sans-Serif typeface (M = 4.01, SD = 1.08). Model fit for competence was Wilks’ λ = .58, F (2, 38) = 13.82, p < .001, Partial η2 = .42 and model fit for warmth Wilks’ λ = .61, F (2, 38) = 12.11, p < .001, Partial η2 = .39. Study 1 examined the effects of three kinds of font-styles across each typeface on warmth and competence. The findings provide distinct evidence that Sans-serif font-style provokes more competent associations than others (i.e., serif and handwriting) and handwriting font-style generates more warm associations than others. Research Design in Study 2 Given that a certain font-style is more associated with psychological perceptions (warmth vs. competence), the next step was to ascertain whether is the relationship of the variables (i.e., attitude toward typeface, engagement, and perceived power of typeface) (RQ1, H2, H3, and H4). Participants were exposed to two typeface-conditions by using handwriting typeface (i.e., Tornac) and sans-serif typeface (i.e., Nimbus) with several text phrases. Factor analysis was conducted to determine what underlying structure exists for measures on the following variables: typeface, the perceived power, engagement, and attitude toward typeface and to summarize the structural equation modeling among the set of variables. Results and Discussion To check the structural equivalence of measures, reliability test, correlation analysis, and confirmatory factor analysis (CFA) were conducted. Reliabilities for all measurements indicated acceptable levels: perceived power (a = .89) (Dubois et al., 2016), engagement toward the typeface (a = .95), attitude toward the typeface (a = .94). The correlations analysis showed that there is no violation of multicollinearity among the variables (r ≤ .62). A CFA was conducted to confirmed the measurement model fit. The results of CFA indicated that the measurement model had a good fit to the data, χ2 (41) = 55.38, p > .05, χ2/df = 1.35, GFI = .94, CFI (comparative fit index) = .99, TLI (Tucker-Lewis index) = .99, RMSEA (root mean square error of approximation) = .05, SRMR (root mean square error of approximation) = .04. For study model analysis, the Amos 23 with 5,000 bootstrap samples for mediation analyses was employed to analyze the proposed study model. Figure 1 indicate the result of path analysis. The results of the analysis showed that people perceived stronger power in Sans-Serif than in handwriting typeface (β = .43, p < .001, SE = .22, 95% CI [.00, .86]), but they were likely to engage in handwriting than in Sans-Serif typeface (β = -.34, p < .001, SE = .23, 95% CI [-.79, .11]). Perceived typeface power is positively associated with the typeface engagement (β = .60, p < .001, SE = .60, 95% CI [.44, .76]). Indirect effect of typeface on engagement through perceived power was significant (β = .26, p < .001, SE = .06, 95% CI [.16, .38]). Insignificant effect of typeface on engagement become significant when mediator, perceive power, was included in the model. The result shows a full mediation model. Engagement toward the typeface is a significant predictor of attitude toward the typeface (β = .62, p < .001, SE = .07, 95% CI [.48 .76]). Indirect effect of power on attitude toward typeface through engagement was significant (β = .28, p < .01, SE = .07, 95% CI [.24, .51]), but indirect effect of typeface on attitude through engagement was not significant (β = -.21, p > .05, SE = .05, 95% CI [-.15, .04]). Research Design in Study 3 An experimental study between-subjects randomized factorial design, 2 (typeface: handwriting vs. sans-serif) x 2 (perceived power of the communicator in ads: high vs. low), was used to test the proposed Hypotheses 5 and 6. Results and Discussion Regression analyses were conducted to test proposed hypotheses, controlling for the differences of communicators’ characteristics (e.g., a business woman vs. a housewife). Even though ad stimuli were developed by two conditions on communicator’s power, there are individual differences from the perceived power toward each spokesmodel in ads. Therefore, we measured and analyzed the perceived power. The results (Table 1) revealed that perceived communicators’ power positively influences ad engagement (β = .19, p < .05), attitude toward to ad (β = .41, p < .001), and purchase intention (β = .38, p < .001), but typeface does not. Different from the expectation, typeface and perceived communicator power did not interact to generate advertising effectiveness. Conclusion Study 1 obviously revealed that handwriting typefaces are associated with warmth and Sans-serif typefaces provoke competence in consumers’ perception. Study 2 illustrated that there were strong relationships between typeface and the perceived power toward typeface, between typeface and engagement through the perceived power toward typeface, and between the perceived power toward typeface and attitude toward typeface through engagement. Engagement toward the typeface is a significant predictor of attitude toward the typeface. Moreover, there were relatively relationships between typeface and engagement; between engagement and attitudes toward typefaces. The result of Study 3 shows that advertising audiences are more likely to process other visual information (e.g., photo images) than typefaces (e.g., a headline copy) in order to indicate audiences’ responses in advertising contexts and to generate advertising effectiveness. The current research has demonstrated that the strong effects come from a typeface itself might eventually dissipate when woven with other visual elements such as photo images in ads, even though the current research previously indicates that there are influential effects come from typefaces such as warmth and competence and the relationship with the perceived power.

In tourism industry, tourists at the post-fordist era have overlooked tangible aspects of consumption by focusing on tourists’ experience and satisfaction. Recently, many scholars have employed the marketing concepts to investigate tourists’ need, want, and demand, especially, value co-creation. However, there is a little interest to focus on value co-creation in tourism industry, in spite of the fact that tourists in the digital age have decided to travel by intangible aspect of consumption – emotional and experience. Additionally, we also employ the concept of psychological carrying capacity to understand how tourist value relates to psychological carrying capacity. A total of 380 completed questionnaires are collected and the data were analyzed using Pearson’s correlation analysis. The correlations between tourist value and psychological carrying capacity were examined in order to understand the relationship of tourist value toward environmental concern in the settings of island area. The results show that there is the direct relationship between tourist value, perceived crowding, interactions between tourists, perceived physical environment, overall satisfaction, and returning intention.

Despite the recent promising findings on the influence of social media engagement on brand performance outcomes (e.g., De Vries & Carlson, 2014), researchers suggest that consumer engagement in social media sites requires a deeper understanding (Islam & Rahman, 2016). To respond to this call, we conducted this research to examine an important, yet under-researched, question on the underlying mechanism by which consumer engagement on social media drive improved brand performance. In this research, we develop and empirically test a conceptual model to investigate the relationships among consumer engagement, psychological brand ownership, brand loyalty, brand performance, and consumer’s word of mouth (WOM) in the context of social media. The findings suggest that consumer engagement influences brand outcomes through its indirect impact on consumers’ psychological ownership of the brand. When consumers engage themselves with the brand at social media sites, they tend to form bonds with the brand and develop a sense of community, of which they feel they are a part. Feelings of ownership motivate consumers to care for and nurture the growth of the brand, which manifests itself in terms of brand loyalty, positive word of mouth, and improved brand performance. The focus of consumer engagement in social media communities provides convincing evidence to support the benefits of using social media to connect with consumers. This research offers promising insights on how relationship with a brand can help create sense of community and feelings of ownership among consumers, which in turn drives better brand performance.

Since the late 1980s, information communication and technology (ICT) have reshaped the landscape of the tourism industry (Buhalis & Law, 2008). Thanks to the Web 2.0 technology, tourism practitioners have never been this close to their customers over social media platforms. According to Kaplan and Haenlein (2010), social media refers to “a group of Internet-based applications which build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of User Generated Content” (p. 61). In line with this definition, electronic social networks, user-generated content aggregators, as well as location-based applications are all typical social media platforms, across which enable customers to create, edit, and share content. The increasingly growing social media platforms have greatly facilitated implementations of customer engagement strategies for organizations. As a psychological state, customer engagement is featured by interactive customer experiences with an organization, which encourage psychological, emotional, and physical investment a customer has in the organization (Harrigan, Evers, Miles, & Daly, 2017). In the tourism and hospitality context, customer engagement strategies are as critical in strengthening customer loyalty, trust, and brand evaluations (So, King, & Sparks, 2016). Useful insights have been gained relating to conceptualization and measurement scale of customer engagement, organizational and cultural obstacles to consumer engagement within hotel organizations (Chathoth et al., 2014), customer engagement in a social media context alongside the process of recognition (Cabiddu et al., 2014). Underlying the practical and theoretical significance of customer engagement lies the subjective nature of views on the social media platforms. Goh, Heng, and Lin (2014) recognized that engagement in social media brand communities positively lead to enhanced purchase expenditures through embedded information and persuasion. Quantitively, the persuasive effect of user generated information is at least 22 times more than that of marketer’s in terms of marginal effect. Although previous research has examined consequences of consumer engagement, there has been less attention paid to its causes. Meanwhile, as far as Brodie et al. (2011) were concerned, the persistency of consumer-brand engagement is contingent on an assessment of tangible and intangible costs against possible benefits such as product news and offers. Therefore, identification of these benefits can offer supplementary insights into current literature of consumer engagement. The current study utilizes the self-determination theory to uncover how engagement in social media activities is facilitated by consumers’ intrinsic motivators and what psychological benefits can consumer obtain from such engagement, as either psychological state or process (Brodie et al., 2011). Research subjects in this study are Chinese social media users. According to eMarketer’s (2017) estimated that more than 80 percent of Internet users in China (i.e., around 626 million people) accessed social networks regularly in 2017. The importance of tapping this massive market can never be overestimated.

Virtual Reality (VR) is no longer only a buzzword, but pronounced to be the next revolutionary platform after PCs and smartphones (Bellini et al., 2016). Up to this point research on VR has been primarily focusing on virtual product experiences (e.g.Klein, 2003; Li, Daugherty, & Biocca, 2002) or brand experiences (e.g.Van Kerrebroeck, Brengman, & Willems, 2017), whereas no research using a VR in conjunction with service concepts or provider-consumer relationships could be found. However, with service characteristics such as intangibility and a high uncertainty in purchase decisions the new technology could prove very useful in supporting customers in their purchase decisions (Lovelock & Wirtz, 2011). VR is able to simulate the consumption more similar and closer to a direct experience than other media and is hence be able to support the customer in his decision decision. Furthermore, and induced by the feeling of telepresence or spatial presence customers are transported to the virtually created service environment and hence enabled to familiarize with the service and connect with the service provider prior to the actual consumption (Balasubramanian, Konana, & Menon, 2003). The theoretical foundation lies with the Construal Level Theory (CLT) and the concept of psychological distance. As Trope and Liberman (2010) induce, objects that are closer to one’s direct experience (low psychological distance) are mentally construed on a lower (more concrete) level and thus perceived with a lower psychological distance or in other words close from the self, here, and now (Liberman & Trope, 1998; Trope & Liberman, 2010). The study at hand shows a direct positive relationship between the level of telepresence and the participants’ construal level, enabling service providers to reduce the level of psychological distance to their consumers with the help of VR. Further, the positive relationship between construal level and participants’ level of trust, risk and perceived firm knowledge could be proven as significant with the data at hand. This is both supporting and extending the existing literature (Darke, Brady, Benedicktus, & Wilson, 2016; Edwards, Lee, & Ferle, 2009). The results contribute to an increasing interest of the potential of construal level theory application in a service environment and offer great potential for service practitioners to reduce psychological distance to their customers and in the following increase trust and reduce risk, both being very central challenges when it comes to the purchase decision for services.

While extant research examines the consumption of luxury products, the disposal behaviors of such products and business’ means for promoting this behavior through social media has yet to be examined. This research builds on belief congruence theory and the anticonsumption literature to understand how religiosity (with prescriptions against material possessions and performing actions just for show) influences disposal method of luxury goods and disposal behavior on social media. Specifically, findings show that extrinsically (intrinsically) religious consumers are more likely to throw away (donate) luxury products after use. The moderating influence of emotions is also explored to show that intrinsically (extrinsically) religious consumers are more (less) likely to use sustainable methods of product disposal for luxury and non-luxury products alike after being primed to feel shame/guilt in comparison to a control condition. A separate study manipulates product type (luxury vs. non-luxury) and product state (used vs. new), showing that extrinsically religious consumers are most (least) likely to use sustainable disposal methods when a product is used (new) and non-luxury (luxury). Additionally, findings show that identity mediates this relationship and has clear outcomes on social media behavior regarding product disposal and end-consumption behavior with luxury products. Implications for belief congruence theory and advertising practitioners are provided (with a specific emphasis on advertisers of luxury products using social media).

This study was conducted to investigate attention restoration effects provided by Seoullo 7017, an elevated public skygarden newly transformed from a 40-year-old overpass as a part of an urban revitalization project. In October 2017, a questionnaire survey utilizing Perceived Restorativeness Scale (PRS) and Zuckerman Inventory of Personal Reaction Scale (ZIPERS) was conducted among employees visiting Seoullo 7017 and 133 valid responses were collected. From a series of factor analyses of PRS and ZIPERS items, four PRS factors were derived from 16 PRS items and named as “Diversion”, “Boring”, “Coherence” and “Compatibility”; and two ZIPERS factors were extracted from twelve ZIPERS items, namely “Positive impacts” and “Negative impacts”. Significant differences in restoration effects and psychological stress were found according to frequency of visits, accessibility, and whether or not Seoullo 7017 was seen from offices. In conclusion, the newly created Seoullo 7017 was found to have healing effects, such as psychological stability and relief from stress, on employees who could easily access the garden.

본고에서는 문화접촉을 통해 문화변용으로 나아가는 과정들 중 무엇보다도 문화접촉 현장 속에서의 인간의 반응에 중점을 두고 있다. 우리는 문화접촉의 다양한 양상들을 뉴스와 여러 인터뷰 등을 통해 접하고 있다. 여기서는 소설에서 표현되는 작중인물들의 문화접촉 현장 속에서의 반응을 문화접촉을 경험한 사람들에 의한 문학 속에서 찾는 것이며, 곧 문학작품 속에서 작중인물의 정서적 지표들이 구현되는 양상들을 통해서 고찰하고 있다. 문화접촉에 의한 문화변용, 문화충격, 문화접변의 현상들은 보다 상이하다고 여겨지는 문화권들의 접촉지대에서 보다 더 시각적으로 인식적으로 관념적으로 탐색이 가능할 것이다. 문화접경지역에 있는 화인들이 캐나다에 이주한 뒤 경험한 여러 문화적 경험들이 어떻게 작중인물에게 투영되어 나타나는지, 이들의 심리적 정서적 상태에 대한 고찰이 연구의 핵심이 된다.

One of the characteristics of suicide phenomena in the Korean society is that it witnesses suicide committed by entertainers quite often. Some entertainers choose suicide as a way to resolve crises and conflicts, and those suffering from maladjustments, when seeing this, are highly likely to follow their suit, committing copycat suicide. For this reason, society needs to pay close attention to entertainers’ suicide. Many entertainers with depressive, negative sentiments relate themselves easily to other entertainers’ suicide in terms of both their jobs and feelings, which in turn make them choose suicide. This study explores what psychological effect entertainers’ suicide has on those entertainers suffering from psychological maladjustment. This is done through analyzing texts appearing on different kinds of media. At the same time, the study discusses possible ways to help them think less about suicide, at a preventive level.

본 연구에서는 스트레스에 대한 심리 반응 요인과 인지 스트레스원에 의해 유발된 심박변이도의 변화와의 관계를 확인하고자 하였다. 33명의 실험참여자는 지난 2주 동안 경험한 스트레스에 대하여 정신적 신체적 증상들을 스트레스 반응 척도 상에 평가하였다. 또한 실험참여자가 인지 스트레스 과제를 수행하는 동안 심전도 신호가 기록되었다. 심박변이도 지표로서, R-R간격의 표준편차(SDNN), 연속한 R-R 간격 차이 값의 평균제곱근(RMSSD)과 심박변이도의 저주파 성분(LF)과 고주파 성분(HF)의 비율이 추출되었다. 스트레스 반응은 회복기 동안의 평균에서 기저선의 평균을 뺀 차이값으로 분석에 사용되었다. 분석 결과, 스트레스 요인과 심박변이도 지표들과의 유의한 정적 상관을 보였다. 특히 스트레스에 대한 공격 반응의 증가는 모든 심박변이도 지표의 증가와 연관이 있었다. 모든 심박변이도 지표의 증가는 자율신경계가 동시에 활성화됨을 의미한다. 즉, 공격 반응의 증가는 교감 및 부교감신경계의 활성도의 증가와 관련이 있다. 또한 긴장, 우울, 피로와 좌절은 RMSSD와의 정적 상관이 있었다. RMSSD의 증가는 부교감신경계 활성의 증가를 의미하는 것으로, 긴장, 우울, 피로, 좌절의 증가와 부교감 신경의 활성도의 증가가 연관이 있었다. 이러한 자율신경의 공동 활성화는 주의 집중을 요하는 인지 스트레스원에 대한 통합된 반응으로 여겨진다.

기세간(器世間)은 자연환경 일반을 의미한다. 이는 중생 각각의 업이 내부로 투영되고 그 공통의 업[共業]이 밖으로 투영되어 받는 세계이다. 우리의 환경을 이루는 결정적 요소이다. 공사상에서 식사상으로 변형시킨 중기대승의 유식불교는 자연환경의 기세간을 마음의 심층내면 의식인 아뢰야식과 깊이 관여되어 있다고 보았다. 유식의 여러 논서들은 기세간의 자연환경을 다양한 방법으로 설명하며, 마음과 관계하는 외연(外緣)의 핵심적 요체로 설명하였다. 그 중심축에 무착의 무수행종자(無受行種子)의 외종자설과 세친의 아뢰야식의 처소(處所) 요별설이 있다. 외부와 결합하는 식(識)의 작용은 유식의 8식설 중 6식과 제 8식의 아뢰야식이라고 할 수 있는데, 그 중 아뢰야식만이 순수하게 자연환경의 기세간을 요별한다. 다시 말해 아뢰야식만이 외부 경계 중 대표적인 자연환경의 기세간을 집지하고 받아들일 수 있다. 자연환경에 대한 수용과 관심은 심층내부의 아뢰야식에게 직접적으로 영향을 주는 절대적 조건인 것이다. 그러므로 심층내면의 아뢰야식을 변화시킬 수 있는 것은 자연환경의 수용에 의한 명상법에서 찾을 수 있으며, 이는 계차별관의 수행법에서 근간의 실례들을 찾을 수 있다.

종합 안전관리체계인 e-navigation을 준비하기 위해 선박의 의도된 경로를 선박 대 선박, 그리고 선박 대 육상 간에 공유하는 경로교환에 대한 연구가 활발히 진행 중이다. 하지만 경로교환을 위한 기술적인 측면에서의 연구·개발은 진행되고 있으나, 그 효과나 문제점 등 도입 필요성에 대한 연구는 부족한 실정이다. 본 연구는 선박조종 시뮬레이션을 통해 경로교환이 항해 안전에 미치는 영향을 정량적으로 분석하고, 시뮬레이션 수행자들의 주관적인 평가를 종합하여 경로교환의 효과를 검증하였다. 선박 간 경로교환을 할 경우 최초 충돌회피 시점은 평균 3.43분 더 빨라졌으며, 충돌회피 방향은 60%가 변경되었다. 또한 타선 A와의 최근접점은 31% 더 가까워지고, 평균 타 사용지수는 57% 줄어들었다. 그리고 설문 응답자의 95%는 경로교환이 충돌회피 의사결정에 영향, 85%는 안전운항에 긍정적인 영향, 90%는 사고예방 효과, 70%는 항해사의 심리적 부담 경감, 70%는 경로교환을 실무에 도입해야한다고 답하였다.

The recent domestic construction market is in a difficult situation due to reduction of the government's SOC budget and new orders from public-sector, and the deterioration of housing supply situation in the private sector etc. In addition, the number of disasters in the construction industry has increased in recent years with 26,570 people (up 5.7% from the previous year) in 2016, unlike other industries that are in a declining trend. As such, the construction industry has unique characteristics and problems such as high industrial accidents rate, abnormal subcontracting structure, excessive working hours and work intensity. As a result, the construction workers have a lot of job stresses. Job stress has been recognized as one of the major causes of industrial accidents and many researches have been conducted on that. However, most of the researches were about the factors that induce job stress and how these factors affect disaster occurrence, job satisfaction, job performance, turnover intentions, and job exhaustion. The purpose of this study is to investigate the effect of positive psychological capital on job stress, which is emerging as a new human resources development paradigm useful in corporate management in order to find ways to reduce job stress. To do this, 347 data collected from construction workers in Daejeon, Sejong, and Chungcheong provinces were analyzed using statistical package(IBM SPSS 22) for basic statistical analysis, reliability analysis, and regression analysis. As a result, positive psychological capital has shown an alleviate effect on job stress. In particular, the higher the optimism, hope, and resiliency of positive psychological capital, the lower the job stress. However, the higher the self - efficacy, the higher the job stress.

조직구성원들의 직무수행과 관련한 심리적 자본은 직무상황과 관련한 인지와 개인적 특성에 따라 상이하다. 따라서 심리적 자본은 직무불안과 관련한 평가는 매우 주관적인 특징을 나타내고 있다는 인지적 평가이론에 기초한다. 본 연구는 조직구성원이 자신의 직무를 수행하는 과정에서 지각하는 심리적 자본에 대한 중요성과 영향요인을 규명하고, 심리적 자본의 조직성 과, 즉 직무만족, 조직몰입 및 조직시민행동에 미치는 영향력을 분석하고자 하였으며, 심리적 자본과 이들 조직성과와의 관계에서 조직구성원의 개인특성 요인으로서 심리적 주인의식에 대한 영향력을 분석하고자 하였다. 이를 위하여 설문지를 이용하여 자료를 수집하였으며, 본 연구의 표본이 되는 연구대상은 수도권에 소재하고 있는 기업체의 근로자로 하였다. 본 연구의 분석 결과는 다음과 같다. 첫째, 조직구성원의 심리적 자본을 구성하고 있는 자아 존중감과 낙천성이 조직성과로서 직무만족, 조직몰입, 조직시민행동에 높은 영향을 미치고 있 다. 둘째, 조직구성원의 심리적 자본의 구성요인으로서 자아존중감, 낙천성과 조직성과와의 관 계에서 심리적 주인의식의 매개효과를 확인하였다. 따라서 본 연구는 최근의 현실적 상황에 기초하여 심리적 자본의 조직구성원들의 직무태도, 조직행동 및 직무역할 이외의 자발적 행동에 대한 영향력을 제시하였다. 또한 이들 영향력을 개인특성에 따라 구체화함으로서 조직구성원들의 심리적 자본과 관련된 정책 및 전략을 수립하고 운영하는 과정에서 유용한 기초자료로서 활용될 것으로 기대한다.

본 연구는 영아와 대상 영아의 어머니를 대상으로 하여 어머니의 심리적 안녕감과 양육행동, 영아의 정서지능 간의 관계를 살펴보고, 어머니의 심리적 안녕감이 양육행동을 통해 영아의 정서지능에 영향을 미치는 경로를 분석하고 나아가 어머니의 심리적 안녕감과 영아의 정서 지능 간에 어머니의 양육행동이 매개효과를 하는지 분석하였다. 본 연구에서는 서울지역의 어린이집에 재원 중인 영아와 대상 영아의 어머니 211명이 참여하였다. 본 연구결과를 살펴보면 첫째, 어머니의 심리적 안녕감과 양육행동, 영아의 정서지능 간의 경로를 분석하기 위해 구조 모형을 분석한 결과 어머니의 심리적 안녕감과 양육행동, 영아의 정서지능 간에 유의미한 경로가 나타났다. 둘째, 어머니의 심리적 안녕감이 양육행동, 영아의 정서지능에 미치는 효과를 살펴보고 간접효과를 검증한 결과, 어머니의 심리적 안녕감과 영아의 정서지능 사이에 어머니의 양육행동이 매개효과가 있으며 통계적으로 유의미하였다. 이를 통하여 어머니의 양육행동에 영향을 미치는 심리적 안녕감과 같은 변인에 대한 중요성과 새로운 관점을 제공하여 부모 교육에 이론적 기초자료를 제공할 수 있으리라 기대한다.

질풍노도의 시기인 청소년기에 심리적·정서적 안정을 위하여 푸드아트심리상담 프로그램을 적용하여 심리적 낙관성을 향상시키고자 본 연구를 진행하였다. 중학생 26명의 푸드아트심리상담 프로그램 참가한 실험집단과 참여하지 않은 26명의 통제집단을 대상으로 10회기로 프로그램을 진행하였다. 조사방법으로 는 심리적 낙관성의 척도지와 푸드아트심리상담 프로그램의 만족도 조사를 바탕으로 진행하였다. 그 결과 심리적 낙관성의 사전 평균점수는 3.50점(SD=0.76)이며 사후 평균점수는 4.06점(SD=0.56)으로 평 균점수가 0.56점 높아져 통계적으로 유의미하였다. 또한 푸드아트심리상담 프로그램의 만족도 조사도 10 점 만점 중 평균 9.4점으로 만족도도 높게 나타냈다. 또한 본 연구에서 음식재료를 가지고 프로그램을 진행함에 있어서 청소년들에게 심리적·정서적으로 쉽 게 다가갈 수 있어서 심리적 낙관성을 향상시키는데에 효과를 가져왔으며, 더 나아가 많은 청소년들에게 푸드아트심리상담 프로그램이 개입할 수 있도록 행정적, 정책적 지원이 필요함을 제언하고자 한다.

리더십 발현과정에는 사회·문화적 맥락으로 인해 차이가 발생할 수 있으나, 국내에서 수행된 다수의 리더십 연구에서는 이러한 특징을 고려하는데 한계가 있다. 이러한 원인은 연구대상을 한국인으로 국한 하기 때문으로 판단된다. 이에 본 연구에서는 한국인과 중국인을 연구대상으로 설정하여 리더십 영향력 과정에서 나타나는 차이를 실증적으로 비교하고자 하였다. 이를 위해, 임파워링 리더십, 기본심리욕구, 선 제적 행동을 연구의 주요 개념으로 설정하였다. 구체적으로 임파워링 리더십의 기본심리욕구(자율성, 관 계성, 유능성 욕구)에 대한 영향력을 확인하고, 기본심리욕구의 선제적 행동(피드백 추구행동, 발언행동) 에 대한 영향력 관계를 설정하였다. 다음으로 임파워링 리더십과 선제적 행동(피드백 추구행동, 발언행 동)의 관계에서 기본심리욕구(자율성, 관계성, 유능성 욕구)의 매개효과를 검증하고자 하였다. 연구목적을 달성하기 위한 자료는 번역타당성 검증과정을 거쳐 설문지를 완성하였으며, 한국인과 중국인으로부터 수 집하였다. 연구대상별 총 330부의 설문지를 배부하여 회수된 자료 가운데 불성실하게 응답한 자료를 제외 하고, 한국인 303명, 중국인 301명으로부터 획득된 자료를 분석하였다. 가설검증을 위한 과정에서 측정도 구의 타당성과 신뢰성은 연구대상을 통합하여 분석을 수행하였으며, 상관관계 및 가설검증은 연구대상을 분리하였다. 연구결과를 정리하면, 임파워링 리더십의 기본심리욕구 만족에 대한 영향력, 기본심리욕구 만족의 선제적 행동에 대한 영향력, 기본심리욕구 만족의 매개효과 경로에서 연구대상에 따른 차이가 확 인되었다. 이러한 결과는 글로벌 경영환경에서 임파워링 리더십을 발휘하는 경우 추종자의 국적에 따른 차이를 고려한 접근을 제안하고 있으며, 기본심리욕구 만족에 있어 임파워링 리더십의 역할을 확인하는 계기를 제공하고 있다.

The domestic construction market is in a difficult situation due to the recent decline in government SOC budgets, sluggish new orders from large public corporations, and deteriorating housing supply conditions in the private sector. In addition, construction workers compared to other industries have higher levels of job stress due to higher non-regular workers, unstable and irregular working hours, high work intensity, and poor work environment. According to previous research results, high job stress of construction workers has a great impact on the occurrence of disasters, and it is urgently needed to improve the job stress. The purpose of this study is to investigate the effect of Positive Psychological Capital such as positive self - efficacy, optimism, hope and resilience on job stress. Based on the results of this study, we suggest a plan to reduce job stress of construction industry workers.