본 연구는 정보사회로의 진입으로 인한 노년층 정보 불평등을 야기시키는 디지털 격 차에 대한 해소방안, 특히 미디어 소외 계층으로 노년층의 스마트 미디어 사용과 디지털 격차에 대한 이슈에 집중하여 노년층에서 발생되고 있는 스마트 미디어 사용과 관 련한 디지털 격차의 유형과 발생 요인을 분석하였다. 연구결과, 노년층 스마트 미디어 디지 털 격차의 유형은 ‘접근격차’, ‘이용격차’ 및 ‘활용격차’로 분류되어졌다. 노년층이 스마트 미 디어 사용에 있어서 발생하는 접근, 이용, 활용 등 3가지 격차에 영향을 미치는 요인을 분 석한 결과, 첫째, 접근격차에는 소득, 학력, 신체적 만족도, 사회적 만족도가 영향력을 가지 고 있었다. 즉, 접근격차의 경우 경제력과 학력이 노년층에게 영향을 미치는 것으로 나타났 고, 추가적으로 신체적 만족도와 사회적 만족도가 높은 노년층이 스마트 미디어 접근이 수 월하다는 것을 발견하였다. 둘째, 이용격차의 경우 설명력을 가지고 있는 변인은 연령, 지 역, 학력, 신체적 만족도 그리고 사회적 만족도로 나타났는데, 연령이 낮을수록, 학력이 높 을수록 스마트 미디어 기본적 이용에 익숙하였으며 중소도시의 노년층이 이용에 덜 불편함 을 느끼는 것으로 나타났다. 셋째, 활용격차에 영향을 미치는 요인은 성별, 연령, 학력, 사 회적 만족도로 나타났고, 남성이며 연령이 낮고 고학력의 노년층이 스마트 미디어의 응용 능력이 높은 것으로 나타났다.

본 연구는 기혼여성의 출산의도에 영향을 미치는 요인이 무엇인지 살펴보기 위해 생태학적 관점을 적용 하여 포괄적인 시각에서 분석을 실시하고자 하였다. 본 연구의 분석을 위해 2011년 제4차 한국아동패널 자료를 활용하였으며, 최종적으로 보육시설에 다니는 자녀를 둔 기혼여성 748명을 추출하여 분석에 사 용하였다. 생태학적 변인이 출산계획에 미치는 영향을 살펴보기 위해 로지스틱 회귀분석을 실시한 결과, 미시체계 변인인 자녀수와 배우자 양육 참여 시간이 유의미한 것으로 나타났다. 그리고 생태학적 변인이 이상자녀수에 미치는 영향을 분석하기 위해 다중회귀분석을 실시한 결과, 미시체계 변인인 자녀수와 자녀관이 유의미한 것으로 나타났다. 이상의 분석결과를 통해 우리나라 기혼여성의 출산의도에는 중범위 체계 변인이나 거시체계 변인보다 미시체계 변인의 영향을 많이 받는 것으로 확인되었다.

PURPOSES : Low visibility caused by dark surroundings at nighttime affects the likelihood of accidents, and various efforts, such as installing road safety facilities, have been made to reduce accidents at night. Despite these efforts, the nighttime severity index (SI) in Korea was higher than the daytime SI during 2011-2014. This study determined the factors affecting daytime and nighttime accident severity through a discriminant analysis. METHODS: Discriminant analysis. RESULTS: First, drowsiness, lack of attention, and lighting facilities affected both daytime and nighttime accident severity. Accidents were found to be caused by a low ability to recognize the driving conditions and a low obstacle avoidance capability. Second, road conditions and speeding affected only the daytime accident severity. Third, failure to maintain a safe distance significantly affected daytime accident severity and nonsignificantly affected nighttime accident severity. The majority of such accidents were caused by rear-end collisions of vehicles driving in the same direction; given the low relative speed difference in such cases, the shock imparted by the accidents was minimal. CONCLUSIONS: Accidents caused by a failure to maintain a safe distance has lower severity than do accidents caused by other factors.

With the increasing popularity of nonprofit thrift shopping, new marketing strategies are needed to respond to accelerated competition in the secondhand market. To help guide the development of marketing strategies for nonprofit thrift stores, this study aims to identify factors impacting consumers’ buying behavior for secondhand fashion items sold in nonprofit thrift stores. Specifically, this study investigated 1) the effects of secondhand fashion selection criteria (i.e., design, brand name, lower price) and personal factors (i.e., gender, household income, beliefs about environment) on the secondhand fashion consumption experience in nonprofit thrift stores and 2) the moderating effects of point of purchase (POP) messages (i.e., “50% Off Sale,” “New Arrivals,” “Helping Others”) on the relationships between purchase intention and impulsive buying in nonprofit thrift stores. An online survey was used to collect the data, and a total of 197 usable responses were received. The results showed that 1) gender, household income, beliefs about environment, and brand name affected the secondhand fashion consumption experience and 2) the POP message “Helping Others” negatively moderated the relationship between purchase intention and impulsive buying in nonprofit thrift stores. These results can help nonprofit thrift stores’ managers to develop effective marketing strategies to increase their profits, which can be used to accomplish their mission of addressing social issues.

Recently, Live-Virtual-Constructive (L-V-C) integrate training system has proposed as a solution for the problems such as limitation of training areas, increase of mission complexity, rise in oil prices. In order to integrate each training system into the one effectively, we should solve the issue about stress of pilots by the environmental differences between Live and Virtual simulation which could be occurred when each system is connected together. Although it was already examined in previous study that the psychological effects on pilots was occurred by the environmental differences between actual and simulated flights, the study did not include what the causal factors affecting psychological effects are. The aim of this study is to examine which environmental factors that cause pilots’ psychological effects. This study analyzed the biochemical stress hormone, cortisol to measure the pilots’ psychological effects and cortisol was measured using Enzyme-linked immunoassay (EIA). A total of 40 pilots participated in the experiment to compare the differences in pilots’ cortisol response among live simulation, virtual simulation, and the virtual simulation applying three environmental factors (gravity force, noise, and equipment) respectively. As a result, there were significant differences in cortisol level when applied the gravity force and equipment factors to the virtual simulation, while there was no significant difference in the case of the noise factor. The results from this study can be used as a basis for the future research on how to make L-V system by providing minimum linkage errors and design the virtual simulator that can reduce the differences in the pilots’ psychological effects.

Willingness To Communicate (WTC) is one's volition to enter into communication at a particular time with a specific person or persons using an L2. Despite the growing interests about WTC in ESL and EFL context, there is little research done in the Korean EFL classroom context with young learners. This study investigated variables affecting WTC of young Korean EFL learners in regular English classes. A total of 149 fifth graders participated in the study. Data were analyzed using factor and correlation analysis, cross-tabulation, and the ANOVA. The results confirmed the consensus about the positive correlation of competence and the negative correlation of apprehension to WTC. The most powerful predictor of WTC was communication with the native teacher and the second was prohibition of L1. There were partial statistical differences of WTC, Frequency of Communicative Behavior, and Self-Perceived Communicative Competence according to the age of onset, the amount of studying, and the length of stay in English speaking countries.

PURPOSES: The objective of this study is to analyze factors affecting traffic accident severity for determining countermeasures on freeway climbing lanes. METHODS : In this study, an ordered probit model, which is a widely used discrete choice model for categorizing crash severity, was employed. RESULTS: Results suggest that factors affecting traffic accident severity on climbing lanes include speed, drowsy driving, grade of uphill 3%, gender (male offender and male victim), and cloud weather. CONCLUSIONS : Several countermeasures are proposed for improving traffic safety on freeway climbing lanes based on the analysis of crash severity. More extensive analysis with a larger data set and various modeling techniques are required for generalizing the results.

우리나라의 수량에 큰 영향을 미치는 요인을 구명하기 위해콩의 주요 생산지인 파주, 안동 및 무안의 3지역에서 2012년도에서 2014년까지 3개년의 설문 및 현지조사의 자료를 분석한 결과는 다음과 같다. 1. 3지역 3년 전체 중회귀분석 결과를 보면 비닐피복을 하면 ha당 488 kg (23%) 증수를 하였고 논재배가 밭재배 대비ha당 520 kg (24%) 증수를 하였으며 추가관수 1회마다(3회까지) ha당 165 kg씩(7%정도) 증수를 보였다. 2. 수량에 큰 영향을 미치는 저수요인은 지역별 기상조건에 따라 달라지지만 무안, 안동 파주 등 3지역을 3년간 조사한 결과를 대상으로 분석하면 콩의 수량 감수 주요인은 6월과9월의 토양수분 부족이었다.

Objective : The purpose of this study was to compare the participation and influencing factors between rural and urban elderly and to identify their affecting factors.Methods : Data were collected from 77 rural and urban elderly. The instruments used in this study were Korean version of Mini-Mental State Examination (MMSE-K), Outpatient Physical Therapy Improvement in Movement Log (OPTIMAL), Korean form of Geriatric Depression Scale (KGDS), Rosenberg Self-Esteem Scale (RSES) and Utrecht Scale for Evaluation of Rehabilitation-Participation (USER-Participation). Data were analyzed using a chi-Square test, t-test, Pearson’s correlation and multiple regression.Results : All four functions had a statistically significant correlation with their participation. There were significant differences in factors relating to participation between the rural and urban elderly. A high level of negative correlation was found between participation and depression in rural elderly (r=-.486, p<.01), and a high level of positive correlation was found between participation and self-esteem in urban elderly (r=.598, p<.05). The main affecting factor was self-esteem in the urban elderly (p<.01).Conclusion : There were differences in the participation and influencing factors between rural and urban elderly, and the rural elderly were found to have more weaknesses than those from an urban area. An intervention program for participation should be designed differently between those from rural and urban areas.

This study was conducted to provide desirable way on the eating of sugar foods, specifically the differences between dietary attitude, dietary behaviors and intake frequency. Data was collected from 279 middle students in the Incheon region through a self-administered questionnaire. According to the results of the reliability and factor analysis, the dietary attitude, dietary behaviors and intake frequency was 3.52, 2.89 and 2.51, with a Cronbach alpha coefficient of 0.867, 0.789, 0.940 and KMO of 0.899. Factor analysis extracted three components of the sugar preference, which we named dietary attitude (factor 1), dietary behaviors (factor 2), and intake frequency (factor 3). The dietary attitude and dietary behaviors showed a significant difference between sugar preference and non-preference (p<0.05). Also, intake frequency of sugar food showed a significant differences in chocolate, chocolate products, and ice cream between sugar preference and non-preference (p<0.05), whereas no significant differences were found in cake, bread kinds, juice, sweetness milk, yogurt between sugar preference and non-preference (p>0.05). A significant positive result of intake frequency of sugar food (p<0.05) was shown for the dietary attitude, BMI, weight, and monthly pocket money. Based on this study, the reduction of sugar intake is needed especially for middle students

The purpose of this study is to examine the impacts of the utilitarian, hedonic and symbolic benefits of consuming sportswear on consumers’ purchase intention and willingness to pay. Also, the potential moderating role of the type of brands (i.e., luxury vs. regular brands) is examined. A multiple regression was performed to examine the impacts of the perceived utilitarian-, hedonic-, and symbolic benefits on individuals’ purchase intention, while controlling for descriptive norm, financial constraints, prior brand attitude and familiarity, prestige sensitivity, fashion consciousness, and demographics. It appeared that respondents who indicated that the advertised sportswear fulfilled their hedonic, utilitarian, and symbolic benefit had greater purchase intention. A log-linear regression analysis was performed to examine the impacts of the perceived utilitarian-, hedonic-, and symbolic benefits on individuals’ willingness to pay for sportswear, while controlling for the descriptive norm, financial constraints, prior brand attitude and familiarity, prestige sensitivity, fashion consciousness, and demographics. As respondents’ willingness to pay was logarithmically transformed in order to correct its skewed bias from the normal distribution, the findings indicated that those who indicated that the utilitarian and symbolic benefits were fulfilled were likely to pay 35% and 19.4%, respectively, more for the sportswear. In order to explore the potential moderating role of the type of brands, we examined the influences of utilitarian, hedonic, and symbolic benefits on purchase intention and willingness to pay for two split samples—one for the two luxury sportswear brands, and the other for the regular sportswear brands. After estimating coefficients for luxury and regular sportswear brands, respectively, a series of z-tests was performed to examine whether the magnitude of coefficients varied across the luxury vs. regular brands. The impacts of hedonic and symbolic benefits on purchase intention were greater for the luxury brands than for the regular brands, whereas the opposite pattern was observed for the utilitarian benefits. Similar patterns of relationships were observed for consumers’ willingness to pay, although the hedonic benefits did not have any significant impact. Theoretical and practical implications are discussed along with future research directions.

This paper identifies the key antecedents and moderators with regard to brand attitude and purchase intention of luxury brands. The findings suggest that is a strong importance of status seeking, as well as informational influences towards consumer brand attitude of luxury brands for both subtle and prominent brands. In addition, the moderating results indicate that consumer need for subtle branding only moderated the relationship between informational influences and consumers band attitude for subtly branded luxury products.

본 연구는 야생조류의 새벽 지저귐 시작시간에 영향을 미치는 환경요인과 종간 차이를 밝히는데 그 목적이 있다. 음성녹음은 봄철(2014년 4월~7월) 번식기 동안 일출 2시간 전에 시작하여 매일 2시간씩 실시하였다. 녹음된 소리는 분석 프로그램(Adobe Audition CC)을 이용하여 소노그램 패턴 확인을 통해 종을 구분하고 종별 지저귐 개시 시간을 분석하였다. 야생조류 지저귐 시작시간과 환경요인 및 종간차이 분석을 위해 한국 기상청으로부터 기상자료(일강수량, 율리안일, 일출시간, 월출시간, 온도, 여명시간)를 구하였다. 연구결과, 일강수량과 월출시간을 제외한 모든 환경요인이 야생조류의 지저귐 개시 시간과 상관관계가 있음을 확인하였다. 또한 야생조류 종간 지저귐 개시 시간에 차이가 있었다. 야생조류는 지저귐 개시 시간 차이에 따라 3개 그룹(일찍 일어나는 새, 중간에 일어나는 새, 늦게 일어나는 새)으로 구분되었다. 꿩과 노랑턱멧새는 일찍 일어나는 새 그룹에 속하였고, 딱따구리류는 늦게 일어나는 그룹에 속하였다. 본 연구는 한국의 야생조류를 대상으로 지저귐 개시 시간에 대한 우선순위를 밝힌 최초의 논문이라는 데서 의미가 있다. 그러나 왜 종별로 지저귐 개시 시간에 차이가 나는지에 대해서는 후속 연구가 필요하다.

목적 : 본 연구는 작업치료사의 이직의도에 영향을 미칠 수 있는 요인을 조사하여 이직의도를 낮출 수 있는 방안을 마련하고, 효율적인 인적자원 관리를 위한 기초자료를 제시하기 위해 실시되었다. 연구방법 : 임상 작업치료사를 대상으로 4개 영역의 33문항으로 구성된 설문을 실시하여 이직의도, 일반적 특성, 직무만족, 조직몰입 수준을 확인하였고, 일반적 특성별 이직의도 차이, 이직의도와의 상관관계를 검증하였다. 또한 다중회귀분석을 통해 이직의도에 영향을 미치는 요인을 추정하였다. 결과 : 작업치료사의 이직의도 수준은 13.1/20점, 직무만족은 45.2/60점, 조직몰입은 17.4/30점이었다. 일 반적 특성별 이직의도의 차이는 성별과 월급여에서 유의하였고, 이직의도는 월급여, 직무만족, 조직몰입 의 변수들과 유의한 상관성을 보였다. 회귀분석 결과 이직의도는 직무만족, 조직몰입에 따라 유의한 영 향을 받는 것으로 나타났고, 지무만족과 조직몰입은 중요한 예측 변수로 확인되었다. 결론 : 작업치료사의 조직몰입과 직무만족을 향상시키기 위해 정기적인 교육과 프로그램 제공, 멘토링 제도 마련 등의 방안을 마련하여 작업치료사가 만족하면서 오래 일할 수 있는 환경을 조성해야 할 것이다.

본 연구는 쌀 가공식품 원료에 대한 소비자 선호에 영향을 미치는 요인 분석을 위해 순환이변량프로 빗 모형을 이용하였다. 연구의 목적을 달성하기 위해 인터넷을 이용하여 소비자조사를 수행하였다. 분석결과는 만약 소비자가 쌀 가공식품 구입 시 상대적으로 맛을 더 고려하거나 가격을 가장 중요시할 경우, 쌀의 원산지는 구입의향에 유의한 영향을 주지 않는 것으로 나타났다. 또한 남성이나 기혼자는 여성과 미혼자에 비해 수입쌀로 제조된 쌀 가공식품 소비에 거부감이 낮았다. 반면에 연령이 30~49 그룹의 소비자는 쌀 원산지에 큰 관심을 보였다. 향후 쌀 가공식품 산업을 어둡게 전망하는 소비자의 경우 쌀 가공식품에 사용되는 쌀 원산지가 매우 중요하다고 인식하고 있다.

Social media users today have become active producers of information but how sharing brand-related information affects the attitude of other users is an important and unexplored path. Narayan et al. (2011) mentioned that User’s attitude towards the brand is shaped not just by the attributes of the products but also the preferences of other consumers, such as peers. Zhu et al. (2012), through their study concluded, user’s opinions significantly sway other user’s own choices or are likely to reverse their attitudes. Dawson et al. (1990) have supported that delivering experiences that are pleasurable and relevant will linger in the memory and influence the user’s attitudes and purchase intentions. Although previous studies researched the attitude of the users towards social media advertising, the effect of social media advertising on the user’s attitude towards the brand is yet to be examined. By applying the Uses & Gratification theory, stimulus-Organism-Response theory and the Theory of Reasoned Action, this study aims at evaluating the effects of information sharing, peer pressure, entertainment and emotional connection in a social media setting on the user’s attitude toward a brand present in social media thereby influencing their purchase intentions from the brand. An online survey was developed using items adopted from previous study and administered to college students, who are regular users of social media, such as Facebook, Twitter, and YouTube. Of 271 valid responses, 21% were males and 79% were females. Multiple regression analyses results supported all hypotheses. The results are consistent with the previous research, confirming user’s choice of media is influenced by their information seeking, entertainment and status needs (Tan, 198). Marketing via social media may offer content that have specific relevance or may offer entertainment for users (Chi, 2011) and may result in the establishment of an emotional connection with the brand. The more frequently brands interact with the users/fans/followers, the stronger will be the emotional connection which will affect the user’s purchase intentions from the brand. MaKenzie, Lutz & Belch (1986) in their study supported that the marketing patterns can influence the attitude of the users towards the brands which in turn affects the purchase intentions from the brand. The findings of this study confirmed that social media is a very important marketing tool. The marketers needs to ensure that they a) have a presence and social media, b) devise effective online marketing strategies and c) employ dedicated social media staff to continually interact, entertain and engage the users.

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge, and environmental attitudes on consumer’s attitude towards organic foods. A questionnaire survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental attitude and organic food knowledge are found to have positive influences on consumers’ attitude towards organic foods, which is consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant relationship. Several implications of our findings for research and for the continued development of the organic industry in Asia are proposed.

The present study investigates affective factors which affect primary English teachers' professionalism. For the analysis of the study, quantitative data was obtained from 576 primary school English teachers who responded to a questionnaire. Qualitative data was also collected from three different focus group interviews and ten individual interviews. A quantitative data analysis shows that collective teacher-efficacy is the best predictor of primary school English teachers' professionalism among the three factors of self-efficacy, organization-based self-esteem, and collective self-efficacy. This result is consistent with interview data which shows that more positive than negative comments are observed in regards to collective teacher-efficacy. Pedagogical implications have been discussed.