식물구계학적 특정종은 식물상 정보를 이용한 지역환경을 평가하는 주요 수단이며, 종의 선정과 평가는 식물구계 정보에 의거해서 이루어진다. 본 연구는 이러한 식물구계에 대해 학술적 진의를 규명하고자 하였다. 식물구계 관련 핵심문헌 7편을 검토하였으며, 식물구계 적용 근거를 비교 검증하였다. 1919년의 Nakai 울릉도 식물상 조사보고서는 식물구계에 관련한 일반적인 지리구분(지방)을 처음으로 기재했다. Oh는 1977년에 한국의 유관속식물에 대한 식물지리구계도를 처음으로 제시하였 다. 1978년에는 Lee & Yim이 중부와 남부를 가르는 구계도를 제시했고, 그 밖에 많은 연구자들에 의해 식물구계 경계는 조정되고 개정되었다. 마침내 2018년에는 Lee & Yim (1978)에서 변형된 식물구계학적 특정종의 식물구계도가 채택되었다. 그런데 이러한 식물구계들은 연구자 간에 차이가 있었고, 구계 지표 식물의 불일치성도 확인되었다. 그럼에도 그런 상이성에 대한 근거는 찾을 수 없었다. 결론적으로 도식화된 모든 식물구계도는 선험적으로 그은 임의 선에 의존하고 있었다. 본 연구는 식물구계학적 특정종이 환경영향평가 및 국가 식물상 평가를 위한 과학적 수단으로서 그 실효성과 실체성을 확보하기 위해 다음의 두 가지 생태학적 전략을 제안했다 : 종분포 고유성(nativeness) 정보를 바탕으로 하는 식물상 및 식물구계의 성취와 서식처 기반(habitat-based) 식물상 장기모니터링 시스템의 구축.

In the hospitality and tourism sectors, service robots have become increasingly adopted by companies to facilitate frontline service to reduce human labor, improve efficiency and provide better customer experience. In addition, the COVID-19 pandemic has intensified consumers’ demand for service robots to reduce human contact. To better understand the impact of service robots in the service sector, researchers have been examining user behavior of different technologies. While prior empirical studies have mainly focused on utilitarian-based acceptance models, other perspectives, such as the interpersonal relations, have been largely overlooked. With the ubiquitous of social media, people become connected but alone, leading to negative effects on interpersonal relations.

This study will explore the paradoxical tension influencer face when promoting sustainable luxury leisure activities for sponsoring brands. Social media influencers play a pivotal role in this advocacy as luxury consumers are inspired to associate themselves with sophisticated social values, superior social status, or differentiate themselves from others with lower esteem. However, the commodification of their influence to stimulate consumption amongst their audience and followers creates paradoxical tensions between their brand performance, economic incentives, and ethical socio-ecological outcomes. Despite numerous studies have been undertaken to examine the role of influencers in sustainable luxury tourism, there is still a need for understanding of how influencers negotiate the paradoxical tensions arising from (a) sustainability and luxury; (b) instrumental goals and personal brand identity. Data sources for this study include influencer interviews and social media contents created by the influencers, such as video, blog posts and tweets.

This research intends to examine whether these types of data – behavioral versus social networking data – affect consumer response to personalized ads. With the advancement in technology, marketers have access to various types of personal data, including their online/offline behaviors and social networking activities, and use those data to retarget consumers. Moreover, this research examines the moderating role of SNS privacy concerns on consumer response to different types of retargeted ads. The findings of this research may offer theoretical and practical implications to understand consumers' responses to retargeted ads that use social networking information.

The Democratic Republic of Congo (DR Congo) is a central African country, abundant with large and various agro-ecological landscapes suitable for the cultivation of various crops, water resources, and a young manpower. However, the country is facing a severe food crisis, exposing around 27 million people, among which 4 million undernourished children to famine according to the World Food Program. To better understand the paradox of the country with huge agricultural potential being one of the countries with the largest number of people in food distress in 2022, we reviewed the DR Congo's current agricultural potentials and challenges, and it was observed that the country's low agricultural productivity is mainly due to low governmental human and technological investment in agricultural research, which is characterized by insufficient training of researchers, limited research budget, and lack of updated technologies. Also, the country's immensity and poor transport infrastructures make the movement and commercialization of crops difficult in the country. Based on the data reviewed, the Korea-Africa Food & Agriculture Cooperation Initiative, an organization in which the DR Congo is a member country, proposes a reform of the country's agricultural policies 1) to set a proper vision for the country's Agricultural research and productivity, 2) to design a proper structure assigning the roles of every organization involved in agriculture at the national or provincial level, 3) to improve the government investment in young researchers' capacity building and motivation, 4) to define how cooperation with international organizations could contribute to the enhancement of the country's agricultural development.

The purpose of this study is to first examine the relationship between appearanceenhancing beauty practices and feminism, and secondly, to analyze public images of contemporary women using this paradigm. Through the lens of this relationship, we present a literature review and empirical research focusing on the evolution of public image trends among girl groups, with special attention to the Refund Sisters, a South Korean supergroup currently drawing mainstream attention as female icons. The scope of analysis includes girl groups dating from the 1990’s to the year 2020 and photos of the Refund Sisters. Our results indicate that firstly, free sexual expression is evident based on active use of sexuality; images contain bold demonstrations of females desire, expressions previously considered taboo. Secondly, we note deviations from more standardized female images, unique adornment of outward appearance, and rejection of normative female images through freer forms of self-presentation. Lastly, there is greater cultural and racial diversity, rejection of modern race and gender binaries, and increased representation of queer identities. However, the relationship between appearance-enhancing beauty practices and feminism is sometimes considered paradoxical, with some arguing that beautifying one’s outward appearance is a compulsory strategy and that it should be rejected in order to resist aesthetic pressure.

『자서전』에서의 글은 어떤 의미에서 모두 자신의 제2의 자아이며 모든 문학적 근사치로서 (시적, 산문적) 정신의 과감한 깃털 펜으로써 가끔 답할 수 있거 나 흔히 답할 수 없는 것들이다.

역사적으로 중국이라는 단어가 내포하는 의미는 다양하였다. 정치적 개념뿐 아니라 다변하는 지리적 개념, 애매모호한 문화적 개념, 복잡한 민족 개념, 조공체계나 중화제국, 예의지방이나 해양무역을 포함한 개념으로도 설명하였다. 그럼에도 불구하고 무엇이 중국이고 어디까지가 중국인가 하는 문제는 논란의 대상이었다. 이에 현대 중국은 변강프로젝트를 실시하여 새롭게 중국 만들기를 시도하였다. 본고에서는 왜 새롭게 중국 만들기를 시도하는지에 대해 변강프로젝트(동북공정, 신강항목, 서남항목, 북강항목, 티베트항목)를 통해 그 의미를 분석하였다. 새롭게 중국을 설정하는 과정과 방법, 중국 전통 만들기 패턴, 자고이래 중국론의 역사적 적용 그리고 자고이래 중국론의 패러독스를 분석하였다. 중국 범주를 아편전쟁 이전의 청대 영역으로 규정하고 이 지역의 모든 역사는 원래부터(자고이래) 중국 역사로 규정하는 새로운 중국 만들기는 역동적인 역사 변화를 왜곡하는 문제점이 있다. 다민족 국가의 대일통을 주장하며 다원성을 강조하고자 하지만 결과적으로 다원성은 상실되고 획일된 국가주의 역사가 탄생하는 것도 문제이다. 변강프로젝트를 통해 변강안정, 민족단결, 국가통일을 달성하고자 하였지만, 변강지역 민족의 역사적 정체성을 무시하는 몰역 사적 이론 적용의 폐해로 분열과 인접국과의 역사 분쟁을 야기하는 점도 성찰할 필요가 있다.

논문은 어거스트 윌슨(August Wilson)의 연극에 나타난 기독교와 아프리카 전통 종교 사이의 긴장과 아프리카계 미국인의 정체성에 대한 작가의 비전과 의미를 탐구한다. 어거스트 윌슨은 아프리카계 미국인 공동체의 집단적 투쟁을 상징하기 위해 미국 사회가 흑인들에게 가한 억압에 초점을 맞추고 있다. 윌슨 의 작품에는 종교와 신의 문제에 대해 고민하고 씨름하는 인물들이 지속적으로 등장한다. 특히 두 작품 『피아노 레슨』과 『울타리』에서 기독교와 아프리카 전통 종교의 역할에 대한 이분법적 접근과 관련된 문제를 다루고 있다. 두 종교가 갖는 뚜렷한 이데올로기 사이에서 일어나는 갈등과 화해는 흑인들에게 교훈적 인 내용들로 가득 차 있다. 그가 극을 통해 보여주는 것은 흑인들에게 영적 세 계와의 관계를 포기하고 그들의 삶에서 보다 즉각적이고 보다 가시적인 특징에 대해 보다 건강한 인식을 함양하라는 요구다. 결과적으로, 본 논문은 윌슨의 연 극이 미국 흑인들의 삶에서 종교의 역할에 대한 현대적인 논평이 될 수 있음을 주장하고 있다.

본 연구는 일상의 금융화에 따른 투기적 삶의 양식이 신자유주의적인 소유주의 문화와 계산적 합리성에 인도되거나, 비합리적인 열정과 무분별한 탐욕에 이끌린다기보다 투기적 선취와 안전에 대한 기대라는 역설적인 논리를 따른다는 점을 분석한다. 신자유주의에 대한 이단경제학 진영의 비판은 근본가치와 허구 적 가치라는 이분법 속에서 금융과 투기를 단지 허구적이고 비합리적인 것으로 치부하곤 한다. 그러나 가치의 결정이 미래의 불확실성과 집단적인 가치평가에 의존하는 금융시장에서 투기는 필연적이며, 안정 적인 가치 준거의 부재 속에서 경제적 기호로서 화폐에 대한 맹목적 믿음과 가치와 가격의 괴리를 일치시 키려는 투기적 욕망은 더욱 강화된다. 이에 본 연구는 신자유주의에 대한 규범적이고 도덕적인 비판을 넘어, 그것이 가치증식 행위와 통치 합리성을 성공적으로 결합함으로써 금융적 합리성과 주체성을 사회화 한 논리와 과정을 진지하게 검토한다. 이를 통해 금융이 사회경제적 재생산의 점증하는 위기와 교란을 수반하면서도 여전히 사회적 질서를 조직하고, 개인들의 행위 패턴을 지도하며, 식지 않는 투기의 열정을 동원하는 방식과 동학에 주목한다.

The sustainable development of outer space demands the protection of intellectual property in outer space. However, it worth noting that the intellectual property international treaties have not explicitly regulated in their provisions the issue of intellectual property protection in outer space, neither the provisions of the five outer space treaties explicitly address the legal issue. One suspicious rationale resulting in this legal status is the theoretical territoriality paradox between the legal regimes of outer space and intellectual property. This article aims to unveil the theoretical territoriality paradox by comparing the two legal regimes of outer space and intellectual property. It then moves to argue that the paradox is proved to be a theoretical problem since the legal value of Article VIII of the Outer Space Treaty elaborately reconcile the theoretical paradox and practically provides a self-contained mechanism that would permit guaranteed levels of intellectual property rights protection in outer space.

In their recent article titled Pluralism or Cosmopolitanism? Reflections on Petersmann’s International Economic Law Constitutionalism in the Context of China, Tao Li and Zuoli Jiang have criticized the alleged ‘paradox’ that my publications “stress ‘legal pluralism’ on the one hand, while calling for a cosmopolitan conception of IEL on the other hand.” This short comment aims not only at clarifying conceptual misunderstandings due to our different “constitutional law perspectives,” but also explaining why China should embrace a ‘dialogical’ rather than “exclusive legal perspectivism” by continuing to implement its international legal obligations (e.g., under the UN/WTO law) in good faith and assuming more leadership for the global public good of the rules-based world trading system, with due respect for its underlying ‘legal pluralism’ and often indeterminate ‘basic principles.’ My Chinese critics’ emphasis on the reality of authoritarian Chinese “top-down conceptions” of law and governance neglects China’s obligations under international law and China’s compliance with the WTO, investment and commercial adjudication.

Firms cooperate not only with complementary partners such as their suppliers and customers, but also increasingly with their competitors which can result in a simultaneous pursuit of cooperation and competition – coopetition (Brandenburger and Nalebuff, 2011). Coopetition is a paradox as it involves firms interacting with two contradictory logics – cooperation and competition, which their contradictory, yet interrelated, demands seem logical in isolation, but absurd and irrational when appearing simultaneously (Peng et al., 2017). The extant research on the role of the competitor as an NPD partner also throws conflicting results; positive and negative NPD performance. This variance could be related to the firm’s internal capability to manage the partnership in NPD activities. This research aims to investigate these issues: Part I examines ‘the paradox of coopetition’ by investigating how firm’s experience of coopetitive relationship influence on firm’s coopetition capability. Part II investigates the key antecedents and outcomes of coopetition capability on the competitor partnership for new product development. The findings suggest a balanced-strong coopetition and alliance management capability are useful to build coopetition capability. In turn, coopetition capability has direct and indirect effects on NPD performances.

Given the relevance of social media platforms into everyday life, User-Generated- Contents (UGC) have come to represent one of the richest and used source of online information (Koltringer and Dickinger, 2015). UGC include online information sources that are developed, and used by consumers who intend to communicate each other and share information about products, brands and services (Culotta and Cutler, 2016) influencing other customers’ perception and decision-making process. In this perspective, for marketers who need to manage their brands, UGC on social media provide new opportunities and new dangers. One particular kind of contents created by consumers are parodies of advertisement (parodic ads), humorous messages that parody extant advertising (Roehm and Roehm, 2014). This kind of UGC can damage or be beneficial for brands image and reputation. After the development of an overview about parody literature in management discipline, this research aims at investigating the effect of parodic ads video - created and shared by users on social media - on the image and the reputation of the parodied advertising's brand. With this aim, authors will developed a content analysis on ads videos and parodic ads videos and related comments on You Tube.

This study empirically examines the effects of two distinct types of privacy-related concerns (organizational threats and social threats) on different aspects of information disclosure (amount, honesty and conscious control) on social network sites, especially by highlighting the role of trusting beliefs (integrity & honesty, predictability, benevolence, competence), across three markets in which social network usage is substantial (i.e. US, Europe, and East Asia). The study contributes to the literature focused on the paradoxical dichotomy between privacy attitudes and behaviors. In a quantitative modeling framework, we develop a structural model based on our previous conceptual model. We use data collected through snowball convenience sampling technique from a large sample (n=624), Web-based consumer survey from Europe, US and East Asia to measure these constructs, and we fit a series of structural equation models that test related prior theory. Findings suggest that the “Social Sharing” paradox may result from a failure to disentangle between social and organizational concerns, since the authors find no effect of privacy concerns about organizational threats on overall disclosure (amount and honesty of information) but find high conscious control of information disclosed for higher concerns towards social threats. Trusting beliefs differently influence information disclosure in the three main geographical areas and were found to moderate the effect of social concerns on the amount of information disclosed and conscious control. Further the cross-country analysis results suggest that cultural values may affect how concerns about privacy and trusting beliefs, impact self-disclosure. For practice, our research suggests actionable strategies to aid online marketers in matching information requests with the needs and concerns of consumers by providing greater control and customization and enhancing firm trust.

The major paradox in research in marketing: Can the researcher construct models that capture firm heterogeneities and achieve accurate prediction of outcomes for individual cases that also are generalizable across all the cases in the sample? This study presents a way forward for solving the major paradox. The study identifies research advances in theory and analytics that contribute successfully to the primary need to fill to achieve scientific legitimacy: Configurations that include accurate description, explanation, and prediction (i.e., predicting outcomes accurately of cases in samples separate from the samples of cases used to construct models having high fit validity.) The solution here includes philosophical, theoretical, and operational shifts away from variable-based modeling and null hypothesis statistical testing (NHST) to case-based modeling and somewhat precise outcome testing (SPOT). The study here provides examples of research contributing to knowledge and theory that advance prediction and control in business-to-business contexts. Shifting beyond linear model construction and symmetric tests (i.e., multiple regression analysis (MRA) and structural equation modeling (SEM)) and embracing complexity theory and asymmetric tests (i.e., constructing and testing algorithms by “computing with words,” Zadeh, (1996, 2010)) includes taking necessary steps away from examining “net effects” of variables to useful screening modeling of case configurations. Researchers embracing this shift in marketing benefit from recognizing that the current dominant logic of performing null hypothesis testing (NHST via MRA and SEM) is “corrupt research” (Hubbard, 2015) and from recognizing that predicting by algorithms via somewhat precise outcome testing (SPOT) advances business-to-business research toward achieving scientific legitimacy.

Price has always had a key role in the luxury fashion market, because high prices are linked to the prestige of luxury products. Because of this, scholars have neglected the possible existence of unintuitive and controversial pricing strategies followed by luxury firms. This article deals with this literature gap, analysing the odd even price strategy. With the direct observation of physical and digital store windows of 20 luxury brands, this research examines the relationship between odd even price strategy and the luxury level of fashion brands considering both offline and online channels

Introduction Social and environmental damage from unsustainable fashion manufacturing (Kang, Liu, & Kim, 2013) should be addressed using sustainability marketing communications (Lu, Bock, & Joseph, 2013). Millennials are both sustainability-conscious (Lu et al., 2013) and prevalent consumers of luxury (Giovannini, Xu, & Thomas, 2015). Perceptions of luxury products using recycled fabrics were found to be negative (Beckham & Voyer, 2014). Millennials purchasing sustainable luxury goods using recycled materials may be viewed as paradoxical due to mixing prestigious luxury with disposable recyclables. Approach Impression Formation Theory (Asch, 1946) was used to determine how brand characteristics merge into a sustainable luxury brand impression. This study proposed the following hypotheses. H1a: As compared to millennials exposed to a sustainable luxury brand description, those exposed to a luxury only brand description will have a higher level of luxury impression. H1b: As compared to millennials exposed to a luxury only brand description, those exposed to a sustainable luxury brand description will have a higher level of sustainability impression. H2: (a) Luxury brand impression and (b) sustainable brand impression will positively influence the attitude toward the luxury brand. H3: Attitude toward the luxury brand will positively influence millennials’ purchase intention of its goods. Method Between-subjects experimental design was used to test the hypotheses. Two randomly assigned groups received an online survey via Amazon Mechanical Turk with either a luxury only (without the description of recycled materials) or a sustainable luxury brand (describing the use of recycled materials) description. The survey consisted of 5-point Likert-type scales measuring: brand impression (Aaker, 1997), brand attitude (Spears, & Singh, 2004), and willingness to buy luxury brand products (Dodds, Monroe, & Grewal, 1991). SPSS and MPlus were used to perform statistical analysis and multi-group SEM. Results A usable sample of 355 Millennial consumers was an average of 28 years of age (49% male and 51% female). The manipulation of brand description (luxury only and sustainable luxury) was successful. Reliability analysis revealed that all the variables had Cronbach’s α > .70 indicating an acceptable internal consistency. Hypotheses 1b, 2a, and 3 were supported, while hypotheses 1a and 2b were not supported. Conclusion The impression of luxury was the sole impression to significantly predict attitude towards the brand, and attitude positively influenced purchase intention for both brand descriptions. Luxury brands should consider using recycled materials and provide marketing communication that favors sustainable brand positioning.