본 연구의 목적은 스마트 피트니스웨어가 갖추어야 할 요건과 스마트 피트니스웨어의 수용 정도 및 기능 수요를 고찰하고, 이를 기반으로 퍼스널 트레이닝 효과 향상을 지원하는 피트니스용 스마트 스포츠의류의 상품기획 및 디자인 방향을 제시하는 것이다. 이를 위해 전문 피트니스 트레이너를 심층 인터뷰하고 그 응답 자료에 대해 범주분석을 실시한 결과 5개의 범주와 13개 주제어를 도출하였다. 또한 일반 소비자들을 대상으로 설문조사를 실시하여 스마트 피트니스웨어의 수용 정도와 상품개발에 필요한 기능 수요를 탐색하였다. 그 결과 전반적으로 인구통계학적 특성에 따른 차이보다는 운동의 관여도 및 운동관련 문화와 관련된 특성에 따라 스마트 피트니스웨어의 수용 정도에 차이가 있는 것을 발견할 수 있었다. 스마트 피트니스웨어에 대한 기능 수요에 대한 차이점으로는 전문 트레이너의 경우 운동 효과의 과학적 향상에 중점을 두는 반면 일반 소비자는 운동 시 지속성을 고려한 기능을 중요시 하는 것으로 분석되었다. 본 연구 결과를 종합하여 ‘심박 센싱, 근육 활성도 센싱, 부위별 운동 동작 각도 또는 자세 센싱, 운동량 센싱 등의 기능 탑재’, ‘전문가 라인과 일반 라인별 컨셉 및 컨텐츠 개발’, ‘압박 의류 형태로 디자인’, ‘운동지역에 따른 상품개발의 차별화’ 등의 상품기획 및 디자인 방향을 제시하였다.

The purpose of this study was to identify the consumers’ demands on functional design of sports climbing pants. Data were collected through a field survey. 82 male and 70 female amateur sports climbers in Seoul participated. The questionnaires measured aspects of functional design in sports climbing pants, specifically motion adaptability, comfort and aesthetic value of the climbing pants. The results of this study show that comfort during climbing postures was the most important value of the climbing pants. The subjects sought motion adaptability at the hip, crotch, thigh and knee. The preferred style and degree of fit of climbing pants were differed according to gender. Men preferred loose or semi tight fit style climbing pants but women preferred the leggings style of the sport pants. The soft touch seam line and body shaping function were also important for women. The type of pants preferred for sports climbing also differed by the climbing experience period. Men began to wear the outdoor mountaineering style pants when they had experienced sports climbing for 6 months and to wear the climbing expert style pants when they had experienced sports climbing for a year. Most women wore leggings style sports pants from the beginner stage. This study also analyzed Korean market trend in 2016~2017 F/W for sports climbing pants design. The men’s pants were more likely to be designed to improve mobility compared to the women’s pants, even though the aesthetic value of the sports climbing pants was important for women.

The purpose of this study is to develop a design as a high value-added exportable industrial product by developing a cultural product, that can be accepted as having universal beauty by people in the Western cultural area. This is done by, re-analyzing it from a modern perspective after applying the color representation, used in pop art, to Shin Saimdang’s Chochungdo (草蟲圖, insects on flowers) which clearly expresses Korea’s national emotion and aesthetic consciousness. The research method depends upon developing cultural products such as scarfs, neckties, handkerchiefs, and folding fans, which are communicated in the global market The expressive technique of pop art is utilized after reconstructing the color sensation of pop art in the aesthetic dimension of the natural, physical, and formative beauty of Chochungdo based on the whole understanding of our country’s genre of Chochungdo and Western pop art. With regard to the colors in the developed design, the basic colors were extracted and applied by selecting 10 pieces in the flower series, which were made with the silkscreen printmaking technique in the 1970s by Andy Warhol, a master in pop art. A work that integrates pop art, a global art trend, with Korean traditional culture is expected to highlight Korean traditional culture in the global cultural era.

The object of this study is to develop textile designs and fashion products based on the cultural resource of Jeju Bangsatop, which means a stone tower preventing misfortune and driving out evil spirits. The field surveys of 32 Bangsatops located at 17 villages in Jeju were conducted. As a result, unlike stone towers located in other regions, Jeju Bangsatops made with basalt. In addition, wood and stone birds, Dolhareungbang, and other sculptures are built on the tops. Jeju Bangsatops were classified into four types based on the body form of the tops: Conical, truncated conical, trapezoid, and irregular shaped Bangsatops. Jeju Bangsatops located in a area or a village are symmetrically arranged in direction of south and north, left and right, east and west, or face to face. The conical, truncated conical, and irregular shaped Jeju Bangsatops which are designated as folk cultural properties or which have the unique sculptures of stone birds and the statues of Dolhareungbang built on the tops were selected as motifs for textile pattern design. The 4 basic patterns of Jeju Bangstops were designed. The six creative textile designs were developed by the various repeat arrangements of the basic patterns and were printed on oxford cotton fabrics by digital textile printing (DTP) method. The sixteen products of wallets, bags, hats and shoes were actually made with the DTP fabrics, the DTP fabrics which were naturally dyed in gray and blue colors, or the DTP fabrics which were redesigned with textile crayon. Therefore, it is confirmed that Jeju Bangsatop could be very useful as a motif for the development of cultural products focusing on Jeju tourism souvenir market.

This study is to develop cultural products based on 'Jeju Choga', which means the traditional houses in Jeju. For the product development, old literature review, field surveys, and consumer surveys were employed. Through old literatures and field surveys, the unique and visual characteristics of Jeju Choga were confirmed: A thatched roof with lattice pattern, a side wall and fences with porous stones, a 'Jungnang' serving as a gate, and a 'Pungchai' preventing strong sola radiation and 'Ollai' meaning a narrow street in front of the Choga. As a results of consumer survey conducted before the development of products, consumers highly recognized and associated Jeju Choga as Jeju representative image. The six basic patterns of Jeju Choga were drawn and eight textile designs were created through the repeated arrangements of the basic patterns. Using the created textile designs and digital printing method, the eleven new fabrics with the patterns of Jeju Choga were developed. The various kinds of ten bags and tow wallets made with the new fabrics. As a result of consumer evaluation for the twelve products made in this study, the scores of preference and purchase intention were above the average work for the most products of them. In particular, the preference and purchase intention of the square shoulder bag, the big-size shopper bag, and the small-size cross bag were very positively evaluated. Therefore, it is confirmed that Jeju Choga could be very useful as a motif for the development of cultural products focusing on Jeju tourism souvenir market.

This study aims to develop motifs and patterns for fashion cultural product designs in order to promote the Iksan Seodong Festival, which is the most representative festival in Iksan region. The motifs and patterns developed in this study can be used to introduce the distinct traditional culture depicting the legendary Seodong tale. This study used Adobe Illustrator CS4 and Adobe Photoshop CS4 to reconstruct the lotus motifs found from the green-oiled-lotus-motif rafter tile, the atrifact from Iksan Mireuksaji Museum. This lotus motif and the motif based on the Iksan City's logo were applied to a repeating pattern with colorways using the CMYK found from the Iksan city's logo. A total of 24 product designs, including 8 necktie designs, 8 scarf designs, and 8 T-shirts designs, were presented for fashion cultural products. The designs developed in this study can promote not only the local Iksan culture but also the national image of Korea on a global scale.

본 연구는 최근 급격한 성장을 하고 있는 인터넷 쇼핑이 보편적인 소비채널로 자리잡아 가며 소비자의 의사 결정 구조까지 변화시키고 있음을 인식하고 화훼디자인 상품의 인터넷 마케팅과 소비자와의 관계를 살 펴보고자 하였다. 현재 인터넷 시장의 현황과 화훼디자 인 상품 소비에 대한 문헌고찰 후 설문을 통해 서울·경 기 지역을 중심으로 총 448부의 실증 조사를 실시하였 다. 화훼디자인 상품의 인터넷을 통한 구매자는 전체 설문 조사자 중 34%로 31~35세의 여성의 회사원이 가장 많았으며, 월평균 가정의 수입, 결혼 유무, 거주 지역에 따른 구매차이는 없었다. 인터넷 쇼핑몰 화훼디 자인 상품의 구매 시 불안요소 또는 구매하고 싶지 않은 이유로는 인터넷상과 실제로 구매했을 시의 색감, 디자인, 신선도 등의 차이점에 대한 우려가 가장 높게 나타났다. 화훼디자인 상품의 인터넷을 통한 구매자와 쇼핑성향을 살펴보면 경제적 쇼핑성향이 가장 높게 나 타났고 다음으로 유행추구 쇼핑성향이 높게 나타났다. 종류로는 꽃다발, 꽃바구니, 식물류, 난, 개인연회, 기 념일 이벤트와 정(+)의 상관관계를 나타냈다. 인터넷 사용 목적과 쇼핑성향을 살펴보면 인터넷을 통한 화훼 디자인 상품의 구매자의 모든 쇼핑성향은 인터넷쇼핑 과 상관관계가 높아 인터넷쇼핑을 자주 이용하는 사람 들의 화훼디자인 상품의 구매 가능성이 높은 것으로 보여진다. 따라서 본 연구를 통해 화훼디자인 상품에 대한 인터넷 시장의 높은 성장 가능성을 보여주며, 변 화하는 소비자의 다양한 특징과 화훼디자인 제품의 연 관관계를 알 수 있었다.

Traditional culture could be a wonderful source of inspiration for creative design. Tteoksal, the stamps used for making decorative patterns on traditional rice-cakes, have been used and passed on to generations to show the emotions of our ancestors. Numerous traditional patterns found in Tteoksal can be used to better understand and transmit tradition in modern ways. The purpose of this study was to develop fashion cultural products with a modern sensibility by understanding the origin, types and characteristics of Tteoksal and its patterns. The method of this study was through considering the proceeding studies and the references published by a specialist and museums having some information about further knowledge on Tteoksal. In line with the aforementioned study, neckties, eco-friendly bags and pouches were developed as fashion goods. Among the Tteoksal's patterns selected were lotus, bats, 樂letters and complex patterns. Using a computer graphic software program such as Adobe Illustrator CS5, archetypes of patterns were traced as vector graphics, and two design motives were developed in every pattern. The patterns were developed into two types: one was a basic pattern faithful to a basic motive pattern, and the other was a varied type that was changed and applied. The fashion products were developed as two styles for basic and varied patterns for neckties, eco-friendly bags and pouch items. Twelve products were made for each pattern, which totals 48 unique products. In conclusion, the study could be a critical step to better understand the traditional culture and its influence to the patterns applied to modern fashion design.

This study attempted to understand the value of traditional floral wall patterns reflecting the distinct aesthetic consciousness of Korean people and reinterpret the images of floral wall patterns in simplified forms. In addition, the study created new floral patterns to apply them to the design of neckties and scarves. In a methodological aspect, the computer design software programs Adobe Illustrator CS2 and Adobe Photoshop CS2 were used to make the traditional floral wall patterns motifs. Four basic motifs for a new formative image were set using graphical functions such as omitting, simplifying, overlapping, repeating, and/or reducing shapes based on floral wall patterns, and each motif was developed in two variations with different colors applied to them. Each of the set motifs was expressed in a repeated arrangement and in a modified pattern of 45 degrees. Necktie design with a floral wall pattern made use of the motifs developed through a variety of effects such as simplification, repetition, size variation, and gradation and the pattern modified at a 45°for application. Scarf design employed and applied the existing motifs in an appropriate manner for design purposes and reconstructed and expressed them through such effects as repetition, rotation, compositional variation and gradation.

본 연구는 제1보와 제2보로 구성되었으며, 본 연구의 목적은 1) 동작인식형 입력기술에 기반한 디지털웨어(이하, DMDI로 약칭함)의 의류 상품화 가능성을 탐색하고, 2) 소비자의 잠재적 수요에 기초하여 DMDI의 디자인을 개발하는 것이다. 제2보에서는 제1보에서 도출된 DMDI의 가능성 있는 애플리케이션과 디자인 지침을 토대로 하여 의류상품으로서의 착용성과 실용성, 상품성을 갖춘 DMDI를 디자인하기 위한 기본형 디자인을 설계하였으며, 이에 기초하여 5가지의 DMDI 디자인 프로토타입을 개발하였다.

본 연구는 제1보와 2보로 구성되었으며, 본 연구의 목적은 (1) 동작 인식형 입력기술에 기반한 디지털웨어(이하 DMDI로 약칭함)의 의류 상품화 가능성을 탐색하고, (2) 소비자의 잠재적 수요에 기초하여 디지털웨어의 디자인을 개발하는 것이다. 제1보에서는 소비자의 DMDI 대한 잠재수요를 고찰하기 위하여 디자인 에스노 그래피적 견지에 기초하여 개발된 심층면접 방식 및 범주분석 방식을 취하였다. 그 분석결과를 토대로 하여 DMDI를 위한 7가지의 가능성 있는 어플리케이션 영역과 6가지 디자인 방향을 제안하였다.

변화하는 기업 환경에서 무한한 경쟁력을 제고해야 하는 새로운 마케팅 전략연구는 인류 문명의 발전적 도약과 함께 시장의 통찰력을 요구하는 방향으로 새롭게 진화하고 있다. 상품 마케팅을 위해서는 초기 단계부터 그것에 대한 배경을 형성하고 있는 사회와 사람, 지역성, 문화, 심리학 등의 다양한 분야를 통합적으로 리서치 하는 것이 매우 중요하다. 그러한 측면에서 본 연구는 트렌디(Trendy)한 상품 마케팅을 위한 콘텍스추얼 디자인 리서치 평가모델에 관한 연구이다. 콘텍스추얼 디자인 리서치를 위해서는 상품 전체를 이해하면서 창의적인 아이디어를 도출하기 위한 적절한 방법과 분석을 위한 탐구가 선행되어야 한다. 이를 통한 소비자의 경험적 데이터는 상품 기획자에게 문제의 핵심을 객관적으로 파악할 수 있는 사고력 역시 제공할 수 있다는 점이 매우 큰 장점이라고 생각한다. 이를 위해 콘텍스트(Context)에 대한 필요성을 고찰하고 콘텍스추얼 디자인과 그 프로세스의 근간에 대한 이론적 요소를 정리하였다. 콘텍스추얼 디자인 리서치 전개 방법과 과정을 통해서 상품 마케팅의 전반적인 판단과 결정을 돕는 5개의 평가요소를 도출하였고 트렌디한 히트상품을 대상으로 소비자의 경험적 특성을 분류해 사례를 조사하여 실제 리서치에 적합한 평가모델과 그 필요성에 대한 근거를 제시하였다. 향후 콘텍스추얼 디자인 리서치 평가 도구의 활용을 통하여 기업과 개인에게 새로운 마케팅 강화 전략으로 발전할 수 있기를 기대한다.