The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

본 연구는 시설원예단지의 경관개선점을 찾아보고 친환경적 조성방법과 생태계 서비스 기능이 최소화로 저감될 수 있는 방안제시를 목표로 했다. 연구결과 대부분의 평가요소에서 네덜란드, 일본 경관은 긍정적인 결과였으나 우리나라 경관은 다소 부정적으로 분석되어 비닐하우스는 일본을 유리온실은 네덜란드 경관으로 개선방향을 설정할 것을 제안하였다. 따라서 미래세대에 지속가능한 농업경관을 제공하기 위한 방안으로 생태계서비스 기능 중 경관창출을 고려한 친환경 온실단지 조성을 제안을 제안하였으며, 앞으로 추진될 대규모 간척지 개발 사업에도 본 연구가 활용되길 기대하였다.

본 연구에서는 공공시설물의 통합적 디자인을 제안하는 데 있어 지역의 특성과 이미지 요소의 분석을 기초로 한 도시이미지 아이덴티티 도출과 적용 방안을 제시하는 것을 기본적인 목적으로 한다. 이에 특정지역으로서 포항시를 대상으로 하여 자연적 특성, 환경적 특성, 산업적 특성의 이해와 분석을 통하여 권역을 도심권, 해양권, 내륙권, 공단권으로 세분화하여 정의하였다. 또한 시민의 의식 조사와 지역의 문화적인 상징 이미지 조사 분석을 병행하였으며, 이를 통하여 포항시의 도시디자인 아이덴티티 전략을 수립하여 공공시설물 디자인 개발 과정에 적용하였다. '결'이라는 아이덴티티 모티브를 바탕으로 '철', '해양', '과학'의 이미지를 아이덴티티의 핵심이미지로 선정하여 디자인요소로서 적용하였다. 그리고 경관 색채 분석으로 세부 권역별로 4가지의 전용 색채를 선정하는 것이 가능하였다. 4개의 권역별로 나누어 설치가 필요한 공공시설물은 단위지역의 차별화된 이미지 확립을 비롯하여 도시 전체의 이미지 아이덴티티를 통합화할 수 있도록 "색채와 소재의 일관성 적용" 방안과 "형태의 일관성 및 부분적 색채의 다양성 적용"하는 방안으로 나누어 제시하였다.

The present study assessed how restaurant brand personality affected customer’s awareness/association, emotional-relationship and image, and how these factors influenced brand loyalty. As well, the influence of restaurant brand personality to brand loyalty was assessed. The model was tested in family restaurants in the metropolitan cities of Ulsan and Daegu. Between January 1 and February 28, 2007, questionnaires were distributed to restaurant patrons. A total of 274 questionnaires were statistically analyzed. Empirical results confirmed that restaurant brand personality increased brand awareness/association, brand emotional?relationship and brand image, and that these attributes increased brand loyalty. Restaurant brand personality affected brand loyalty. The research findings indicate that managers of family restaurants should pay attention to the emotional reaction of customers to their establishment. This involves employee actions that make dining a pleasurable experience.

The purpose of this study was to measure the effects of menu price and image on perceived sacrifice and value of tourist restaurant, the mediating effects of perceived sacrifice on the relationships between menu price and value, and between image and value. A total of 273 questionnaires were completed. ANCOVA was used to measure the mediating effects of perceived sacrifice on the relationships among menu price, image, and value. When the menu price and perceived sacrifice were regressed on the value, the menu price and perceived sacrifice were statistically significant. Moreover, when the image and perceived sacrifice were regressed on the value, the image and perceived sacrifice had a statistically significant effects on value. The results demonstrated that perceived sacrifice played a mediating role in the relationship between menu price and value.

Recently, sales attempting of emotion between the flower shop and cafe is increasing by their strategic partnership. The combination of them, however, is at an early stage. So it’s unsystematic and also related research is not entirely satisfactory. Thus, the research tried to contribute to flower cafe’s vitalization by analysing the image characteristics and preference factor of the flower cafe. The subjects of analysis are 6 flower cafe located in Gangnam-gu, Seoul. The research method is as in the following. General public group and professional group, each of them is 100 people, are the research object. They did a survey which is about their sense of the flower cafe, visual preference about display elements, the image characteristics of the cafe and a difference of awareness between the groups. Collected material was analyzed by SPSS statistics 18 program. The result of the research is that they preferred color of all display elements and didn’t prefer POP(Point of Purchase Advertising). Additionally, an average of ‘Modernistic-Traditional’, which is an adjective item of cafe image characteristic, is the highest while the average of ‘Graceful-Unpretentiously’ is the lowest. In the research, the most important variable in visual preference about display elements is display goods, and the most influence elements in image characteristic of cafe is scale feeling. Moreover, there are the difference between a gender about preference and image characteristics. Especially, the general public group has higher perception than the professional group under the statistical significance level. This research shows that the flower cafe makes user easily access to flower and plants, and there is high correlation between the visual preference and image of display and preference of cafe.