This study was performed to investigate the quality characteristics and antioxidant activity of black soybean Sunsik product with functional food ingredients and functional labeling system. We prepared black soybean Sunsik (BS) containing black beans, cereals, and vegetables. Black soybean Sunsik with nondigestible maltodextrin and calcium lactate (BSN) was prepared by adding non-digestible maltodextrin and calcium lactate to the base recipe to apply a functional labeling system. The particle size in BS was 118.00 μm, whereas BSN was 127.00 μm. The respective L, a, and b color values of BS were 73.25, 2.36, and 14.21. The respective L, a, and b values of BSN were 73.21, 2.36, and 14.31. The respective water retention capacities of BS and BSN were 241.67% and 216.33%. No significant difference was observed between BS and BSN in the three physicochemical properties described above. However, the pH of BSN was 5.45, which was significantly lower than that of BS. The total respective phenolic contents of BS and BSN were 1.75 mg GAE/g and 1.61 mg GAE/g, and total respective flavonoid contents of BS and BSN were 6.36 mg RE/g and 5.95 mg RE/g. The antioxidant capacities of BS and BSN were compared via assays of DPPH and ABTS radical scavenging activities, FRAP, and reducing power. The antioxidant activities of BS and BSN increased in a dose-dependant manner. No significant difference between BS and BSN was observed in any measure of antioxidant capacity. These results suggested that the addition of functional food ingredients (non-digestible maltodextrin and calcium lactate) did not affect the quality characteristics and antioxidant activity of black soybean Sunsik.

When social media users post their opinion on social media, they might expect to receive a favorable evaluation from others (e.g., ‘like’ on Facebook and ‘heart’ on Instagram). On the contrary, when users read and evaluate other’s posts, they are less likely to care about others. What’s more, if users spend more time on social media, posting would make them more care about others. This research answers the question ‘Does social media interaction alter the way we perceive value and affect different choice? Three studies show 1) how social media interaction affects consumers’ luxury value perception and the mediating role of social media self-view (interdependent vs. independent self), 2) how main effect and mediated relationship are different between two groups divided by participants’ time spent on social media (high vs. low: ±1 SD) and 3) how the type of social media interaction (post vs. “like”) affects handbag choice between social and functional luxury-superior option.

This paper presents a way of classifying qualitative online consumer reviews (OCRs) in terms of functional and emotional dimensions and measures the direct and indirect impact of both volume and valence of OCRs on product sales. Utilizing four million online postings across 342 mobile games for thirty months, the authors use text analysis and word classification and identify 74 representative words to describe the various levels of functional OCRs consisting of product quality, product innovativeness, price acceptability, and product simplicity, and emotional OCRs including anger, fear, shame, love, contentment, and happiness. They combine the resulting OCR volumes with weekly sales, resulting in 1,835 observations for analysis with hierarchical Bayesian methods. Results suggest that the volume and valence of aggregated functional OCRs and the valence of aggregated emotional OCRs have the positive effects on sales. The volume and valence of functional OCR subcategories have mixed effects on sales and the link is moderated by the share of emotional OCR subcategories. Further, a sales forecasting model which includes 13 variables of OCR subcategories shows the best predictive validity.

The purpose of this study was to identify the consumers’ demands on functional design of sports climbing pants. Data were collected through a field survey. 82 male and 70 female amateur sports climbers in Seoul participated. The questionnaires measured aspects of functional design in sports climbing pants, specifically motion adaptability, comfort and aesthetic value of the climbing pants. The results of this study show that comfort during climbing postures was the most important value of the climbing pants. The subjects sought motion adaptability at the hip, crotch, thigh and knee. The preferred style and degree of fit of climbing pants were differed according to gender. Men preferred loose or semi tight fit style climbing pants but women preferred the leggings style of the sport pants. The soft touch seam line and body shaping function were also important for women. The type of pants preferred for sports climbing also differed by the climbing experience period. Men began to wear the outdoor mountaineering style pants when they had experienced sports climbing for 6 months and to wear the climbing expert style pants when they had experienced sports climbing for a year. Most women wore leggings style sports pants from the beginner stage. This study also analyzed Korean market trend in 2016~2017 F/W for sports climbing pants design. The men’s pants were more likely to be designed to improve mobility compared to the women’s pants, even though the aesthetic value of the sports climbing pants was important for women.

우리나라에 자생하는 엉겅퀴를 대상으로 식물부위, 건조방법에 따른 총플라보노이드와 apigenin 함량 분석 및 엉겅퀴차의 소비자 기호도 검사를 수행한 결과, 잎에서 추출된 총플라보노이드 함량이 가장 높았으며, 꽃 및 줄기의 순서로 나타났다. 건조 방법에 따른 총플라보노이드의 함량은 잎과 꽃에서는 유의적인 차이가 나타나지 않았으나, 줄기에서는 동결건조와 오븐건조가 자연건조보다 높게 나타났다. Apigenin함량도 잎에서 가장 많이 확인되었으며 꽃, 줄기의 순서로 나타났다. 건조방법에 따른 apigenin함량 변화는 엉겅퀴의 잎과 줄기에서는 나타나지 않았으나, 꽃에서는 동결건조와 자연건조보다 오븐건조에서 그 함량이 높게 나타났다. 소비자 기호도 검사에서는 엉겅퀴꽃잎혼합차의 선호도가 엉겅퀴잎차 보다 높았으며, 이러한 제품이 시판될 때의 구매의향도 엉겅퀴꽃잎혼합차가 엉겅퀴잎차보다 높게 나타났다.

포스트바이오틱스(postbiotics)는 프로바이오틱스(probiotics)가 발효과정 중 생산하는 유용한 대사산물과 미생물의 구성성분을 포 함하는 개념이다. 포스트바이오틱스는 기존 프로바이오틱스 소재가 갖는 안전성(safety), 기능성(function), 안정성(stability)의 한계를 극복할 수 있는 새로운 대안 소재로 주목받고 있다. 사균화 처리과정으로, 특정 대사물질의 복합물 형태로 제조되고 있기에 기존 생균제보다 가공, 포장, 유통, 섭취가 용이하다. 면역력이 낮은 환자나 건강 취약 계층의 소비자들도 안전하게 섭취할 수 있는 것도 장점이다. 뿐만 아니라, 체내에서 면역 조절, 감염 방지, 지질 및 콜레스테롤 대사, 항산화 기능을 보이고 있어, 앞으로 건강기능 식품 우수 소재로 활용될 가능성은 더 커질 것이다. 다만, 대부분의 연구들이 아직은 세포실험과 동물시험인 단계이기에 실제 인체적용 시험을 마친 소재들은 적은 편이다. 향후 꾸준한 연구성과를 바탕으로 다양한 기능을 가진 포스트바이오틱스 소재와 제품들이 개발된다면 건강기능식품 산업에 새로운 성장동력이 될 것으로 예상 된다.

This paper presents basic study and data about anti-stripping functional filler of asphalt concrete utilizing by-product from limestone mine and other relevant industries. Especially ash from fluidized bed heat exchanger is considered as main material for the development of premixed asphalt filler which has good anti-stripping function. Ash from fluidized bed heat exchanger is able to contain calcium hydroxide and anhydrite by hydrating F-CaO, and this could be eco-friendly and anti-stripping functional asphalt filler utilizing by-product from mine and other industry through proper production process and mix with other powders of mine waste rock. Additionally this may have considerable price competitiveness compared to using existing liquid and powder anti-stripping agent.

전통적으로 치약은 브랜드 충성도가 뚜렷하지 않고 소비자들이 편의점에서 저렴한 것을 고르는 ‘저관여 상품’이다. 그러나 소비자들의 구매트랜드가 바뀌고 있다. 범용치약에서 기능성치약으로 옮겨가는 추세이다. 또한 기능성 제품의 세분화와 경쟁이 점점 치열해지고 있다. 기능성치약이란 일반 범용치약과는 달리 개인의 구강습관과 치아상태에 맞춰 선택해서 사용할 수 있는 고기능성 전문치약을 말한다. 시린이케어, 잇몸케어, 미백 등 다양한 기능은 치아건강에 대한 의식이 높아지는 소비자들의 선호와 맞물리면서 기능성치약의 판매가 높아지는 것이다. 이에 패키지디자인도 이러한 기능성치약 개발에 편승하여 제품의 기능적 특성과 정보를 일반 소비자에게 제대로 전달하고 강하게 부각시켜야 할 중요한 역할을 담당하게 되었다. 따라서 본 연구에서는 이러한 기능성치약의 일반적인 고찰과 함께 현재 시판되고 있는 각 제품들이 가지고 있는 기능적 특성과 표면디자인 표현전략을 분석해 봄으로써 보다 바람직한 기능성치약의 디자인 차별화전략에 대하여 알아보고자 한다.