본 연구는 ESG 경영에 대한 에너지 관련 산업과 기업의 전략적 발전방향 모색을 위하여 글로벌 ESG 경영에서 선도적인 역량과 경험을 갖고 있는 것으로 평가되는 한국중부발전의 사례를 분석해 성공 요인을 도출하고자 하였다. 사례 분석 결과 한국중부발전은 한 발 앞서 ESG 경영에 관심을 갖기 시작해 기후위기 대응과 청정에너지 및 신재 생에너지 사업 분야로 진출하였고, 동반성장과 지역사회 공헌, 부패방지와 윤리경영에 역점을 두고 미래성장과 지 속가능경영을 계속해 객관적인 수치와 실적을 기반으로 우수한 성과를 달성한 것으로 확인되었다. 또한 한국 중부 발전이 글로벌 ESG 경영에 성공할 수 있었던 것은 기존의 글로벌 경영 역량 보유와 이를 제고하고자 전문인력 양 성을 바탕으로 전사적인 조직을 중심으로 하는 지속적인 노력, ESG 리스크에 대한 선제적 관리와 수치목표 중심의 성과관리, 동반성장과 상생경영의 기업문화, 글로벌 ESG 경영에 대한 CEO와 경영진의 판단과 의지가 주요한 요 인으로 작용하였기 때문이라고 분석되었다.

2017년까지 정부는 사회적기업 3천개를 육성하고 사회적기업에 10만명을 고용하려는 계획을 가지고 있다. 우리나라의 사회적기업은 2007년 사회적기업 육성법이 제정된 이래 본격적으로 육성을 시작, 2015 년 현재 1400여개의 가파른 양적 성장을 기록하였다. 하지만 양적 성장은 이루었지만 여전히 대다수 사회적기업이 그 경제적․사회적 목적에 맞는 자립을 이루어내지 못하고 정부에 대한 높은 의존을 하고 있는 점과 규모의 영세성이 해결해야 할 문제점으로 남아있다. 이에 내실화를 이루고 안정적인 사회적기업의 정착을 위해 사회적기업을 위한 생태계 조성에 또 하나 의 토대가 될 수 있는 상생모델의 제시를 통해 앞으로의 발전방향을 모색해보고자 하였다. 본 연구에서는 행복나래(주)의 사회적기업 지원에 대한 성과분석을 바탕으로 사회적기업의 안정적 생태계 조성을 위한 또 하나의 방안으로서 모범적 상생모델과 앞으로의 발전방향에 대해 제시하였다.

Introduction Over the past 30 years, Chinese textile and clothing manufacturers have successfully established themselves as leading original equipment manufacturers (OEMs) for world markets. This reputable position requires dedicated cost management; however, incremental increases in labor, land prices, rent, and production costs in China threaten and may eventually eliminate their OEM advantage (Yam, Lo, Sun, & Tang, 2003). The worldwide economic and business recession has intensified cost cutting measures as the essential survival tool for maintaining competitiveness. Since the mid-1990s, many Chinese companies have begun to recognize the importance of developing their own global brands and moving up the value-creation ladder (Fan, 2006). One such company is Aimer Group, Ltd., a vertically integrated premium underwear manufacturer. Initially founded in 1993 as an OEM, Aimer quickly transitioned to establish its own brands in domestic markets and, in recent years, has ventured into international markets. Currently, Aimer and its umbrella product lines are among the most recognized underwear brands in China with a manufacturing capacity of 10 million pieces. Their merchandise includes an array of women’s, men’s, teen girl’s and children’s lines as well as custom-made lingerie. According to the Chinese General Chamber of Commerce, Aimer Group has maintained the highest market share and the largest sales volume in the underwear sector for several years in China’s markets (Aimer, 2011). Objectives The purpose of the study was to investigate the design strategies implemented by Aimer to support their successful branding efforts. Specifically, the researchers seek to find: (a) the core elements in Aimer’s design strategies; (b) Aimer designers’ approach to product development; and (c) How design strategies support Aimer’s overall branding and marketing strategies. Findings will provide valuable implications for other Chinese apparel manufacturers who strive to integrate design innovation in order to remain competitive. Research Method A case study method was implemented which included: on-site visits to Aimer Group’s headquarters, manufacturing facility, and retail stores in Beijing; in-depth interviews with Aimer Groups’ Chairman, senior management, Chief Design Officer, designers, retail store managers, and the general manger of the Beijing manufacturing facility; and a review of the company website and other internal documents, as well as an extensive external search of relevant news reports, social media contents, industry information, and academic literature. A qualitative data analysis method was utilized. Findings Aimer brands have grown and matured along with the Chinese consumers. Until the late 1990s, consumers passively accepted whatever the industry provided for them. Today, 15 years later, consumers have become keenly aware of what they want in underwear and that desire drives the industry’s new product development. Aimer’s design strategies are consumer-centric but also a reflection of its internal strategic direction. Its core elements include the following: (1) Understanding consumer lifestyles: Extensive fashion industry trend analysis, consumer research, and market/sale feedback are just starting points for product development at Aimer. In addition, they use broader consumer lifestyle analysis, including an examination of new technology trends, consumer preferences for jewelry, cosmetics, car and cell phone designs, popular video/computer games, consumers’ financial management behaviors, and societal hot topics as a way of guiding product design. (2) Innovation: Innovation is of paramount importance in Aimer’s product development. They have maintained active partnerships with international suppliers and Research & Development teams to ensure the latest fiber discoveries, fabric developments, and pattern engineering technology are incorporated into new product design. (3) Tradition preserved and reinvented: Aimer brands keep certain essential elements integral to their overall style, reinventing and integrating heritage elements into new designs. By doing so, brand history is enriched and continuity sustained. Aspers (2010) suggests that product development must embrace contextual knowledge: the designer’s general knowledge of fashion and their lifeworld. Each domain is used to interpret fashion. A designer’s lifeworld comprises their inherent values and beliefs, presenting challenges when creating products for consumers who live in different lifeworld. Aimer’s solutions to the challenge include the following: (1) Designers as entrepreneurs: Designers are trained to be entrepreneurs who must think of design not only from creative aspects but also within a business context. The company has established effective protocols for new product design and adoption procedures and standards; meanwhile, designers are provided with weekly sales records as market feedback to guide their future design directions. They are also given opportunities on a regular basis to travel to various international and domestic markets to gain first-hand experience and knowledge of fashion trends and consumers. (2) Teamwork: Designers from various regions of China and internationally are grouped in teams and assigned to work together on brands. This provides ample opportunity for them to interact and learn from each other so that their lifeworld is expanded. Branding literature suggests that consumer’s individual and shared brand experiences affect a consumer-brand relationship (Chang, Long, Chieng, & Hua, 2006) which is of critical importance to brand loyalty. Aimer’s design strategies support its branding and marketing strategies by: (a) contributing to consumers’ positive, consistent, and multi-dimensional brand knowledge as a part of the brand-leveraging process (Keller, 2003); (b) providing value-added product and service features to enhance brand-augmentation (Magrath, 1997); and (c) offering strong and effective design capacity for brand tiering (Magrath, 1997). Implications Based on the findings, implications for Chinese apparel manufacturers who strive to upgrade with design innovation will be discussed.

㈜넥스컴스는 항공, 방산산업에서 주도적으로 일하던 젊은이들이 뜻을 모아 2003년 5월에 설립되었다. 넥스컴스는 회사가 설립된 이래로 수많은 업체 및 연구기관과의 연구·개발을 통하여 복합재료 시장이 요구하는 제품을 생산해 왔으며, 현재도 복합재료 관련 제품에 대한 문의 및 제안의 발길이 끊임없이 이어지고 있어 앞날이 기대되는 벤쳐기업이다. 우수한 기술력 및 풍부한 경험을 바탕으로 고객의 신뢰를 쌓아가고 있는 현재, 세계적 이슈인 신소재 사업에 활기를 불어 넣어줄 것이 틀림없다.

To investigate the antifungal activity related protein in pesticidal bacteria, a bacterial strain LTD was isolated from soil collected at Gimje in Jeonbuk province, Korea, and identified as Bacillus subtilis LTD based on a API50 CHB kit and 168 rDNA seque