Covid-19 pandemic has significantly affected online advertising market. The pandemic has changed customers’ shopping behavior by decreasing customer traffic in offline businesses but increasing customers’ online activities that has led to growth of online shopping and advertising. While the outbreak of Covid-19 has sparked growth of online advertising in general, its impact on various industries may not be the same, given the differences in product characteristics and consumer behavior across different products and services. This paper aims to address this question by empirically examining how Covid-19 has affected online search advertising market. First, we examine how Covid-19 has affected the behavior of online users and advertisers, the main stakeholders in the search advertising market, in terms of user traffic and clicks and advertiser bids and payments. Second, we examine if the impacts of Covid-19 on behavior of online users and advertisers would be different in various industries.

Despite being one of the world's largest coffee exporters, Indonesia's coffee output for the international market has recently been dropping. Smallholder coffee growers and their cooperatives faced production challenges due to a lack of market demand knowledge, financial assistance, cultivation and processing equipment, and business practice expertise, according to a case study investigation of these groups. The research then conducted a quantitative survey of 84 international customers from 29 countries and enhanced it by speaking with ambassadors of the Indonesia Trade Promotion Centre in nine different nations. These global players' insights produce helpful information, such as product details, pricing ranges, and quality standards. The results show that for smallholder farmers and cooperatives to fulfil the demands of the global market, relevant commercial actors must assist them. As a result, this study creates a model of the coffee value chain that demonstrates how market demand data motivates cooperatives and smallholder coffee farmers to increase coffee output in a diverse business environment. Marketing might contribute to smallholder farmers' and cooperatives' economic prosperity and well-being by using varied insights from foreign consumers.

This research addresses financial market communication of marketing information (i.e., information related to firms’ organic growth opportunities) through depth interviews (Study 1) and quantitative data on conference calls and stock market reactions (Study 2). The investigation (1) reveals that marketing, despite high potential relevance for financial markets, often plays only a marginal role in firms’ financial market communication and (2) develops a framework for effectively communicating marketing to financial markets.

We explore how young, educated consumers in a collectivist emerging market, utilize social media (SM) to increase self-esteem through interaction with retailers and achieve emotional well-being. Primary data were collected in Vietnam through a survey. 192 responses were analyzed using PLS-SEM. The findings show that SM provides an online space for value co-creation, where young consumers feel more closely connected with the service provider and express themselves to retailers. Close interaction via a retailer’s mediation “responsiveness” facilitates consumer learning and provides opportunities for consumers to convert initial knowledge to second stage knowledge through conversion. In the process of mediation and interaction, SM is used to facilitate the learning cycle. Also, retailers apply the value-in-use concept by adapting relevant information to better suit a particular individual’s needs. This imbues a sense of self confidence and results in consumers gaining self-esteem.

To successfully expand their business activities in overseas markets, small- and medium-sized enterprises (SMEs) must first acquire a thorough knowledge and understanding of prevailing environmental and market conditions. This study examines the crucial role that a learning orientation can play in the generation of relevant foreign market knowledge. It also investigates the impact of foreign market knowledge on strengthening internationalizing SMEs’ operational adjustment agility and market capitalizing agility, which in turn enhance firms’ international venture performance. Our empirical effort is based on data collected from 209 Nigerian industrial SMEs which internationalize their efforts. To test our research model and hypotheses we collected data by means of a survey conducted among Nigerian small- and medium-sized firms (i.e., employing 250 or less people) which internationalize their efforts and launch their products in B2B markets. The positive role of learning orientation, foreign market knowledge and organizational agility is confirmed by our results on driving international venture performance.

The decision between standardization and localization (or adaptation) of advertising strategy is crucial for the performance of product/service in foreign markets. Since the online advertising media have diluted the physical boundaries between countries, decision making related to international advertising has focused more on message strategy rather than media strategy. In this paper, the authors utilize movie poster images as a typical example of online advertising of service business. Employing image deep learning approach, the researchers calculate the level of localization and its effect on the financial performance in a foreign market. This research will expand the academic discussion in international advertising strategy and movie marketing.

Recently in Korea, YouTube stock channels increased rapidly due to the high social interest in the stock market during the COVID-19 period. Accordingly, the role of new media channels such as YouTube is attracting attention in the process of generating and disseminating market information. Nevertheless, prior studies on the market forecasting power of YouTube stock channels remain insignificant. In this study, the market forecasting power of the information from the YouTube stock channel was examined and compared with traditional news media. To measure information from each YouTube stock channel and news media, positive and negative opinions were extracted. As a result of the analysis, opinion in channels operated by media outlets were found to be leading indicators of KOSPI market returns among YouTube stock channels. The prediction accuracy by using logistic regression model show 74%. On the other hand, Sampro TV, a popular YouTube stock channel, and the traditional news media simply reported the market situation of the day or instead showed a tendency to lag behind the market. This study is differentiated from previous studies in that it verified the market predictive power of the information provided by the YouTube stock channel, which has recently shown a growing trend in Korea. In the future, the results of advanced analysis can be confirmed by expanding the research results for individual stocks.

빠르게 변화하는 해외 시장 환경 및 소비자 니즈의 변화에 발맞춰, 기업의 혁신 전략의 중요성이 강조되고 있음에도 불구하고, 경쟁전략과 신제품개발속의 관계에 관한 연구가 많이 이루어지지 않 은 실정이다. 특히, 대기업에 비해 유무형 자원의 부족에 한계를 가지고 있는 중소기업에게 있어, 해외 시장 환경의 변화에 대처하는 경쟁전략의 선택은 중요한 의사결정 요소이며, 이러한 경쟁전략 은 신제품개발속도에 영향을 미치는 주요한 전략적 요인으로 작용한다. 이에 본 연구는, 차별화전 략과 비용우위전략이 신제품개발속도에 미치는 영향을 알아보고, 시장역동성이 이러한 관계에 어 떠한 조절효과를 미치는지 살펴보고자 한다. 이를 위해 한국 중소수출업체를 대상으로 설문을 진행 하였으며, 차별화전략과 비용우위전략이 신제품개발속도에 긍정적인 영향을 미치는 것을 확인하였 다. 나아가, 시장역동성이 높을수록, 차별화전략이 신제품개발속도에 미치는 긍정적인 영향은 커지 지만, 비용우위전략이 신제품개발속도에 미치는 긍정적인 영향은 약해지는 것을 확인하였다. 본 연 구는, 경쟁전략이 신제품개발속도에 미치는 영향을 제안하고 검증하였으며, 시장이 빠르게 변화할 경우, 경쟁전략의 긍정적인 효과가 달라질 수 있음을 확인하였다는 점에서 학문적 및 실무적 시사 점이 있을 것으로 기대된다.

본 논문은 한국 창작 뮤지컬 공연시장의 유통 구조적 문제점을 개선하고 발전을 도모하는 차원에 서 국내에 부재한 전문 창작 뮤지컬 저작권 에이전시의 효율적 설립을 위한 방향성을 연구하는 것 을 목적으로 한다. 국내외 뮤지컬 저작권 에이전시의 선행연구 자료는 찾기 어려웠다. 국내 저작권 법안과 저작권 신탁 관리 법안 및 국내외 에이전시 현황을 살피는 선행연구를 통해 연구의 필요성 을 제기하였다. 연구의 방법으로는 70년째 운영 중인 저작권 회사 MTI의 운영 전략 분석을 통한 사 회적 가치와 영향력을 도출하고 국내 저작권 에이전시 설립의 방향에 적용하여 전략을 제시하는 관 점에서 분석하여 기술하였다. 그 결과로 여덟 가지 전략을 도출하였다. 첫째 합법적인 유통구조를 확립하고 저작권 문화 발전에 이바지할 국제 에이전시 설립과 글로벌 전문 인력양성이다. 둘째 창 작 뮤지컬 개발의 원동력이 되는 창작의 메카로서의 조직 구축이다. 셋째 국제저작권 에이전시 시 장에서 ‘아시아 허브’ 임무를 수행하는 포지션의 확립이다. 넷째 IT 산업의 기술을 적극적으로 접목 하여 온라인 자동 결제 시스템을 갖춘 에이전시 설립이다. 다섯째 다양한 관객 맞춤 상품과 경험프 로그램을 개발하여 시장을 확장하고 국민의 삶의 질 향상을 도모하는 방향이다. 여섯째 국내 초중 고생들의 저작권 이용 체계 구축 및 예술 교육 활성화를 위한 청소년 맞춤 저작권 상품개발과 운용 이다. 일곱째 OSMU를 실현하여 풍성한 저작권 부가 상품의 관리가 철저하게 되는 조직이다. 여덟째 정부, 지자체, 교육기관 등의 협력을 끌어내는 거시적 거버넌스가 구축된 기관이다. 이와 같은 연 구 결과를 통해 한국 뮤지컬 에이전시의 설립을 위한 준비를 체계적으로 하고 그 결과 한국 창작 뮤지컬의 구조적 발전에 긍정적 영향을 미칠 수 있다고 제언하였다.

To determine the acceptability of Grain Utilization Value Added (GUVA) Japonica rice variety developed by the International Rice Research Institute (IRRI) and South Korea’s Rural Development Authority (RDA), home use tests were conducted in n=69 businesses that were using Japonica rice. In general, they were satisfied with the Japonica brands, because they provided them with the particulars needed in their Japanese and Korean dishes. According to them, the value and quality of the Japonica rice justify the price. However, the GUVA Japonica Rice variety’s positive ratings were significantly lower compared to the brands they were used to. This applied to both their overall and attributespecific evaluations. Among the attributes, size, shape, aroma, and stickiness received significantly lower ratings compared to the other Japonica varieties. For them, it was too small, too round, less aromatic, and less sticky which may lead to challenges in preparation consequently affecting the commercial acceptability of the dishes they offer. Even with this experience and perception, they were still willing to consider the GUVA Japonica Rice when it was available in the market. Using the Van Westendorp pricing model, GUVA Japonica yielded a price of PHP 51.00 (1.01 USD) which was competitive. These findings provide recommendations for measures that should be put in place so that value chain players can preserve and maintain quality until the rice reach the business market.

This study examined the feasibility of exporting dairy products from Korea to Vietnam by identifying characteristics of its dairy product market based on results from the analysis of its dairy product market, and surveys on consumers, wholesalers, and retailers. The results from surveys provide characteristics of Vietnam’s dairy product market, the propensity to consume Korean dairy products, and the feasibility of the Korean dairy product exports market. As rapid economic growth and changes in preference result in an expansion of import market in Vietnam, Vietnam’s dairy product market is highly attractive to Korean dairy products. Vietnamese consumers have high confidence in Korean dairy products and are willing to pay a high price for them. Besides, over 200 thousand Koreans are living in Vietnam. This is favorable to Korean dairy products exports. But the success of the Korean dairy products in Vietnam’s dairy product market also depends upon systematic disease controls, the establishment of its brand image, effective quality and sanitation/safety management, and government support. Notably, the economic effects of Korean dairy products exports to Vietnam are 68.7 billion won for a production inducement effect and 297 persons for an employment inducement effect.

본 연구는 생산 가능인구의 세대별 스포츠 용품 온라인 소비성향을 탐색하고, 스포츠 4.0 시장 의 온라인 소비자를 세분화하여 미래의 소비 시장을 예측하기 위한 기초자료를 제공하고자 했다. 따라서 생산 가능인구의 세대별 집단(Y세대 이상, Z세대) 중 스포츠 용품을 소비한 경험자를 대상으로 본 조사를 실시했으며, 총 478명의 자료를 최종 분석에 적용했다. 자료처리는 SPSS statistics(ver. 21.0)으로 빈도분 석, 탐색적 요인분석, 재검사 신뢰도의 상관관계 분석, 신뢰도 분석, 의사결정 나무 분석을 실시했다. 생산 가능인구의 세대별에 따른 스포츠 용품 온라인 소비성향 탐색결과, 여유, 즐거움, 자아 상징, 가격 요인이 높을 경우와 자아 상징, 기능, 환경 친화 요인이 낮을 경우 Z세대 집단으로 분류될 확률이 크게 나타났으 며, 여유 요인이 낮고, 자아 상징 요인이 높을 경우와 즐거운 요인이 낮고, 연대적 소비 요인이 높을 경우 Y세대 이상 집단으로 분류될 확률이 크게 나타났다. 또한 이와 같은 모형의 분류 정확도는 69.7%로 나타 났다.

This study was conducted to explore the change in the market issues on HMR (Home Meal Replacements) using local foods after the COVID-19 outbreak. Online text data were collected from internet news, social media posts, and web documents before (from January 2016 to December 2019) and after (from January 2020 to November 2022) the COVID- 19 outbreak. TF-IDF analysis showed that ‘Trend’, ‘Market’, ‘Consumption’, and ‘Food service industry’ were the major keywords before the COVID-19 outbreak, whereas ‘Wanju-gun’, ‘Distribution’, ‘Development’, and ‘Meal-kit’ were main keywords after the COVID-19 outbreak. The results of topic modeling analysis and categorization showed that after the COVID-19 outbreak, the ‘Market’ category included ‘Non-face-to-face market’ instead of ‘Event,’ and ‘Delivery’ instead of ‘Distribution’. In the ‘Product’ category, ‘Marketing’ was included instead of ‘Trend’. Additionally, in the ‘Support’ category, ‘Start-up’ and ‘School food service’ appeared as new topics after the COVID-19 outbreak. In conclusion, this study showed that meaningful change had occurred in market issues on HMR using local foods after the COVID-19 outbreak. Therefore, governments should take advantage of such market opportunity by implementing policy and programs to promote the development and marketing of HMR using local foods.

Veterinary medicines have been widely used for disease protection, growth promotion, and feed efficacy development of animals. Along with development of livestock and pet industry, veterinary medicine market in Korea has increased up to 1 billion US dollar in 2021. The national post-market surveillance (NMS) assessment is important system to manage quality control of veterinary medicines that have reached the open market in Korea. In this study, post marketed veterinary medicines have been analyzed particularly for the active ingredient contents based on the rule, “Tips on animal pharmaceutical audit” and monitored the noncomplicant compounds for prevention of adverse drug event. 6,620 veterinray medicines were chosen by NVRQS-SE10-V1 software program which we developed annually in Korea during 2018-2021. The programe chooses veterinary medicines which is 70% were selected products with high sales in order, 20% were selected products with low sales randomly and 10% were noncompliant product from last year automatically, as we input year`s sales and noncompliant product data. The Animal and Plant Quarantine Agency (APQA) leads collection of veterinary medicines from manufacturing companies, drug stores, and hospitals. The NMS assay was analyzed particularly for the active ingredient ingredients performed using liquid and gas chromatography, titration, UV/Vis spectrophometer, pH, and bioassay in Korea Animal Health Production Association (KAHPA). A total of 129 cases were deemed noncompliant and the average noncompliance rate for veterinray medicines was 1.9%. Among noncompliant products violating regulations, the leading cause was insufficient quantity of major ingredients. The compounds found to be noncompliant most frequently were tylosin, spiramycin, ampicillin, amoxicillin and colistin, respectively In this study, we analyzed the results of post marketing surveillance assay from 2018 to 2021 particularly violation rate and pattern. The overall trend indicated gradually decreasing noncompliance rate from 2.7% to 1.6%, suggesting that the quality of veterinary medicines has improved according to the steadily NMS assay and settlement of Korea Veterinary Good Manufacturing Practice (KVGMP) system.

A turbo engine is used to improve engine volumetric efficiency by using the energy of exhaust gas with a device such as a turbocharger. Recently, it has been attracting attention as a solution for responding to environmental issues such as exhaust gas regulation, and its use is being expanded to gasoline and CNG engines as well as diesel engines. However, as electric and hydrogen vehicles enter the automotive market more rapidly, traditional turbo engines also confront many challenges. In this paper, to examine the current status and prospects of the turbo engine, we analyze the related patents in the turbo engine field applied to patent offices in seven major countries, including Korea, USA, China, Japan, Germany, France, and the European Union Patent Office, and analyze the patent application trend. Using ‘the pie’ system of Korea Institute of Science and Technology Information (KISTI), family patents were refined, patent application trends were diagnosed, and the technology and market competitiveness of major applicants were compared and analyzed. Even within the turbo engine market, where traditional automakers and turbocharger manufacturer participate, it was possible to examine the dynamic changes in the market through the analysis of technology and market competitiveness. The main companies leading the technology and market aspects and the companies specialized in the technology and market aspects were observed.

This study was conducted to compare the quality characteristics of commercial tofu products from the market in Korea. Seventeen types of commercial tofu samples were taken and their physicochemical properties, including soluble solid contents, salinity, pH, total acidity and moisture (total solid contents), were analyzed. The hardness of tofu was negatively correlated with the moisture contents of tofu (r=－0.667**). The commercial tofu showed pH 5.80~6.24, total acidity of 0.016~0.034%, soluble solids of 1.50~3.45 °Brix, salinity of 1.20~2.30%, and moisture content of 79.91~87.57%, respectively. All 17 tofu samples sold in the Korean market were prepared using crude MgCl2 and sea water as a coagulant. The quality characteristics vary depending on the constituent’s of soybeans, and the ratio and amount of coagulants of tofu used. The origin of soybean seeds affected the yellowness of tofu; tofu made from imported soybean showed a higher b value than domestic soybean. These results are expected to be useful for understanding trends in the domestic tofu industry.