Corporate Social Responsibility (CSR) can be defined as corporate activities that contribute to sustainable development and social well-being (Dahlsrud, 2008). Donation-linked activities in which a portion of the revenue is donated to the local community when consumers purchase products can be part of CSR activities (Folse, Niedrich, & Grau, 2010). Consumers now also want to consume "good" CSR activities, purchase "good" corporate products, and “reward” the companies engaged in CSR activities (Bhattacharya & Sen, 2004). Consequently, it is important that companies promote products that are associated with CSR so that consumers can identify the company is doing good (Lii & Lee, 2012). This is because CSR-related products can lead to consumers’ positive responses or evaluation (e.g. Brown & Dacin, 1997), high buying intentions (e.g. Mohr & Webb, 2005), and positive impact on brand attitude or brand equity (e.g. Hur, Kim, & Woo, 2014).

Social media as an online channel for sharing and participating can play an important role for many marketing activities. Social media can be especially influential in word of mouth (WOM) communication as the focus of it is the sharing of information regarding consumers’ product experiences. To use social media as a marketing tool, identifying the relationship between message sender and receiver (the strength of social tie) is important in the viral marketing campaign context. Also, the effects can be influenced by message type, and consumers’ situational context. Therefore, the study examines the consumers’ intention to share advertising message with others in social media focusing on the strength of social ties (strong vs. weak tie) between message receivers and senders. The authors hypothesize that participants’ intention for sharing will be higher for the message recipients of strong tie than of weak tie. Especially, the sharing intention, for strong tie than for weak tie, will be higher when there is a match between message type (visual vs. text) and consumers’ purchasing context (close vs. far distance). The study used 2(temporal distance: close vs. distant) x 2(message type: text vs. picture) x 2 (close friends, vs. general public) design with the first two factors as between –subject factors and the last factor as a within-subject factor. A total of 107 student subjects participated in an experiment. They were recruited from a private university, in Seoul, in exchange for extra credit. The participants’ average age was 22 (SD=2.72) and 58 percent of them were males.

This study was conducted to evaluate the effects of type of culture media (BM, G2, OS, TCM, and MEM) on B6D2F1 mice oogenesis. In the present study, B6D2F1/CrljOri F1 mice were utilized in order to maximize oogenesis. Also we used TCM-199, Dulbecco's medified Eagle's medium (DMEM), embryo culture medium (Fertilization medium, Cleavage medium, Blastocyst medium), G series medium and One step medium. In vitro maturation was highest in BM followed by the order of OS, MEM, TCM and G2 (90±2.8% > 88±3.2% > 85±4.9% > 78±10.2% > 64±7.7%, respectively). To note, the G2 group was statistically different compared to other groups (p<0.05). On the other hand the fertilization rate was highest in the G2 group followed by BM, OS, TCM, and MEM (87±7.2% > 85±6.9% > 74±14.0% > 71±13.8% > 2±1.4%, respectively). The MEM group was significantly lower compared to other groups (p<0.05). The developmental rate was highest in the OS group followed by the G2 group and the BM group albeit no statistical significance was noted (73±11.6% > 71±9.2% > 66±10.4%). Of note, all cells of the TCM and MEM groups were died during embryonic development. The zona hatched rate (51±9.8% vs. 50±9.1% vs. 47±7.2% for BM, G2, and OS respectively) and attached rate (45±12.3% vs. 38±16.1% vs. 37±11.5% for BM, G2, and OS respectively) were not different amongst groups. No difference was found in total cell numbers (74±13.9 vs. 64±9.2 vs. 76±6.7 for BM, G2, and OS respectively), ICM cell numbers (20±1.9 vs. 14±1.8 vs. 15±2.1), TE cell numbers (55±12.5 vs. 49±10.7 vs. 61±5.9), % ICM (30±2.8% vs. 24±7.0% vs. 22.8±2.2%) and ICM:TE ratio (1:2±0.5 vs. 1:3.1±0.8 vs. 1:3.1 ±0.5) amongst groups. In summary, these results can provide fundamental data to maximize culture condition for in vitro fertilization on B6D2F1 mice.

IPP isomerase (Iso) and Limonene synthase (Limo) are important enzymes in terpenoids biosynthesis pathway. The wild type and each metabolically engineered (Iso and Limo) transgenic spearmint (Mentha spicata Linne) plants were compared for their growth patterns and the contents of essential oil in in vitro culture media. The profile of terpenoid metabolites was obtained from the essential oil of the metabolically engineered transgenic spearmint, which was extracted using a modified SDE method, by GC-MS analysis. The growth of wild spearmint was more profuse in B5 culture medium than in other media. Significant differences in leaf and root growth patterns were observed between metabolically engineered transgenic and wild type spearmint plants. The leaves of the transgenic spearmint plants were slightly elongated but were dramatically narrower than those of wild type spearmints. The content of essential oil of transgenic spearmint was different slightly depending on the target terpenoid genes. The content of essential oils in Limo transgenic plants was higher than that of Iso, except for transgenic plant in B5 medium. The transgenic spearmint produced more terpenoids than the wild type. Iso spearmint extracts showed eleven terpenoids and a phenylpropane, while Limo spearmint extracts contained nine terpenoids. However, extracts from the wild type showed the presence of only four terpenoids.

생열귀나무의 번식에 관한 연구로 숙지, 녹지, 반녹지삽 및 근삽등의 삽목번식체계를 확립하기 위하여 실시된 실험 결과는 다음과 같다. 1. 생열귀나무의 숙지, 녹지, 반녹지삽으로 삽목실험을 한 결과 숙지삽에 대한 결과는 각각의 생장 조절물질 및 상토조건에서 발근이 전혀되지 않았으며 반녹지삽, 녹지삽, 근삽의 순으로 양호한 발근율을 나타내어 생열귀 삽목시 숙지삽이나 반녹지삽을 이용하는 것보다 녹지삽을 채취하거나 근삽을 이용하여 삽목하는 것이 양호하였다. 2.녹지삽의 경우 무처리 식물체가 전혀 발근이 되지 않은 반면 rooton-F를 처리하는 것이 가장 양호한 발근율을 나타내었으며 NAA 처리시는 저농도에서 발근율 및 캘러스형성율이 증가하였고 IAA를 처리한 경우는 고농도일수록 발근율 및 캘러스형성율이 양호하였다. IBA는 IAA, NAA보다는 저조한 결과를 나타냈었다. 3. 녹지삽에서는 vermiculite와 perlite의 혼합토양에 삽목하는 것이 가장 양호한 발근율을 나타내었으며 그 다음으로 점토, 사토 순으로 나타났다. 녹지삽에 rooton-F를 처리하였을 때 근장에 있어서는 사토가 더 우수한 반면 근수는 점토에서 더 우수하여 점토와 사토에서 근수와 근장이 서로 상반된 차이를 보였다. 4. 반녹지삽에 rooton-F를 분의처리한 경우 녹지삽에서 결과가 좋았던 vermiculite+perlite에서는 10%정도만 유기되고 점토에서 양호한 발근효과를 나타내었다.