항공사 조직의 지속가능성을 높이기 위해서는 구성원들 스스로 변화에 민첩하게 대응하는 혁신행동이 필수적 요소라 할 수 있다. 특히 항공 산 업은 코로나19 엔데믹 전환에 맞춰 선제적이고 구체적인 대응 방안을 마 련하고, 타 항공사와의 경쟁에서 우위를 차지하기 위해 기존과는 다른 차별화된 전략이 필요하다. 이에 본 연구에서는 항공사 객실승무원들을 대상으로 조직문화가 혁신행동에 어떠한 영향을 주는지 알아보고자 하였 으며, 조직문화와 혁신행동 사이에서 심리적 주인의식과 지식공유의 매 개효과를 검증하고자 하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 조직문화와 혁신행동의 관계에서는 조직문화의 유형 중 혁신지향 문화와 과업지향문화가 혁신행동에 정(+)의 영향을 미치는 것으로 나타났 다. 둘째, 매개효과 검증결과 관계지향문화와 과업지향문화는 심리적 주 인의식만을 매개로 한 간접효과는 없고, 지식공유를 경유해야만 혁신행 동에 매개효과가 있는 것으로 알 수 있으며, 위계지향문화에서는 지식공 유만을 매개로 한 매개효과가 있는 것으로 나타났다. 본 연구의 결과는 인적자원의 의존도가 매우 높은 항공 산업에서 항공사 조직의 효율적 인 적자원 관리를 위한 방향성 제시와 경영전략 수립 등에 기초자료로 제공 될 수 있을 것으로 사료된다.

The unbounded nature of digital innovation requires innovating firms to be agile in the way they manage the processes, governance and outcomes in order to sense and seize the market directly and timely. This study adopts an inter-organizational approach and asks to what extent and in what way does organizational agility impact on innovation performance? This perspective underscores the interdependencies between collaborating partners, which creates a relationship regulating system of workflow to drive value creation in the process of innovation. While the literature has offered a broad conceptual argument for organizational agility in the context of digital innovation, the mechanisms through which value is transformed in the innovation process is still unclear. We contend that an agile innovation process stands on four main cornerstones: (1) joint strategic planning, (2) joint problem solving, (3) joint improvisation and (4) community (market) sensing. The empirical research is set in the video game industry, which is in a largely digitalized and borderless business environment. The data was collected through an interviewer-administered questionnaire. The sampling frame is based on a Swedish trade association database. Usable sample is 113. We performed structural equation modelling to test the hypothesized model, including main and moderation effects, using Mplus. The findings show that while only improvisation has a significantly positive effect on innovation performance, the role of strategic planning and problem solving between two collaborating partners remains unclear. For example, strategic planning has shown to be a negative influence in our empirical research. Problem solving has no effect on innovation performance, but it interacts with community sensing and subsequently facilitates innovation outcome. This highlights the importance of community sensing, which could offer rich, crucial knowledge and resources for problem solving that proves to be effective. The results provide further theoretical arguments for understanding organizational agility and digital innovation, but also raise further questions for future research.

가부장적 리더십이 근로자의 직무 태도 및 성과에 기여한다는 연구는 오랫동안 축적되었다. 하지만 기존의 가 부장적 리더십의 국내외 연구에서는 가부장적 리더십을 단일 차원으로 인식하고 있고, 동양의 유교 사상이나 전 통적으로 강한 가족문화의 영향으로 발전되어왔기 때문에 가부장적 리더십은 아시아, 중남미, 중동 국가 등의 특 정 국가에서만 유효한 리더십이라고 주장하였다. 하지만 본 연구에서는 먼저 사회교환이론을 바탕으로 가부장적 리더십의 하위 차원인 온정주의와 권위주의 차원이 정서적 조직몰입과 혁신 행동에 어떻게 영향을 미치는지 살펴 보고자 한다. 더 나아가, 비교문화관점에서 가부장적 리더십의 효과성이 동서양을 대표하는 한국과 미국에서 어 떠한 차이가 있는지 살펴보고자 한다. 본 연구에서는 388명의 한국과 미국 근로자를 대상으로 진행되었으며, 온 정주의 차원의 가부장적 리더십과 권위주의 차원의 가부장적 리더십은 각각 정서적 조직몰입에 정(+)과 부(-)의 영향을 준다는 것을 확인했다. 이어 정서적 조직몰입도 혁신 행동에 정(+)의 영향을 준다는 것을 확인했다. 한 편, 온정주의 가부장적 리더십과 정서적 조직몰입의 정(+)의 관계는 한국 근로자들에게 더 강한 긍정 효과를 나 타냈지만, 권위주의 가부장적 리더십과 정서적 조직몰입의 부(-)의 관계는 한국과 미국 근로자 사이에서 유의미 한 차이를 발견하지 못했다.

벤처기업은 경쟁력 강화를 위한 내부 역량 구축에는 자원과 인력이 부족하기 때문에 공동연구, 네트워킹 등 외부와의 협력이 중요한 역할을 하고 있다. 이에 본 논문에서 는 벤처기업의 산학협력 경험이 조직학습역량과 혁신성과에 미치는 영향에 대하여 살펴보고 자 하였다. 지속적으로 확대되고 있는 정부 R&D 투자가 벤처기업과 대학의 협력을 촉진함 으로써 조직학습역량을 강화하고 혁신성과를 창출하는 메커니즘을 실증 분석하였으며 연구 결과는 다음과 같다. 첫째, 벤처기업의 산학협력 경험은 조직학습역량을 강화시키는 것으로 나타났다. 벤처기업은 대학과의 협력 및 자원 활용을 통해 내부 역량 강화에 중요한 역할을 하고 있음을 실증분석 한 것이다. 둘째, 벤처기업의 조직학습역량은 혁신성과에 유의한 영향 을 미쳤다. 조직학습역량이 높은 조직은 새로운 아이디어를 발굴하고 공유하는 문화를 가지 게 됨으로써 기업의 혁신성과 창출에도 긍정적인 역할을 하는 것으로 나타났다. 마지막으로 벤처기업 창업자의 배태조직(incubator organization)에 따른 산학협력과 조직학습역량을 분 석한 결과 중소(벤처)기업 및 개인 경험 기반의 창업 그룹이 대학과의 협력을 통해 조직학습 역량과 혁신성과 창출에 긍정적인 영향을 미치는 것으로 나타났다. 중소(벤처)기업과 개인 기반의 창업자는 대기업, 대학 및 연구소 창업자에 비해 상대적으로 더 높은 기술역량을 보 유한 대학과 협력함으로써 기업의 조직학습역량 강화에 도움을 받은 것으로 볼 수 있다. 본 연구를 통해 정부는 벤처기업의 R&D 성과를 극대화하기 위해 대학과 협력 유도하는 정책이 필요할 것이다. 물론 벤처기업과 대학에 나눠주기식 지원이 혁신성과를 저해하고 있다는 비 판도 존재하지만 정부 투자는 기술 축적, 고급인력 양성, 혁신 네트워크 강화 등 무형자원 확 충에 중요한 역할을 한다. 그렇기에 정부는 벤처기업의 성장을 위한 투자 전략성 강화를 위 해 정부의 권한을 적절하게 활용해야 할 것이다.

무한 경쟁이 날로 격화되고 있는 글로벌시대에서 기업과 조직은 경쟁력 제고를 통한 생존과 발전을 위해 지속적인 혁신을 추구하지 않을 수 없게 되었다. 오늘날 기업경영에서 널리 사용되어지고 있는 조직 혁신의 형태는 주로 ‘구조조정’, ‘인력감축’, ‘정리해고’, ‘사업매각’, ‘비용절감’ 등과 같은 것들이다. 이러한 혁신기법들은 모두 기업이 효율성과 경쟁력을 높이기 위해 채택한다는 점에서 공통점을 찾을 수는 있으나 실행조건이나 구체적인 방법에서는 다소 차이가 있다. 본 연구는 선행연구와 산업계의 동향을 검토하여 조직혁신의 수단으로 많이 사용되어지고 있는 Downsizing관리의 통합모형을 제시하고, 가설검증을 통하여 타당성을 분석하였다. 실증분석을 통해 나타난 연구의 결과를 요약해보면, 첫째, Downsizing에 대한 조직구성원들의 인식에 대한 관리단계별(선행관리단계, 과정관리단계, 사후관리단계) 긍정적인 영향관계를 확인하였다. 둘째, 선행관리단계에서는 Downsizing 공론화의 중요성이 제기되었다. 셋째, 과정 관리 단계에서는 Downsizing에 있어 공정성과 객관성의 유지가 필요함을 확인하였다. 넷째, 사후관리단 계에서는 생존자 지원프로그램의 활성화가 필요함을 확인하였다. 이러한 본 연구의 결과는 기업의 지속가능한 성장과 발전을 위한 경쟁력 제고나 혁신전략의 수립이나 조직 활성화에 많은 함축적 의미를 제공할 수 있을 것이라 판단된다. 특히 Downsizing을 통한 조직혁신 전략을 추진함에 있어 요구되는 많은 유의미한 정보와 자료들을 제공할 수 있을 것이라 사료된다.

Eco-innovation is an important component of a firm's environmental sustainability strategy and provides both environmental benefits and competitiveness, resulting in a win-win situation. Although previous studies have examined the influence of organizational ambidexterity (exploration and exploitation) on the business performance, little is known about how organizational ambidexterity affects eco-innovation (i.e. eco-process, eco-product, and eco-organizational innovativeness). Building upon the resource-based view and dynamic capabilities perspective, I develop a model to explain how relational capital may moderate the relationship between inter-firm relational knowledge stores and organizational ambidexterity and how organizational ambidexterity enhance eco-innovation in the context of international buyer-supplier relationships. The results of a survey of 124 OEM suppliers in Taiwan show that the relational knowledge stores have a positive effect on organizational ambidexterity, and organizational ambidexterity has a positive effect on eco-innovation. Our findings also show that the direct relationship between relational knowledge stores and organizational ambidexterity was stronger when the relational capital was high as opposed to when it was low. This study contributes to a theoretical understanding of why some firms engage in organizational ambidexterity than others, analyzing relational knowledge stores as a predictor and relational capital as moderator. I discuss the theoretical and managerial implications of our findings.

융⋅복합 제품의 확산, 디지털 기술의 발전과 고도화, 제품수명주기의 단축, 지식원천의 다양화 등 경영환경의 급격한 변화로 인하여 기업은 내부 자원만을 이용한 혁신으로 경쟁에 대처하기 어려운 상황에 놓이게 되었다. 특히, 중소기업은 자체 기술개발의 한계와 자원의 제약으로 인해 환경변화에 신속하게 대처하기가 더욱 어렵다. 기업이 제품과 시장에서 지위를 강화하기 위해서는 혁신에 필요한 아이디어나 기술 등을 외부에서 조달하고 내부의 자원들도 외부와 공유하며 새로운 제품과 서비스를 개발해야만 한다. 기업이 기업 내부와 외부로의 지식흐름을 활용하여 내부 혁신성과를 높이고 혁신의 외부 활용시장을 확대하여 기업의 가치를 높이는 개방형 혁신 패러다임은 여전히 유용한 혁신 전략이 될 수 있는 이유이다. 개방형 혁신에 관한 다양한 연구들이 진행되었지만, 중소기업의 개방형 혁신의 선행요인과 기업성과를 하나의 연구모형으로 분석하여 개방형 혁신에 대한 심층적인 이해를 제공한 연구는 부족하다. 또한 개방형 혁신의 선행요인 연구에서 그 중요성에도 불구하고 충분하게 검증되지 않았던 기업가 지향성과 개방적 조직문화에 대해 그 영향을 실증적으로 확인할 필요가 있다. 본 연구는 중소기업의 기업가 지향성과 개방적 조직문화가 개방형 혁신에 미치는 영향을 검토하고, 기업가 지향성, 개방적 조직문화, 개방형 혁신이 기업성과에 미치는 직⋅간접적 영향을 개방형 혁신의 매개효과를 중심으로 분석한다. 실증분석을 위해 우리나라 상장기업들과 외부감사기업들 중 종업원 100인 이상 5,000명 이하 제조기업을 대상으로 설문조사를 진행하였으며, 283개의 유효한 응답결과에 대해 구조방정식 모형을 이용하여 연구모형과 가설을 검증했다. 실증분석 결과는 첫째, 기업가 지향성은 개방형 혁신과 기업성과에 긍정적인 영향을 준다. 둘째, 기업의 개방적 조직문화는 개방형 혁신에는 긍정적인 영향을 나타내지만 기업성과에 미치는 직접적 영향은 통계적으로 유의하지 않는 것으로 나타냈다. 셋째, 개방형 혁신은 기업성과에 긍정적인 영향을 나타내는 것으로 확인되었다. 넷째, 개방형 혁신은 기업가 지향성과 기업성과 사이에서 부분적으로 매개효과를 나타내며, 개방적 조직문화와 기업성과 사이에서는 완전매개 효과를 나타내었다.

Market orientation has been extensively studied in the last 30 years. Previous studies have mainly focused on manufacturing and in the retail industry market orientation remains rather unexplored. There are only a few studies on market orientation in retailing (e.g. Elg, 2003; Kajalo & Lindblom, 2015; Liu & Davies, 1997). According to Elg (2003) market orientation in retailing differs from manufacturing in several aspects. Most importantly, in retailing individual stores have important roles to implement market orientation. They interact with customers and satisfy customer’s needs in the service encounter. Even if retailer can generate and share market knowledge in organization, the effect of market orientation on performance is weak when store organization does not adopt market oriented behaviour (Liu & Davies, 1997). Therefore, it is important for retailer to control market orientation of a retail store. Most retailers operate as retail chains to increase the scale of business. Retail chain is a multi-unit firm that manages many stores as profit units (Chang & Harrington, 2002). Retail chain includes buying and selling divisions, which specialize in different tasks. Buying division has specialized role and responsibility to search and negotiate with the suppliers, make the merchandising plan, monitor the process of merchandising, and revise the merchandising plan. In a similar manner, selling division has specialized role and responsibility to implement merchandising plan, promote retail services to customers, and manage the stores to differentiate from competitors. Buying division makes standardized merchandising plan for stores to increase scale advantage in buying, inventory management, store delivery, and advertising. Retail chains centralize the decisions of merchandising to buying divisions and formalize the process of merchandising in chain organization. On the other hand, retail chains become market - oriented organization to increase the scale advantage because this advantage depends on the effectiveness of merchandising plan. From the perspective of market orientation, the three behavioral aspects of market orientation – generation, dissemination, and response are performed by buying division and selling division of the retail chain. Buying division needs the market information generated by retail stores as selling division. Buying division makes the merchandising plan under environmental uncertainty. Buying division decreases this uncertainty to analyze the market information from stores. Market information includes not only existing market needs but also potential market needs. Buying division finds potential market needs into the market information and makes an innovative merchandising plan.In the merchandising process, selling division implements market orientation in stores. After the buying division makes merchandising plans to differentiate from competitors, the selling division implements these plans on stores. For example, store manager monitors the process of implementation and revises the action according to merchandising plans. When store managers find problems, they report these problems to the buying division and request to refine merchandising plans. In this way, the buying division takes the planning part of market orientation and the selling division takes the implementation part of market orientation. To control market orientation in chain organization, retail chain coordinate buying division and selling division by organizational structure - centralization and formalization (Lechner & Kreutzer, 2010). Organizational structure has effect on market orientation. First, formalization has opposite effect on market orientation (Jaworski & Kohli, 1993). According to Ouchi (1978) formalization reduces the ambiguity of goals and makes clear the criteria of performance evaluation in organization among organizational members. When formalization motivates organizational member to be market oriented, formalization facilitates market intelligence generation and sharing of market intelligence with organizational members. On the other hand, formalization limits the behavior of organizational members (von Krog, 1998). López et al. (2006) suggest that the rules and procedures set by formalization give the pattern to organizational communication. As results, formalization reduces the chances for organization members to communicate market intelligence and interact with each other because organizational member put priority on formalized communication channel. Second, centralization has negative effect on market orientation. According to Pelham and Wilson (1996) decentralization increases organizational commitment to satisfy customer needs and motivates market orientation. Souitaris (2001) and Ouchi (2006) assert that centralization reduces the degree of information sharing among organizational members. Therefore, centralization has negative effect on market orientation. Organizational structure has indirect effect on innovation orientation of store thought market orientation. There are two streams about the relationship between market orientation and innovation orientation (Grinstein 2008). One stream suggests that market orientation is negatively related to innovation. Another stream suggests that market orientation is positive related to innovation. In this study, we argue according to recent research that market orientation is likely to enhance. To test the conceptual model that incorporates these concepts (Figure 1), a survey was conducted among Japanese retailers. The sample (N=191) consists of store managers (71), vice-store managers (22), and floor managers (98) of a Japanese retail chain. The scales used in the study were adapted from previous research (Table 1). Concerning common method bias, we conducted Harman’s one-factor test and applied confirmatory factor analysis (CFA) testing of a model with all of the items loading on a common method factor. Comparing this model with a measurement model containing seven latent variables revealed a significant deterioration in chi-square (χ2 = 378.446; p < .01). This finding suggests that common method bias is not a serious threat in the study. This data was analyzed by following a two-step structural equation modeling approach. First, a CFA was carried out to assess the reliability and validity of theconstruct measures included in the study. In order to evaluate the reliability of the latent variables, composite reliability for all latent variables was calculated. We assess scale reliability using average variance extracted (AVE) and composite reliability (CR). The CR of each scale exceeds 0.80. The AVE of each scale exceeds 0.50. Discriminant validity was evaluated by Fornell and Larcker (1981). We found that the square root of the average variance extracted is greater than all of the corresponding correlations. These findings indicate that reliability and validity of the construct measures was adequate. Second, a structural equation model analysis was done to test the hypothesis. As seen in Figure 2 the SEM model exhibits good overall fit of the model. The results of the model provide several interesting contributions. First, the study shows that centralization has a statistically significant negative impact on formalization in retail chain. Second, the study demonstrates how centralization and formalization are linked to innovation orientation through three dimensions of market orientation. Third, the study demonstrates to retail managers the importance of organizational design and how good market orientation can benefit retailers in their increasingly innovation orientation. For retail chain, centralization and formalization of decision making about merchandising are important for gaining scale advantage. But centralization has negative effect on market orientation. Retail chain has trade – off between scale advantage and market orientation in practice. Overall, our framework demonstrates the effects of organizational structure on market orientation and innovation orientation in retail chain. Thus, our framework shows the direct and indirect impacts that organizational structure has on innovation orientation.

The purpose of this study includes: Firstly, to examine the effects of corporate entrepreneurship on market orientation, radical innovation, and organizational performance. Secondly, to examine the mediating effect of the market orientation, radical innovation on the relationship between corporate entrepreneurship and organizational performance. In order to verify the relationships and mediating effect, data were collected from convenient sample of 269 employees at small and medium enterprises in Busan, Ulsan, Gyeongju city to test theoretical model and its hypotheses. All data collected from the survey were analyzed using with SPSS 18.0 and AMOS 18.0. This study reports findings as followed: first, the relationship between the corporate entrepreneurship and the market orientation is positively related. Second, there was also a positive correlation between the corporate entrepreneurship and the radical innovation. Third, there was also a positive correlation between the market orientation and the radical innovation. Fourth, the relationship between the market orientation and the organizational performance is positively related. Fifth, there was also a positive correlation between the corporate entrepreneurship and the organizational performance. Sixth, there was also a positive correlation between the radical innovation and the organizational performance. Finally, the market orientation played as a partial mediator on the relationship between corporate entrepreneurship and radical innovation. The market orientation and radical innovation played as a partial mediator on the relationship between corporate entrepreneurship and organizational performance. Also, the radical innovation played as a partial mediator on the relationship between market orientation and organizational performance. Based on these findings, the limitations of the study and some directions for future studies were presented.

본 연구는 CEO의 혁신성, 학습적 문화, 정보 시스템 활용 수준이 기업의 혁신성과에 미치는 영향 그리고 이러 한 혁신성과가 기업의 경제적 성과에 어떠한 영향을 미치는지 살펴보는데 주요 목적이 있다. 김해시에서 활동하 고 있는 중소제조기업 122개를 대상으로 설문조사를 실시하여 구조방정식을 통해 분석한 결과, CEO의 혁신성과 학습 문화는 각각 기업의 혁신 성과에 긍정적인 영향을 미치며 그리고 기업의 혁신 성과는 기업의 경제적 성과에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과를 통해 본 연구는 혁신은 대기업의 전유물이 아니며 대기업에게만 효과가 있는 것이 아니라 자원 이 부족하지만 CEO의 경영 스타일과 학습적 문화와 같이 거대한 자본을 들이지 않는 혁신활동으로도 기업의 혁 신을 이끌 수 있다는 것을 제안한다. 또한, 중소기업에게 있어 혁신이 기업 성과를 결정하는 요인으로 밝혀졌기 에 중소기업의 CEO는 실무적으로 이를 활용할 수 있을 것이다. 그리고 마지막으로, 본 연구에서는 기존 문헌과 달리 혁신성과를 경제적 성과와 연결하여 살펴보았다는데 큰 의의가 있다.

오늘날 기업들은 환경의 동태성이 증가되면서 기업이 지속적인 경쟁우위를 유지하기 위해서는 환경특성의 변화에 적절하게 대응할 수 있는 경영혁신이 수반되어야 한다. 특히, 급변하는 시장 환경의 변화로 인하여 경영성과를 창출하기 위해서는 경영환경, 경쟁전략, 조직문화에 의한 인과관계를 분석할 필요성이 대두되었다. 식품산업도 예외는 아니어서 급변하는 경영환경에 능동적으로 대응하기 위해 노력하고 있다. 특히, 식품업계에서는 식품의 안전과 위생에 대한 관심은 생활수

This paper reviewed the relationship between organizational commitment and incremental innovation, and the moderating effect of tenure. The results of hierarchical multiple regression analysis, based on the responses from 434 employees in service industry, showed that affective and nonnative commitment relates positively with incremental innovation, but continuous commitment relates negatively with incremental innovation. In the moderating effects, affective commitment appeared to have more negative effect on operation innovation in longer tenure employee group, and also nonnative commitment appeared to have more negative effect on process and service innovation in longer tenure employee group.

본 연구는 조직문화가 점진적혁신에 미치는 효과와 두 변수간의 관계에서 창의성과 A형성격의 조절효과를 검증하고자 하였다. 서비스업에 종사하는 접점종업원 306명으로부터 받은 설문을 바탕으로 실증분석하였다. 분석 결과 조직문화의 구성요소 중 친화적문화와 진취적문환는 프로세스혁신, 운영혁신, 서비스혁신 모두에 대하여 긍정적 영향을 미치는 것으로 나타났으며, 보존적문화와 합리적문화는 영향을 미치지 않거나 매우 미미한 영향을 미치는 것으로 나타났다. 조절효과에

This research aims to examine the relationships among entrepreneurial orientation, organizational learning capability, firm innovation, and firm performance. To achieve a data collection, a mail survey procedure via questionnaire was implemented by using executives or managers of gems & jewelry industries, textile and clothing industries, leather and accessories, fashion apparel industries in Thailand as the key informants. Of the surveys completed and returned, 388 were usable. Hence, a model with a structural equation was used to evaluate the data survey of 388 respondents. The results reveal that, in terms of the mediating effect, organizational learning capacity and firm innovation can complement each other in order to improve entrepreneurial orientation. Findings show that entrepreneurial orientation improves firm innovation, which in turn improves firm efficiency. Firm innovation acts as a variable mediating between enterprise orientation and firm performance. Our findings contribute to the current emergence of organizational learning capacity that mediated the relationship between entrepreneurial orientation and firm performance. Entrepreneurial orientation is normally a firm performance that enterprises develop which can have use the information available and make an impact. It can be considered through the mediation of organizational learning capability, and firm innovation variable and as stated in previous literature, it can influence firm performance.

This study wants to test the nexus among resource orientation, market orientation, social network, and knowledge sharing toward organizational innovation, and the nexus between organizational innovation and MSMEs performance. Questionnaires and interviews are conducted with some MSMEs actors in Central Java Province, Indonesia, in Klaten Regency and Pekalongan City. These two areas have creative MSMEs, especially Batik MSMEs that have been very large and known worldwide. The sampling technique is done purposively with certain criteria for the respondents. The data analysis technique is done using Partial Least Square. This study provides recommendations about strategic practice and policy (resource and market), social network, and knowledge sharing in increasing organizational innovation, and the impact of organizational innovation toward MSMEs performance. It also offers a comprehensive model of the determinant factor of organizational innovation by considering the aspect of strategic orientation, social network, and knowledge sharing. Other unique aspects that are also important to consider are social network and the importance of knowledge sharing in improving MSMEs Performance. The respondents are still limited in two areas, namely, Pekalongan and Klaten, so it still cannot represent the whole population. These areas also have different orientation of production process approach, namely, synthetic and natural dyes.

Purpose: The purpose of this study is, in the situation where rapid response to the rapidly changing environment is required due to the development of the fourth industrial revolution such as artificial intelligence, virtual reality, and the internet of things, robotics, big data, additive manufacturing, bio-health, sharing economy and in the organizational culture aspiring toward the innovation of a major company, small business and a public institution, to analyze what influence a job-engagement and stress make, and what influence individual‟s self-efficacy as a moderator mediator makes, and to offer basic data for improving job-engagement and lowering job-stress. Research design, data, and methodology: For doing this, the literature and the empirical studies were combined. Deriving innovationoriented organizational culture as factors affecting the job engagement and job stress through the literature, and have established hypotheses to verify them. We have collected data of 281 from ex,ecutives and staff-members working in areas including major company, small business and officials (the central government, a local public service, the prosecution, the police, and school). And these data were analyzed by SPSS 23 version. Results: Based on these data, the results of analysis were as follows; First, the innovationoriented organizational culture which was recognized by organizational members had effect on job-stress. Second, the innovationoriented organizational culture which was recognized by organizational members influenced job-stress. Third, in the relationship between the innovation-oriented organizational culture and job-engagement, self-efficacy did not influenced job-engagement. Finally, in the relationship between the innovation-oriented organizational culture and job-stress, self-efficacy influenced job-stress. Conclusions: Innovation-oriented organizational culture places importance on the organization's adaptability and flexibility in the external environment, so companies need to establish an innovation-oriented organizational culture favorable to achieving survival and successful innovation, and to develop and disseminate programs of positive and continuous organizations to improve task enthusiasm, reduce task stress, and enhance organizational performance. In the future, it will be necessary to verify the effectiveness of various organizational culture types through comparative analysis with companies that actively maintain an innovation-oriented organizational culture (Google, Kakao, etc.) and companies that prefer hierarchy-oriented organizational culture, relationship-oriented organizational culture, and market-oriented organizational culture.