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        검색결과 18

        2.
        2020.11 구독 인증기관 무료, 개인회원 유료
        Service failure of high severity can lead to high recovery satisfaction when recovery efforts are seen very fair. Customers satisfied with recovery efforts and displaying high attachment anxiety will continue to repurchase. Attachment avoidance did not have an impact on the behavioural intentions and neither did the brand authenticity perception.
        4,000원
        5.
        2018.07 구독 인증기관·개인회원 무료
        Service recovery strategies have been examined for their effectiveness in compensating for the customer’s loss and in restoring customer satisfaction. Current research on service recovery has largely focused on the customer involved. For instance, the most common recovery strategies hotels used for the guest involved are compensatory (e.g., discount), corrective (e.g., correction), and personal response (e.g., apology). Service recovery research suggest that, while corrective responses are viewed by customers as the minimal action, both apology and compensation have been shown to be effective in increasing customer satisfaction (e.g., Goodwin & Ross, 1992). Due to the prevalence of online reviews, our understanding of service failure and recovery must expand beyond the customer involved to include potential customers who are searching online. The difference between the customer involved and the potential customer is that while the focal customer suffered an economic or psychological loss, the potential customer has not. Past studies suggest that this difference may change the attribution tendency of potential customers (e.g., Wan, Chan, & Su, 2011). Consequently, one can expect that potential customers may use different criteria in assessing recovery strategies. For instance, in line with the equity theory which posits that people in general seek fairness in social interactions (Blodgett et al., 1997), potential customers might be more concerned about justice rather than the compensation. From the company’s perspective, in order to recover effectively from a service failure, it must know whether what works for the customer involved would also work for potential customers. The current research provides evidence that potential customers’ reaction to an online review and a hotel reply is contingent on the perceived similarity between this potential customer and the focal guest (i.e., the customer involved in the incident that the review describes), the type of hotel reply (i.e., no reply, apology, and explanation with no apology). Moreover, results suggest that the psychological mechanism that underlies this relationship is not due to negative emotions but a sense of vulnerability.
        6.
        2018.07 구독 인증기관·개인회원 무료
        This study incorporates brand equity and brand identity, two vital factors influencing customer-brand perception, to explore the process from service recovery to perceived justice. This study adopted HLM as the research framework because brand perception differs at various levels and adopting HLM allows us to precisely understand the influence of brand identity and brand equity on the relationship between service recovery and perceived justice. The contributions of this study are listed as follows: a) online service recovery can positively affect customer-perceived justice; b) brand equity at the organizational level can undermine the relationships that courtesy and compensation have with perceived justice; c) brand identity at the individual level can undermine the relationships that courtesy and compensation have with perceived justice; and d) using hierarchical linear modeling can precisely measure the relationship between organizations and customers; therefore, this method is innovative and can contribute to the research on online service recovery.
        7.
        2018.07 구독 인증기관·개인회원 무료
        Past service recovery research is dyadic in nature, focusing most prominently on bilateral relationships between the firm and the individual customer. However, customers rarely make use of services alone, thus creating a failure context where another customer (i.e., bystander) is socially present, and switching from a dyadic to a triadic perspective. A phenomenon, idiosyncratic to triadic relationships, is coalition forming, which refers to the temporary alliance among individuals to pursue a specific goal. In service recovery, customers may form coalitions to increase compensation likelihoods and service employees may form coalitions to strengthen their position against roaring complainants. Prior research suggests that relationship strength between people drives coalition forming, which can be explained by emotional contagion processes. Therefore, we seek to answer: (1) Are coalitions formed in service failure situations, and (2) do they follow predictable patterns? To answer our research questions we conducted a 2x2x2 experiment (N=1242), using video and photographic material to manipulate relationship strengths (high vs. low) between the complainant, the bystander, and the service employee. The trilateral dimension was incorporated as another between-factor by illustrating the eight different relationship-strengths versions in the perspectives of the three parties. Manipulations and variable measurement were checked successfully. T-tests confirm that the likelihoods of the complainant-bystander and the service employee-bystander coalition are significantly larger than zero (p’s < .01). Specifically, the likelihood-values ranged from 4.5% to 33.1%. For the complainant-bystander relationship, results reveal a significant and positive indirect effect of relationship strength on the complainant’s coalition forming intentions with the bystander, mediated by his emotional contagion with the bystander. The same holds true vice versa for the bystander’s coalition forming intentions with the complainant. Accordingly, data reveal a positive indirect effect of relationship strength on the likelihood of the complainant-bystander coalition, mediated by both party’s emotional synchrony (i.e., measured as the product of both party’s emotional contagion with each other). Likewise results were obtained for the service employee-bystander relationship, where relationship strength eventually increased the likelihood of the service employee-bystander coalition, mediated by both party’s emotional synchrony. Our results show that there is value in considering service failure and recovery situations from a triadic perspective, which so far has received considerable research attention outside service recovery, for instance in social-psychological domains such as family therapies.
        8.
        2018.07 구독 인증기관·개인회원 무료
        Following a service failure, dissatisfied customers increasingly turn to brands’ social media outlets (e.g., Facebook brand page) to share their complaint with the involved company and other consumers. The majority of these other consumers (i.e., ‘recovery bystanders’) chooses to remain passive by simply observing the negative comment and the company’s attempt to restore the customer-brand relationship in public by means of ‘webcare’ (i.e., marketers’ communicative responses to online complaints (MIW); van Noort & Willemsen, 2011). For these observers the online service recovery process conveys valuable information for making purchase decisions. On the other hand, some consumers choose to become active, for instance, by making comments on the complaint or the company’s response and/or by ‘liking’ a comment (i.e., positive (brand-supportive) and negative (brand-unsupportive) ‘interactive virtual presence’ (IVP)). Given this interactive environment, recovery bystanders are exposed to strong social influence. Although recent research made some progress (e.g., Weitzl & Hutzinger, 2017), knowledge about the impact of this complex, social environment on recovery bystanders’ brand-related reactions remains scarce. In this study, we suggest that recovery bystanders’ level of susceptibility to normative influence (SNI) moderates the effect of different forms of webcare responses – accompanied by positive/negative IVP – on brand image. In 3 experiments (n = 1,387 consumers) we systematically manipulate response sources (i.e. ‘advocate-initiated webcare’ (AIW) vs. ‘marketer-initiated webcare’ (MIW)) and response types (study 1); interactive virtual presence via comments (positive IVP and negative IVP) (study 2) and Facebook ‘likes’ (positive IVP) (study 3). In explaining bystanders’ post-recovery evaluation of brand image we show that: Low-SNI bystanders, receiving AIW, as compared to MIW, show – regardless of webcare’s content – a significant increase. High-SNI bystanders, receiving AIW in the form of ‘vouching’ (i.e. an advocate counters a complaint with a ‘brand love story’) has the most pronounced effect – adding positive IVP (with additional, positive brand comments) even leads to a further improvement. However, adding negative IVP (with unfavorable brand comments) to marketer’s vouching reduced high-SNI bystanders’ image evaluation. Finally, when high-SNI bystanders receive advocate’s vouching and highly positive IVP (i.e., many ‘likes’), brand image evaluations significantly increase. This research draws scholars’ and practitioners’ attention to the opportunities – and perils – of cocreated service recoveries via social media.
        9.
        2018.07 구독 인증기관·개인회원 무료
        This study aims to extend previous research on the structural relationships between organisational empowerment and frontline employees’ behaviors,and explores the role of the self-regulating process and its impact on service recovery performance by using fuzzy-set qualitative comparative analysis (fsQCA). Following the procedure of applying fsQCA (data calibration, truth table construction and fsQCA analysis) on the data of express mail firms in China, the results explore the combination of several causes as solutions that lead to both high and low service recovery performance. The findings show that the organisational empowerment is a sufficient antecedent for high service recovery performance, especially in case where frontline employee have full awareness and positive work involvement. Moreover, in the context of organisational empowerment, a reasonable level of emotional exhaustion represents a positive impact on performance in service recovery. This study offers more comprehensive insights for practitioners to empower frontline employees and monitor their emotions and behaviors using more appropriate approaches.
        10.
        2016.07 구독 인증기관 무료, 개인회원 유료
        Introduction The term “coping”refers to the actions or thoughts that people use to deal with stressful encounters (Folkman, Lazarus, Gruen, & DeLongis, 1986). Coping strategies are adopted to change the stressed person-environment relationship by either confronting and/or by regulating the emotions (Lazarus & Folkman, 1987). Research focusing on coping mechanisms has been a prolific area of study, emerged from a wide range of disciplines including psychology, sociology, and anthropology. However, for marketing researchers, questions still remain about the issue of how coping strategies are manifested in everyday consumption contexts. This represents an important area of research in that consumer coping behavior can determine critical post-purchase outcomes such as re-patronage intention, repurchase intention, and word of mouth (Raghunathan & Pham, 1999). When a service failure occurs, consumers frequently experience negative emotions and make decisions under emotionally taxing conditions (Yi & Baumgartner, 2004). Numerous scholars have made attempts to understand various consumption-related emotions and subsequent conditions corresponding to them (e.g., Raghunathan & Pham, 1999; Richins, 1997; Sujan et al., 1999). However, despite the large volume of studies focusing on consumer emotions, very few studies have examined the relationships between negative emotions with consumer coping strategies (Yi & Baumgartner, 2004). With that in mind, the primary aim of this conceptual paper was to propose a model that delineates consumer coping mechanisms derived from negatives emotions in a service failure and recovery context. Conceptual Model Coping strategies are closely linked with an individual’s attempt to manage a given stressful environment (Lazarus, 1991). Lazarus and Folkman (1984) defined coping as “constantly changing cognitive and behavioral efforts to manage specific external and/or internal demands that are appraised as taxing or exceeding the resources of the person”(p. 141). Menaghan (1983, p. 159) defined coping efforts as “specific actions (covert or overt) taken in specific situations that are intended to reduce a given problem or stress.”Duhachek (2005) defined coping construct as “the set of cognitive and behavioral processes initiated by consumers in response to emotionally arousing, stress inducing interactions with the environment aimed at bringing forth more desirable emotional states and reduced levels of stress.”Thus, the key aspects of coping includes a consequence of emotion, a dynamic process, and behavior and emotional domains of consumer responses (Duhachek, 2005). Implicit in this conceptualization is the idea that links the emotions aroused from a particular circumstance, coping strategies, and subsequent behaviors. As shown in Figure 1, our conceptual model classifies a wide range of negative emotions generated by a service failure that are linked to a set of consumer coping strategies. This will in turn influence subsequent consumer post-purchase behaviors. The behaviors will be either retaliatory (vindictive WOM, brand switching, complaining) or conciliatory (positive WOM, re-patronage intention, repurchase intention) responses. Related Literature When an individual encounters a stressful event, different negative emotions are triggered according to one’s distinct appraisals of the situation (Lazarus, 1991). These appraisals, in turn, affect how the consumer responds to the situation emotionally and behaviorally. These emotions remain powerful until the emotion eliciting problems are resolved. Proposition 1. Cognitive appraisal of the service failure situation evokes negative emotions. While some studies use combined negative emotions to explain resultant consumer behavior, others suggest separate emotion inventories (Lerner & Keltner, 2001) as different emotions trigger huge variation in cognition. Consumer negative emotions that are associated with a service failure condition can be categorized into several subsets (Watson & Clark, 1992). Many studies have utilized a limited number of negative emotions to explain consumer behavior in a service failure context (Nguyen & McColl-Kennedy, 2003). Bonifield and Cole (2006) used an appraisal-tendency framework to predict the underlying mechanism of anger and regret, associated with consumers’appraisals about service failure and their effects on post-purchase behaviors. Yi and Baumgartner (2004) focused on four negative emotions of anger, disappointment, regret, and worry in a purchase context to investigate their linkages to consumer coping strategies. Further, Tronvoll (2011) identified a set of negative emotions experienced in unfavorable service experiences leading to consumer complaint such as shame, sadness, fear, anger, and frustration. Although some marketing theorists consider the emotion of frustration to be an overlap with anger, they can be distinct emotions, especially in the context of service failure, because blaming someone else is different from blaming no particular others (Roseman, 1991). Therefore, the subsequent behavior and adapting coping strategy may differ. Thus, this study distinguished frustration separated from anger. Building on the aforementioned research, this study identified five different categories of negative emotions that are frequently found in a purchase-related situation: anger, frustration, disappointment, regret, and anxiety. Anger associates with feeling of attacking someone or yelling, resulting from an individual to be blamed on of the situation (Lazarus, 1991). Frustration tends to occur when people attribute a goal incongruent event to situational factors (Roseman, 1991). Disappointment refers to the feeling occurred due to the outcome insufficient to meet the expectation (Ortony et al., 1988). Regret is evoked when alternative option seems to be better than the selected one (Zeelenberg et al., 1994). Anxiety is linked to uncontrollable circumstances that are not directly under the purview of the provider or the customer (Ruth, Brunel, & Otnes, 2002). Proposition 1-1. Consumer negative emotions associated with a service failure situation are categorized into anger, frustration, disappointment, regret, and anxiety. Appraisal theorists contend that people use different coping strategies to reduce negative emotions accordingly (Lazarus 1991). In this study, consumer coping strategies were categorized into engagement (problem-focused, emotion-focused) and disengagement categories. Coping strategies in the engagement category involves individuals actively trying to manage, control, or change both problem- and emotion-focused aspects of the stressful person and/or environment transaction (Tobin et al., 1989). Problem-focused coping occurs when an individual tries to manage the source of the stress. Emotion-focused coping refers to where the individual changes the meaning of the event or regulates the expressing emotions (Lazarus & Folkman, 1984). In the disengagement category, mental disengagement strategy involves doing other things to take one’s mind off the problem, denial (refusing to believe that something has happened), distancing (refusing to think about the problem), and escape/avoidance (wishing problem would go away or somehow be over with). On the other hand, behavioral disengagement strategy involves consumers deciding to give up further action as nothing can be done about the situation. They acknowledge that a goal cannot be reached and that further efforts are futile. As the mechanism behind each type of coping strategy differs, the negative emotions generated from varying conditions are linked accordingly. Since anger arises from appraisals of other-responsibility, angry consumers often manifest in confrontive coping, aggressive action towards the blameworthy organization (Smith & Bolton, 2002). With respect to frustration, one is more likely to foster support-seeking coping as this does not imply blame attribution to a particular person or organization (Roseman, 1991), Further, previous work has suggested that person-related disappointment tends to result in confrontive coping behaviors such as direct complaining (Zeelenberg & Pieters, 2004) and behavioral disengagement (Yi & Baumgartner, 2004). On ther other hand, complaining about it or telling others is unlikely take place for regret as this may highlight he or she mistake (Zeelenberg & Pieters, 2004). Lastly, anxiety tends to be associated with escape behaviors (Roseman, Antoniou, & Jose, 1996). Thus, anxiety consumers often are linked with emotion-focused coping such as mental disengagement. In addition, more proactive, problem-focused coping is likely to take place as stated in some other studies (Yi & Baumgatner, 2004). Proposition 2. Negative emotions have differential impacts on consumer coping strategies. Service failure literature indicates that negative emotions influence diverse retaliatory responses. Romani Grappi and Dalli (2012) contended that negative emotions of anger, discontent, dislike, embarrassment, sadness, and worry are associated with behaviors such as switching, complaining, and negative word of mouth. Maute & Dubé(1999) also indicated that customer anger is liked to exit and negative WOM. Likewise, Blodgett et al. (1999) similarly suggested that consumers are prone to spread negative word of mouth when they perceive service failure. However, even if a particular coping strategy is activated, depending on the strategy applied, the subsequent behavior can be changed. Many researchers indicated that when a service failure is not recovered, it is more likely to lead to negative WOM and complaining behavior (Anderson, 1998). Especially, WOM behavior is more emotion-driven responses (Sundaram, Mitra, and Webster, 1998). Therefore, vindictive WOM behavior is more likely to occur when the emotions are not handled properly. In addition, Kau and Loh (2006) stated that dissatisfied customers who do not directly complain to the firm about their negative experiences may not only engage in vindictive word of mouth behavior, but also switch to another brand. Sabharwal, Soch and Kaur (2010) also suggested that dissatisfied non complaints are likely to exit the service provider more easily resulting in brand switching. Bonifield and Cole (2007) identified conciliatory behaviors to include positive WOM, willingness to return to a service provider, and feeling sympathy for the service provider. Blodgett et al. (1993) suggested that when service failure is recovered, positive word of mouth will take place. Voight (2007) revealed that when certain platform is provided for customers to express their feeling regarding their purchase, customer loyalty increases. Proposition 3. Coping strategies lead to either retaliatory responses or conciliatory responses. Proposition 3-1. Disengaging coping strategies are associated with vindictive WOM, brand switching, complaining behavior more than engaging coping strategies. Proposition 3-2. Engaging coping strategies are associated with positive WOM, re-patronage intention, re-purchase intention. Additionally, our model proposes two individual characteristics as moderators: self-efficacy and self-band connection. Especially, those with high self-brand connection are assumed to counter-argue negative brand information in a service failure situation as this concept captures a strong “self”relevant emotive tie between the brand and the consumer (Escalas, 2004). We contend that these consumers would use prior brand knowledge to neglect their negative emotions and make more brand favoring attributions following service failure. Therefore, depending on the the previous connection with the brand performing the service failure, corresponding coping strategy may change. As self-efficacy relates to the belief that an adequate coping response is available, both factors should relate to the strategies consumers use to cope (Sujan et al., 1999). Proposition 4. Individual characteristics such as self-efficacy and self-brand connection moderates the relationships between negative emotions and coping strategies. Conclusions This paper integrates a broad range of literature into a conceptual framework that delineates consumer coping strategies in a service failure and recovery context. In so doing, the model establishes clear categories for classifying negative emotions consumers experience in a service failure situation into testable elements, and it is argued that although the concept of coping is not a simple one, it should be central to any examination of the service failure and recovery phenomenon. Also, the proposed model considers where marketers’recovery efforts should be directed by describing the ways in which consumers cope with a service failure. How a firm responds to its customers when a service failure occurs can say more about that firm than any other customer interaction. If handled well, it can cultivate emotionally intense relational outcomes. However, if the firm handles the situation badly, it may cause highly negative reactions with customers taking their feedback to online reviews and social media conversations in a way that can seriously damage the firm’s reputation. Future research is needed to empirically test and extend the proposed model. Further empirical research in a particular service setting would advance marketing research as well as be of great managerial significance.
        4,000원
        11.
        2014.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Ecological restoration is regarded as a major strategy for preventing biodiversity loss and thereby enhancing ecosystem service. This study was performed to evaluate ecosystem service value that the restored ecosystem provides. Ecosystem service was evaluated for provisioning and regulating services. The former service was evaluated by comparing similarities in a viewpoint of floristic composition to the reference site between the restored and the unrestored sites. Species composition of the restored site was found to be more similar to the reference site than that of the unrestored site and thereby restoration practice contributed for enhancing the provisioning service. Regulating service was evaluated based on microclimate control, soil amelioration, and improvement of water holding capacity. The value of ecosystem services in terms of microclimate control, soil amelioration, and improvement of water holding capacity was higher in the restored site than in the unrestored site. In consequence, ecological restoration of coal mine spoils contributed for enhancing the ecosystem service value of the corresponding site and thereby is rewarding the cost invested for restoration.
        4,000원
        12.
        2010.06 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Due to fierce competition, many domestic fashion businesses are suffering difficulty in securing and maintaining customers. Accordingly, fashion companies are devoting all their energy to secure customers by using high quality and diverse strategies for distribution and promotion, and to secure loyalty by satisfying customers with the offer of excellent service. Thus, it is very important to provide systematic service recovery strategy available for handling service failure effectively. Therefore, the purpose of this study is comprehensively analyzing influences of expectation dis-confirmation and perceived justice for service recovery upon consumers' satisfaction and loyalty. The findings are as follows. First, as for the service failure that customers experienced, the more consumers who expect it to be recovered led to the higher formation of expectation-compensation dis-confirmation. Second, it was indicated that the higher seriousness in service failure that customers experienced led to the lower satisfaction and loyalty to service recovery. Third, as a result of examining influence of expectation-compensation dis-confirmation for servicefailure recovery upon consumer satisfaction and loyalty, the customers who showed more positive dis-confirmation to expectation-compensation were indicated to form the more satisfaction and loyalty. Fourth, as a result of examining the influence of the perceived justice in the process of service-failure recovery upon customer satisfaction, all in 3 dimensions of justice had effect on customer satisfaction.
        4,800원
        15.
        2019.02 KCI 등재 SCOPUS 서비스 종료(열람 제한)
        The purpose of this research is to examine the effect of informational justice on post-recovery satisfaction, and the effect of post-recovery satisfaction on behavioral intentions in e-commerce, including further investigate the moderating effect of service failure severity. Using quantitative method, the population of this research are online customers in Indonesia, with non-probability sampling that will be done by purposive sampling method based on predetermined criterias, which are customers who were doing transactions in the Business to Consumer (B2C) online sites, experienced service failure in the last 6 months, submitted a complaint, and received a response. Sample of 317 online customers were gathered and analyzed using the Structural Equation Modeling. The results of this study indicated that 5 hypothesis are supported with data. As a conclusion, informational justice and post-recovery satisfaction has positive effect, while service failure severity acts as a moderator between post-recovery satisfaction and behavioral intentions. As a managerial implication, online store management needs to ensure the informational justice to make a post-recovery satisfaction. Therefore, online store management needs to ensure the informational justice to make a post-recovery satisfaction, increase repurchase and positive e-word of mouth intention, also work harder to recover services, especially in high service failure severity condition.
        16.
        2018.01 KCI 등재 서비스 종료(열람 제한)
        Purpose – Past research has not given much attention to the roles of consumers’ social relationship type in the effects of justice type of service failure recovery alternatives on their satisfaction to the alternative exposed to them. Current research aimed at exploring the moderation role of consumers’ social relationship central versus peripheral in the effects of justice types of service failure recovery alternatives on the recovery satisfaction, and this research also explored whether the level of satisfaction to interaction justice-focused alternative are significantly different between the two, their social relationship central and peripheral relationship. Research design, data, and methodology – 2(social relationship central versus peripheral) between-subjects design was employed. 50 participants for each experimental group there were. Participants of each group took forceful steps in choosing one between the procedural justice-focused alternative and the distribution justice-focused alternative. χ2-analysis was used to verify that the number of choosing each alternative becomes different between the two experimental groups, and a one way ANOVA was used to verify that the extent to which participants are satisfied to the alternative chosen by them becomes different between the two groups. Results – The number of participants choosing procedural justice-focused alternative at the group of social relationship central was larger than that at the group of social relationship peripheral, whereas the number of participants choosing distribution justice-focused alternative at the group of social relationship peripheral was larger than that at the group of social relationship central. And the level of satisfaction to procedural justice-focused alternative at the group of social relationship central was higher than that at the group of social relationship peripheral, whereas the level of satisfaction to distribution justice-focused alternative at the group of social relationship peripheral was higher than that at the group of social relationship central. In addition, the level of satisfaction to interaction justice-focused alternative was not significantly different between the two groups. Conclusions – Marketers should give attention to the type of justice when developing alternatives by which consumers’ service failure can be recovered. They should suggest procedural justice-focused alternative to consumers under social relationship central, whereas they should develop distribution justice-focused alternative for consumers under social relationship peripheral. And in the process of recovering service failure they also should focus on interaction justice.
        17.
        2015.02 KCI 등재 서비스 종료(열람 제한)
        기존 게임 관련 연구를 살펴보면 게임의 수용, 사용자 만족, 지속사용 의도, 구전 의도와 같 은 연구는 수없이 많이 진행되어 왔으나 서비스 회복의 개념을 게임 연구에 적용시킨 사례는 전무한 상태이다. 본 연구는 국내 주요 모바일 소셜 네트워크 게임 플랫폼인 카카오톡 게임을 중심으로 모바일 소셜 네트워크 게임 특성이 서비스 회복에 미치는 영향을 알아보고자 한다. 또한 공정성 이론과 혁신 확산 이론을 바탕으로 모바일 소셜 네트워크 게임 특성 요인을 분석 하고 해당 요인들과 서비스 회복과의 인과관계를 규명하였다. 그 결과 적합성을 제외한 모든 모바일 소셜 네트워크 게임 특성이 서비스 회복에 직·간접적인 영향을 미친다는 사실을 밝혀냈 다. 이러한 연구결과는 향후 게임 산업의 새로운 비즈니스 모델을 제시하고 위험 요소를 줄여 주며 게임 관련 연구의 발전에 기여할 수 있는 참고자료로 활용될 것이라고 기대하고 있다.
        18.
        2007.09 KCI 등재 서비스 종료(열람 제한)
        Criminal Procedure Act(CP ACT) Article 266 regulates ‘When a public trial has been instituted, the court shall serve the defendant or his defence counsel with a copy of the indictment without delay---'. According to the Act Article 63 (1), when the dwelling, office or present residence of the defendant is unknown, the service may be made by public notice. Service by public notice may be made only when a court so orders in accordance with the Supreme Court Regulations and service by public notice shall be made by the court administrative officer or clerk preserving the document to be served and by his putting a summary thereof on the court bulletin board to show it to the public{CP ACT Article 64 (1), (2)}. The previous provisions tell us that in case of service by public notice, the defendant has the difficulty to be informed on the schedule on his trial in modern times, and therefore we reach the conclusion that the trial cannot be opened because when the defendant does not appear on the day fixed for public trial, the court shall not sit without special provisions(The Act Article 276). To solve the problem mentioned above, ACT ON SPECIAL CASES CONCERNING EXPEDITION, ETC. OF LEGAL PROCEEDINGS(ACT ON SC) has been made. When it is impossible to confirm the whereabouts of an accused, in the procedures at the court of first instance, up to an elapse of 6-month from the time when the report on impossibility of service on the accused has been received, the judgment may be rendered without hearing a statement of the accused under the conditions as determined by the Supreme Court Regualtions(ACT ON SC Article 23). The Supreme Court has decided that the court need to make every effort to find out the whereabouts of an defendant to satisfy the requirements asked by ACT ON SC Article 23. If the court did not make every effort to do, the procedures of the court would be illgal and the decision of the court should be reversed. If so, the defendant may apply for recovery of his right to appeal{When a person entitled to make an appeal --- has been prevented, by a cause not imputable to himself or his representative, from lodging an appeal within the period for making an appeal, he may apply for recovery of his right to appeal(CP ACT Article 345)}. It remains to be seen that how much effort has to be made by lower courts.