Sustainable development goals reflect sustainability in multiple aspects of life from both business and consumers. In the Metaverse world, luxury brands and their consumption are working towards adopting sustainability in luxury fashion. The scholarship has stretched to multiple aspects across various themes and sectors to understand the developments in this field. It is apparent that sustainability and luxury have been the subject of scrutiny since long, but a refreshing perspective on this evolving dynamic is needed to analyze the surge in publications. This research aims to identify the existing literature in the area and gain in-depth knowledge of current trends with the help of bibliometric analysis. Further, the study aims to determine different clusters and identify the directions for future research in the sustainable luxury fashion domain.

Due to the rise of global environmental awareness and concerns, many journal articles related to “fashion sustainability” have been disseminated over the last 20 years. According to Google Search Trends (2010-2021), the number of searches for “sustainable fashion,” “fashion clothing” and “fast fashion” has increased since 2016, particularly “sustainable fashion.” Despite a substantial amount of published papers, many research studies are fragmented and disconnected due to their specific research objectives, focuses, and approaches (Tian et al., 2018). A systematic literature review can identify key research themes, trends, and developmental patterns while also illuminating the complexity of the subjects. This study has three overarching objectives: (1) to provide a comprehensive report of scholarly articles published from 2010 to 2021 focusing on fashion sustainability research, (2) to identify research trends in fashion and sustainability, and (3) to identify significant sustainable and non-sustainable attributes in clothing selection, evaluation, and consumption processes.

Several earlier studies have investigated the attitudes and intentions of consumers towards sustainability within both a general (Kim et al., 1998; Nicholls, 2002; Berry & McEachern, 2005) and fashion context (Bray et al., 2011; Henninger et al., 2016; Hosseiunpour et al., 2016; Joergens 2006; Joy et al., 2012; McNeill and Moore, 2015; Reimers et al., 2016; Ritch, 2020; Tey et al., 2018; Bianchi and Gonzalez, 2021). However, there is a paucity of research from the perspective of children (Heo and Muralidharan, 2019; Ritch, 2019; Su et al., 2019; Watkins et al., 2019; Blazquez et. al., 2020; Niinimaki et al., 2020; Riesgo S. B., et al., 2022). There were predictions in 2020 that the global childrenswear market would be worth US$252.2 billion, and was proven to be more resilient than the general fashion sector during the COVID-19 pandemic (Mintel, 2021). Furthermore, the pandemic has seen prominence given to sustainability issues, with consumers increasingly prioritising brands with sustainable credentials (Euromonitor, 2022), yet little is known about children’s attitude towards sustainability. This paper aims to address this shortcoming, by assessing children’s awareness of sustainability. A Theoretical Model is proposed: Children’s sustainability awareness stages infused by educational third places.

The paper examines how omnichannel communication of sustainability of luxury fashion brands enhance consumer brand engagement. We propose a multiple case study of four Italian high-end fashion brands. The study advances the literature on sustainable luxury fashion and omnichannel communication and offers guidelines for managers to effectively communicate sustainability.

Sustainability issue has received growing attention from various stakeholders. To engage more people to participate in sustainable actions, the United Nations has promoted #actnow campaign since 2019. Among various sustainability initiatives and approaches, the UN’s #actnow campaign focuses on food and fashion sustainability since these two industries encompass various sustainability issues from production and post-consumption. By analyzing Twitter's big data, the study findings demonstrate that negative sentiment messages are powerful in driving the public’s engagement in social media message dissemination. The findings suggest that practitioners may use assertive and strong voice messages to lead consumers’ participation in sustainable message dissemination.

The purpose of this study is to analyze how modern fashion brands practice cultural sustainability by investigating the ways they use and reinterpret traditional culture and clothing. The transmission and reinterpretation of traditional cultural elements connect the past, present, and future. These forces also lead to the development of new creativity in the fashion industry. Three brands have been selected for case studies: Danha (Korea), Mittan (Japan), and Jan Jan Van Essche (Belgium). These brands possess in-depth understanding of traditional cultural elements, including clothing, dyeing techniques, and patterns unique to various regions and minority groups. The brands all make use of traditional cultural identities whose clothing contains the historical and sentimental values of various regions and ethnic groups. The use and mixing of various cultures can be seen as the respectful preservation of global culture. Also, in contemporary fashion, the use of traditional culture plays an important role in the presentation and development of creative designs. The use of traditional handicraft techniques and the use of traditional clothing in the past convey cultural diversity to future generations; they will have a lasting influence on future fashion trends. The results of the study show that cultural sustainability in contemporary fashion has been implemented through safeguarding and respecting indigenous cultures and developing cultural elements into creative design.

The emergence of environmental and social issues has led to global discussions for the realization of sustainable development. The purpose of this study is to propose a method of sustainable fashion design using waste Hanbok, focusing on men's Hanbok with cultural values. The study utilizes literature research and fashion design development. From the literature study, reform was judged to be a higher concept encompassing reduction, recycling, and upcycling. Reduction is a design method through removal, and recycling design transforms from its original form into a completely different product. Upcycling design focuses on improvement and change in functionality. Accordingly, nine redesigns using men’s Hanbok were developed from which three were produced. Consequently, the reduction design demonstrated a small range of variation without changing the item, and cultural sustainability was confirmed through the design that removed the components and recombined the Hanbok. Second, recycling redesign can be reconstituted into a different item. Third, upcycling enables various designs through module assembly, which prolongs the lifespan of the product and confirms its value as a raw material for waste Hanbok. This study is meaningful in realizing sustainable fashion and suggesting practical measures for the sustainability of Korean traditional culture and creative fashion design planning.

The aim of this study is to investigate fashion activism that supports sustainability by pursuing social transformation through social media. This is achieved by publicizing the environmental and labor problems of the fashion industry. For this study, a literary survey and netnography were conducted from January 2017 to November 2020. We classified and analyzed environmental and labor issues that could be considered fashion activism on social media. The results are as follows. First, movements for conscious consumption appeared as #haulternative, #fashionourfuture, #SecondHandSeptember, and #wornwear projects. These movements are concerned with buying used goods, re-dressing clothes owned by individuals, and transforming and wearing them with new methods. Second, activism for environmental protection includes #fashionOnclimate by Global Fashion Agenda and Sustainable Fashion Matterz’ #Watermatterz. These movements are directly involved in learning about the seriousness of environmental destruction caused by the fashion industry and participating in environmental protection with critical awareness. Third, the #whomademyclothes and the Clean Clothes Campaign are activism for improving the working environment, and are playing a role in publicizing labor issues by informing the general public about inadequate working conditions linked to the fashion industry. Thus, fashion activism on social media examined in this study can contribute to visualizing chronic problems that hinder sustainable development within the fashion industry.