Today, as technology advances and market competition for products intensifies, the product design to improve customer satisfaction by accurately identifying customer needs is emerging as a very important issue for company. Accordingly, the customer-oriented or customer-centered design that maximizes customer satisfaction by grasping and analyzing customer requirements is in the spotlight as an important design theory. In this study, the customer-oriented design is defined as finding the optimal value of design variable with the maximum overall customer satisfaction while minimizing the difference in individual customer satisfaction responded to various customers from multiple product quality characteristics from the perspective of robust design. Therefore, this study presents a new method for modeling the customer preference structure as the different sets of desirability functions for multiple quality characteristics and proposes a new customer-oriented design approach by applying the desirability functions to Taguchi’s robust design process to deal with multi-characteristic design problem. Finally, the proposed method is illustrated with the Kansei engineering design problem of wine glass.

현대 사회가 복잡해지고 기술이 진보하면서 하나의 제품을 설계할 때 단일 특성이 아닌 다 특성을 갖는 제품을 설계하는 것이 요구되고 있다. 다 특성 설계 최적화 문제에서는 설계 변수의 최적값이 특성별로 다르게 되는 현상이 발생하고 이에 따라 하나의 특성에 대한 결과값이 좋아지면 다른 특성에 대한 결과값이 나빠지는 경우에 대해서 trade-off가 필요하다. 따라서 다 특성을 갖는 제품 설계 시 각각의 특성에 대한 성능을 최대화할 수 있는 효율적인 설계 방법의 필요성이 중요한 문제로 떠오르고 있다. 다 특성을 갖는 제품을 설계하는 연구는 오래전부터 중요한 문제로 인식되어 왔는데, 단일 특성에 대해 성능을 최대화하며 강건한 설계를 할 수 있는 다구치 기법과 다기준/다특성 의사 결정 방법인 TOPSIS(Technique for Order of Preference by Similarity to Ideal Solution), GRA(Grey relational analysis), PCA(Principle Component Analysis), Fuzzy Logic System을 통합한 연구들이 진행되어 왔다. 하지만 기존 연구들은 각각의 설계 대안들에 대해 다 특성 결과값에 대한 점수를 통합하여 종합 점수를 비교해 최적의 설계안을 도출할 뿐 설계자의 호감도에 대한 정보는 설계에 반영하지 못한다. 따라서 본 연구에서는 다구치 기법을 기반으로 각각의 특성들에 대한 설계자의 서로 다른 호감도를 함수로써 표현하여 강건성과 함께 설계자의 호감도를 동시에 설계에 반영할 수 있는 방법을 제안한다.

Today, as technology advances and market competition for products intensifies, the design to improve product satisfaction by accurately identifying customer requirements is emerging as a very important problem for company. Accordingly, Customer-Oriented Design, that maximizes customer satisfaction by grasping and analyzing customer requirements, is in the spotlight as an important design theory. In this study, Customer- Oriented Design is defined as finding the optimal value of the design variable with the maximum overall customer satisfaction while minimizing the difference in individual customer satisfaction responded to various customers from multiple product quality characteristics from the perspective of robust design. Therefore, in this work, we present a new method for generating a Desirability Function for each quality characteristic to deal with the multi characteristic parameter design with multiple quality characteristics. And we propose a new Customer-Oriented Design methodology that applies these Desirability Functions to Taguchi’s parameter design process.

This paper presents the approach of design parameters optimization based on Taguchi method for the uniformity of outlet pressure in a plasma discharge chamber. The key issue of a plasma discharge chamber is to have the uniformity of outlet pressure which can make a high performance of surface treatment. To extend the length of a outlet from 60mm to 250mm with the uniformity, This study optimally designed the middle holes, outlet width and height, and diameter of the second chamber by using SolidWorks and flow simulation tool. Simulation results demonstrate the validity of the proposed approach.

Recently, the engineering designer of injection mold has become more and more dependent on the CAE. In the design factors of injection mold, the shrinkage rate should be considered as one of the important performances to produce the reliable products. Therefore, the shrinkage rate can be mostly calculated by the MoldFlow and CATIA in the design process. However, it is not easy to predict the shrinkage rate of a plastic injection mold in its design process because the analysis can take minutes to hours, the high computational costs of performing the analysis limit their use in design optimization. In this study, the surrogate models based on the Taguchi Design in order to optimize the shrinkage rate of bevel gear injection mold is used instead of the original models, facilitating design optimal design.

Mahalanobis Taguchi-System (MTS) has been used in different diagnostic applications to make quantitative decisions by constructing a multivariate system using data analytic methods without any assumption regarding statistical distribution. MTS performs Taguchi's fractional factorial design based on the Mahahlanobis distance as a performance metric. In this study, MTS used for analyzing automotive ride satisfaction, which measured as a CSR(Customer Satisfaction Rating). The automobile which has a good CSR score treated as a normal group for constructing Mahalanobis space. The results of this research show that two attribute (Impact Hardness and Memory Shake) have a minus gain value and can be removed from further analysis. With the linear regression model, the difference of CSR between using all 6 attributes and just using significant 4 attributes compared.

  Mahalanobis Taguchi-System (MTS) is a pattern information technology, which has been used in different diagnostic applications to make quantitative decisions by constructing a multivariate system using data analytic methods without any assumption regard

There is boner process of stone manufacturing to become quality down of stone to consolidated micro crack appearance of stone surface and biotite by fire that is to be route process in stone surface by flame of LPG. And then, it is develop that stone surface process equipment by automation for the work method of boner process can be substitute work method by shotball blasting. To developement of equipment, There is to be down noise and dust. Acording to remove calamity growth hazardous substance in the work environment, there is to solve workplace avoidance factor. We have taken Taguchi's parameter design approch, specifically orthogonal array, and determined the optimal levels of stone surface through analysis of the experimental results using SIN ratio.

A study to analyze and solve problems of a stone surface process experiment has presented in this paper. We have taken Taguchi's parameter design approach, specifically orthogonal array, and determined the optimal levels of the selected variables through analysis of the experimental results using S/N ratio.

Polyacetal resin is usually used to make molds, but it is difficult to achieve dimension accuracy during molding. Therefore it is usually necessary to cut the polyacetal resin after a molding process. Polyacetal resin is easily machining by standard machine tool. Acetal is also a thermal stable material which can be totted without coolant Another concern about the use of polyacetal resin is that it absorbs water easily, which also results in problems with dimension accuracy Therefore, in this study, the cutting resistance of water-absorbed polyacetal resin and its surface roughness after cutting in order to achieve the highest degree of accuracy in the cutting of polyacetal resin were investigated. Also, The Robust Design method uses a mathematical tool called orthogonal arrays to study a large number of decision variables with a small number of experiments. It also uses a new measure of quality, called signal-to-noise (S/N) ratio, to predict the quality from the customer's perspective. Thus, we have taken Taguchi's parameter design approach, specifically orthogonal array, and determined the optimal levels of the selected variables through analysis of the experimental results using S/N ratio.

A study to analyze and solve problems of polyacetal resin cutting experiment has presented in this paper. We have taken Taguchi's parameter design approach, specifically orthogonal array, and determined the optimal levels of the selected variables through analysis of the experimental results using S/H ratio.

저등급 석탄인 갈탄(lignite)을 순환 유동층 가스화기(circulating fluidized bed gasifier)의 효과적인 가스화를 위한 공급탄으로 제조하기 위하여 모든 조건들은 동일하고 스크린의 크기만을 변경하여 목적하는 입도분포 특성을 달성하는 최적조건을 찾기 위한 실험을 수행하였다. 가스화기 공급탄은 0.045~1 mm 크기로 85 wt% 이상이 요구되며 이러한 입도분포를 갖는 공급탄을 제조하기 위해서는 경제적이면서도 효과적인 공정 설계가 반드시 필요하다. 따라서 본 연구는 중국산 갈탄을 해머밀로 효과적으로 분쇄하기 위하여 다구치 설계를 사용하였으며, 설계조건에 따른 실험결과 및 통계분석 결과 95% 유의수준에서 1차 스크린의 크기는 3 mm, 2차 스크린의 크기는 1.3 mm인 경우가 최적화된 조건인 것으로 나타났다.