연구의 대상지인 어촌은 새로운 소득기반을 창출하고 어촌공동체를 유지하는 방편으로 어촌관광에 주목하게 된다. 이는 어촌공간의 비일상성이 관광의 기능과 부합되면서 새로운 가치가 창출되기 때문인데, 이러한 어촌관광의 중요성에 비해서 관련 정책은 다소 미흡한 실정이다. 따라서 본 연구는 어촌관광에 대한 우리 사회의 관심도를 분석하고, 시대별로 이슈와 정책은 어떻게 변화되는지 분석하고자 한다. 뉴스 분석 시스템인 빅카인즈를 활용하여 국내 언론에서 보도된 어촌관광 관련 기사들을 체계적으로 수집 및 분석하였다. 그 결과 어촌관광에 대한 사회적 관심과 정부의 정책적 지원이 시간이 지남에 따라 증가했음을 확인할 수 있으며, 이는 어촌관광이 지역경제 활성화 및 어촌지역 소멸방지에 기여할 수 있는 중요한 전략임을 시사하는 결과이다.

This study attempted to estimate the amount of expenditure per capita of visitors to the Mongsanpo fishing village tourism festival, and quantitatively measure how much the festival contributes to the local and national economy through input-output model. The analysis data used 302 questionnaires, excluding missing questionnaires, surveyed on festival visitors from April 21 to May 7, 2018, during the 9th Mongsanpo port webfoot octopus and seafood festival. The main results of this study can be summarized as follows. First, analyzing the average expenditure per person of festival visitors, it shows that the average one-person festival visitor consumes KRW 129,519: entertainment costs KRW 5,672 (4.4%), accommodation costs KRW 16,860 (13.0%), food costs KRW 74,791 (57.7%), transportation costs KRW 21,646 (16.7%), shopping costs KRW 6,788 (5.2%), and other costs KRW 3,762 (2.9%). Among the expenditures of festival visitors, the proportion of food expenses was the highest, and transportation costs and accommodation costs were in order. Second, based on the actual expenses spent by visitors at the fishing village tourism festival, the direct economic effect of the Mongsanpo fishing village festival was estimated be approximately KRW 14.8 billion. Third, as a direct and indirect economic impact effect of the Mongsanpo fishing village tourism festival in 2018, the amount of production induced in the local and national economies was estimated at KRW 33.3 billion, and the amount of value-added inducement was estimated at 11.3 billion won, and employment inducement reached 272 people, which is considered to contribute greatly to the national economy. This study quantitatively analyzes and provides the extent to which the fishing village tourism festival using local specialized fisheries directly or indirectly contribute to the local and national economy. Thus, it is expected to serve as useful information by providing basic information on business feasibility required for budgeting for local fishing tourism festivals.

This plan attempts to rigorously analyze the location characteristics and surroundings of the Ungpo village from the perspective of rural landscape planning. On the basis of the analysis, a strategy for developing the village as a rural tourist hub is established by determining characteristic attractions. The ultimate objectives of this plan are to create a good living environment for the local people and provide memorable attractions to visitors, which are expected to increase the incomes and revive local community. In other words, this plan conceives a village that is an attractive place to visit and also a good place to live. The planning procedure included an analysis of the current situation, basic concept, basic plan, and landscape plan. The characteristics of this plan are as follows. First, the natural features and surroundings of the Ungpo village were reflected in designing a rural tourist hub. Second, the current infrastructure was considered in the basic plan to create a sustainable rural tourism environment. Third, a water experience space is included in order to create an amusing and exciting tour. Fourth, the existing facilities will be remodeled to create amenities for visitors. Fifth, the main focus of the plan includes the landscape plan, increasing the visibility of streets, and connecting nearby tourist attractions and the landmark plan around the rural tourism center.

This study establishes a landscape plan and landscape-related income generation project plan based on the Weonsaekjang village in Jeonju-si by applying location characteristics and tangible and intangible village assets to enhance the quality of living environment of local residents as well as the competitiveness of this village as a focal village for rural tourism. Planning was carried out in the order of theoretical consideration, village resource investigation and analysis, basic design, and detailed project planning. This study is significant for the following reasons. First, it has formed an appealing image of this village as a place for rural tourism by applying differentiated village assets as the theme of landscape plan. Secondly, a village for rural tourism in which residents can constantly live has been developed as infrastructure for tourism and is based on the residential environment. Moreover, a landscape plan that enables visitors to experience activities that stimulate their senses has been established to promote tourism that boosts consumption. Further, landscape elements that used to hamper the village landscape were enhanced as landmarks to create unique tourism resources. In addition, the effects of landscape plan were maximized through a flexible approach that encourages the linkage between this village and adjacent tourist attractions. Finally, the participation of residents in the project was promoted from the stage of planning to ensure driving force for the project implementation and maintenance.

This research seeks ways to convert the landscape resources of rural village forest into a tourist resource. The study area was restricted to rural village forests in the city of Namwon; we selected 10 village forests using the evaluation indicators of size, landscape, accessibility, connectivity, historicity, and enhancement possibility. We selected five historic/cultural type groves among the preselected village groves as final target areas for planning and then carried out an analysis of their current status and conditions, which has been included in this research. For Naein village forests, themes concerning the winds of Inpoong-ri and the poongchinadae form of feng shui were used. For Haengjeong village forest, preferentially considered ecological of carpinus laxiflora but that introduced the Dokkaebi, which concerns village forest legends. In the Sagok village forest, the beauty of old pine trees and the champan (vice minister) forest were symbolized; in the Jeonchon village forest, the Battle of Hwangsan was symbolized by connecting it to a location in the neighboring village, the Hwangsan Battle Monument site. The themes of Walgil village forest included the historical culture of the village forest, such as Cheonikseong (a person’s name), a famed doctor who practiced good deeds, stonepiles (stacking of stones), and the pine resin delivery of the Japanese colonial era (the Japanese collected resin from the pines). The tourism resources of village forests is expected to provide residents with a amenity space for relaxation and leisure activities and visitors with a space to experience history and culture.

본 연구는 농촌관광마을의 브랜드 자산이 장소애착 및 친환경 행동의도와의 영향 관계를 검증하고자 하였다. 농촌관광마을의 브랜드자산은 브랜드인지도, 브랜드이미지, 지각된 품질, 지각된 가치로 분류되었으며, 장소애착은 장소의존성, 장소정체성, 사회적 유대감으로 구분되었다. 친환경 행동의도는 단일차원으로 도출되었다. 가설검증 결과, 첫째, 농촌관광마을의 브랜드자산인 브랜드인지도, 브랜드이미지, 지각된 품질, 지각된 가치가 장소의존성에 모두 유의한 영향을 미치는 것으로 나타났으며, 둘째, 장소정체성은 친환경 행동의도에 유의한 영향을 미치는 것으로 분석되었으며, 장소의존성 또한 친환경 행동의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 농촌관광마을의 브랜드자산 중 브랜드이미지와 지각된 가치가 친환경 행동의도에 유의한 영향을 미치는 것으로 나타났다.

지방화 시대를 맞아 전통문화에 대한 재평가가 이루어지고 있으며 복원, 전승노력 등이 활발해 지면서 전통한옥의 자원화를 통한문화관광에 대한 관심이 고조되어지고 있다. 따라서 전통한옥마을에 대한 관심이 점차 증대 할 것으로보인다. 전남은 한옥관련 시책은 추진하고 있으나 관광자원화를 위한 문화콘텐츠 발굴 및 자원화 개발전략 수립 등이미흡한 상황이다. 본 연구는 전통한옥과 한옥마을이라는 문화자원을 활용한 활성화 방안을 중심으로 연구하고자 한다. 한옥마을 관광자원화활성화방안은 관련 문헌연구, 현지조사, 2차 자료 분석, 해외선진사례연구의 연구방법을 통해 운영 실태와 시사점을 도출하였다. 전통한옥마을의 운영 실태와 시사점을 도출해 관광자원화를 위한 활성화 과제를 다음과 같이 제시하였다. 첫째,한옥마을 특성에 맞는 핵심소재 발굴이다. 둘째, 관광수요자 중심의 체험프로그램 개발이다. 셋째, 한옥마을 관리운영을위한 인력과 조직의 운영관리 체계화이다. 넷째, 다양한 정책지원 요건 구비이다. 다섯째, 홍보와 마케팅 강화이다.여섯째, 한옥마을 운영 표준화 매뉴얼 작성이다.

This study aims to examine the community empowerment model to develop sustainable tourism villages in Indonesia. This study applies a qualitative method. Data collection is conducted through interviews, observations, and focus group discussions held in Ponggok Village of Central Java Province - Indonesia. The results of this study found that the tourism development carried out in the Ponggok Village used four approaches (1) spatial approach as a basis in determining the direction of village development; (2) sectoral approach through increasing the role of the Village Owned Enterprises to build the village economy; (3) human resources to enhance the role of village communities in managing village potentials; and (4) use of information technology to improve service quality, transparency and accountability. The success of these four approaches is influenced by the leadership, innovation, collaboration, and good village governance. The success of the Ponggok village to become an independent village in improving the welfare of the community is inseparable from the success of the Ponggok village government in empowering the community to manage sustainable tourism development. The success of development with these four approaches is influenced by leadership, innovation, collaboration, and good governance.

Plans to utilize the resources of the coast guard are underway for the revitalization of the area and the development of tourism resources in recent years. As most of the plans have been focused on some specific factors such as geographical or regional conditions, and therefore systematic approaches are needed in corporation with other related projects. This study suggested the measures on activating the coastal tourism resources for Woodoo~Woocheon village in Goheung-gun by using the coastal landscape elements. The current status of natural environment and tourism resources for coastal regions were investigated in Woodoo~Woocheon village and plans for enhancing connectivity with local residents were suggested. Based on the scenic values of coastal region, landscape were assessed from the perspective of the sustainable coastal tourism resources in the future. Several solutions were suggested to enhance tour values; coastal deck road to enhance connectivity between resources and accessibility of foreign tourists, social communication among local residents and authorities, continuous development of cultural and historic resources in local area. In addition, information signs and new stair ways would be needed to improve the accessibility of tourists. In the future, if the plan for this study was to generate profitability with persistence, it suggested that there was a way to move forward in conjunction with the profit rate local projects distributed around it.

This paper introduced the background of resident participation in rural tourism, analyzed in detail the concept and importance of resident participation, the content of resident participation and the safeguard measures of resident participation through literature review. This paper took Yuanjia Village in China as a case study, analyzed the practice of Yuanjia Village in system design, management division, resident education and benefit distribution, and the effect of resident participation of Yuanjia Village obtained. The results showed that resident participation reflected main body status of farmers in rural tourism. The innovation of system design, management system and benefit distribution system can guarantee resident participation right and obtain good satisfaction.

지방자치제도는 지역 간 경쟁구도를 견인하였고, 각 지역은 강력한 지역아이덴티티 구축 및 강화를 위한 차별화 전략을 필 요로 하게 되었다. 지역의 차별화란 지역고유의 역사, 자연, 산업, 생활, 문화, 가치 등의 요소를 통해 형성되는 특성화 이미 지 구축전략으로 이해할 수 있다. 이러한 맥락으로 지역의 특성화 이미지를 활용한 문화관광상품은 지역을 이해하는 연상 이미지 형성의 역할을 담당할 뿐 아니라, 관광활동 중 체득된 체험요소들을 기억하게 도와주는 회상자원이 될 수 있다는 점에 주목하였다. 이에 따라 지역 고유성을 대표하는 관광자원의 특성화 이미지 발굴 및 이를 활용한 문화관광상품 개발을 위한 연구를 진행하여, 독창적이고 지속가능한 지역아이덴티티 강화 전략의 하나로 제시하고자 한다. 연구의 공간적 범위로는 지역문화의 정체성을 핵심평가지표로 제시하고 있는 국제슬로시티의 기준을 통과하고 재지정에 성공한 전주한옥마을을 선정하였다. 선행연구 및 현장조사를 통하여 관광목적지에서 유통되는 대부분의 상품들이 그 독창 성과 차별성을 나타내지 못하는 현실을 반영하였으며, 특히 전주한옥마을의 지역아이덴티티 강화는 물론 오랜 시간 축척되 어온 도시브랜드 전략의 일관성을 담아내고자 노력하였다. 전주한옥마을의 문화적 정체성과 연결되는 대표자원을 선정하 고, 특성화 이미지 요소 발굴을 통한 디자인 전략을 도출하였으며, 이를 활용하여 실제 판매유통이 가능하도록 다양한 문화 관광상품 예시를 제안하였다는 점에서 연구의 의의와 차별성을 확인할 수 있다.

The purpose of this study is to introduce the village project for conservation and improvement of rural tourism village. So, in this study, the current rural tourism village and storytelling planning are examined and the village project presented in village planning is also examined. And this study propose the storytelling implementation of the village project through the case study related with the Susanri in Jeju. The results are summarized as follows. Firstly, it is important that each village projects are storytelling for tourism resource and improve rural tourism village. Secondly, it is necessary to define story range, action planning, and management agency of village projects. Thirdly, it is desirable that the village projects should be carried out as reviving the local community. Comparing to the storytelling tourism plan, there are few rural tourism plans so far, so, it is difficult to applicate the system of the village project, but, continuous studies in this line can help the rural tourism plan to ensure practicality.

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: “Group of Rural Experience Activity” “Group of Rural Environment and Service” and “Group of Rest in the Rural” After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The “Group of Rural Experience Activity” sought to actively participate in various activity programs, whereas the “Group of Rest in the Rural” comparatively had a weaker preference for such active programs. We thus learnt that tourists’ preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

As government and local governments are working on the various project about rural experience tourism village in these days, many rural villages are planned and developed, and try to come up to visitor’s demand. Not only quantitative growth by village development but also importance of programs operated by the rural villages are emphasized, therefore it needs to compare and analyze the activity programs about rural experience tourism village in rural community building business by season, characteristics of villages, and overall. Moreover, it has to try to suggest a basic direction of improvement about rural community building business. The site of researches are 15 villages that include 5 green rural tourism villages, 5 rural traditional theme villages, and 5 unique villages that are recent project. The result of research is that similar projects are operated and hard to find characteristic of seasonal programs in existing management business. On the other hand, the programs of recent management business operates not only the former program but also big and activity program using the village’s resources and characteristic.

This study aims to assess Green-Tourism accessibility of Rural Experience Village and then prepare improvement methods. To do this study, we surveyed 25 operators of Rural Experience Village in Chungbuk. We used 21 issues in all for analysis and the following shows a summary of major results. Rural Experience Village has a generally hard time conducting facility maintenance. Countermeasures for maintenance are required to run smoothly. Since Rural Experience Village has difficulty attracting visitors to the village, countermeasures are needed to attract visitors through business promotion. The results of assessing Green- Tourism accessibility showed us that some villages are a lot more accessible than others. Therefore, it is necessary that there should be improvements of Green -Tourism accessibility by attracting visitors and increasing operating days so that Green-tourism accessibility can be enhanced. In spite of its high level of accessibility since Rural Experience Village belonging to Goesan has low profitability, it is especially imperative that we establish more positive project promotion to cover it.

The objective of this study is to analyze how much economic impact is changed before and after the designation as biosphere reserve area by tourism. The subject region of this study is Hajun mud village which is the famous place to experience eco-tourism located in Gochang-gun. This region has been designated as a UNESCO biosphere reserve in 2013. In order to estimate the regional economic effects, we employ a regional input-output model which is derived by a RAS method. Using regional input-output model analysis, this study estimates direct and indirect effects of tourist’s expenditure on experience of Hajun mud village in Gochang-gun across associated industries between 2011 and 2013. Also, we tried to calculate a net increase in number of visitors in 2013 with considering the trend of tourist in this region and estimate a net regional economic effect after the designation as a biosphere reserve area by tourism. The empirical result could be summarized as follows : (1) the change of production inducement effect shows that regional outputs is approximately increased by 386 million won between 2011 and 2013, (2) regional value-added is increased by 223 million won during the same period, (3) regional employment is approximately increased by 20 according to the labor inducement effects of expanding tourist’s expenditure in biosphere reserve area. (4) social service industry has highly been benefited by increase in experience tourist after Gochang-gun was designated as the biosphere reserve area. (5) estimated net increase in number of visitors after the designation as biosphere reserve area is about 37,364 which is 93.4% of the absolute increase in number of visitors amounting 40,011 between 2011 and 2013.

This, an association research for design-improvement and model-development of exhibition shops at rural tourism communities, is to secure objective data by analyzing customers' awareness-tendency of and demand for agricultural-specialty exhibition shops. Survey-questions for finding out consumers' awareness-tendency and demand were determined through brainstorming of a professional council, 30 rural communities of which visit-rate by consumers is considerably high were selected for the recruit of 200 consumers. For investigation and analysis, survey and in-depth interview were carried out at the scene with the application of frequency analysis and summarization of their opinions, which revealed that they have a strong will to visit the rural tourism communities for the purchase of agricultural specialties along with the experience of learning-program and on-the-scene direct dealing and that their viewpoint on the direct dealing at the scene was very positive. Also it was confirmed hat their satisfaction with the purchase of agricultural specialties by on-the-scene direct dealing, their pleasure at the purchase, their satisfaction with services and their intention for re-purchase of them were very high while their satisfaction with the exhibition shops was very low. With on-the-scene survey, the consumers' opinions could be listened to in depth. Almost all of them said their satisfaction with the trip to those rural tourism communities was considerably high since they could go to those communities themselves to relieve the stress from their modern life, to experience healing and to see the goods on the scene. Their satisfaction also was attributed to the fact that they have enough trust in purchase along with feeling the warm-heartedness of rural residents. As to their awareness of exhibition shops, they showed a positive response to the on-the-scene direct dealing at rural communities while they, thinking that the space in those exhibition shops was not sufficiently wide, demanded for more systematic counters in more accessible and affordable exhibition shops so that they might be more satisfied with the exhibition shops. Their demand for the necessity of exhibition shops selling agricultural specialties was found to be over 80%, which indicates that the necessity is very high. As to the suitability of function, they have the opinion that the business at those shops had better be focused on sales since they have the understanding of information when they take a trip to the rural communities, while there was another opinion: since agricultural products are seasonal items they should be exhibited and sold at the same time. More than 90% of the respondents had a positive viewpoint on direct dealing of agricultural specialties on the scene, which showed that their response to it was very high. They preferred the permanent shops equipped with roll-around table-booths. In addition, it was revealed that they want systematic exhibition shops in rural communities because they frequent those communities for on-the-scene direct purchase. The preferred type and opinion resulting from estimation of consumers' demands have been reflected for development of practical designs. The structure of variable principles has been designed so that the types of display-case and table-booth might be created. The result of this study is a positive data as a design model which can be utilized at rural communities and will be commercialized for the verification of its validity.

The current rural conditions are undergoing the change from the past production-intensive structure to an integral and complex one of producing, processing, selling, touring and lodging owing to the changes of life-style, consumption trend and social environments. The rural area is developing into a community of rural tourism villages to grow into one management system along with the assistance of the government's various supporting projects. Through this, the rural designing has got to play a significant role as one of the factors of the enhancement of competitiveness and the increase of income. Therefore, those previous studies on the variety and possibility of rural development are being employed for the researches which are to develop techniques of branding, marketing and packaging. In particular, the researches for VI (Village Identity), BI (Brand Identity) and designs of landscaping, packaging of agricultural specialties and display stores, which definitely shows that the importance of rural designing, is being paid a lot more attention to. Thus, this study has verified the site commercialization and its effect by developing some practical designing with the focus of package design at rural tourism villages. The Okgye Village in Yoncheon was selected for study subject based on the result of status investigation. This study has analyzed such problems as lack of village identity, non-description of items and their indispensible marks which were seen their designs of village and packaging. The colors of major items and the village image being substituted into the image scale of IRI color were estimated so that the appropriate colors might be selected, along with which the shapes of major items were decided to be motif for the village symbol and design to be created. The designs of such major items as grains, greens and sauces were created with the consideration of the easiness of loading, the continuity of using and the aesthetics. For grains, those outer boxes which are possible for set-packaging and small-sized packaging have been developed. For greens were developed the boxes with the structure of the permeability for the persisten't quality as well as the possibility for packaging small amount. In case of sauces, those outer-boxes equipped with fixing tray were made with the transport-convenience taken into consideration. The sticker-label designs for all those three were also developed which stand for the village identity and are conveniently used in each farm family. When this development was applied at the sites, it was found that the satisfaction and reliability of consumers as well as the satisfaction of farmers were raised along with the increase by more than 30% after the improvement.

In this study, the objectives are to provide rural experience tourism village business courses and development direction in between individual farmers and the village in base on rural development business of Hapjeon-village. The developmental process of a farm-stay village can be categorized into the period of six stages: 1) a conception stage 2) an adoption stage 3) a growth stage 4) an expansion stage 5) a stagnation stage 6) a recovery stage. Farm Stay Villages, Individual Farmhouses or Producer Groups can be placed in four different quadrant areas of a graph, depending on the pursuing direction and results of core values by having the X-axis for economic factors (public profits, individual profits) and by having the Y-axis for emotional factors (self-actualization, conflicts). The first quadrant area is designated for ideal individual farmhouses and producer groups for having achieved the status of economic self-reliant and high emotional satisfaction. The second quadrant is for ideal self-actualized communal villages having achieved the independent public interest and public profitable status. The third quadrant is reserved for villages experiencing communal conflicts and no economic self-reliant stagnant status. The fourth guardant area is allocated for individual farmhouses and producer groups having achieved self-reliant economic status, yet having communal conflicts. Using the aforementioned concept, the government shall design village development projects and prepare realistic and achievable goals and place them in as a systematic device in future projects.

With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40's and 50's and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers' attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users' convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.