In Korea, ecological research on the goral is underway to restore and increase population size of these ungulates, but clinical research on gorals species is still in its infancy. Owing to the nature of the gorals’ habitat, several animals live together within limited areas; so, the risk of parasitic infection is very high. In this study, we performed physical examination of 17 gorals undergoing breeding and restoration at the Korean Goral Restoration Center. Weight, ear height, horn length, withers height of the anthropometric data of this study were no differences from other researchers. Blood samples from each species were analyzed. There was no significant difference among individuals in terms each value examined, although some hematological and biochemical values, such as neutrophils, lymphocytes, glucose and amylase showed differences among individuals. The average values of blood tests in gorals ware lower in lymphocytes, blood urea nitrogen, and calcium than in livestock goats, and hemoglobin, mean corpuscular hemoglobin, and glucose were higher in livestock. Helminth eggs were detected in 15 out of 17 gorals by microscopic examination of their fecal samples, and Eimeria spp. and Strongyloides spp. were detected in all the gorals. However, there may be cases of death due to diarrhea, which may lead to a decrease in growth and production. Therefore, proper prevention and treatment are needed. These results may serve as an important reference for clinical diagnosis and treatment of gorals. This information helps further understand the current health status of these species and may contribute to a more systematic restoration of the gorals.

인재 확보 전쟁은 선진국에서만 확산되는 것이 아니라 개발도상국에도 더욱 심각해지고 있다. 금전적인 요소와 커리어 요소가 중국 지원의 이직 의도에 어떻게 영향을 미치는지 예측하기가 어렵다. 중국 배경에 진행한 선행연구의 애매모호한 결과를 설명하기 위해 본 논문은 국유기업(SOEs)와 외자 기업(FOEs)을 비교 및 분석하자고 한다. Crossvergence 이론을 적용하여 본 연구는 SOEs와 FOEs는 서로 다른 “새로운” 문화적 가치에 따라 인사제도가 이직 의도 미치는 영향이 다르다고 제시한다. 26개 회사에 중첩된 406명 직원에 대한 설문조사를 통해 수집된 데이터로 다층 선형모델(HLM) 분석한 결과에서 SOE와 FOE는 상당한 차이점을 보인다. 성과급제는 실제로 SOE에서 이직 의도를 증가시키지만, FOE에서는 감소시킨다. 또한, 직원이 인식한 커리어 기회는 FOE에서 이직 의도에 더 강한 부정적인 영향을 미친다. 향후 다국적 기업들이 중국에서 인재 확보 전략에 있어서 이론적 및 실천적 시사점을 제시한다.

The purpose of this study was to identify the relationship between perceived value, ethnic identity and purchase intention of ethnic apparel. This study examines how Hanfu (traditional costume of the Han Ethnic Group of China) customers perceive certain types of values (emotional value, social value, uniqueness value, conditional value and perceived value). Then this study determined how customers’ perceptions of these values and ethnic identity were correlated with perceived value, and intention to buy Hanfu. Findings from this study indicated that perceived value and ethnic identity were generally associated with purchase intention of ethnic apparel. Hence, ethnic identity moderated the relationship between perceived value and purchase intention. Finally, compared to emotional value, social value, and uniqueness value, conditional value showed the most influential impact on the perceived value. The findings provide an insight in recognizing factors which play an important role in wearing ethnic apparel. More specifically this research provides insight for traditional apparel marketers to design apparel products and reposition the existing products.

The rise of the sharing economy is transforming the tourism and hospitality industry (So, Oh, and Min, 2018; Zhu, So, and Hudson, 2017). The growing popularity of Airbnb has led a number of recent studies to investigate consumer value derived from such innovative consumption model. In the context of Airbnb, research shows that perceived value motivated travelers to choose Airbnb (Mao & Lyu, 2017). However, the theoretical construct of consumer value includes multiple dimensions, such as emotional value, social value, price value, and quality value, and how each dimension contributes to consumer attitudes and behavioral intentions toward Airbnb is unexplored. Therefore, this study sets forth a national field investigation to provide a holistic understanding of consumer evaluation of various value dimensions with respect to Airbnb experiences. To empirically test the proposed model, a quantitative, national online survey was conducted using Qualtrics Online Sample. After checking the performance of the measurement model, we evaluated the results of the structural model. The results show that emotional value and quality value significantly explain overall attitude toward Airbnb, whereas, price value and social value were not significant in predicting attitude. However, price value and social value, together with overall attitude, significantly explain consumer’s purchase intention. The results show that the t values from bootstrapping were greater than 1.96, and the R2 values for endogenous variables well exceeded .26. All exogenous constructs producing effect sizes ranging from small to large. In addition, the Q2 for the endogenous latent constructs were well above the threshold, with .421 for overall attitude and .472 for behavioral intentions, thereby substantiating the structural soundness of the proposed model.

Foods play important roles in Chinese gift giving behavior; they contain abundant symbolic and semiotics meanings. Typical food products are exchange during festivals, commercial intercourse, and other social intercourse occasion. The purpose of study is to investigate how the meanings and values of food gifts affect gift-giving behavior under Chinese cultural context. Qualitative in-depth interviews are applied, eighteen participants from food gift industry, academic field and consumers are invited in the study, and qualitative data analysis framework is designed based on Sheth’s consumption values theory. We find that food gifts cover function value, emotional value, social value, epistemic value and conditional value. Gift values are explained by givers and recipients during gift-giving process. Gift-giving occasion, gift-giving purpose, relationship between givers and recipients are influence the value of gift. Study provides some practical recommendation for food products design and marketing.

Environmental issues, especially water and air pollution, are harmful results from an overconsumption of fossil fuels as well as various industrial sewage water discharge. Nowadays, environment friendly purchasing behaviour of consumers has been regarded as an effective method for alleviating environmental problems. Due to concerns about the natural environment, consumers show favourable attitude towards environment friendly products, and as a result, are more likely to purchase green products. However, consumers’ green purchasing behaviour varies across nations and cultures. This study aims to reveal how the endorsement of cultural values influences the green purchasing behaviour of Chinese consumers. As consumers’ lifestyle is deeply rooted in culture values, this study examines the mediating effects of four different dimensions of lifestyle. Meanwhile, environmental knowledge is considered as a moderating variable in order to investigate the relationship between cultural values and green purchasing intention. Data is collected from Chinese consumers. Empirical results reveal that the Chinese cultural values (specifically, the Doctrine of the Mean) is positively associated with green purchasing intention, while leadership and development consciousness play mediating roles. The moderating effects of environmental knowledge are found in the influence of leadership as well as development consciousness on green purchasing intention. The findings of this study have academic contributions and practical implications. Manufacturers and retailers can effectively adapt marketing strategies to cultural peculiarities to increase profitability and competitiveness.

This study focuses on the digital generation in China and their engagement in social media to co-create values with firms. The study employed a qualitative research approach to first develop a social media co-creation value scale. This was followed by motivational analysis of social media engagement to co-create values. A spectrum of utilitarian and hedonic motives related to value co-creation behaviors via social media were then identified. Many theoretical and practical implications are provided based on the study findings.

PURPOSES : In this study, analyze the characteristics of IOC indicator 'threshold' which is needed when evaluating the traffic signal operation status with ESPRESSO in various grade road traffic environment of Seoul metropolitan city and derive suggested value to use in field practice. METHODS : Using the computerized database program (Postgresql), we extracted data with regional characteristics (Arterial, Collector road) and temporal characteristics (peak hour, non-peak hour). Analysis of variance and Duncan's validation were performed using statistical analysis program (SPSS) to confirm whether the extracted data contains statistical significance. RESULTS: The analysis period of the main and secondary arterial roads was confirmed to be suitable from 14 days to 60 days. For the arterial, it is suggested to use 20 km/h as the critical speed for PM peak hour and weekly non peak hour. It is suggested to use 25 km/h as the critical speed for AM peak hour and night non peak hour. As for the collector road, it is suggested to use 20 km/h as the critical speed for PM peak hour and weekly non peak hour. It is suggested to use 30 km/h as the critical speed for AM peak hour and night non peak hour. CONCLUSIONS : It is meaningful from a methodological point of view that it is possible to make a reasonable comparative analysis on the signal intersection pre-post analysis when the signal operation DB is renewed by breaking the existing traffic signal operation evaluation method.

고등학교 한문 수업 시간에 학생들이 학습한 한문 단문의 주제를 활용하여 동화, 소설, 에세이 등의 책 쓰기를 통한 전통적 가치관 교육을 시도하고자 한다. 그리고 대부분의 학습자들은 손 글씨 보다 컴퓨터 자판을 이용하여 글 쓰는 것을 선호한다. 손으로 쓰는 것보다 쓰는 속도가 빠르고, 틀린 것을 수정하거나 새로운 문장을 삽입하는 작업이 편하기 때문이다. 따라서 본 연구에서 정보검색, 퇴고 및 상호 교차 검토가 용이한 Google Docs를 활용한 책 쓰기 수업을 한문과에서 활용할 수 있는 전통적 가치관 수업 방법으로 제안하는 것을 목적으로 한다. 이와 같은 연구 목적을 달성하기 위해 ⅰ) 전통적 가치관의 의미를 이해시키고 삶의 맥락과 관련한 전통적 가치관 수업 방안을 모색하기 위해 관련 선행 연구를 고찰하고, 4차 산업혁명 시대를 맞이한 학생들에게 컴퓨터와 디지털 테크놀로지를 활용해 다양한 계통을 융합할 수 있는 능력을 배양하게 하는 수업 방법을 탐색하여 ⅱ) Google Docs 활용 책 쓰기를 통한 전통적 가치관 수업을 구안·적용하여 인간 중심의 가치를 생각하고, 앞으로의 한문과 전통적 가치관 교육이 나아가야할 방향을 모색해보는 것을 연구 문제로 상정한다. 전통적 가치관 교육이 단순히 과거의 전통적 규범과 가치를 배우는데 그칠 것이 아니라, 급변하는 미래 사회가 인간 중심 사회로서 유지될 수 있도록 하는 밑바탕을 만들어주는 교육이 되어야 한다고 생각한다. 사물인터넷과 인공지능, 머신러닝(MACHINE LEARNING), 가상･증강현실, 3D 프린팅, 생명공학과 바이오 등의 기술이 우리 삶 속에 깊이 자리 잡게 된 4차 산업혁명 시대는 언뜻 보기에는 과학이 인간의 삶을 관여하는 ‘기술 중심적 사회’로 보인다. 하지만 잘 들여다보면 오히려 사람과 기술이 조화를 이루고 비판적 사고와 창의력으로 문제를 해결해 나가야 하는 ‘인간 중심적 사회’라 할 수 있다. 따라서 이 시대에 걸맞은 능력을 가진 인재는 융･복합적 문제해결능력 뿐만 아니라 인간의 가치를 소중히 여길 줄 아는 건전한 가치관과 바른 인성을 갖추고 있어야 함을 기억해야 한다.

이 논문은 中･高等學校 漢文 敎科書에 나타나는 傳統的 價値觀 關聯 學習 內容을 2009 改定 敎育課程에 따른 이른바 ‘漢字 文化’ 單元 學習 目標를 中心으로 살펴본 것이다. 이 과정에서 특히 흥미로웠던 것은 특정 학습 목표가 傳統的 價値觀과 관련된 활동인지 本文 題材에 대한 ‘內容과 主題’ 내지는 ‘理解와 鑑賞’과 관련된 활동인지, 또는 해당 활동이 傳統的 價値觀과 관련된 활동인지 近代的 價値觀과 관련된 활동인지 모호한 부분들이었다. 사실 한문 교과는 그 전체 내용이 직접적으 로든 간접적으로든 傳統的 價値觀과 연관되지 않을 수 없는 교과이다. 漢字에서부터 短文, 散文, 漢詩에 이르기까지 한문 교과의 題材는 그 모두가 傳統的 價値觀을 배경으로 이루어진 것들이다. 中･高等學校 漢文 敎科書는 그 題材가 다 전통적 가치관을 구현하고 있는 내용이라고 하지 않을 수 없다. 그러나 교과의 학습 활동이라는 측면에서 본다면 전통적 가치관을 학습 목표의 모종 활동 과 직접적으로 연관시키는 경우와 간접적으로만 연관되는 경우는 일정하게 구별할 필요가 있다. 이 중 직접적으로 傳統的 價値觀을 학습 목표의 모종 활동과 연관시키는 경우에 특히 고려해야 할 사항이 있다. 곧 해당 傳統的 價値觀을 肯定的으로 계승 발전시킬 내용으로 제시할 것인가, 否定的으로 극복하여 변화 발전시킬 내용으로 제시할 것인가가 그것이다. 사실 오늘날 교과서에서 제시되는 모든 傳統的 價値觀 관련 내용들은 近代的으로 再解析 再評價된 내용들이라 하지 않을 수 없다. 교육과정이 바뀔 때마다 일정하게 달리 진술되는 전통적 가치관 관련 내용들이 있다면, 이는 바로 끊임없이 오늘날의 관점에서 재해석 재평가하는 그 생생한 현장의 모습들을 반영하는 것들인 셈이다. 여기서 한문 교과서가 새롭게 담당하고 기여할 부분들이 혹 있다면, 그것은 共同體 社會를 背景으로 登場했던 傳統的 價値觀이 現代의 觀點에서 새롭게 再照明 받을 수 있는 모종의 가능성들이다. 물론 이 또한 전통적 가치관 그 자체가 아니라 이미 전통적 가치관에 대한 재해석 재평가의 결과이겠지만. 간접적으로만 전통적 가치관이 학습 내용과 연관되는 경우라 하더라도 이러한 고려는 여전히 필요할 것 같다. 오늘날의 가치관에 부합하지 않거나 어색한 내용을 교과서에 서 선택하기란 쉽지 않은 일일 수밖에 없기 때문이다.

본 논문은 한문과 교육과정에서 전통적 가치관이 수용된 양상을 밝힌 것이다. 한문과의 성격 가운데 중요한 것이 ‘전통적 가치관’의 문제이다. 해방 이후에 우리나라는 어문정책에서 한글전용을 내세웠다. 이때 한문과를 교과로 인정하지 않고, 국어과 내에서 ‘한문과목’으로 인정했을 뿐이다. 제1, 2차 교육과정 기에 국어과 내에서 한문 과목의 전통적 가치는 ‘도의 정신을 높이기 위해서이다.’라고 했다. 제3, 4차 교육과정기는 한문 과목이 국어과로부터 독립된 시기이다. 이 시기는 유신정권과 그를 잇는 군사정권기이다. 이 시기 한문과의 전통적 가치는 ‘도의 정신을 높이기 위해서이다.’는 물론이고, ‘민족 문화’, ‘민족 정신’을 계승하는 것을 주요 성격으로 내세웠다. 제5차, 6차 교육과정기는 한문과목이 한문교과로 체계화된 시기이다. 이 시기는 한국 사회의 민주화 요구가 거셌으며, 부분적인 항쟁의 승리도 있었던 시기이다. 이 시기 한문 교과의 전통적 가치는 이전의 일방적인 ‘민족 문화와 민족 정신의 계승’이 아니라, ‘전통 문화를 바르게 이해하고 발전시키려는 태도와 올바른 가치관의 확립’이라고 보다 완화되었다. 제7차 교육과정기 이후는 교육개혁의 의미를 반영하려고 하였다. 따라서 이 시기 한문 교과의 전통적 가치는 ‘다양한 유형의 한문 자료에 담긴 선인들의 삶과 지혜, 사상과 감정을 이해하여 건전한 가치관과 바람직한 인성을 함양하며, 우리 생활 전반에 면면히 이어 온 전통문화를 바르게 계승하고, 창조적으로 발전시키는 데 기여하는 것’이라고 하였다. 이상에서 한문과 교육과정에서 전통적 가치관이 사회의 변화에 따라 부응하면서 바뀌었음을 알 수가 있었다.

이 글은 한문교육학 관점에서 전통적 가치관 영역 문제를 논의했다. 전통적 가치관의 原形, 繼承, 變奏와 관련된 문제는 다방면에서 논의를 전개할 수 있다. 필자의 이 글은 전통적 가치관의 원형, 계승, 그리고 변주를 교과 내용론, 방법론, 그리고 평가론의 統合 차원에서 수용하고자 했다. 바로 敎科敎育學的 變容의 과정에 대한 試論이다. 내용론의 관점에서 한문과에서 수용 가능한 언어 재료와 언어 재료를 통한 目的을 정리했다. 한문과의 교과적 특수성과 관련하여 전통적 가치관의 意味 資質을 고려하여 德目을 예시했다. 내용, 방법, 그리고 평가의 통합 운영의 실제를 예시하면서, 전통적 가치관의 원형, 계승, 그리고 변주 과제를 논의했다. 전통적 가치관의 원형을 확인하는 데 그치지 않고 원형과 연계하여 사고를 擴散하거나, 원형에 내재한 가치를 自己化하는 방안을 이론 차원과 실제 수업 층위에서 구안하는 작업이 필자를 포함한 한문교육학 연구자의 후속 과제이다. 이는 바로 한문학 곧, 내용의 한문교육학적 변용에 대한 학문적 탐구이다.

다양한 지질명소가 국내에 분포하고 있음에도 불구하고, 지질명소를 야외학습장으로 활용하지 못하고 있다. 이 연구의 목적은 상세한 지질조사를 통해 서낭바위 일대를 야외학습장으로 활용 가능하게 하는데 있다. 서낭바위는 강원도 죽왕면 송지호해수욕장 부근에 위치하며, 송지호에서 남동쪽으로 약 1km 떨어져 있다. 서낭바위 일대는 중생대 백악기 속초화강암과 이를 부정합으로 충적층이 덮고 있는 단순한 암석분포를 보인다. 서낭바위 일대는 초중등학생과 일반인들에게 화강암 암상, 구성광물, 풍화과정뿐만 아니라, 절리(N50E/80SW, N40W/84NW), 단층(N42W/83SW), 엽리(N32E/54SE), 암맥(N35E/40SE, N26W/63SW)과 같은 지질구조와, 토르, 타포니, 그루부, 나마와 같은 지형들을 학습할 수 있는 장소이다. 그러므로 서낭바위 일대는 작은 규모의 공간에서 여러 지질 및 지형학적 현상들을 학습하고 서낭바위의 성인을 토론할 수 있는 최적의 야외학습장이다.

PURPOSES: The purpose of this study is to analyze the characteristics of the weight values of evaluation items by traffic safety project type. METHODS: In general, a large-scale investment in projects such as the traffic safety project requires economic analyses to be performed in advance. However, there is an argument for considering special characteristics of the traffic safety project. Therefore, this study conducted characteristic analysis of the weight values of evaluation items. The analysis consisted of two steps. The first step was hypothesis verification using analysis of variance (ANOVA). In this process, the authors examined whether the weight of evaluation items is the same regardless of the traffic safety project type. Based on the first step's results, the authors proceeded to the second step. The objective of this step was to analyze how different the weight values are by traffic safety project type using an analytic hierarchy process. RESULTS: According to the ANOVA test results, the benefit to cost ratios have different weight values based on traffic safety project type at the 0.01 significance level. The policy evaluation items, such as the plans connection, resident opinion, and regional equity, also showed the same results except that the result for the related plans connection was statistically significant at the 0.05 level. Based on the first step's result, the AHP analysis in the second step showed that the traffic safety projects for vulnerable users and pedestrians have very low weight values in economic evaluation factors compared with other safety project types. The weight values for vulnerable users and pedestrians were 0.29 and 0.26, respectively, in economic evaluation items. On the other hand, the weight values for other safety project types were around 0.6. Among the policy evaluation items, resident opinion showed a higher weight value than other factors, such as connection and regional equity items. CONCLUSIONS: The social and economic impact of a traffic safety project varies by project type and project characteristics. Although the economic approach is overarching and a reasonable methodology is applied for large-scale projects, it should be noted that the safety issue, especially for transportation of vulnerable uses, requires a non-economical approach. Based on the analysis results, this study suggests that the priority of the projects should be determined by separating them into independent assessment groups depending on their characteristics.

The present study was carried out to explore the potential effect of shading degrees on yields and nutritive values of forage in forest-grassland. This experiment was conducted this study under different natural shading at National Institute of Animal Science, Cheonan province in Korea, for 2 years (from 2015 to 2016). This experiment was consisted of four different shading degrees, such as full sunlight (control, 10% below), 25% of shading, 35% of shading, 50% of shading. Pasture species used in this study were orchardgrass ‘Kodiwin’, perenial ryegrass ‘Linn’, tall fescue ‘Purumi’, kentuky bluegrass ‘Kenblue’, and white clover ‘Ladino’. Botanical composition of orchardgrass was higher than that of perenial ryegrass, tall fescue and kentuky bluegrass. Dry matter (DM) yields of forage decreased as increasing shading degrees. DM yields of forage significantly decreased as increasing shading degrees and lots of cutting times under increasing shading degrees decreased DM yields of forage. The content of crude protein increased as increasing shading degrees and the contents of acid detergent fiber (ADF), neutral detergent fiber (NDF), the activity of total digestible nutrient (TDN) and in-vitro digestibility (IVD), and relative feed value (RFV) were similar in control and different shading. This study suggests that orchardgrass is major component for forest-grassland and establishment of orchardgrass can be improved by increasing shading degrees.

Reaction-bonded silicon carbide (RBSC) is a SiC-based composite ceramic fabricated by the infiltration of molten silicon into a skeleton of SiC particles and carbon, in order to manufacture a ceramic body with full density. RBSC has been widely used and studied for many years in the SiC field, because of its relatively low processing temperature for fabrication, easy use in forming components with a near-net shape, and high density, compared with other sintering methods for SiC. A radiant tube is one of the most commonly employed ceramics components when using RBSC materials in industrial fields. In this study, the mechanical strengths of commercial RBSC tubes with different sizes are evaluated using 3-point flexural and C-ring tests. The size scaling law is applied to the obtained mechanical strength values for specimens with different sizes. The discrepancy between the flexural and C-ring strengths is also discussed.

When purchasing products or services, consumers tend to purchase multiple value attributes through the acquisition of a product rather than physical characteristics. This study empirically analyzed the relations between consumption value, brand attitude, and purchase intention of customers purchasing fair-trade coffee, by dividing consumption values that would have significant effects on consumers’ actual purchase behavior into five levels. Among the consumption value factors of customers purchasing fair-trade coffee, the functional value, social value, emotional value, and rare value all had significant effects on brand attitude and purchase intention while the influence of situational value on brand attitude and purchase intention was not verified. These finding are partially concordant with those of preceding studies, and the consumption value of consumers purchasing fair-trade coffee has positive effects on purchase behavior; therefore, it would be necessary for companies selling fair-trade products to understand consumers’ specific values. Moreover, analysis of the influence of brand attitude on purchase intention of customers purchasing fair-trade coffee revealed that purchase intention increased when brand attitude was higher. These finding indicate that it is necessary to identify measures to increase purchase intention by targeting consumer groups with high brand attitude with intensive promotions.

This study was conducted to examine the effect of corn (Zea mays L.) - soybean (Glycine max L.) silage prepared by intercropping method on the nutritive value of the silage, in vitro rumen fermentation characteristics, dry matter degradability, as well as milk yield and milk composition of dairy cows. In a couple of experiments intercropped corn-soybean silage (CSBS) was compared with corn silage (CS) and/or Italian ryegrass hay (IRG). Numerically, CSBS had higher crude protein, ether extract, and lactic acid contents compared to CS. In vitro rumen fermentation analysis demonstrated that up to a 24-h incubation period, both CS and CSBS showed higher total gas production, ammonia N concentration, and dry matter degradability compared to IRG (p<0.05). The investigation on animals was conducted in a commercial dairy farm located in Gyeongju, South Korea, employing 42 Holstein cows that were divided into 2 group treatments: CS and CSBS in a completely randomized design. Although no significant difference was observed in milk yield, animals fed on CSBS showed significantly higher milk protein (p<0.05) and milk fat content (p<0.01), compared to animals fed on CS. Taken together, our findings indicate that corn-soybean silage that is cultivated, harvested, and prepared through intercropping can improve the protein content of the silage, and can also enhance in vitro rumen fermentation, dry matter degradability, and performance of dairy cattle.

This research investigates luxury consumption preferences for different types of luxury goods (quiet vs loud) and shopping environments (online vs offline), as a function of individual motivation (bandwagon vs snob) and self-construal (independent vs interdependent), using a quantitative approach (online survey). Bandwagon-motivated consumers, as well as those with higher levels of interdependent self-construals show significant preferences for conspicuously branded luxury goods. Conversely, snobmotivated consumers show significant preferences for inconspicuously branded luxury goods. Finally, consumers displaying preferences for conspicuously branded luxury goods engage in both webrooming and showrooming behaviours, highlighting the complementary nature of online and in-store shopping. Results are discussed in the light of luxury consumption in the 21st century.

This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward usedfashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.