The concept of Social Marketing has existed in literature for a long time and is a widely discussed topic. Many scholars have discussed the importance of health related social marketing to bring about positive lifestyle changes and improve health of populations. Marketing efforts and their effectiveness in creating positive changes is quite complex to assess.Social marketing for HIV/AIDS aims to generate awareness, teach people about the disease and influence people’s behavior towards a healthier and better lifestyle. To evaluate how aware people are, what they’ve learnt and how their behavior is influenced by social marketing communications, the authors use a modified version of Kirkpatrick model. This paper aims to ascertain the perceptions and knowledge about HIV/AIDS information disseminated by social marketers using traditional and new media such as Television, hoardings, pole kiosks, bus panels, information panels, radio, social media and celebrity endorsement. The study followed exploratory research design and Survey technique was used.

As a result of reviewing various documents and existing researches, since the late Goryeo period, the most active period in the Ondol(溫突, Korean floor heating system) facilities is the 17th century. The phenomenological reason was recovering the buildings destroyed by the Japanese Invasion of Korea in 1592(壬辰倭亂]) & the Manchu War of 1636(丙子胡亂), but the underlying cause was an abnormal climate in which a pair of summer and winter cold continued. In the 17th century, as the Ondol facilities grew rapidly without distinction between regions and classes, the supply and demand of fuel caused economic and natural environmental problems. And a negative and positive view on Ondol was suggested. Since the middle of the 18th century, when the demand and supply of Ondol reached its peak, which could no longer increase, a new awareness of Ondol began to grow. The room was called the Panbang(板房)and the Ondol, depending on the material that made up the floor. It was considered natural to have the Ondol from this time on. The Incan(□火間) and Jo(竈) that were made to burn were started to be recorded as a kitchen, regardless of size and function. Changes in social awareness of Ondol have led to concerns about heating efficiency. A variety of architectural explorations were conducted. Such a search was later realized in concrete architectural form. There is a double Ondoll structure, and the column spacing is reduced compared to the previous one. The heat buffer space is formed around the Ondol room, and the double window can control the light and the air going in and out.

변화하는 사회에 따라 디자인 과정에서도 사용자의 참여를 요구하는 참여디자인이 증가하지만, 실제 디자인개발에서 발생하는 문제 개선이나 참여디자인의 효과를 나타내는 연구는 미비한 실정이다. 이에 사용자 현장을 중심으로 한 참여디자인을 통해 참여자의 의식변화 측면에서 효과를 확인하고자, 본 연구에서는 농촌의 농특산물 직거래판매시설을 대상으로 이해관계자 모두가 참여한 참여디자인 프로그램을 통해 참여자 의식변화를 조사하여 현장중심의 참여디자인 효과를 확인하였다. 먼저 문헌고찰 통해 참여디자인의 이해와 연구동향을 살핀 다음 효과분석을 위한 효과 검증모델을 활용하여 설문 문항을 개발하고, 참여디자인 프로그램의 디자인워크숍을 구성하여 이를 현장에 적용하였다. 효과를 분석하기 위한 참여자 의식변화 조사는 프로그램의 사전과 사후에 동기, 지식, 인식, 기능, 참여의 영역에서 디자인전공자를 대상으로 설문조사를 진행하고, 개방형 질문에서 추가로 결과를 보완하여 참여디자인의 효과를 파악하였다. 그 결과, 참여디자인 프로그램을 통해 참여자들은 직거래판매시설에 대한 지식과 기능의 영역에서 효과가 있었고, 참여디 자인의 결과에 높은 만족감과 공동 작업의 중요성을 느끼는 것으로 나타났으며, 운영과정에서는 농촌의 현장특성에 맞게 프로그램의 충분한 일정계획 마련과 원활한 디자인 작업을 위한 환경조성이 필요한 것으로 나타났다.

This study was to investigate the association among satisfaction of nutrition labeling, change of purchase behaviors, and dietary life care, based on the awareness of nutrition labeling at expressway rest areas. The subjects (n=903) were divided into two groups, according to the awareness of nutrition labeling: Awareness of Nutrition Labeling (ANL) group, n=367; Non Awareness of Nutrition Labeling (NANL) group, n=536. Effort of health care and identification of nutrition labeling was significantly higher in the ANL group, compared with the NANL group. As for the main reason for not identifying nutrition labeling, ‘not interested in nutrition labeling’ was the highest in the ANL group, and ‘Don't know nutrition labeling is provided’ in the NANL group. Identification ratio of nutrition labeling in future was significantly higher in the NANL group, compared with the ANL group among the subjects who didn't identify nutrition labeling before. After their becoming aware, a change of food purchase after reading the nutrition labeling was significantly higher in the ANL group, compared with the NANL group. Health beliefs on the nutrition labeling were significantly higher in the ANL group, compared with the NANL group. Satisfaction of nutrition labeling was also significantly higher in the ANL group, compared with the NANL group. The ANL group also expressed a necessity of expansion of nutrition labeling, compared with the NANL group. In the ANL group, identification of nutrition labeling was significantly higher in the hard effort group, compared with the little effort group of dietary life care. Therefore, improvement and campaign of nutrition labeling for consumers at expressway rest areas, especially for the NANL group, will be effective in identifying nutrition labeling for their health care.

목적 : 본 연구는 작업치료(학)과 학생들의 임상실습 후 임상실습에 대한 만족도를 알아보고, 임상실습에 따른 전공 취업의 진로 결정과 희망기관 및 분야에 대한 인식 변화에 대해 알아보는 것을 목적으로 하였다. 연구 방법 : 본 연구는 2008년 6월 23일부터 2008년 12월 30일까지 본 설문에 응한 작업치료(학)과 학생들을 대 상으로 하여 구조화된 설문지를 배포하여 자료 수집을 하였고, 총 346부를 최종분석에 활용하였다. 분석방법은 SPSS 17.0을 이용하여 빈도분석, 다중응답분석, 독립 t-검정, 주변 동질성 검정, Kruskal-Wallis검정을 사용하 였다. 결과 : 임상실습의 만족도에서는 치료 장비와 도구의 다양성, 정해진 일정에 따른 교육, 임상실습의 중요성 인식 등 의 항목이 높은 만족도를 나타낸 반면, 다양한 학습자료 제공, 임상실습평가방법 등의 항목에서 낮은 만족도를 보 였다. 임상실습 전 후 전공취업을 희망하는 학생의 비율은 82.7%에서 96.5%로 증가했다. 실습 전·후 전공 취업 희망 분야 비교에서 지체장애(성인)분야, 아동분야, 정신건강분야의 순으로 나타났으며 실습전후 분야의 선택이 바뀐 경우가 346명 중 113명으로 나타나 통계학적으로 유의한 차이를 보였다. 임상실습 후 전공 취업희망 기관 및 분야에 대한 인식의 변화는 긍정적으로 변한 경우가 57.2%, 부정적으로 변한 경우가 6.7%로 나타났다. 결론 : 본 연구 결과를 토대로 임상실습을 통해 전공취업에 대한 인식과 희망분야에 대한 인식의 변화가 나타나고 있음을 알 수 있었다. 앞으로 이와 관련된 연구가 더욱 활발히 이루어져야 할 것이며. 더불어 임상실습환경 및 실습 평가방법 등에 대한 다각도의 연구가 수행되어져야 할 것이다.

This study had two main objectives. We first investigated which weather phenomena people were most concerned about in the context of climate change or global warming. Then, we conducted content analysis to find which words were more commonly used with climate change or global warming. For this, we collected web data from Twitter, Naver, and Daum from April to October 2019 in the Republic of Korea. The results suggested that people were more concerned about air quality, followed by typhoons and heat waves. Because this study only considered one warm period in the year of 2019, winter-related weather phenomena such as cold wave and snowfall were not well captured. From Twitter, we were able to find wider range of terminologies and thoughts/opinions than Naver and Daum. Also, more life-relevant weather events such as typhoons and heat waves in Twitter were commonly mentioned compared to Naver and Daum. On the other hand, the comments from Naver and Daum showed relatively narrower and limited terms and thoughts/ opinions. Especially, most of the comments were influenced by headlines of articles. We found many comments about air quality and energy/economic policy. We hope this paper could provide background information about how to promote the climate change education and public awareness and how to efficiently interact with general audiences.