문화유산은 조상들의 문화중에서 후손들에게 물려줄 만한 가치가 있는 것을 말한다.[1] 우리의 문화유산을 우리의 역사, 정체성, 그리고 자부심을 담고 있으며, 이를 통해 우리는 과거의 삶 과 지식, 그리고 경험을 재조명하고 이해할 수 있다. 우리의 문화유산을 보전하고 전파하는 것 은 매우 중요하다. 이를 위해 우리는 문화콘텐츠와 IT기술의 융합적인 미디어아트를 활용하여 이를 알리고자 한다. 이러한 미디어 아트는 국내외 관광객들에게 우리의 문화유산을 소개하는 데 더욱 효과적이다. 전남의 3대 별서정원은 이러한 문화유산 전파의 중요한 장소로서, 다양한 콘텐츠를 통해 우리의 문화유산을 소개하고 있다. 이를 다중디스플레이를 활용한 문화관광 콘 텐츠로 더욱 널리 알리고 우리문화의 보존과 계승에 크게 기여한다.

동안 이미지를 위한 메이크업 기법으로서 일반적인 사항에 따라 동안 메이크업의 표현 기법에 대한 인식의 차이가 있을 것이다.' '전체적인 특성에 따라 동안 메이크업 표현 기법에 대한 인식의 차이가 있을 것'이라는 두 가지 가설이 뒷받침되었으며, 동안 이미지를 연출하기 위한 메이크업 기법은 남녀 모두 에게 중요한 기능임은 물론, 외모로. 사회활동을 위한 '신체적 자원'으로 일상생활에서 심신의 능률향상과 정신능력의 현저한 향상이 있음을 확인하였다. 동안 이미지 메이크업 표현'에 대한 연구 결과를 통해 동안 이미지에 대한 인식과 관심은 높지만 동안 이미지 제작에 대한 연구가 필요하다. 동안 메이크업을 위한 표 정 요소의 필요성은 동안 이미지 개발을 위한 기초자료로 활용될 것으로 예상되며, 본 연구는 동안 이미지 및 동안 메이크업을 위한 외적 얼굴 관리에 중점을 두었다.

본 프로젝트는 최근 사회적 이슈가 되고 있는 미세먼지 저감 숲 조성을 목적으로 진행된 것이다. 대상지는 전라남도 여수 국가산업단지로 부지면적은 32,550,850㎡이다. 매립지이자 중화학공업단지라는 특수한 여건을 고려하여, 여수산단의 녹지조성 가능지 발굴을 포함한 종합적인 저감 숲 조성 마스터플랜 제시를 최종 목표로 한다. 아울러 산단 입주기업의 사업장 내부에 대한 미세먼지 저감녹지 조성에 대한 방안제시도 포함하는 것으로 진행하였다. 연구결과를 요약하면 다음과 같다. 여수 산단지역과 입주기업의 사업장 내부의 조사 분석을 실시하였고. 미세먼지 저감 숲 조성사업의 실현가능성 및 녹지조성 효과 등을 근간으로 하여 크게 3단계 사업권역으로 구분하였다. 그리고 산단 주변의 자연지형 즉 산지 및 녹지를 연계 활용하여 2개의 녹지 보전·형성축을 계획했다. 북측 녹지축은 산단 내부의 산지 및 도로녹지 등을 연계하는 1차 미세먼지 차단축, 남측 녹지축은 여수시가지로 유입되는 미세먼지 차단을 위한 2차 완충기능 목적이다. 미세먼지 저감 숲 조성 마스터플랜은 산단 도로 등 시설배치 및 녹지분포 등 공간구성에 따라 구간 및 유형을 구분하였다. 그 결과 여수 국가산단 전 지역이 총 10개 타입으로 분류되었으며, 각각의 유형에 대해 적용 가능한 미세먼지 저감 숲 및 녹지공간의 조성방법과 식재구조 그리고 저감수종 등을 제시했다. 기본계획은 산단의 도로, 녹지, 구릉지 등 공공영역 즉 사업장 외부공간을 중심으로 수립하였으며, 그 외 사업장 내부 즉 사적영역에 대해서는 입주기업의 여건 및 주변상황에 따라 선택하고 시도할 수 있도록 공간구성 및 식재수종 선정 등 다수의 계획모델을 제시했다.

전기장에 의해 생성 된 진공 분극은 양자장에서 가상 전자-양전자 쌍의 재배열을 만든다. 그러나 정지 전하가 다른 장소로 이동할 때, 정지 전하에 의해 생성된 전기장은 사라질 것이다. 이때, 정지 전하에 의해 분극화된 가상 전자-양전자 쌍들은 같이 소멸된다. 가상 전자-양전자의 소멸 과정에서 가상 광자가 생성되는데, 이때 만들어지는 가상 광자들은 양자 전기 역학에서 자기력을 매개하는 광자가 된다. 이로 인하여, 전하의 이동은 자기장을 발생시키고, 전기장의 변화가 자기장을 생성하게 하는 원인이 된다.

This article has shown the actuality of Chinese character teaching activities by using the method of name-choosing with 井. First of all, teachers must design the name question into the curriculum activity. While I started from the question of “assuming Xu Shen’s opening of a bookstore and how to get its name”, the students collectively completed the kanji character on the blackboard. Furthermore, the questioning method is used to promote student thinking, and the teacher is to give students feedback on the knowledge of the Chinese characters, sounds, and meanings. Finally, the teacher will explain the origin and development of the word “彧” in the structure of shape, sound, and meaning. The Chinese character teaching method provided in this article is an innovative and effective learning that can promote the teacher-student interaction. If we can implement this method through the teacher education, we will have a refreshing experience in the dissemination of international character education!

Introduction In the context of online interactions, social media has becoming a crucial part of people‟s everyday lives, where they converge to exchange, debate, communicate and participate in any form of social interaction (Ryan & Jones, 2009). They post and share new content but also review and rate products/services and/or brands, share experiences and expertise and exchange opinions (Ryan & Jones, 2009). As a result, the growing popularity of social media, the competitors‟ presence on social networking sites and the cost reduction pressure derived from the financial crisis and consequent necessity to find cheaper solutions for brand promotion, motivated companies to use social media as part of their marketing and brand building activities (Tsimonis & Dimitriadis, 2014) and to create brand fan pages in different social networks such as Facebook, Instagram, Twitter, and YouTube, among others. Due to this attractiveness, social media is becoming the media channel of choice across the world (Dong-Hun, 2010). However, traditional media still plays an important role for both consumers and marketers, being a central component of brands‟ communication strategies. Yet, several questions still remain unanswered regarding social media effectiveness and influence on consumer engagement. In the current study we intend that we intend to contribute to fulfil the second. Thus, the objective of the current study is to explore how brands create and maintain online relationships with consumers through their Websites, Facebook and Instagram brand pages . Theoretical development The concept of engagement was originally employed in different fields of study including psychology, sociology and organizational behaviour. Now is attracting marketers‟ attention especially in the field of relationship marketing (e.g., Brodie et al., 2011; Hollebeek, 2011). Accordingly, two central concepts consumer engagement and online brand engagement need to be defined. First, consumer engagement, refers to the intensity of a person‟s participation and connection with company‟s offerings and activities that can be initiated by the consumer or the organization (Vivek, Beatty, & Morgan, 2012). Online brand engagement, on the other hand, can be defined as a consumer‟s cognitive and affective commitment to partake in an active relationship with a brand on a website or other computer-mediated platform designed to communicate brand value (Mollen & Wilson, 2010). Online brand engagement measures how much and how frequently users interact with a firm‟s page and its social media content. When consumers make the effort to like, favourite or comment a brand‟s post, they are vigorously engaging with that content. Engagement metrics display audience action, an important feature for social media health and growth (Dunham, 2014). As social media provides numerous ways for users to get involved with organizations (Waters, Burnett, Lamm, & Lucas, 2009), marketers must find rightful strategies to nurture relationships with the public. Dialogue has been one of the topics under research by several scholars. Including this two-way form of communication is crucial to “understand how organizations can build relationships that serve both organizational and public interests” (Kent & Taylor, 2002: 21), thus several studies use dialogic communication to investigate the influence of online strategies for relationship building (Loureiro & Gomes, 2016). Three crucial strategies have been used in numerous studies (Waters et al., 2009; Loureiro & Gomes, 2016; Men & Tsai, 2012) to build and maintain relationships online: disclosure or openness, information dissemination, and interactivity and involvement. First, disclosure or openness refers to the companies‟ willingness to be transparent in their online communication activities. Waters et al. (2009) suggest that companies must provide information such as company‟s full description, its history and mission. Organizations should use hyperlinks connected to their websites and use logos and visual cues to enhance brand recognition. Information dissemination concerns posting photos and videos, announcements about products, as well as answering questions to address stakeholders‟ needs, concerns and interests (Men & Tsai, 2012; Loureiro & Gomes, 2016). Posting links to external news content related to the company and its business and including press releases and campaign summaries can maximize the impact of a company‟s online presence (Waters et al., 2009). Finally, interactivity and involvement can be seen as the most important strategy, out of the three, since it is essential to foster relationships with the public and represents one of the main advantages of using different social media platforms (Haigh, 2014). This strategy is often analysed as a whole, with no distinction between the two terms (Men & Tsai, 2012; Loureiro & Gomes, 2016) however, interactivity can be analysed separately from involvement according to research done by Haigh (2014). Involvement regards connecting with consumers. Providing information such as organizational contacts, giving users the ability to stay in touch with the company is one way to involve them. Interactivity, on the other hand, is often defined as “the extent to which users can participate in modifying the form and content of the mediated environment in real time.” (Steuer, 1992: 84). When considering computer-mediated environments, Liu (2003) also studied interactivity, developing a scale to measure interactivity on websites. According to the study, interactivity should be defined as "the degree to which two or more communication parties can act on each other, on the communication medium, and on the messages and the degree to which such influences are synchronized” (Liu & Shrum, 2002: 54) and three dimensions should be included when discussing this topic: active control, two-way communication and synchronicity. Active control regards users‟ capacity to voluntarily participate and usefully influence communications. Two-way communication concerns the bifacial flow of information. Synchronicity evaluates the speed of the interaction. This led to the definition of interactive communication: “communication that offers individuals active control and allows them to communicate both reciprocally and synchronously” (Liu, 2003: 208). Finally, human-to-content interactivity refers to the ability to contribute to the organizational online content by commenting on organizational posts and to reply to other users‟ posts. (Loureiro & Gomes, 2016; Men & Tsai, 2012). Thus, considering the above-mentioned, the following research question is proposed: RQ1: What strategies are Portuguese companies incorporating to create and maintain relationships with publics on their Websites, Facebook and Instagram pages? Research design We conducted an exploratory content analysis to investigate online relationship cultivation strategies by Portuguese brands (RQ1). Following Loureiro and Gomes (2016), first we retrieve a list of the 50 most valuable Portuguese brands of 2016 provided by Brand Finance, “…the world’s leading independent branded business valuation…” (The Brand Finance Group, 2016). This list is made with regards to the brand value (USD $ millions) and the brand rating in the year under analysis, therefore raking the top 50 Portuguese brands. Afterwards, from this initial sample of 50 companies, brands are analysed in terms of their presence in social media by verifying if they have an official website and brand fan Pages on Facebook Instagram. After examining their social media presence, the sample included 47 companies with a website, 28 companies with a Facebook page and 19 with an Instagram account. Pages without information or not maintained by the organisation were not considered. Coding categories used in this analysis are adapted from previous research (Waters et al., 2009; Men & Tsai, 2012; Haigh, 2014; Loureiro & Gomes, 2016). The categories coded are the same for Website, Facebook and Instagram pages. Based on Waters et al.‟s (2009) method for coding online relationship cultivation strategies, the website and social media pages are examined to identify the presence of items representing organizations‟ strategies of disclosure, information dissemination and involvement. The units of analysis are the website corporate profile page on Facebook and Instagram page. We evaluate whether each strategy and item occurred, hence categories are coded with „yes‟ or „no‟ depending if the information was present (Haigh, 2014). On websites, the first step is to go to the homepage and see if the website provided a site map to easily find the items belonging to each strategy. When site maps are not available, each tab inside the website would be inspected to look for the information needed for each strategy. Since websites are more complex, with information spread across them instead of reunited in one single page as in Facebook and Instagram the following analyses were simpler. On Facebook the first page of each corporate profile is studied. This is the page that users see after signing in and where they have access to all the main elements, including the photo album and the message board. The details examined on each page are items that are readily observable (Men & Tsai, 2012). On Instagram, the analysis is similar to Facebook. Here, most of the page is visually-based (photos and videos) with the exception of to the brief description below the profile picture or logo (where usually companies also insert the URL to the Website). Thus, we look to photos‟ descriptions to get more insights about the content shared and the cultivation strategies implemented. Users‟ comments are also considered to evaluate, whether or not companies reply to them and initiate conversations with consumers. Intercoder reliability was tested using Perreault & Leigh‟s (1989) formula. Main results and conclusions Websites perform better in the first two strategies (disclosure and information dissemination) by frequently displaying a brief description about the business as well as brand history, logo and visual cues, news links and information about achievements and awards. However, in what concerns the last strategy, interactivity and involvement, websites lack interactive features that allow firms to engage with consumers such as commenting and sharing opportunity. Generally, actions to foment online participation are not implemented. This could be explained by the fact that Websites‟ main purpose is, according to Keller (2009), to express ambitions, history, products as well as the firms‟ vision therefore they act more as sources of information than as sources of interaction. However they still have to be attractive enough to encourage repeated visits (Keller, 2009). By contract, brand fan pages on Facebook and Instagram disclose and disseminate less information about firms and their activities (more evident on Instagram) and perform better in the interactivity and involvement strategy. In accordance with (Jahn & Kunz, 2012), brand fan pages main goal is to promote a communicative and interactive channel that creates a bond between the user and the brand, therefore it is expected that the main strategy used to nurture relationships on these social networks is the one that enables interaction and encourages involvement. Finally, comparing the three SNS‟s, Facebook seems to be the more consistent channel to combine and implement the three strategies altogether, since it displays a better overall performance. However, each social networking site has its own role, therefore companies should consider which network works best for each strategy and for each type of consumer and build an overall plan that maximizes the potential to connect with consumers, remembering that the image they build online should present an accurate representation of the brand and should align with other marketing efforts to present consistent messages to customers. Regarding consumer engagement, brands should focus on creating interesting and captivating content instead of posting too regularly just to have an active online presence. Posting more often does not necessarily lead to online brand engagement. Moreover, having more followers is not necessarily good on its own. Fans need to feel connected to the brand and its content and usually, smaller audiences are more engaged with brands. Therefore, brands should work on strategies that allow them to grow their audience while keeping the perks of interacting with smaller audiences. Also, audience growth rate is a helpful measure to evaluate performance on each network, identify which one is generating the highest rates and investigate how to gain more followers on all networks. Additionally, it may be useful in tracking specific campaigns‟ success.

The Theory of Value Drivers, or Value Driver Theory (Wendee, 2011), is useful in understanding the value creation process in any enterprise. Innovation and strategy are important components in the value creation process. This research, which is based on Value Driver Theory, explored the role that innovation and strategy have in the value creation process and how they are employed in creating enterprise value. Value Driver Theory was discovered using two different, but compatible, research methodologies. The qualitative study used to discover Value Driver Theory explored the effect of business value drivers on the valuation of businesses in the United States and proposed a theory of value drivers. The Value Driver Theory study used two research methods – grounded theory and the Delphi method - to explore the effect of business value drivers on the valuation of businesses in the U.S. and to propose a theory of value drivers. In addition to a list of 72 individual value drivers, which includes innovation and strategy, the theory of value drivers presents a comprehensive value driver possibilities frontier and value driver chain, both of which are part of and are used to explain the theory of value drivers. The theory of value drivers is comprised of 28 propositions that work in concert with the possibilities frontier, the value driver chain, and other elements that are described in the paper. The Value Driver Theory paper differs from other studies as follows: First, the paper significantly extends the notions, ideas, and concepts from previous studies on value drivers. Second, the paper creates a comprehensive classification scheme for value drivers and has identified many more characteristics and properties of value drivers than previous studies. Third, the study identified 72 specific value drivers through the literature review and the Delphi study. Fourth, the paper consolidates the material from the literature review and the result of the research conducted through the Delphi and grounded theory studies and codifies it into the theory of value drivers. Subsequent to the publication of the paper on Value Driver Theory, new conceptual frameworks and tools have been developed to enhance the usefulness of Value Driver Theory in evaluating the enterprise value creation process. These conceptual frameworks and research tools were explored in the current study in general terms; and particularly as to how they relate to and enhance the use of innovation and strategy in the value creation process.

“Cobranded endorsement”, i.e. the interactive partnership between a brand and a celebrity, seems to be the last frontier for endorsing a brand and increasing brand popularity. Indeed, the collaborations between a celebrity and a brand are increasing in number and growing in importance. Many new products or capsule collections are created and launched after these partnerships. The paper wants to investigate whether this cobranded endorsement has positive effects on brand equity. Findings from an experimental study carried out in the fashion segment reveal that cobranded endorsements foster a better attitude towards the brand and a higher purchase intention.

This study aims to acquire basic data for creating a new landscape forest by examining and analyzing both current and desired images of a forest in a rural neighborhood park. Regarding the forest in Janggye Neighborhood Park, located in Janggye-myeon, Jangsu-gun, Jeollabuk-do Province, this study conducted a questionnaire, using one-on-one interviews, to survey residents in Janggye-myeon who visited the park, and a total of 58 questionnaire copies were used for analysis. The current image about the forest was analyzed as giving a common and non-mysterious impression, and the subjects did not notice seasonal changes very much. Overall, the residents had negative images about the current forest. The desired image of the forest is a forest that is amiable, beautiful, comfortable, safe, and pleasant. A t-test was conducted to identify differences between the current image and the desire image, and its results showed that there were significant differences in most variables. The factor group implying the forest image consists of fascination dimension and diversity dimension. When factor scores of the current image and the desired image were compared, there were bigger differences in the fascination dimension scores than in the diversity dimension scores. As a result, it is drew that it would be much more effective to prioritize images related to fascination dimension in creating a forest landscape in Janggye Neighborhood Park.

국내의 다문화 가정이 급증하고 다문화 사회가 도래하는 급격한 변화를 겪게 됨에 따라, 교육 의 사각지대에 놓여있는 교육 소외 계층인 다문화 자녀들이 중요한 사회적 이슈로 급부상하였다. 본 연구는 다문화 가정에서 성장하고 있는 아동 및 청소년들의 문화정체성을 형성하는데 도움을 줄 수 있는 무용교육 프로그램을 개발하고 적용함으로써 프로그램의 신체적, 심리정서적, 사회문 화적 영역에서의 교육적 효과를 입증하는 것이 목표이다. 다문화 아동 및 청소년은 서울 및 경기 도에 거주하고 있는 북한이탈가정 및 국제결혼가정 자녀 22명을 대상으로 하였으며, 자아발견과 예술표현, 의사소통 등 세 가지의 주요 목표를 위해 개발된 된 무용교육 프로그램은 회당 60분, 총 10회기의 프로그램으로 구성되었다. 프로그램의 교육적 효과를 검증하기 위해 신체적 영역인 순간근력과 유연성을, 심리정서적 영 역은 반구조화된 설문을 통해, 그리고 사회문화적 영역은 AIPE-S를 통해 측정하였다. 연구결과 첫 째, 신체적 영역에서 순간근력과 유연성 모두 통계적으로 유의하게 향상된 것으로 나타났으며, 둘 째 심리정서적 영역에서는 무용교육 프로그램을 접한 대부분의 참여자들이 앞으로 춤을 더 배워 보고 싶고, 어려운 춤을 배우고 난 후 자신이 자랑스럽게 느껴졌다는 의견을 보임으로써 자신의 문화에 대한 자긍심과 자신감이 형성되어 타인 앞에서 춤을 추고 싶은 욕구가 생기게 되는 긍정 적인 변화를 발견할 수 있었다. 마지막 셋째, 사회적인 영역의 경우 급우에게 응답(FB) 요인을 제 외하고는 프로그램에 참여한 교사와 아이들 간의 의사소통이 이전보다 통계적으로 유의한 수준에 서 빈번해진 것으로 나타났다.

The study reveals the extent of changes in selective financial numbers caused by fixed asset revaluation (FAR) and explores whether there was a management motive for playing the financial numbers game through using the FAR model. The data set consists of a sample of 142 listed companies purposively selected from 13 industries. The study found a significant impact of FAR on the net asset value (NAV), fixed asset intensity (FAI), and debt-to-equity ratio (DER). These findings are supported by the political cost and the debt covenant hypotheses. The study also observed a high growth of fixed assets by 9.5% to 14,603.8% resulting from FAR. More revealing is that FAR increased NAV in revaluer companies by an average of 427.20% as compared to 6.86% in non-revaluer companies. Even some companies with negative NAV took resort on FAR to show positive NAV. Besides, revaluer companies managed to reduce their DER by 70.45% as opposed to an increase of 8.45% in non-revaluer companies. Hence, the study concludes that most of the publicly-listed companies are involved in financial numbers game by the use of the FAR model. To build confidence among investors, companies should practice FAR rightly and disclose related information to help reduce information asymmetry.

문화창의산업은 이미 국제경쟁력을 강화하는데 중요한 산업으로 되고 있다. 때문에 문화산업의 발 전을 촉진하기 위하여 합리적인 정책 환경을 구축하는 것은 가장 중요한 단계라고 할 수 있다. 특히 산업의 생존에 필요한 “창의적 환경”, “개방성 분위기”, “발산적 사고” 등 “소프트한 환경” 의 구축은 정부정책의 적극적인 인도(引導)가 시급하다. 한국정부에서 “문화입국”을 나라의 기본 국책으로 삼고 있기 때문에 오늘날 한국문화산업이 휘황찬란한 업적을 거둘 수 있게 되었다. 이러한 성과를 거둘 수 있다는 것은 정부정책의 적극적인 추진과 갈라 놀 수 없다. 이렇게, 본문은 박근혜정 부의 “창조경제”정책의 분석을 통하여 문화산업발전에 필요한 창의 “소프트한 환경”을 발굴해 낼 것이다. 시장의 “불온전경쟁성(非完全競爭性)” 또는 “불완정성(不完整性)” 등 시장실패(Market failure)문제 때문에 상품의 비효율성분배의 상황이 나타난다. 이러한 상황을 수정하기 위하여 정부 정책의 개입이 꼭 필요하고 문화상품도 이와 마찬가지이다. 한국 문화산업이 신속한 발전을 가져올 수 있는 가장 중요한 원인은 정부주도형의 문화산업발전전략과 긴밀한 연관성이 있다. “신(新)한 류”의 재기(再起)로부터 우리는 한국문화산업의 흥성과 발전의 배후에 도대체 어떠한 성공 요인이 들어 있는지 주목하게 된다. 90년대부터, 한국은 “문화입국”을 기본국책으로 여러 정책을 제정하여 본국의 창의산업을 부축시켰다. 여기서 “법률법규제정”, “징수제도정리”, “금융지원제도개혁”, “시설설비지지”, “기술개선”, “인재양성모드” 등등이 포함되어 있다. 박근혜정부에서 실행한 “창조경제”정책은 한국문화산업의 발전에 새로운 계기를 마련했다. 이로써, 본문은 한국문화산업에 관련된 문헌, 국가통계데이터자료 등을 통하여 한국 창조경제정책이 양성한 창의환경의 전략과 방법 을 탐구할 것이다.

The maintenance of the general structures has been studied until today. but maintenance guide line of the wind power tower has not been studied yet. In this study it was performed analysis on structural features through wind power tower technique data survey. which can be developed to basic data for the wind power tower maintenance manual through analysis of vulnerable elements.