본 연구는 와첩 구성경관에 관한 이론정립과 와첩 관련 경관의 설계와 연출 근거를 제공할 목적으로 시도되었다. 이를 위해 중국 하남성 신양시 향촌경관을 사례로 SBE-SD법을 결합하여 와첩 경관에 대 한 경관미를 평가하고 선호요인을 규명한 것이다. 연구결과 와첩 구성경관에 대한 반응은 대부분 인 구통계학적 특성에 관계없이 일관적인 심미성을 보였지만 거주지 속성에는 차이를 보였다. 예술과 문화가치는 와첩 구성경관의 경관미에 긍정적인 영향을 주는 반면에 평면구성 및 색채구성의 복잡도 는 오히려 경관미에 부정적인 영향을 미쳤다. 다중회귀분석을 통한 와첩 구성경관에 대한 선호요인 을 추적한 결과 지역의 장소성 구현이 와첩 경관 연출의 우선적 고려사항임이 밝혀졌다. 또한 주변 경 관요소에 부합되는 척도 구성은 와첩 구성경관에 대한 결정적 선호요인으로 작용하였다. 그리고 와 첩 구성경관이 대부분 근경의 경관요소로 작용하는 것과 관련하여 기와(瓦) 자체의 질감은 긍정적 선 호요인으로 드러났으나 색채의 풍부도나 다양한 색상의 경관 연출은 경관미에 부정적 영향을 미치는 것으로 확인되었다.

본고는 중국 도농관계의 문화적 구성에서 발견되는 양가성에 초점을 맞추어 개혁 개방 후 40여 년이 지난 오늘날에도 여전히 지속되고 있는 도농이원구조의 정치경제 적·문화적 원리를 조명하는 연구이다. 본고의 요점은 크게 네 가지로 압축된다. 첫째, 개혁개방 후 발생한 도농관계의 급진적인 재구성에도 불구하고 중국의 도농이원구조 와 도농불평등은 여전히 지속되고 있다. 둘째, 도농관계의 문화적 구성을 관통하는 양가성 그리고 이를 기반으로 한 도농관계 재현의 유연성이 중국의 도농이원구조를 재생산하는 문화적·이데올로기적 기제로 작용한다. 셋째, 도농관계의 문화적 구성 그리고 이와 연동되어 재생산되고 있는 도농이원구조가 중국에서 “항구적인 본원적 축 적”을 가능하게 하는 특정한 조건으로 작용하고 있다. 넷째, 이러한 중국 특색의 도 농이원구조가 해체되지 않는 한 농촌부문으로부터의 대규모 가치전유를 기반으로 한 시장사회주의 중국의 본원적 축적은 당분간 지속될 것이다

농촌 종점 물류는 농촌 주민들의 온라인 쇼핑에 영향을 주는 중요한 요인임. 농촌 인터넷 쇼핑의 서비스 품질은 양호한 종점 물류 배송과 지원이 필요함. 농촌 이커머스의 발전에 의 하여 농촌 주민들이 서비스의 품질에 대한 기대치도 높아지고 있음. 본 연구에서는 이커머스 만족도를 통한 농촌 종점 물류 서비스 품질이 농촌 주민의 온라인 구매행위에 어떠한 영향 미치는지 검토하고, 농촌 종점 물류 서비스의 발전을 위한 개 선 및 발전전략을 제시하였음. 본 연구에서는 구조방정식모델 (SEM)과 온충린의 매개효과 테스트를 적용하여 분석하였음. 1. 신뢰성과 서비스 편의성은 만족도에 긍정적 영향을 미치며, 원가절약은 만족도에 부정적 영향을 미침. 2. 만족도는 인터넷 쇼핑에 긍정적인 영향을 미치는 것으로 나타났음. 3. 만족도는 반응성과 구매행위 사이에 매개효과가 있고 경제와 구매행위 사이에도 매개효과가 있는 것으로 나타났음.

As China enters the 21st century, China is strengthening its position as a world power in an international position. However, there are still problems with Three Agricultural(Agricultural, Rural, Farmer) and unbalanced urban and rural villages. China, as one of the largest and most populous nations, values the development of three farms. Strategies such as “The Construction Of New Socialist Countryside” were a policy to solve rural problems, But they were not enough to achieve breakthrough results. In order to achieve more effective results, the Central Committee of THE STATE COUNCIL proposed The Document No.1 of “Opinion on the Implementation of The Rural Revitalization Strategy” in February 4, 2018 and published “The Rural Revitalization Strategy (2018-2022 )”. The Yanbian region, which is the subject of this study, is the home of Korean-Chinese tribes and the Korean autonomous region. As a minority of Chinese ethnic minorities, the Korean-Chinese has their own unique culture, and Yanbian has distinct regional characteristics. As The Rural Revitalization Strategy was raised, Villages is showing positive change in accordance with policy implementation in Yanbian. This study analyzed the current status of policy implementation of The Rural Revitalization Strategy in Yanbian area and analyzed the policy contents and performances based on the of Yanbian Daily News. Based on the results of the analysis, I would like to help in suggesting a more rational development direction and building the villages.

본 연구는 농촌지역인 자연공간과 시가화공간이 복합적으로 나타나고 있는 중국 호남성 일부 농촌지역 읍·면을 사례지로 선정하여 토지이용 및 개발계획 전해 시에 경관활성화 적용을 위한 기준 제시에 큰 의의가 있다. 이를 위해 우선 토지이용/토지피복도(LU/LC Map)를 기반으로 ArcGIS를 활용하여 연구대상지의 경관다양성 평가를 수행하고 시공간적 변화를 분석하였다. 연구대상지의 경관다양성을 정량적으로 구축하기 위하여 해상도 5x5의 크기로 적절하여 FRAGSTATS를 통하여 경관패턴지수를 분석하였다. 추출된 경관패턴지수 중에 높은 상관도를 나타내는 지수를 제외한 후, PLAND, PD, LSI, AREA-MN, ENN_MN, 그리고 AWMSI 등 6개 지수를 이용하여 최종적으로 3개(44.3%, 33.7%, 8.9%) 주성분(PCA)을 추출하였다. 결과를 보면 본 대상지에 수역, 습지, 산림지역을 경관다양성이 상당히 높게 측정되었으며, 일부 시가화지역이 초지로 전환된다. 또한 시가지역이 확장함에 따라 생태관광지역 일대의 개발제한구역을 중심으로 경관다양성이 증가되었으며, 지속가능한 농촌지역을 재개발하는 데는 자연 공간을 보전 하고 유지하는 것이 가장 바람직하다. 본 연구결과는 중국에서 새롭게 개발될 「국토공간계획(國土空間計劃)」에 경관다양성을 적용하기 위한 다각적인 정책 기준을 뒷받침할 수 있는 중요한 기초자료가 될 수 있을 것이다. 또한 본 연구에서 활용된 연도별 토지이용/토지피복은 자연적인 공간과 인공적인 공간의 분포 현황을 3차원인 시공간적으로 판단하기 때문에 실제 드러나는 경관은 인위적인 영향 등으로 인해 다르게 나타날 수 있을 것이다. 따라서 향후 연구에서는 농촌지역 정주자 생활권의 변화 등과 같은 다양한 요인도 복합적으로 고려해야 할 것으로 판단된다.

본 연구는 중국 운남성 라평현 명가촌(中國雲南羅平縣明格村）대상지로 명가촌의 생태보전 및 지역발전 중심으로 연구를 진행하고 있다. 운남성 라평현의 독특한 계단식 밭 경관(梯田景觀)은 중국의 중요한 농업문화유산이고 매우 높은 보존 가치를 가지고 있다. 운남성 라평현 면가촌에서 살고 있는 포의족(布依族)은 중국의 소수 민족에 속하며, 그 민족의 전통문화와 풍습은 중국의 중요한 무형문화유산으로 보전가치 크다. 중국은 고대부터 다민족 국가였다. 수천 년 간 다른 민족문화와 지역문화가 서로 융합되어 상호 영향력이 중국의 전통문화를 형성했다. 소수 민족의 전통문화는 중국 민족의 전통 문화에서 중요한 부분이다. 운남성 포의족(布依族）은 독특한 의상, 음식, 건축, 무용, 공예 문화를 가지고 있지만 현대문명의 통일화에 따라서 운남 포의족 전통문화가 점차 사라지고 있다. 중국 독특한 소수 민족 문화가 시간에 흐르면서 잊혀지고 없어지는 것은 세계 문화사에 커다란 동정이다. 그래서 포의족 문화의 전승과 보전에 대한 내용도 핵심 내용이다. 현재 명가촌의 농촌마을계획은 장기간 단일화 발전 모델로 이 지역의 보전가치가 큰 계단식 밭경관과 포의족(布依族)의 문화에 대한 고려가 미비하여 점차 사라지고 있다. 본 연구는 명가촌의 경관보전 및 지역발전을 목적으로 연구를 진행하고 있다. 연구내용은 명가촌의 생태마을설계와 무형문화유산의 보전을 기반으로 지역 발전의 활성화 계획을 다루고자 한다. 첫째, 명가촌 생태마을설계에 대한 내용이다. 우선 기존의 농촌마을계획을 진단하였다. 생태마을설계 방향은 자연생태환경과 포의족 전통건축 복원 및 계단식 밭의 보전이다. 둘째, 마을의 무형문화유산 보전방안이다. 농업문화유산은 현대 농업 발전에 중요한 영향을 미치는 매우 중요한 가치를 지니고 있다. 그러나 과학 기술이 꾸준히 발전함에 따라 수천 년 동안 지속되어 온 전통적인 농업은 사라질 위기에 있다. 명가촌 계단식 경작지의 경제적 가치, 생태적 가치, 미학적 가치, 문화적 가치, 과학적 연구 가치 및 사회적 가치와 같은 여러 가치를 가지고 있다. 반면, 면가촌 전통적인 농법은 단지 1차 산업에 국한되어 있고, 계단식 경작지는 경사가 급하고 협소한 폭으로 기계경작이 어려워 농민의 소득과 생활수준을 제한하고 있다. 그런데 이러한 제한요소는 오히려 녹색농업, 유기농업 및 생태농업을 활성화 시킬 수 있는 기회요소가 되고 있다. 계단식 경작지와 연계한 생태관광의 개발을 장려하고, 다자간 경제 보상을 통한 유기농업과 특색 있는 농업을 촉진한다면 지속가능한 발전이 가능하다고 판단된다. 셋째, 명가촌 Permaculture 및 생태관광 모행 도입이다. 1). 전통적 단일농업 → 다양한 산업구조 퍼머컬쳐로 전환(유채 재배업, 유채씨 기름 가공업, 양봉업, 유기농산물 판매 산업) 2). 생태관광 개발 (포의족 전통문화 홍보, 지역수익증가, 생태경관보전)

Level of urbanization in China has reached 53.73% in 2013, indicating a tremendous progress on the urbanization of China. On the other hand, the number of villages in China reduces by around one million from 3.6 million in 2000 to 2.7 million in 2010 (Zhang, 2014). Issues in both urban and rural areas of China appear, including the imbalance between increased population and limited resources in urban region, and more significantly, the increasing disparity between rural and urban areas. Chinese researchers interpret and analyse these matters from different perspectives. For instance, Zheng (2006) and Ma (2006) suggest the importance of the infrastructure construction and public service. Wu (2006) advises that the government should pay attention to the development of the secondary and tertiary industry. Wen (2005) proposes that the improvement of social institution and the recovery of social cultural environment are required to achieve sustainability in the urbanization process in China. Previous studies in environmental psychology put quality of life, attachment to place, and residence satisfaction at the center to understand the relationship between inhabitants and their neighborhood of residence. However, there are gaps in this research realm in both practice and theories. Firstly, very limited research studies this environmental psychology issue in China (e.g. Mao, Fornara, Manca, Bonnes, & Bonaiuto, 2015). Secondly, there are different opinions on the causal order between quality, attachment, and satisfaction. Research on the relationship between perceived residential environment quality (PREQ), place attachment, and environmental satisfaction has not reached a consensus. The debate on the direction of the causal relationship between perceived quality and satisfaction has been summarized by Bradya and Robertson (2001). They conclude that the quality to satisfaction causal order holds up well across diverse cultures. However, relevant debate is still ongoing. A number of research articles place satisfaction as an antecedent to attachment, e.g. Chen, Dwyer, and Firth (2014); Lee, Kyle, and Scott (2012); Ramkissoon and Mavondo (2015); etc. Some argue that place attachment is an indicator of satisfaction. Kyle et al. (2004) investigate the effect of place attachment on the perceived values of tourists and find that place attachment is an important factor explaining the variance of perceived values. This is supported by research e.g. Hwang, Lee, and Chen (2005); Prayag and Ryan (2012); Yuksel, Yuksel, Biljm (2010); etc. As to the relationship between perceived quality and attachment, the debate has not stopped. Through comparisons, Mesch and Manor (1996) conclude that the residents who give a higher evaluation of the social and natural environment may have greater place attachment. Brown, Perkins, and Brown (2003) also suggest that the residents who agree that the street environment is better would attach to this place. Sam, Bayram, and Bilgel (2012) have certified the relationship between residential environment quality and place attachment. Furthermore, Borrie and Roggenbuck (2001) and Walker and Ryan (2008) find that the connection between human beings and the nature environment would affect their affection toward the environment. It means that the closer the relationship with the nature environment is, the stronger the attachment would be, which in turn, enhances the intentions to protect the environment. This quality to satisfaction relationship is supported by other research such as Bonaiuto, Aiello, Perugini, Bonnes, and Ercolani (1999); Grisaffe and Nguyen (2011); Yu, Chen, and Chen (2015); etc. Nevertheless, a different opinion arguing that attachment to a place may affect one’s perception on the quality related to a place is emerging in tourism research (e.g. Neuvonen, Pouta, & Sievänen, 2010). This paper takes the credit of quality → attachment → satisfaction causal order as the initial model and proposes three hypotheses as follows. H1a: One’s PREQ has a positive impact on his/her attachment to this place; H2a: One’s attachment to a place has a positive impact on his/her satisfaction to the environmental settings in this place; H3a: Place attachment in addition performs as a mediating role between PREQ and environment satisfaction.To be noted, the initial model has its theoretical basis as discussed above but is not necessarily the absolute optimal model. Relatively, this model provides more theoretical interpretation and practical implications in the specific research context: residential psychology in urban and rural areas of China. On this basis, this article further examines a competing model illustrating an alternative theoretical framework on the relationships between these three constructs (satisfaction → attachment → quality). Relatively, another group of hypotheses in this competing model is listed as follows. H1b: One’s attachment to a place has a positive impact on his/her PREQ; H2b: One’s satisfaction to the environmental settings in this place has a positive impact on his/her attachment to this place; H3b: Place attachment in addition performs as a mediating role between environment satisfaction and PREQ. A survey approach is employed and data are collected from several backgrounds. Dataset A (rural) is collected from three villages from Heilongjiang Province and two villages from Shandong Province in China from July to August 2014. The choices of the provinces, rural areas, and the sampling process are random. 490 valid questionnaires are included in the data analysis. Dataset B (urban) is collected via an online survey portal, which allows a nationwide sampling reach. In total 1368 online survey entries are recorded and 420 valid questionnaires are included, resulting in a valid rate of 30.7%. The measures for each construct are based on an extensive literature review. The measurement of perceived residential environment quality is from Sam, Bayram, & Bilgel’s (2012) development on the perception of residential environment. The measurement of place attachment in this study is adopted from Kyle, Graefe, and Manning’s (2005) and Chen, Dwyer, and Firth’s (2014) evaluation based place attachment dimensionality and scales. As for the scale of environmental satisfaction, Pelletier, Legault, and Tuson’s (1996) measure was applied. All the entire variables adopted multiple-item, 5-point Likert scales were adopted, where “1” indicated “strongly disagree” and “5” indicated “strongly agree”. After pre-testing the preliminary version of the survey instrument, a revised version was developed. This study adopts structural equation modeling (SEM) based on partial least squares (PLS) modeling given the small sample size and the explorative purpose of this study (Dijkstra & Henseler, 2015a). The software used was Smart PLS 3.0. The reliability and validity of the constructs were assessed. Cronbach’s alpha and the value of CR of each construct were found to exceed the cut-off value of 0.70 (Fornell & Larcker, 1981), except for adequacy of education which is close to 0.70 (only for Cronbach’s alpha but not for CR). Furthermore, the AVE of each construct exceeded the variance attributable to its measurement error cut-off value of 0.50 (Chin, 1998; Fornell & Larcker, 1981). In addition, heterotrait-monotrait ratio (HTMT) is recommended as a better method to test discriminant validity (Henseler, Dijkstra, Sarstedt, Ringle, Diamantopoulos, Straub, Ketchen, Hair, Hult, & Calantone, 2014). The result shows that there is neither value of the HTMT higher than the threshold of 0.85 nor confidence interval containing the value one, indicating that all the constructs exhibit satisfactory discriminant validity. The hypothesized effects in the theoretical model were tested by structural equation modeling (SEM). The first group of models tested the effect of perceived environmental quality on environmental satisfaction through place attachment i.e. initial model (Model A, Model B, Model C), while the second group of models tested the reverse effect of environmental satisfaction on perceived environmental quality through place attachment (Model D, Model E, Model F). Both the full model and the multi-group model were tested. The value of SRMR of the full model that tests either the effect of perceived environmental quality on environmental satisfaction (SRMR = 0.104, t = 41.826, p < 0.001) or the reversed effect (SRMR = 0.106, t = 37.736, p < 0.001) shows that the models fit the data quite well (Dijkstra & Henseler, 2015b). However, the former is little bit more significant. In this study, PREQI is found different impacts on place attachment and environmental satisfaction. This provides evidence to support a similar mechanism of studying residents’ psychology with SERVEQUAL model. However, the model testing is found significantly different between rural and urban samples, indicating a systematic difference in the psychology of rural and urban populations. Quality  attachment  satisfaction causal order is found significant and supported by both samples in this study. However, a reversed causal order model (satisfaction  attachment  quality) is also supported by the samples. Although the results may not be able to end the debate on alternative models between PREQ, place attachment, and environmental satisfaction, this paper provides empirical evidence from a specific context (urban and rural China) for further research. Specifically, PREQ has a significant impact on place attachment in both urban and rural areas in China. As for the impact of place attachment on environmental satisfaction as well as the indirect impact of PREQ on environmental satisfaction, the influence is more significant in cities of China compared to rural areas. This suggests in the urban areas in China, affective and emotional responses to their lives play an important role to residents. Local government in cities should balance between improving and maintaining quality of the environment and strengthening local residents’ psychological attachment to the place. Governments in rural areas, on the other hand, should lay great focus on the physical aspects of the environment including nature, health, education, commerce, and venture of the rural areas, to enhance residents’ living experience and satisfaction. Further, there are some limitations. Although this study attempts to clarify the framework of “perception-affection-attitude” in the field of environment management, considering the practical implications, the future study could bring the individuals’ behaviors or intentions into this model such as willingness-to-pay for environment-friendly products. It will also benefit from reviewing more literature on community-based social marketing.

Straw board is renewable natural building material with the advantages of green environmental protection, strong applicability. But it hadn't been promoted because of many reasons such as technology and economy. Through the analysis ofthe unique advantages and the recent new cases of straw board buildings in Harbin, and the current obstacles to application. The effective ways and the feasible solutions to promote sustainable straw board buildings are summarized.

Straw board is renewable natural building material with the advantages of green environmental protection, strong applicability. But it hadn’t been promoted because of many reasons such as technology and economy. Through the analysis of the unique advantages and the recent new cases of straw board buildings in Harbin, and the current obstacles to application, The effective ways and the feasible solutions to promote sustainable straw board buildings are summarized.

This is a research on the Korean immigrant village and house in Y eonbyeon Long-Shan village in China. The house (so called Minga in Korean), which was studied in this paper, is the vernacular architecture of dwelling for the rural people in this area. It is the most common dwelling type. We can find Korean vernacular influences on the architecture in this area by the Korean-Chinese people. Long-Shan village is laid out with the so called Bae-san-im-su way which means that to the north of the village are mountains, Moa mountain a branch of Baekdu Mountain ( R *I I 1), water, Haeran river (/Bi.~}[) to the south. The main axis of village layout is made of two roads. The village is mainly developed along the east-west main road follows the southern creek. The other axis is north-south main road and other sub roads branch out from it. The sub roads serve as the transition between main road and the allies, which are the access to individual houses. The main building is usually laid on the northern side of the individual site with garden attached in south. The main entry is usually on eastern side of the main building and the separate service buildings are between the main building and the entry. This also relates to the kitchen location in the main building. Usually the kitchen is on eastern side of the main building and most frequently related with separate service building in function

This is a research on the Korean immigrant village and house in Yeonbyeon Long-Shan village in China. The house (so called Minga in Korean), which was studied in this paper, is the vernacular architecture of dwelling for the rural people in this area. It is the most common dwelling type. We can find Korean vernacular influences on the architecture in this area by the Korean-Chinese people. Long- Shan village is laid out with the so called Bae-san-im-su way which means that to the north of the village are mountains, Moa mountain a branch of Baekdu Mountain (白头山), water, Haeran river (海兰江) to the south. The main axis of village layout is made of two roads. The village is mainly developed along the east-west main road follows the southern creek. The other axis is north-south main road and other sub roads branch out from it. The sub roads serve as the transition between main road and the allies, which are the access to individual houses. The main building is usually laid on the northern side of the individual site with garden attached in south. The main entry is usually on eastern side of the main building and the separate service buildings are between the main building and the entry. This also relates to the kitchen location in the main building. Usually the kitchen is on eastern side of the main building and most frequently related with separate service building in function.

Ever since China declared its economic reform and opening up policies in the late 1970s, it has been under rapid change. The modernization process of China's history and society was in progress at a pace far too fast in the middle of the 20th century, and housing sector was no exception. This study is based on the houses showing enough changes of modernization process in the rural area, and with a comparative analysis based on the field survey data conducted respectively in the present decade, considered the architectural elements and changing aspects of housing lifestyle. This paper will explore ① The changes and the status of the members of the village, ② The changes and the status of the structures, ③ The changes and the status of the main areas of housing, ④ The changes and the status of the heating system and the kitchen that crucially affects the space size among the housing facilities, and ⑤ The changes and the status of the bathroom. Through this analysis, this paper will firstly look at how traditional rural houses has been changed under the modernization process, and will objectively evaluate the modernization process of the traditional rural houses so that it will help find a way of improving China's rural houses in the future.

With the lacking of electricity and coal, people have to face the scarce of energy. more and more problems about the air pollution, the environment and such series of aspects appearing, which make people to realize the importance of the ecological environment. Through theenergy conservation analysis about the rural houses in north areas and the application of some typical energy conservation methods, this article shows the necessity of energy conservation of rural houses in north areas and the future trend of development.

As we all know Ondol has been the most efficient and comfortable heating system of the rural residence in the Northeast of China for hundreds of years. But recently, through field survey, it was found that some country people replace the Ondol with homemade heating blindly. The result of this replacement is that heating effect of residence in winter is worse. And at the same time, it aggravates air pollution and increases heating payout. According to our real situation of energy sources reserve, environmental pollution and economic income of rural people, it is not only inpractical but also unreasonable, that in the northeast of China Ondol is replaced by homemade heating completely in winter. Ondol has its unique heating and hygienic efficacy. And it stands for cultural tradition and life custom of the country's cold areas. So we should improve Ondol combining resident structure and material. And it can make the Ondol system flourish with vigor and promote sustainable development of the country's traditional Ondol residence.

농촌진흥 전략, 농촌발전 전략, 농민의 자체적 발전, 풍부한 농촌의 음식자원과 방대한 관광객 시장, 다양한 농촌관광 수요 등의 요인의 작용 하에 중국 농촌 음식관광은 점차 발전하면서 관광촌, 특색마을, 음식축제 등 세 가지 발전의 모델을 갖게 되었다. 그러나 중국 농촌 음식관광의 발전은 정책 및 관리, 관광객 시장, 문화적 함의의 결여, 부족한 브랜드 의식 등의 문제에 의한 제약을 받고 있다. 이러한 문제를 해결하기 위하여 중국 농촌 음식관광의 발전은 시장의 수요 및 농촌관광 발전 추세에 부응한다는 전제 하에 계획적 지도와 부처 간 협력，정책적 지원과 제도 개선，건전한 농촌 음식관광 관련 법체계 구축，음식관광 관련 인재 육성 강화，지역 간 연동과 차별화된 발전，관광객 시장 개척과 브랜드 구축，문화와의 융합을 통한 내부 소양의 발전，요리 교육 등의 조치를 취하여야 한다.